Data Protection
The use of our website is generally possible without providing personal data. Insofar as personal data (for example name, address or email addresses) is collected on our pages, this is always done—where possible—on a voluntary basis. These data will not be passed on to third parties without your explicit consent.
We point out that data transmission on the Internet (e.g. communication by e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.
The use of contact data published within the scope of the legal notice obligation by third parties for the purpose of sending unsolicited advertising and information materials is hereby expressly prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam mails.
Privacy statement for the use of Facebook plugins (Like button)
Plugins of the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are integrated on our pages. You can recognise the Facebook plugins by the Facebook logo or the “Like button” (“Gefällt mir”) on our site. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like button” while you are logged into your Facebook account, you can link the contents of our pages to your Facebook profile. This allows Facebook to assign the visit to our pages to your user account. We point out that, as provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at https://de-de.facebook.com/policy.php
If you do not want Facebook to be able to associate the visit to our pages with your Facebook user account, please log out of your Facebook user account.
Privacy statement for the use of Google Analytics
This website uses Google Analytics, a web-analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on this website, your IP address will, however, first be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by selecting the appropriate settings on your browser software; however, we would like to point out that, if you do so, you may not be able to use all functions of this website to the full extent. You can also prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google and the processing of these data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Privacy statement for the use of Google +1
Collection and dissemination of information:
Using the Google +1 button you can publish information worldwide. Via the Google +1 button you and other users receive personalized content from Google and our partners. Google stores both the information that you have given +1 for content and information about the page you viewed when clicking +1. Your +1s can be displayed as references together with your profile name and photo in Google services, such as in search results or in your Google profile, or elsewhere on websites and ads on the Internet.
Google records information about your +1 activities in order to improve Google services for you and others. To use the Google +1 button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used across all Google services. In some cases this name may also replace another name that you have used when sharing content through your Google account. The identity of your Google profile can be shown to users who know your email address or have other identifying information about you.
Use of collected information:
In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish summarized statistics about the +1 activities of users or pass these on to users and partners, such as publishers, advertisers or affiliated websites.
Privacy statement for the use of Twitter
Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc., Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter in the process.
We would like to point out that, as provider of the pages, we have no knowledge of the content of the transmitted data as well as its use by Twitter. Further information can be found in Twitter’s privacy policy at https://twitter.com/privacy.
You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings.
Sources: eRecht24, Facebook Disclaimer, Google Analytics Privacy Policy, Privacy policy for Google +1, Twitter Terms
Privacy Policy
This privacy policy informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to briefly as “data”) within our online offering and the associated websites, functions and content as well as external online presences, such as our social-media profiles (hereinafter jointly referred to as “online offering”). With regard to the terminology used, such as “processing” or “controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Controller
Digital Fakt GmbH
Dimitri Hauss
Blütenstraße 15
80799 Munich, Germany
Email address: info@marketing-faktor.de
Managing Director / Owner: Dimitri Hauss
Imprint link: https://www.marketing-faktor.de/impressum
Contact Data Protection Officer: info@marketing-faktor.de
Types of data processed:
– Inventory data (e.g. names, addresses).
– Contact data (e.g. email, telephone numbers).
– Content data (e.g. text entries, photographs, videos).
– Usage data (e.g. pages visited, interest in content, access times).
– Meta / communication data (e.g. device information, IP addresses).
Categories of data subjects
Visitors and users of the online offering (hereinafter we also refer to the data subjects collectively as “users”).
Purpose of processing
– Provision of the online offering, its functions and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Reach measurement / marketing
Definitions of terms used
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
“Processing” means any operation or set of operations which is performed upon personal data, whether or not by automated means. The term is broad and covers practically any handling of data.
“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the fulfilment of our services and performance of contractual measures as well as responding to enquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing for the fulfilment of our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
Security measures
We take appropriate technical and organisational measures in accordance with Art. 32 GDPR, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the varying likelihood and severity of the risk for the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access related to them, input, disclosure, ensuring availability and separation. Furthermore, procedures have been put in place to ensure the exercise of data subjects’ rights, deletion of data and response to data threats. Moreover, we consider the protection of personal data already during development, or selection of hardware, software and processes, according to the principle of data protection by design and by default (Art. 25 GDPR).
