Full-Service Crowdfunding Marketing Agency

We specialize in the marketing of professional crowdfunding campaigns.

You want to promote your crowdfunding campaign but lack the necessary expertise?
We support you in the conception, implementation and optimization of crowdfunding marketing!

FREE CONSULTATION

Excellent

We help you successfully market your crowdfunding project

Crowdfunding is a relatively new way to finance a project or product. It is particularly suitable for new and innovative products that can be sold to the crowd. Crowdfunding is carried out via platforms such as Kickstarter or IndieGoGo and involves a number of different marketing activities.

Our crowdfunding agency in Berlin & Munich ensures the successful implementation of your crowdfunding marketing campaign: we support our clients in developing a suitable marketing strategy as well as in its execution and optimization. To date, we have secured over €10 million in funding for our clients and are experienced in running successful crowdfunding campaigns.

 

 

How we get your project across the finish line

  • 1. CROWDFUNDING KONZEPT
    Im ersten Schritt führen wir eine ausführliche Analyse Ihres Crowdfunding Projektes durch, wobei wir die beste Herangehensweise für eine erfolgreiche Umsetzung Ihres Produktes ausarbeiten. Wir führen eine umfangreiche Wettbewerbsanalyse durch, um Ihr Produkt bestmöglich im Markt zu positionieren.
  • 2. CROWDFUNDING STRATEGIE
    Nachdem wir das Potential Ihres Produktes analysiert haben, erstellen wir eine maßgeschneiderte Strategie, um Ihr Projekt erfolgreich auf einer Crowdfunding Plattform zu positionieren. Dazu wählen wir die am besten geeignete Crowdfunding Plattform aus und arbeiten eine geeignete Markteinführungsstrategie.
  • 3. CROWDFUND MARKETING
    Anschließend sorgen wir auch für die Umsetzung aller Marketingaktivitäten, welche wir in der individuellen Marketingstrategie spezifiziert wurden. Wir starten mit Content Marketing sowie PR Marketing um das Projekt im Markt bekannt zu machen. Anschließend gehen wir über in bezahlte Werbung, arbeiten mit Influencern zusammen und verschicken individuell gestaltete Email Kampagnen.
1. CROWDFUNDING KONZEPT

Our Crowdfunding Services

Crowdfunding Marketing Strategy

Crowdfunding Marketing Strategy

Our crowdfunding agency offers full-service crowdfunding marketing support. We begin with crowdfunding consulting to learn more about your project, define suitable marketing activities and then create a tailor-made crowd-investing marketing strategy aimed at maximizing funding for your project. This includes designing your campaign, publishing it on Kickstarter, IndieGoGo and other platforms (depending on your project), defining offers for your backers and developing the right content strategy.

Crowdfunding Website

Crowdfunding Website

The external presentation of a crowdfunding campaign should not be limited to the crowdfunding platform alone. To achieve maximum reach, our crowdfunding agency in Berlin & Munich offers the conception and marketing of your own crowdfunding website. We also implement tested conversion-optimized landing pages and sales funnels that further boost the funding of your campaign.
  • Creating a crowdfunding website
  • Website conception and design
  • Building a sales funnel
  • Conversion rate optimization
  • Search engine optimization

Content Creation

Content Creation

Our crowdfunding agency takes care of creating high-quality content such as articles, videos, images and infographics, which we also promote through our wide network of media partners. We also produce videos and images and write texts and descriptions tailored to the specific characteristics of each crowdfunding platform.
  • Creation of crowdfunding expert articles
  • Production of high-quality videos
  • Production of high-quality infographics
  • Promotion of content on relevant media websites

Email Marketing

Email Marketing

Email marketing is one of the most cost-effective online marketing activities and boasts the highest ROI. For a crowdfunding campaign it is particularly important to go beyond a simple newsletter to build a loyal community. Our agency has implemented several successful email campaigns that have addressed potential investors for a wide range of projects.

 

  • Email campaign conception and design
  • Implementation of additional email marketing activities
  • Monitoring and optimization

Social Media Marketing

Social Media Marketing

Building a community is achieved primarily through social media marketing activities. The conception and implementation of a comprehensive social media marketing strategy is one of the most important crowdfunding marketing tasks. A strong follower base can help your project go viral and create a snowball effect in funding. We help you roll out an appropriate social media strategy for your project on Facebook, Instagram, Twitter and other channels – from conception and execution to monitoring and optimization.

 

  • Crowdfunding social media marketing
  • Facebook, Instagram, Twitter and more
  • Conception, execution and optimization

Paid Advertising

Paid Advertising

Paid advertising is one of the classic methods of generating traffic for a crowdfunding campaign. Although advertising on Google, Facebook, Instagram or banner ad networks is often considered expensive, it can deliver an excellent ROI of up to 3:1 when executed correctly. Our agency has many years of experience running paid ads on Google, Facebook, Instagram and others. We take care of the conception, creation, implementation and continuous optimization of your ads so that you get the most from your budget.

 

 

  • Advertising on Google, Facebook, Instagram & Co.
  • Conception of the social media strategy
  • Creation of the ad including banner design
  • Implementation, monitoring, optimization
  • Retargeting

Benefits of Crowdfunding

Feedback and Market Research

 

Because crowdfunding is a relatively affordable and accessible financing method, anyone can launch a campaign to convince buyers of their product. Crowdfunding platforms offer considerable exposure and only charge a percentage of funding if the campaign goal is reached.

Favourable Conditions

 

Crowdfunding projects benefit from more favourable conditions compared to traditional financing methods, which often involve high fees or interest. Campaigns only pay a percentage to the platform — and only if the project is successfully funded.

Exposure

 

Crowdfunding campaigns require consistent promotion across multiple marketing channels to stay top-of-mind with buyers. This also positively influences the perception of the product and the company.

Building a Community

 

Successful crowdfunding campaigns rely on building a loyal community whose members are passionate about the idea. Such a community has numerous positive effects on the product or company and can be invaluable in the long term.

Crowdfunding Platforms We Work With

Kickstarter

Kickstarter

Kickstarter remains the market leader among crowdfunding platforms. Our agency has already managed several projects on Kickstarter and knows the critical variables for a successful marketing strategy on the platform. This includes campaign design, creation of high-quality videos and photos, pricing for backers and much more.

Kickstarter website

  • Marketing the product on the Kickstarter crowdfunding platform
  • Execution of the Kickstarter campaign
  • Optimization of the Kickstarter campaign

IndieGoGo

IndieGoGo

IndieGoGo is the second largest crowdfunding platform after Kickstarter. It is particularly well-suited to tech startups and products but requires a differentiated approach for a successful marketing strategy. Our agency understands the specifics of technology products and how they should be promoted on IndieGoGo.
IndieGoGo website

Crowdfunder

Crowdfunder

Crowdfunder is another well-known crowdfunding platform. Its key feature is that most projects offer equity or shares in the sponsored project. Therefore the traditional reward-based approach used on Kickstarter and IndieGoGo does not apply, which influences the entire marketing strategy and activities required for a successful campaign.
  • Marketing the product on the Crowdfunder platform
  • Execution of the Crowdfunder campaign
  • Optimization of the Crowdfunder campaign

Contact us for a free consultation

Let’s discuss together how we can help you achieve successful funding through a crowdfunding campaign.

FREE CONSULTATION