{"id":12026,"date":"2019-03-26T09:29:28","date_gmt":"2019-03-26T09:29:28","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/"},"modified":"2025-12-15T11:09:28","modified_gmt":"2025-12-15T11:09:28","slug":"crowdfunding-marketing","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-marketing\/","title":{"rendered":"Crowdfunding marketing: 10 tips for successful crowdfunding marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Crowdfunding_Marketing_10_Tips_for_Successful_Crowdfunding_Marketing\"><strong>Crowdfunding Marketing:<\/strong><br \/>\n<strong>10 Tips for Successful Crowdfunding Marketing<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;block-round-corners&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13509&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764330983644{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1721382075775{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: left;\">Crowdfunding is a relatively new way to raise money for a future project. Essentially, it works by asking a large number of people to pre-purchase your product, usually in small quantities, to meet the project&#8217;s financial goals.<\/li>\n<li style=\"text-align: left;\">Crowdfunding has many advantages, including improved investor friendliness and reach, customer satisfaction, efficiency, and lower <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-kosten\/\">costs<\/a>.<\/li>\n<li style=\"text-align: left;\">A crowdfunding marketing strategy encompasses different marketing activities such as content marketing, PR marketing, paid advertising, influencer marketing, and email marketing.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\"><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Inhaltsverzeichnis<\/p><ul class=\"toc_list\"><li><a href=\"#Crowdfunding_Marketing_10_Tips_for_Successful_Crowdfunding_Marketing\"><span class=\"toc_number toc_depth_1\">1<\/span> Crowdfunding Marketing:\n10 Tips for Successful Crowdfunding Marketing<\/a><ul><li><a href=\"#Key_Points_in_Brief\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Key Points in Brief<\/a><\/li><li><a href=\"#We_Help_You_Raise_Successful_Crowdfunding_Funding\"><span class=\"toc_number toc_depth_2\">1.2<\/span> We Help You Raise Successful Crowdfunding Funding<\/a><\/li><li><a href=\"#What_Advantages_Does_Crowdfunding_Offer\"><span class=\"toc_number toc_depth_2\">1.3<\/span> What Advantages Does Crowdfunding Offer?<\/a><\/li><li><a href=\"#Crowdfunding_Marketing\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Crowdfunding Marketing<\/a><\/li><li><a href=\"#Crowdfunding_Marketing_Strategies\"><span class=\"toc_number toc_depth_2\">1.5<\/span> Crowdfunding Marketing Strategies<\/a><ul><li><a href=\"#Building_Your_Audience\"><span class=\"toc_number toc_depth_3\">1.5.1<\/span> Building Your Audience<\/a><\/li><li><a href=\"#Timing_Your_Make-Or-Break\"><span class=\"toc_number toc_depth_3\">1.5.2<\/span> Timing: Your Make-Or-Break<\/a><\/li><li><a href=\"#Pre-Promotion_24_Weeks\"><span class=\"toc_number toc_depth_3\">1.5.3<\/span> Pre-Promotion (2\u20134 Weeks)<\/a><\/li><li><a href=\"#Launch_Week\"><span class=\"toc_number toc_depth_3\">1.5.4<\/span> Launch Week<\/a><\/li><li><a href=\"#Follow-Ups_Ongoing_Updates\"><span class=\"toc_number toc_depth_3\">1.5.5<\/span> Follow-Ups &amp; Ongoing Updates<\/a><\/li><\/ul><\/li><li><a href=\"#We_Help_You_Raise_Successful_Crowdfunding_Funding-2\"><span class=\"toc_number toc_depth_2\">1.6<\/span> We Help You Raise Successful Crowdfunding Funding<\/a><ul><li><a href=\"#Project_Wrap-Up\"><span class=\"toc_number toc_depth_3\">1.6.1<\/span> Project Wrap-Up<\/a><\/li><\/ul><\/li><li><a href=\"#Thoughtful_Content_Your_Messaging_as_Part_of_the_Crowdfunding_Marketing_Strategy\"><span class=\"toc_number toc_depth_2\">1.7<\/span> Thoughtful Content: Your Messaging as Part of the Crowdfunding Marketing Strategy<\/a><\/li><li><a href=\"#Video\"><span class=\"toc_number toc_depth_2\">1.8<\/span> Video<\/a><\/li><li><a href=\"#Social_Media_Your_Secret_Weapon_in_Crowdfunding_Marketing\"><span class=\"toc_number toc_depth_2\">1.9<\/span> Social Media: Your Secret Weapon in Crowdfunding Marketing<\/a><\/li><li><a href=\"#Rewards_The_Motivation\"><span class=\"toc_number toc_depth_2\">1.10<\/span> Rewards: The Motivation<\/a><\/li><li><a href=\"#Website_Your_Online_Presence\"><span class=\"toc_number toc_depth_2\">1.11<\/span> Website: Your Online Presence<\/a><\/li><li><a href=\"#Emails_Newsletters_Your_Communication_in_Crowdfunding_Marketing\"><span class=\"toc_number toc_depth_2\">1.12<\/span> Emails &amp; Newsletters: Your Communication in Crowdfunding Marketing<\/a><\/li><li><a href=\"#Examples_of_Successful_Kickstarter_Campaigns_What_They_Did_Right\"><span class=\"toc_number toc_depth_2\">1.13<\/span> Examples of Successful Kickstarter Campaigns: What They Did Right<\/a><\/li><li><a href=\"#What_Made_These_Campaigns_Extraordinary\"><span class=\"toc_number toc_depth_2\">1.14<\/span> What Made These Campaigns Extraordinary?<\/a><\/li><li><a href=\"#Conclusion_and_Summary\"><span class=\"toc_number toc_depth_2\">1.15<\/span> Conclusion and Summary<\/a><\/li><li><a href=\"#Free_Consultation\"><span class=\"toc_number toc_depth_2\">1.16<\/span> Free Consultation<\/a><\/li><li><a href=\"#More_Articles\"><span class=\"toc_number toc_depth_2\">1.17<\/span> More Articles<\/a><ul><li><ul><li><a href=\"#Bewerten_Sie_unseren_Artikel\"><span class=\"toc_number toc_depth_4\">1.17.0.1<\/span> Bewerten Sie unseren Artikel<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-209\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-default\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"placeholder wpsm-placeholder\"><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"subheader\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCrowdfunding Marketing - Overview\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2b50 Default:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCrowdfunding Marketing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83c\udfc6 Duration:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApprox. 3 months\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcb0 Costs:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tProject-specific\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcfa Objective:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAchieving financial goals\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u26a1 Technologies and knowledge:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial media, website, video, e-mail newsletter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Key_Points_in_Brief\"><b>Key Points in Brief<\/b><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" title=\"Crowdfunding Marketing\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2260\">Crowdfunding Marketing<\/a> encompasses various activities to raise financial resources for a project<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Above all, crowdfunding is more about <a href=\"https:\/\/www.marketing-faktor.de\/community-marketing\/\" data-wpil-monitor-id=\"1573\">building a community<\/a> than selling a product!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kickstarter, Indiegogo, GoFundMe, Fundable are the largest crowdfunding platforms worldwide; they have emerged in recent years and achieved incredible results!