Cooperation with processors and third parties
Insofar as we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), you have given your consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. in the use of agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called “processing contract”, this is done on the basis of Art. 28 GDPR.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of the use of third-party services or disclosure, or transfer of data to third parties, this only happens if it is necessary for the fulfilment of our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only under the special conditions of Art. 44 ff. GDPR. That is, the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection equivalent to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
Rights of data subjects
You have the right to request confirmation as to whether data concerned are processed and to information about these data as well as to further information and copies of the data in accordance with Art. 15 GDPR.
You have the right in accordance with Art. 16 GDPR to request completion of the data concerning you or correction of inaccurate data concerning you.
In accordance with Art. 17 GDPR you have the right to request that data concerned be deleted immediately, or alternatively to request restriction of the processing of the data in accordance with Art. 18 GDPR.
You have the right to receive the data concerning you, which you have provided to us, in accordance with Art. 20 GDPR and to request its transfer to other controllers.
You also have the right under Art. 77 GDPR to lodge a complaint with the competent supervisory authority.
Right of withdrawal
You have the right to revoke consents granted pursuant to Art. 7 para. 3 GDPR with effect for the future.
Right to object
You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. The objection can in particular be made against processing for the purposes of direct advertising.
Cookies and right to object to direct advertising
“Cookies” are small files that are stored on users’ computers. Various information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after his or her visit within an online offering. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offering and closes his browser. In such a cookie, for example, the contents of a shopping basket in an online shop or a login status can be stored. “Permanent” or “persistent” cookies are cookies that remain stored even after the browser is closed. For example, the login status can be stored if the users visit it after several days. Likewise, the interests of users can be stored in such a cookie, which are used for reach measurement or marketing purposes. “Third-party cookie” refers to cookies that are offered by providers other than the controller who operates the online offering (otherwise, if it is only their cookies, they are referred to as “first-party cookies”).
We may use temporary and permanent cookies and clarify this within our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. The exclusion of cookies can lead to functional restrictions of this online offering.
A general objection to the use of cookies used for online-marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site https://www.aboutads.info/choices/ or the EU site https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that, if so, not all functions of this online offering may be usable.
Deletion of data
The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated within this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. That is, the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, retention is in particular for 10 years pursuant to §§ 147 para. 1 AO, 257 para. 1 nos. 1 and 4, para. 4 HGB (books, records, management reports, accounting vouchers, commercial books, documents relevant for taxation, etc.) and 6 years pursuant to § 257 para. 1 nos. 2 and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, retention is in particular for 7 years pursuant to § 132 para. 1 BAO (accounting documents, invoices, accounts, vouchers, business papers, statements of income and expenditure, etc.), for 22 years in connection with real estate and for 10 years for documents related to electronically supplied services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states for which the Mini-One-Stop-Shop (MOSS) is used.
Business-related processing
We additionally process
– Contract data (e.g. contract object, term, customer category).
– Payment data (e.g. bank details, payment history)
of our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Agency services
We process the data of our customers in the context of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.
In doing so we process inventory data (e.g. customer master data such as names or addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), contract data (e.g. contract object, term), payment data (e.g. bank details, payment history), usage and metadata (e.g. within the framework of evaluating and measuring the success of marketing measures). We generally do not process special categories of personal data, unless these are components of commissioned processing. The data subjects include our customers, prospects and their customers, users, website visitors or employees as well as third parties. The purpose of processing is the provision of contractual services, billing and our customer service. The legal bases of processing result from Art. 6 para. 1 lit. b GDPR (contractual services), Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimisation, security measures). We process data that are necessary for the justification and fulfilment of the contractual services and point out the necessity of their provision. Disclosure to external parties takes place only if it is required within the framework of an order. In processing the data provided to us within the framework of an order, we act in accordance with the instructions of the clients as well as the legal requirements of order processing pursuant to Art. 28 GDPR and process the data for no other purposes than those of the order.
