Create an Indiegogo Campaign:
10 Tips for Successfully Executing an Indiegogo Campaign
Crowdfunding refers to the financing of a project by the masses (Engl. crowd), usually via an online platform. There are now a variety of providers on the market. One of the largest and most popular crowdfunding platforms on the internet is Indiegogo. However, for a campaign on Indiegogo to succeed, you need to know and consider a few things. In this article, you will learn everything you need to know about a successful crowdfunding campaign on Indiegogo and discover ten expert tips for the successful execution of your campaign or project.
Inhaltsverzeichnis
- 1 Create an Indiegogo Campaign:
10 Tips for Successfully Executing an Indiegogo Campaign
- 1.1 Key Points in Brief
- 1.2 What is Indiegogo?
- 1.3 Who is Indiegogo suitable for? When is it interesting?
- 1.4 10 Expert Tips for Your Successful Indiegogo Campaign
- 1.4.1 Tip 1: Your project starts before crowdfunding
- 1.4.2 Tip 2: Go full throttle
- 1.4.3 Tip 3: Get to know your target audience
- 1.4.4 Tip 4: Leverage social media
- 1.4.5 Tip 5: Use press and expert portals
- 1.4.6 Tip 6: Use tactically sensible pledges
- 1.4.7 Tip 7: Plan your campaign thoroughly
- 1.4.8 Tip 8: Set realistic goals
- 1.4.9 Tip 9: Create a convincing video
- 1.4.10 Tip 10: Stay optimistic at all times
- 1.5 10 Tips for Your Indiegogo Campaign – Our Conclusion
- 1.6 Further Articles
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USA | 5% + Anbieter-Kosten | Einer der Marktführer im Crowdfunding. | Kampagne Starten |
Key Points in Brief
• Crowdfunding refers to the financing of a project by the masses.
• Indiegogo is one of the larger crowdfunding platforms on the internet.
• Indiegogo mainly finances smaller, independent projects.
• On Indiegogo, there are predominantly, but not exclusively, gadgets and technical projects.
• Users who support a project on Indiegogo receive a reward.
What is Indiegogo?
Indiegogo is a so-called crowdfunding platform. This is a website through which projects can be financed by the masses that otherwise could not be realized. Indiegogo is one of the market leaders, together with other providers such as the platform Kickstarter. Indiegogo is primarily concerned with smaller, independent (Engl. indie) projects. Nevertheless, non-technical or larger projects can also be found on the platform regularly. Customers present their project on Indiegogo and then collect money from the community for the implementation of the project. In return, backers receive an extra or edge for their support. This could be, for example, a free product, access to beta software, a mention in the credits, etc.
Who is Indiegogo suitable for? When is it interesting?
Even though Indiegogo is primarily aimed at smaller, independent projects, in principle any venture can launch a campaign on the platform as long as it meets the requirements and passes an internal review. It doesn’t matter how big or small the project is, whether it’s a gadget, technology or a completely different undertaking. Indiegogo has also established itself as a popular alternative to Kickstarter. This is due, among other things, to the lower fees compared to its competitor.
10 Expert Tips for Your Successful Indiegogo Campaign
In this section, we present our ten expert tips to help you launch your own successful crowdfunding campaign on Indiegogo. You will learn useful tips and tricks and find out what to pay special attention to when using Indiegogo.
Tip 1: Your project starts before crowdfunding
If you plan to run a crowdfunding campaign on Indiegogo, you must not forget that your project actually starts before the crowdfunding campaign begins. That means announcing your project on your own website and social networks, writing blog posts, and of course not neglecting other marketing activities. Ideally, you build a community before the crowdfunding even starts.
Tip 2: Go full throttle
When you start a crowdfunding campaign, it is important that you devote all your energy to this campaign and go full throttle. This is a mistake that is often made. A crowdfunding campaign appears very simple and uncomplicated at first glance. This leads to forgetting that it is as complex a topic as other marketing projects. Only if you fully focus on the campaign and plan everything thoroughly can your campaign on Indiegogo be successful.