<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"We_Help_You_Raise_Successful_Crowdfunding_Funding\"><strong>We Help You Raise Successful Crowdfunding Funding<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-220\" class=\"wpsm-comptable center-table-align wpsm-comptable-responsive\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>Platform<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>Rating<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>Special features<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>More info<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kickstarter.com\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/04\/Kickstarter-Logo.png\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-green\">Rating: 9.8<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Worldwide crowdfunding<\/li>\r\n<li>International target group<\/li>\r\n<li>Ideal for global products<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\"><a class=\"button button-red\" href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\" target=\"_blank\">FREE ADVICE<\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.indiegogo.com\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/09\/Indiegogo-Logo.png\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-blue\">Rating: 8.2<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Worldwide crowdfunding<\/li>\r\n<li>International target group<\/li>\r\n<li>Ideal for global products<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\"><a class=\"button button-red\" href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\" target=\"_blank\">FREE ADVICE<\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.startnext.com\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/05\/Startnext_Logo_Typo_2x.png\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-red\">Rating: 7.3<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Germany-wide campaign<\/li>\r\n<li>Germany-wide target group<\/li>\r\n<li>Ideal for national products<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\"><a class=\"button button-red\" href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\" target=\"_blank\">FREE ADVICE<\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n<p>[\/vc_column_text][vc_message message_box_color=&#8221;orange&#8221; icon_fontawesome=&#8221;&#8221;]We help you raise successful <a class=\"wpil_keyword_link\" title=\"Crowdfunding Financing\" href=\"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-financing\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"83\">crowdfunding financing<\/a>! <a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><strong><span style=\"color: #3366ff;\">-&gt; Schedule a free consultation.<\/span><\/strong><\/a>[\/vc_message][vc_column_text]<!--TOC-->[\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-219\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Activity<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Timing<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Channels\/activities to be used<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPre-promotion\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t> 2 weeks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\r\n<font size=\"3\"><p><li>Social networks<\/li><\/p><\/font>\r\n<font size=\"3\"><p><li>Advertising platforms<\/li><\/p><\/font>\r\n<font size=\"3\"><p><li>Online media<\/li><\/p><\/font>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tIntroductory week\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1 week\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\r\n<font size=\"3\"><p><li>Social networks<\/li><\/p><\/font>\r\n<font size=\"3\"><p><li>Promotional gifts<\/li><\/p><\/font>\r\n<font size=\"3\"><p><li>Announcements<\/li><\/p><\/font>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFollow-up & running weeks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t> 4 weeks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\r\n<font size=\"3\"><p><li>Follow-ups<\/li><\/p><\/font>\r\n<font size=\"3\"><p><li>updates<\/li><\/p><\/font>\r\n<font size=\"3\"><p><li>Online media<\/li><\/p><\/font>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tProject completion\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1 week\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\r\n<font size=\"3\"><p><li>Final incentives and offers<\/li><\/p><\/font>\r\n<font size=\"3\"><p><li>Call for actions<\/li><\/p><\/font>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Crowdfunding marketing encompasses various activities to secure financial resources for a project by asking a large number of people to pre-purchase your product to meet the project&#8217;s financial goals. This approach, which focuses exclusively on online social media and <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-plattform\/\">crowdfunding platforms<\/a>, allows you to collect funds in a very short time.<\/p>\n<p style=\"text-align: justify;\">In the early days of crowdfunding, launching a campaign was itself a novelty. Gaining press coverage was easy. Thus it was also simple to get people interested in a new campaign. The growth of the crowdfunding industry was seen as a blessing: today there are <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-beispiele\/\">numerous projects<\/a>, with new ones added daily. However, it\u2019s also a curse: with so many good projects, standing out from the crowd has become very difficult.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"What_Advantages_Does_Crowdfunding_Offer\"><strong>What Advantages Does Crowdfunding Offer?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Traditionally, when you wanted to finance a business, you had to present your business plan, market research, prototypes, and then your idea to wealthy individuals, banks, angel investors, and venture capital firms. In contrast, crowdfunding marketing enables you to tap into a broad pool of investors with ease. But there are also other positive aspects of using crowdfunding marketing:<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Investor Audience &amp; Reach: You have access to thousands of &#8216;investors&#8217; who can easily view and share your crowdfunding campaign on their social media platforms! The best secret weapon for a successful crowdfunding campaign is the <a href=\"https:\/\/www.marketing-faktor.de\/en\/social-media-marketing-agency\/\" data-wpil-monitor-id=\"1577\">social media<\/a> customer experience \u2013 you can share and promote your campaign via social media, email newsletters, and other online marketing strategies! As you communicate project progress, you drive traffic to your website!<\/li>\n<li style=\"text-align: justify;\">Building Trust: Crowdfunding marketing allows you to present your idea to many people who can help build confidence in your plans while also optimizing them if issues arise. When potential investors begin interacting and asking questions, you quickly see what needs fixing, clarifying, or removing!<\/li>\n<li style=\"text-align: justify;\">Efficiency: One of the best things about online crowdfunding is centralizing your <a class=\"wpil_keyword_link\" title=\"Fundraising\" href=\"https:\/\/www.marketing-faktor.de\/ico-fundraising\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"626\">fundraising<\/a> activities in one place. By creating a single profile to send to all potential investors, you eliminate the need to follow up individually! You no longer spend time drafting separate letters and emails for each person! As &#8216;time is money,&#8217; this lets you optimize efforts in one place and free up time to work on your project instead of financing concerns.