We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (6 years, pursuant to § 257 para. 1 HGB, 10 years, pursuant to § 147 para. 1 AO). In the case of data disclosed to us within the framework of an order by the client, we delete the data in accordance with the specifications of the order, in principle after the end of the order.
Contractual services
We process the data of our contractual partners and interested parties as well as other clients, customers, principals, clients or contractual partners (uniformly referred to as “contractual partners”) pursuant to Art. 6 para. 1 lit. b GDPR in order to provide them with our contractual or pre-contractual services. The data processed here, the type, scope, purpose and necessity of their processing, are determined according to the underlying contractual relationship.
The processed data include the master data of our contractual partners (e.g. names and addresses), contact data (e.g. email addresses and phone numbers) as well as contract data (e.g. services used, contract content, contractual communication, names of contact persons) and payment data (e.g. bank details, payment history).
We do not process special categories of personal data, unless these are components of commissioned or contractual processing.
We process data necessary for the justification and fulfilment of the contractual services and draw attention to the necessity of their provision, if this is not evident to the contractual partners. Disclosure to external persons or companies takes place only if it is required within the framework of a contract. In processing the data provided to us within the framework of an order, we act in accordance with the instructions of the clients as well as legal requirements.
In the context of the use of our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the users in protection against misuse and other unauthorised use. A transfer of this data to third parties generally does not take place, unless it is necessary for the pursuit of our claims pursuant to Art. 6 para. 1 lit. f GDPR or there is a legal obligation pursuant to Art. 6 para. 1 lit. c GDPR.
The deletion of the data takes place when the data are no longer required for the fulfilment of contractual or statutory duties of care as well as for dealing with any warranty and comparable obligations, whereby the necessity of the retention of the data is reviewed every three years; otherwise the statutory retention obligations apply.
Administration, financial accounting, office organisation, contact management
We process data in the context of administrative tasks as well as organisation of our business, financial accounting and compliance with legal obligations, such as archiving. In this regard we process the same data that we process in the course of providing our contractual services. The bases of processing are Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR. Affected persons include customers, interested parties, business partners and website visitors. The purpose and our interest in processing lie in administration, financial accounting, office organisation, archiving of data, i.e. tasks that serve the maintenance of our business activities, the performance of our duties and the provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided for these processing activities.
In this context we disclose or transmit data to the financial administration, consultants, such as tax advisors or auditors, and other fee offices and payment service providers.
Furthermore, on the basis of our business interests, we store information on suppliers, event organisers and other business partners, e.g. for the purpose of later contact. These predominantly company-related data are stored by us permanently as a rule.
Business management analyses and market research
In order to run our business economically and to be able to recognise market trends, wishes of contractual partners and users, we analyse the data we have on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offering.
The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so we may consider the profiles of registered users with details, e.g. of their services used. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with combined values.
If these analyses or profiles are personal, they are deleted or anonymised upon termination of the users, otherwise two years after conclusion of the contract. In all other respects the overall business analyses and general trend determinations are created anonymously as far as possible.
Created with Datenschutz-Generator.de by lawyer Dr Thomas Schwenke
Privacy statement for the use of analysis tools
This website uses so-called “plugins” or extensions from WordPress as well as external third-party providers that serve to analyse our customer base.
WordPress Jetpack
The WordPress extension “Jetpack” is a web-analytics service that works similarly to Google Analytics and stores certain events on the website. The extension is located in the backend of the website and is not integrated via scripts or APIs but installed as an extension and thus built into the code of the website. Jetpack records the number of visitors to all sub-pages and blog posts on www.shopboostr.de and provides visitor statistics.
2) Hotjar
Hotjar is a web-analytics service that is integrated on the website via so-called “scripts” and serves to analyse visitor behaviour. The tool records the sessions of users on the website and converts them into videos that are then made available to www.shopboostr.de.