Tip 3: Get to know your target audience
You probably have a specific target audience in mind for your project, the people your products are aimed at. These target groups also exist on Indiegogo and other crowdfunding platforms. You need to know your target groups in advance or know which groups you want to address. Only if you know without a doubt who is or will be interested in your project can you use the appropriate pledges and extras to make your crowdfunding campaign on Indiegogo interesting for this target audience.
Social media such as Facebook, Twitter, etc. play an important role in everyday online marketing. Your crowdfunding campaign is no exception. Use your social media accounts to inform people and your followers about your campaign. Let the community know everything about your new project and share when and where or how long the crowdfunding campaign will run. Ideally, you also link directly to your Indiegogo campaign page in your social media posts. The same applies, of course, to the other media usually used in online marketing.
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Tip 5: Use press and expert portals
As you have already learned, it is important that you announce and market your crowdfunding campaign on Indiegogo as you would with other products or projects. A very good way to generate interest and attention for your project is to use the press and expert portals. Inform the press about your project and look for specialist portals and websites that are willing to write about your crowdfunding campaign or give you the opportunity to publish guest posts there.
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Tip 6: Use tactically sensible pledges
As with other crowdfunding platforms, such as Kickstarter, backers who support a project on Indiegogo receive certain benefits. These are called pledges. For the success of your campaign, it is important that you proceed tactically and give careful thought to their use. For example, if your campaign is aimed at seniors or children and teenagers, pledges for a minimum support of 200 euros are not very useful and are counterproductive. On the other hand, well-selected and sensible pledges can prove to be very positive.
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Tip 7: Plan your campaign thoroughly
As with all marketing and project campaigns, it is important for a crowdfunding campaign that you plan it thoroughly. Planning should not only begin with the decision to launch such a campaign or with its publication, but significantly earlier. You should carry out and complete the planning before you start crowdfunding with your project. This also includes considering how the project will be carried out and what happens after the campaign. Once the Indiegogo campaign is over, your backers expect you to deliver a product and keep your promise. This requires thorough planning, including logistics such as development, storage, delivery, manufacturing, etc.
Tip 8: Set realistic goals
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A mistake that many projects on Indiegogo and other crowdfunding platforms make is setting their project goals incorrectly or even completely unrealistically. This is a big mistake. It is important that you are realistic with your calculations. This means that you indicate the costs or the money you need realistically (not undercalculating), but also that you do not artificially inflate the costs to receive more capital. Set your goals realistically and commit to an amount that you can actually achieve. Otherwise, you will lose your campaign, possibly all your revenues, and the trust of your backers.
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Tip 9: Create a convincing video
Unless you choose a very unusual, exceptional or exotic project, you must expect to encounter plenty of competition on Indiegogo. But even with a unique and special project, there are still many thousands of campaigns all vying for user support. For this reason, it is important that your campaign stands out from the crowd and becomes interesting for potential backers. One way to achieve this is to create a convincing video that you can publish on your website, in social networks and even directly on the campaign page on Indiegogo.
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Tip 10: Stay optimistic at all times
The success of an Indiegogo campaign often occurs within the first hours. Most projects achieve the greatest gains shortly after they launch. Only a few projects pick up momentum at the end. Nevertheless: there are always surprises and no project can be predicted exactly. Therefore, it is important that you remain optimistic, even if things are not going so well at times. Think positively and wait until the end of the campaign. And: Even if you haven’t reached your goal – if you did everything right and planned thoroughly, that can’t be changed. Analyze your campaign, see what you can improve and, if necessary, start again.
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10 Tips for Your Indiegogo Campaign – Our Conclusion
Anbieter |
Bewertung |
Land |
Kosten |
Beschreibung |
Link |
|---|---|---|---|---|---|
| |
USA | 5% + Anbieter-Kosten | Einer der Marktführer im Crowdfunding. | Kampagne Starten |