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-222\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Advantages of crowdfunding<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Disadvantages of crowdfunding<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul><li>High range Efficiency<\/li><\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul><li>High competition<\/li><\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul><li>Intensive customer interaction Investor audience & reach<\/li><\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul><li>Requires creativity<\/li><\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul><li>High chance of success for innovative projects Customer experience<\/li><\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul><li>Funding targets should not be set too high<\/li><\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Crowdfunding_Marketing\"><strong>Crowdfunding Marketing<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Before planning your entire launch around a crowdfunding campaign, you must ensure you have a solid crowdfunding <a class=\"wpil_keyword_link\" title=\"Marketing Strategy\" href=\"https:\/\/www.marketing-faktor.de\/blockchain-marketing\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"179\">marketing strategy<\/a>, otherwise your campaign could fail miserably.<\/p>\n<p style=\"text-align: justify;\">Kickstarter, Indiegogo, GoFundMe, Fundable are the largest crowdfunding platforms worldwide; they have emerged in recent years and achieved incredible results! However, crafting a crowdfunding marketing strategy has become much more difficult than it was years ago when these platforms weren\u2019t as popular. Competition is much stronger, and you must be at the top of your game to succeed.<\/p>\n<p style=\"text-align: justify;\">Let\u2019s learn more about why and how you can use crowdfunding marketing effectively to strengthen your business!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Crowdfunding_Marketing_Strategies\"><strong>Crowdfunding Marketing Strategies<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;6853&#8243; img_size=&#8221;800&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A successful crowdfunding marketing strategy involves many well-thought-out steps. Below are some strategies to follow and consider when building your campaign:<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Building_Your_Audience\"><strong>Building Your Audience<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">First and foremost, crowdfunding is more about building a community than selling a product!<\/p>\n<p style=\"text-align: justify;\">Dreams can certainly be shared and adopted by others. Before investing a lot of time, think about your target audience. Regardless of which product or <a class=\"wpil_keyword_link\" title=\"Service\" href=\"https:\/\/www.marketing-faktor.de\/en\/crypto-agency\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2259\">service<\/a> you sell, the success of your campaign depends on how well you connect with your audience\u2019s aspirations and goals.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>The Qwerkywriter typewriter can be connected to your computer with or without a cable and offers one of the most delightful typing experiences imaginable. Qwerkywriter raised over $130,000 on Kickstarter in 2014.<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]If you were planning to bring the Qwerkywriter typewriter to market, you\u2019d first ask who would use such a product:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Writers<\/li>\n<li style=\"text-align: justify;\">Freelancers<\/li>\n<li style=\"text-align: justify;\">Students<\/li>\n<li style=\"text-align: justify;\">And the like<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">After considering who your target audience will be, start building a community sooner rather than later! The further you are from your campaign launch, the better. People want to support a popular and respected project.<\/p>\n<p style=\"text-align: justify;\">But where do you start? Never underestimate the power of people you already know! Previous customers, family, friends, colleagues, and acquaintances form a strong foundation for your campaign community. People know people, and when your initial following shares on their social media, they can open important new doors for you! Build your network and find ways, through crowdfunding marketing, to connect and expand your first contacts!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Timing_Your_Make-Or-Break\"><strong>Timing: Your Make-Or-Break<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Timing is everything in this business. When you put together your crowdfunding marketing strategy, you first need to think about pre-promotion, launch, weekly follow-ups, and the campaign wrap-up.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Pre-Promotion_24_Weeks\"><strong>Pre-Promotion (2\u20134 Weeks)<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Create a media push! Let everyone know you\u2019re about to launch! A great way to build hype is to host a private event before the launch. For example, Restore Cryotherapy Salt Lake City held an exclusive one-day event where attendees could try their cryotherapy service for free!<\/li>\n<li style=\"text-align: justify;\">Publish your launch date across all personal social media accounts like Facebook, Twitter, LinkedIn, and Instagram! Word of mouth is crucial\u2014people need to know when and where they can access your business\/product! Set up Facebook ads to collect email sign-ups! Facebook is one of the best platforms to use before you <a class=\"wpil_keyword_link\" title=\"launch your campaign\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"111\">launch<\/a>. Target your ads to your audience and aim for a healthy number of email sign-ups. This will be invaluable when releasing content later!<\/li>\n<li style=\"text-align: justify;\">Send press releases to local media outlets! This helps you spread the word about your campaign!<\/li>\n<li style=\"text-align: justify;\">Run promotions to boost early sales! Restore Cryotherapy, for example, offered a 20% discount on all memberships after opening.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Launch_Week\"><strong>Launch Week<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Get the word out and let everyone know your project is live thanks to your polished crowdfunding marketing strategy!<\/p>\n<ul>\n<li style=\"text-align: justify;\">Announce your launch on all your personal social media accounts like Facebook, Twitter, LinkedIn, and Instagram.<\/li>\n<li style=\"text-align: justify;\">Share videos, live streams, and photos to kick off the hype.<\/li>\n<li style=\"text-align: justify;\">Provide outstanding customer service. You want people interacting with you to have a great experience and encourage them to share your product and services. That\u2019s a solid crowdfunding marketing strategy.