Privacy statement for the use of email services and lead-generation tools for storing email addresses
Tools and programs for storing users’ email addresses are used on this website. Storage is always voluntary. The email addresses are used only for the specified purposes (e.g. receipt of a free guide) or for similar purposes (which relate to the requested service, for example a free cost calculation as a supplement to the project guide). These email addresses are not passed on to third parties.
Mailchimp
Mailchimp is an email service that stores email addresses.
2) Thrive
Thrive is a WordPress extension for creating interactive quizzes that can also capture email addresses. The extension is synchronised with Mailchimp and imports the collected addresses into Mailchimp. The email addresses are collected for the purpose of delivering the test results.
3) NinjaPopups
NinjaPopups is an extension for creating so-called pop-ups (additional JavaScript-based elements on a website that are triggered by a certain event, e.g. when leaving the website). The pop-up is a window with certain media content and sometimes also a form for lead generation (email entry by users). The email addresses collected from the pop-ups are used only for the purposes stated in the respective pop-up (e.g. sending a free guide for a project development).
Privacy statement for the use of Facebook Pixel
Facebook Pixel is a web-analysis service from Facebook that collects cookies from site visitors (for the definition / explanation of the term cookies see above). Using these cookies, ads are then delivered on Facebook to users who have visited the corresponding sub-page on www.shopboostr.de. These ads are specific offers to users who have shown interest in a particular topic in the past. The cookie’s retention period is 60 days.
Privacy policy on the use of affiliate links
This site uses some so-called affiliate links. If someone clicks such an affiliate link and makes a purchase via this link, Shopboostr receives a commission from the respective online shop or provider. The price does not change for the purchaser.
Privacy policy on the use and application of affilinet
The controller has integrated components of the company affilinet on this website. Affilinet is a German affiliate network that offers affiliate marketing.
Affiliate marketing is an Internet-based form of sales that allows commercial operators of websites, merchants or advertisers, to display advertising, usually remunerated by click or sale commissions, on third-party websites, i.e. on distribution partners, also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of Internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or promoted via other channels, such as keyword advertising or email marketing.
Operating company of affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.
Affilinet sets a cookie on the information-technology system of the data subject. What cookies are has already been explained above. The tracking cookie from affilinet stores no personal data. Only the identification number of the affiliate, i.e. the partner mediating the potential customer, as well as the order number of the visitor to a website and of the clicked advertising medium are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. affilinet.
The data subject can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent affilinet from setting a cookie on the information-technology system of the data subject. In addition, cookies already set by affilinet can be deleted at any time via an Internet browser or other software programs.
The applicable privacy policy of affilinet can be retrieved at https://www.affili.net/de/footeritem/datenschutz.
Privacy policy on the use and application of Zanox
The controller has integrated components of Zanox on this website. Zanox is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, the so-called merchants or advertisers, to place advertising, which is usually remunerated via click- or sale-commissions, on third-party websites, i.e. on distribution partners also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of Internet advertising via the affiliate network, which is subsequently integrated by an affiliate on their own websites or promoted via other channels, such as keyword advertising or email marketing.
Operating company of Zanox is ZANOX AG, Stralauer Allee 2, 10245 Berlin, Germany.
Zanox sets a cookie on the information-technology system of the data subject. What cookies are has already been explained above. The tracking cookie from Zanox stores no personal data. Only the identification number of the affiliate, i.e. the partner mediating the potential customer, as well as the order number of the visitor to a website and of the clicked advertising medium are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Zanox, handled.
The data subject can prevent the setting of cookies by our website, as described above, at any time by means of the corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Zanox from setting a cookie on the information-technology system of the data subject. In addition, cookies already set by Zanox can be deleted at any time via an Internet browser or other software programs.
The applicable privacy policy of Zanox can be retrieved at https://www.zanox.com/de/ueber-zanox/datenschutz/ .
Other partner programs / advertisers
Other partner programs and advertisers are used, but they do not set cookies on the website and no IP transmission to these providers takes place. When you click on affiliate links / advertising links, you are taken to the respective providers and the terms and conditions and data-processing guidelines of the respective providers apply there.