<\/li>\n<li style=\"text-align: justify;\">Run short-term promotions to boost initial sales. Plan giveaways and involve like-minded businesses to donate gift cards and other products to sweeten the deal.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Follow-Ups_Ongoing_Updates\"><strong>Follow-Ups &amp; Ongoing Updates<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">As part of your crowdfunding marketing strategy, send weekly updates on campaign progress, special announcements, new rewards you\u2019ve added, or when a major milestone is reached! It\u2019s also important to publish a weekly update before backers start worrying because they haven\u2019t heard about a campaign they supported. No updates reflect poorly on your project.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Create updated content! This could be an update on your campaign\u2019s performance, new developments or successes, or a simple thank-you to those who have already backed. Show your human side and connect with your supporters.<\/li>\n<li style=\"text-align: justify;\">Add limited-time rewards to attract new backers or encourage loyal supporters to pledge again. Use \u2018FOMO\u2019 words like \u2018limited time only,\u2019 \u2018special rewards,\u2019 and \u2018exclusive edition.\u2019<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Connect with your community and get featured on as many local and online media platforms as possible. If you\u2019re launching an outdoor product to help someone camp, it doesn\u2019t make sense to release it in January when nobody typically camps. No strategy can overcome that. Consider how to use holidays, months, and seasons to promote your products and services, and shape your crowdfunding marketing strategy accordingly.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"We_Help_You_Raise_Successful_Crowdfunding_Funding-2\"><strong>We Help You Raise Successful Crowdfunding Funding<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-221\" class=\"wpsm-comptable center-table-align wpsm-comptable-responsive\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>Platform<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>Rating<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>Special features<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=\"white\"><font size=\"4\"><b>More info<\/b><\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kickstarter.com\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/04\/Kickstarter-Logo.png\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-green\">Rating: 9.8<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Worldwide crowdfunding<\/li>\r\n<li>International target group<\/li>\r\n<li>Ideal for global products<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\"><a class=\"button button-red\" href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\" target=\"_blank\">FREE ADVICE<\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.indiegogo.com\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/09\/Indiegogo-Logo.png\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-blue\">Rating: 8.2<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Worldwide crowdfunding<\/li>\r\n<li>International target group<\/li>\r\n<li>Ideal for global products<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\"><a class=\"button button-red\" href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\" target=\"_blank\">FREE ADVICE<\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.startnext.com\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/05\/Startnext_Logo_Typo_2x.png\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-red\">Rating: 7.3<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Germany-wide campaign<\/li>\r\n<li>Germany-wide target group<\/li>\r\n<li>Ideal for national products<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\"><a class=\"button button-red\" href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\" target=\"_blank\">FREE ADVICE<\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n<p>[\/vc_column_text][vc_message message_box_color=&#8221;orange&#8221; icon_fontawesome=&#8221;&#8221;]We help you raise successful crowdfunding funding! <a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><strong><span style=\"color: #3366ff;\">-&gt; Schedule a free consultation.<\/span><\/strong><\/a>[\/vc_message][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Project_Wrap-Up\"><strong>Project Wrap-Up<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The countdown for your project enters its final weeks until your campaign ends on all your social media accounts. Post something new every day that week! Use phrases that create a sense of \u2018FOMO\u2019 and words like \u2018only three days left to reach the goal\u2019 or \u2018just \u20ac200 from my goal.\u2019 In addition to a well-planned timeline, think creatively about launching your product or service in a meaningful season!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Thoughtful_Content_Your_Messaging_as_Part_of_the_Crowdfunding_Marketing_Strategy\"><strong>Thoughtful Content: Your Messaging as Part of the Crowdfunding Marketing Strategy<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">As with any online marketing, content plays a major role in the success of your crowdfunding marketing strategy. Craft your content based on your audience\u2019s interests, questions, and voice. Create clear, creative, and memorable descriptions, content pieces, newsletters, emails, and captions. One of the best ways to produce high-quality content that helps your crowdfunding <a href=\"https:\/\/www.marketing-faktor.de\/fundraising-marketing\/\" data-wpil-monitor-id=\"1527\">marketing concept<\/a> is to create an engaging blog:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Provide the latest updates on your project\u2019s progress. People love seeing progress in something they\u2019ve invested in.<\/li>\n<li style=\"text-align: justify;\">Include product reviews, testimonials, demo videos, and other helpful content to help people understand the quality and benefits of your products\/services.<\/li>\n<li style=\"text-align: justify;\">Create a Q&amp;A post that answers common questions customers might have. Connect with your audience by telling a story or sharing the \u2018why\u2019 behind your project launch.<\/li>\n<li style=\"text-align: justify;\">Give your audience reasons to contribute to your project. Content should answer any questions potential backers may have.<\/li>\n<li style=\"text-align: justify;\">Guest posts from individuals significant to your audience \u2013 well-known <a title=\"Influencers\" href=\"https:\/\/www.marketing-faktor.de\/krypto-influencer\/\" data-wpil-monitor-id=\"326\">influencers<\/a> are important! By offering your customers useful and meaningful resources, you\u2019ll drive more people to your website and <a href=\"https:\/\/www.marketing-faktor.de\/indiegogo-kampagne-erstellen\/\" data-wpil-monitor-id=\"1540\">crowdfunding platform<\/a>.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=&#8221;<b>Schedule Your Free Consultation Now &#8211;&gt;&gt;<\/b>&#8221; color=&#8221;juicy-pink&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.marketing-faktor.de%2Fen%2Fapplication%2F&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Video\"><strong>Video<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The video is the cornerstone of your crowdfunding marketing campaign. It can be used across platforms, making it extremely cost-effective and advantageous. Whether you produce your video yourself or work with a professional team, make sure your script explains the following points:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Who you are: Tell potential backers about yourself and your experience.<\/li>\n<li style=\"text-align: justify;\">Your product\u2019s story: Describe how you developed your idea, the current status of your product or business, why your product matters to you, and why it will matter to your audience.<\/li>\n<li style=\"text-align: justify;\">Why you need support: Explain why you are raising funds through crowdfunding and how those funds will be used. Be sure to make a direct ask for support.<\/li>\n<li style=\"text-align: justify;\">Include an overview of your most compelling rewards, or those you believe will be most attractive to backers.<\/li>\n<li style=\"text-align: justify;\">Keep short attention spans in mind \u2013 your video should be no longer than two to three minutes and should hit your key points quickly.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Here is an example of a well-made crowdfunding marketing video from a project that raised over $90 million:<\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/vimeo.com\/51135962&#8243; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Social_Media_Your_Secret_Weapon_in_Crowdfunding_Marketing\"><strong>Social Media: Your Secret Weapon in Crowdfunding Marketing<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<br \/>\nSocial media is a key weapon in your crowdfunding marketing arsenal. When planning a crowdfunding campaign, focus your efforts on the platforms that deliver the greatest success. To choose the right channels, consider:<\/p>\n<ul>\n<li>On which social platform does your audience interact, share, and communicate?<\/li>\n<li>Which platform do you feel most comfortable using?<\/li>\n<li>Which individuals have the greatest influence in your community, and how can you collaborate with them on content?<\/li>\n<li>We recommend Facebook, Instagram, Pinterest (especially for products), and Twitter. For deeper engagement, explore collaborative platforms like LinkedIn groups.<\/li>\n<\/ul>\n<p>Even a hundred followers can make a real difference, so the more, the better! Implement these strategies:[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Schedules matter! Start social media activities and crowdfunding marketing initiatives months before your campaign launch.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Connect and communicate with your community. Show genuine gratitude to your fans and followers because it\u2019s all about big wins!<\/li>\n<li style=\"text-align: justify;\">Write engaging posts that prompt your community to participate. Also, keep your backers updated regularly!<\/li>\n<li style=\"text-align: justify;\">Create a unique hashtag and use it in all your social media posts. This organizes posts in one place where people can easily find information about your campaign. Encourage supporters to use the hashtag too.<\/li>\n<li style=\"text-align: justify;\">Set up campaign-specific social media pages. A Facebook page and Instagram account dedicated to your campaign are great places to interact and share updates. Each includes analytics to measure performance.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Boost posts! If you have the marketing budget, increase your reach on Facebook and Instagram by boosting posts. This helps you reach people interested in your campaign. Post-campaign updates, behind-the-scenes glimpses, and success stories \u2013 heartwarming and inspiring posts remind your audience why they backed your project.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Rewards_The_Motivation\"><strong>Rewards: The Motivation<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Offer meaningful rewards that people want. To build your audience before your campaign, think about what you can give away. Because of your crowdfunding marketing strategy, those who accept your gift will feel grateful. When it\u2019s time to launch, people will be more inclined to spread the word about a company that gives back and creates a feeling of \u2018warmth\u2019! There are many ways to offer rewards and giveaways in your campaigns. Think creatively about promoting your product or service!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Website_Your_Online_Presence\"><strong>Website: Your Online Presence<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Before launching your campaign page on a platform, it makes sense to <a class=\"wpil_keyword_link\" title=\"build a website\" href=\"https:\/\/blockchainagentur.de\/online-plattform-erstellen\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2378\">build a website<\/a>. Until your campaign page goes live, this site should serve as your \u2018command center\u2019 for crowdfunding marketing. Landing pages and your website can channel traffic toward specific actions.<\/p>\n<p style=\"text-align: justify;\">With a website for your campaign, you can easily share key information about your company or product! After your campaign ends, you can expand the use of these pages for ongoing marketing. Use the site as the central hub for your brand or product. To learn about effective landing pages, read our article here.<\/p>\n<p style=\"text-align: justify;\">Just like your marketing strategy, those who accept your gifts will feel grateful. When you launch, they\u2019ll be more likely to share your company that gives back and creates warmth!<\/p>\n<p style=\"text-align: justify;\">There are many reward and giveaway ideas for your campaigns. Think creatively about promoting your product or service!<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4895&#8243; img_size=&#8221;700&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>The bag maker KNOMO chose crowdfunding to fund its high-tech #LiveFree backpack. In return for their investment, backers could choose one of the backpack models. The campaign reached its funding goal within two days, but the company accepted funds until the campaign\u2019s end. After hitting their goal, the team asked backers to advise on color options.<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Post-launch technological improvements should follow a scientific, data-driven approach similar to marketing. It\u2019s crucial to develop the marketplace in close collaboration with users. Operators must monitor platform behavior and customer responses. For example, if many users fail to complete registration, the operator must identify the root cause and fix it.<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4896&#8243; img_size=&#8221;800&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>The beer brand BrewDog was an early adopter of crowdfunding and crowdfunding marketing strategies, launching its own equity crowdfunding program, Equity For Punks (EFP), in 2009. More than 56,000 backers worldwide receive discounts and perks in return for their investment.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=&#8221;<b>Schedule Your Free Consultation Now &#8211;&gt;&gt;<\/b>&#8221; color=&#8221;juicy-pink&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.marketing-faktor.de%2Fen%2Fapplication%2F&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Emails_Newsletters_Your_Communication_in_Crowdfunding_Marketing\"><strong>Emails &amp; Newsletters: Your Communication in Crowdfunding Marketing<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Email marketing brings a lot of energy to crowdfunding marketing! People love updates on products they\u2019ve purchased!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Effective email marketing can build your content, events, newsletters, promotions, and subscriber list! Email marketing is the most cost-effective communication method for crowdfunding. All you need is an email marketing service like MailChimp, HubSpot, or Autopilot HQ.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Examples_of_Successful_Kickstarter_Campaigns_What_They_Did_Right\"><strong>Examples of Successful Kickstarter Campaigns: What They Did Right<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Let\u2019s look at some examples of very <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-projekte\/\">successful projects<\/a> and the factors that led to their success.<\/p>\n<p style=\"text-align: justify;\">Divinity: Original Sin is a video game set in the fictional universe of Divinity. Larian Studios, its developers, launched a Kickstarter campaign from March 27, 2013, to April 26, 2013, to fund the game they truly wanted to make. They raised $944,282 from 19,541 backers, producing a game that received widespread acclaim.<\/p>\n<p style=\"text-align: justify;\">It gets even more interesting \u2013 one year later, the same developers returned to Kickstarter for Divinity: Original Sin 2, raising $2,032,434 from 42,713 backers \u2013 more than double the previous pledge amount.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"What_Made_These_Campaigns_Extraordinary\"><strong>What Made These Campaigns Extraordinary?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;6852&#8243; img_size=&#8221;800&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Take a closer look at their checklist: these campaigns got everything right. The developers kept backers fully informed about goals, vision, and timelines, providing tons of material, including sneak previews, to spark user interest. A well-edited video featuring the Larian Studios founder showcased early footage, discussed exciting game features, and explored what new features could be added with Kickstarter\u2019s support. A dash of social-media-driven incentives boosted engagement even more.<\/p>\n<p style=\"text-align: justify;\">Two main factors drove even higher funding. First, a unique reward system offered special in-game features for reaching collective pledge milestones. For example, at $800,000, they planned to add new features and backstory for all companions, encouraging social sharing and collective pledging.<\/p>\n<p style=\"text-align: justify;\">Second, they offered a wide variety of reward tiers, spanning dozens of pledge levels up to $10,000. Each tier included a unique mix of tangible and intangible items related to the Divinity game series.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Divinity is a prime example of successful crowdfunding marketing based on community rewards and other incentives.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Conclusion_and_Summary\"><strong>Conclusion and Summary<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_message]<span style=\"font-weight: 400;\">This brings us to the end of our article on crowdfunding marketing. Crowdfunding marketing encompasses various activities to secure financial resources for a project by asking many people to pre-purchase your product to achieve financial goals. You now know which <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-deutschland\/\" data-wpil-monitor-id=\"1548\">crowdfunding platforms are on the market<\/a> and how to bring your project to market successfully with the right marketing strategy. We\u2019ve also showcased successful projects as examples. We hope this article helped clarify the topic and guide your marketing strategy decisions.<\/span>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Free_Consultation\"><strong>Free Consultation<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message message_box_color=&#8221;orange&#8221; icon_fontawesome=&#8221;&#8221;]With <a href=\"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-marketing-agency\/\">Marketing Faktor<\/a>, we\u2019ve established ourselves as one of the leading agencies in the German-speaking region for executing successful crowdfunding campaigns, with over 25 projects completed.<\/p>\n<p>We\u2019d be happy to offer you a free consultation to develop an individual strategy for your project <a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><strong><span style=\"color: #3366ff;\">-&gt; Schedule your free consultation.<\/span><\/strong><\/a>[\/vc_message]<div class=\"customblock_display_il\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/06\/Group-1000002123-1.png\"><\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"More_Articles\"><strong>More Articles<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/spiele-marketing\/\"><img itemprop=\"image\" 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Erstellung...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Crowdfunding-Marketing-10-Tipps-fuer-ein-erfolgreiches-Crowdfunding-Marketing-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\"><div class=\"title\">Crowdfunding Marketing: 10 Tipps f\u00fcr ein erfolgrei...<\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][vc_column][vc_column_text el_class=&#8221;block-round-corners&#8221;]<div class=\"rating-form  mr-shortcode\">\t<form id=\"rating-form-4702-1\" action=\"#\">\t\t<h4><span id=\"Bewerten_Sie_unseren_Artikel\">Bewerten Sie unseren Artikel<\/span><\/h4><div class=\"rating-item mr \" >\t<label 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marketing: 10 tips for successful crowdfunding marketing\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Crowdfunding-Marketing-10-Tipps-fuer-ein-erfolgreiches-Crowdfunding-Marketing-bild-1024x576.png\",\"height\":576,\"width\":1024},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-marketing\/\",\"name\":\"Crowdfunding marketing: 10 tips for successful crowdfunding marketing\",\"text\":\"\\r\\nCrowdfunding Marketing:\\r\\n10 Tips for Successful Crowdfunding Marketing\\r\\n[vc_column width=\\\"1\/2\\\"][vc_column width=\\\"1\/2\\\"]\\r\\n\\r\\n \\tCrowdfunding is a relatively new way to raise money for a future project. Essentially, it works by asking a large number of people to pre-purchase your product, usually in small quantities, to meet the project's financial goals.\\r\\n \\tCrowdfunding has many advantages, including improved investor friendliness and reach, customer satisfaction, efficiency, and lower costs.\\r\\n \\tA crowdfunding marketing strategy encompasses different marketing activities such as content marketing, PR marketing, paid advertising, influencer marketing, and email marketing.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nKey Points in Brief\\r\\n\\r\\n\\r\\n \\tCrowdfunding Marketing encompasses various activities to raise financial resources for a project\\r\\n \\tAbove all, crowdfunding is more about building a community than selling a product!\\r\\n \\tKickstarter, Indiegogo, GoFundMe, Fundable are the largest crowdfunding platforms worldwide; they have emerged in recent years and achieved incredible results!\\r\\n\\r\\n\\r\\nWe Help You Raise Successful Crowdfunding Funding\\r\\n\\r\\n\\r\\nWe help you raise successful crowdfunding financing! -&gt; Schedule a free consultation.\\r\\nCrowdfunding marketing encompasses various activities to secure financial resources for a project by asking a large number of people to pre-purchase your product to meet the project's financial goals. This approach, which focuses exclusively on online social media and crowdfunding platforms, allows you to collect funds in a very short time.\\r\\nIn the early days of crowdfunding, launching a campaign was itself a novelty. Gaining press coverage was easy. Thus it was also simple to get people interested in a new campaign. The growth of the crowdfunding industry was seen as a blessing: today there are numerous projects, with new ones added daily. However, it\u2019s also a curse: with so many good projects, standing out from the crowd has become very difficult.\\r\\n\\r\\nWhat Advantages Does Crowdfunding Offer?\\r\\n\\r\\nTraditionally, when you wanted to finance a business, you had to present your business plan, market research, prototypes, and then your idea to wealthy individuals, banks, angel investors, and venture capital firms. In contrast, crowdfunding marketing enables you to tap into a broad pool of investors with ease. But there are also other positive aspects of using crowdfunding marketing:\\r\\n\\r\\n\\r\\n \\tInvestor Audience &amp; Reach: You have access to thousands of 'investors' who can easily view and share your crowdfunding campaign on their social media platforms! The best secret weapon for a successful crowdfunding campaign is the social media customer experience \u2013 you can share and promote your campaign via social media, email newsletters, and other online marketing strategies! As you communicate project progress, you drive traffic to your website!\\r\\n \\tBuilding Trust: Crowdfunding marketing allows you to present your idea to many people who can help build confidence in your plans while also optimizing them if issues arise. When potential investors begin interacting and asking questions, you quickly see what needs fixing, clarifying, or removing!\\r\\n \\tEfficiency: One of the best things about online crowdfunding is centralizing your fundraising activities in one place. By creating a single profile to send to all potential investors, you eliminate the need to follow up individually! You no longer spend time drafting separate letters and emails for each person! As 'time is money,' this lets you optimize efforts in one place and free up time to work on your project instead of financing concerns.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nCrowdfunding Marketing\\r\\n\\r\\nBefore planning your entire launch around a crowdfunding campaign, you must ensure you have a solid crowdfunding marketing strategy, otherwise your campaign could fail miserably.\\r\\nKickstarter, Indiegogo, GoFundMe, Fundable are the largest crowdfunding platforms worldwide; they have emerged in recent years and achieved incredible results! However, crafting a crowdfunding marketing strategy has become much more difficult than it was years ago when these platforms weren\u2019t as popular. Competition is much stronger, and you must be at the top of your game to succeed.\\r\\nLet\u2019s learn more about why and how you can use crowdfunding marketing effectively to strengthen your business!\\r\\n\\r\\nCrowdfunding Marketing Strategies\\r\\n\\r\\nA successful crowdfunding marketing strategy involves many well-thought-out steps. Below are some strategies to follow and consider when building your campaign:\\r\\n\\r\\nBuilding Your Audience\\r\\n\\r\\nFirst and foremost, crowdfunding is more about building a community than selling a product!\\r\\nDreams can certainly be shared and adopted by others. Before investing a lot of time, think about your target audience. Regardless of which product or service you sell, the success of your campaign depends on how well you connect with your audience\u2019s aspirations and goals.\\r\\n\\r\\nThe Qwerkywriter typewriter can be connected to your computer with or without a cable and offers one of the most delightful typing experiences imaginable. Qwerkywriter raised over $130,000 on Kickstarter in 2014.\\r\\nIf you were planning to bring the Qwerkywriter typewriter to market, you\u2019d first ask who would use such a product:\\r\\n\\r\\n \\tWriters\\r\\n \\tFreelancers\\r\\n \\tStudents\\r\\n \\tAnd the like\\r\\n\\r\\n\\r\\nAfter considering who your target audience will be, start building a community sooner rather than later! The further you are from your campaign launch, the better. People want to support a popular and respected project.\\r\\nBut where do you start? Never underestimate the power of people you already know! Previous customers, family, friends, colleagues, and acquaintances form a strong foundation for your campaign community. People know people, and when your initial following shares on their social media, they can open important new doors for you! Build your network and find ways, through crowdfunding marketing, to connect and expand your first contacts!\\r\\n\\r\\nTiming: Your Make-Or-Break\\r\\n\\r\\nTiming is everything in this business. When you put together your crowdfunding marketing strategy, you first need to think about pre-promotion, launch, weekly follow-ups, and the campaign wrap-up.\\r\\n\\r\\nPre-Promotion (2\u20134 Weeks)\\r\\n\\r\\n\\r\\n \\tCreate a media push! Let everyone know you\u2019re about to launch! A great way to build hype is to host a private event before the launch. For example, Restore Cryotherapy Salt Lake City held an exclusive one-day event where attendees could try their cryotherapy service for free!\\r\\n \\tPublish your launch date across all personal social media accounts like Facebook, Twitter, LinkedIn, and Instagram! Word of mouth is crucial\u2014people need to know when and where they can access your business\/product! Set up Facebook ads to collect email sign-ups! Facebook is one of the best platforms to use before you launch. Target your ads to your audience and aim for a healthy number of email sign-ups. This will be invaluable when releasing content later!\\r\\n \\tSend press releases to local media outlets! This helps you spread the word about your campaign!\\r\\n \\tRun promotions to boost early sales! Restore Cryotherapy, for example, offered a 20% discount on all memberships after opening.\\r\\n\\r\\n\\r\\nLaunch Week\\r\\n\\r\\nGet the word out and let everyone know your project is live thanks to your polished crowdfunding marketing strategy!\\r\\n\\r\\n\\r\\n \\tAnnounce your launch on all your personal social media accounts like Facebook, Twitter, LinkedIn, and Instagram.\\r\\n \\tShare videos, live streams, and photos to kick off the hype.\\r\\n \\tProvide outstanding customer service. You want people interacting with you to have a great experience and encourage them to share your product and services. That\u2019s a solid crowdfunding marketing strategy.\\r\\n \\tRun short-term promotions to boost initial sales. Plan giveaways and involve like-minded businesses to donate gift cards and other products to sweeten the deal.\\r\\n\\r\\n\\r\\nFollow-Ups &amp; Ongoing Updates\\r\\n\\r\\nAs part of your crowdfunding marketing strategy, send weekly updates on campaign progress, special announcements, new rewards you\u2019ve added, or when a major milestone is reached! It\u2019s also important to publish a weekly update before backers start worrying because they haven\u2019t heard about a campaign they supported. No updates reflect poorly on your project.\\r\\n\\r\\n\\r\\n \\tCreate updated content! This could be an update on your campaign\u2019s performance, new developments or successes, or a simple thank-you to those who have already backed. Show your human side and connect with your supporters.\\r\\n \\tAdd limited-time rewards to attract new backers or encourage loyal supporters to pledge again. Use \u2018FOMO\u2019 words like \u2018limited time only,\u2019 \u2018special rewards,\u2019 and \u2018exclusive edition.\u2019\\r\\n\\r\\n\\r\\nConnect with your community and get featured on as many local and online media platforms as possible. If you\u2019re launching an outdoor product to help someone camp, it doesn\u2019t make sense to release it in January when nobody typically camps. No strategy can overcome that. Consider how to use holidays, months, and seasons to promote your products and services, and shape your crowdfunding marketing strategy accordingly.\\r\\n\\r\\nWe Help You Raise Successful Crowdfunding Funding\\r\\n\\r\\n\\r\\nWe help you raise successful crowdfunding funding! -&gt; Schedule a free consultation.\\r\\nProject Wrap-Up\\r\\n\\r\\nThe countdown for your project enters its final weeks until your campaign ends on all your social media accounts. Post something new every day that week! Use phrases that create a sense of \u2018FOMO\u2019 and words like \u2018only three days left to reach the goal\u2019 or \u2018just \u20ac200 from my goal.\u2019 In addition to a well-planned timeline, think creatively about launching your product or service in a meaningful season!\\r\\n\\r\\nThoughtful Content: Your Messaging as Part of the Crowdfunding Marketing Strategy\\r\\n\\r\\nAs with any online marketing, content plays a major role in the success of your crowdfunding marketing strategy. Craft your content based on your audience\u2019s interests, questions, and voice. Create clear, creative, and memorable descriptions, content pieces, newsletters, emails, and captions. One of the best ways to produce high-quality content that helps your crowdfunding marketing concept is to create an engaging blog:\\r\\n\\r\\n\\r\\n \\tProvide the latest updates on your project\u2019s progress. People love seeing progress in something they\u2019ve invested in.\\r\\n \\tInclude product reviews, testimonials, demo videos, and other helpful content to help people understand the quality and benefits of your products\/services.\\r\\n \\tCreate a Q&amp;A post that answers common questions customers might have. Connect with your audience by telling a story or sharing the \u2018why\u2019 behind your project launch.\\r\\n \\tGive your audience reasons to contribute to your project. Content should answer any questions potential backers may have.\\r\\n \\tGuest posts from individuals significant to your audience \u2013 well-known influencers are important! By offering your customers useful and meaningful resources, you\u2019ll drive more people to your website and crowdfunding platform.\\r\\n\\r\\n[vc_btn title=\\\"Schedule Your Free Consultation Now --&gt;&gt;\\\" color=\\\"juicy-pink\\\" size=\\\"lg\\\" align=\\\"center\\\" i_align=\\\"right\\\" i_icon_fontawesome=\\\"\\\" add_icon=\\\"true\\\" link=\\\"url:https%3A%2F%2Fwww.marketing-faktor.de%2Fen%2Fapplication%2F\\\"]\\r\\nVideo\\r\\n\\r\\nThe video is the cornerstone of your crowdfunding marketing campaign. It can be used across platforms, making it extremely cost-effective and advantageous. Whether you produce your video yourself or work with a professional team, make sure your script explains the following points:\\r\\n\\r\\n\\r\\n \\tWho you are: Tell potential backers about yourself and your experience.\\r\\n \\tYour product\u2019s story: Describe how you developed your idea, the current status of your product or business, why your product matters to you, and why it will matter to your audience.\\r\\n \\tWhy you need support: Explain why you are raising funds through crowdfunding and how those funds will be used. Be sure to make a direct ask for support.\\r\\n \\tInclude an overview of your most compelling rewards, or those you believe will be most attractive to backers.\\r\\n \\tKeep short attention spans in mind \u2013 your video should be no longer than two to three minutes and should hit your key points quickly.\\r\\n\\r\\nHere is an example of a well-made crowdfunding marketing video from a project that raised over $90 million:\\r\\n[vc_video link=\\\"https:\/\/vimeo.com\/51135962\\\" el_width=\\\"70\\\" align=\\\"center\\\"]\\r\\nSocial Media: Your Secret Weapon in Crowdfunding Marketing\\r\\n\\r\\nSocial media is a key weapon in your crowdfunding marketing arsenal. When planning a crowdfunding campaign, focus your efforts on the platforms that deliver the greatest success. To choose the right channels, consider:\\r\\n\\r\\n \\tOn which social platform does your audience interact, share, and communicate?\\r\\n \\tWhich platform do you feel most comfortable using?\\r\\n \\tWhich individuals have the greatest influence in your community, and how can you collaborate with them on content?\\r\\n \\tWe recommend Facebook, Instagram, Pinterest (especially for products), and Twitter. For deeper engagement, explore collaborative platforms like LinkedIn groups.\\r\\n\\r\\nEven a hundred followers can make a real difference, so the more, the better! Implement these strategies:\\r\\nSchedules matter! Start social media activities and crowdfunding marketing initiatives months before your campaign launch.\\r\\n\\r\\n\\r\\n \\tConnect and communicate with your community. Show genuine gratitude to your fans and followers because it\u2019s all about big wins!\\r\\n \\tWrite engaging posts that prompt your community to participate. Also, keep your backers updated regularly!\\r\\n \\tCreate a unique hashtag and use it in all your social media posts. This organizes posts in one place where people can easily find information about your campaign. Encourage supporters to use the hashtag too.\\r\\n \\tSet up campaign-specific social media pages. A Facebook page and Instagram account dedicated to your campaign are great places to interact and share updates. Each includes analytics to measure performance.\\r\\n\\r\\nBoost posts! If you have the marketing budget, increase your reach on Facebook and Instagram by boosting posts. This helps you reach people interested in your campaign. Post-campaign updates, behind-the-scenes glimpses, and success stories \u2013 heartwarming and inspiring posts remind your audience why they backed your project.\\r\\n\\r\\nRewards: The Motivation\\r\\n\\r\\nOffer meaningful rewards that people want. To build your audience before your campaign, think about what you can give away. Because of your crowdfunding marketing strategy, those who accept your gift will feel grateful. When it\u2019s time to launch, people will be more inclined to spread the word about a company that gives back and creates a feeling of \u2018warmth\u2019! There are many ways to offer rewards and giveaways in your campaigns. Think creatively about promoting your product or service!\\r\\n\\r\\nWebsite: Your Online Presence\\r\\n\\r\\nBefore launching your campaign page on a platform, it makes sense to build a website. Until your campaign page goes live, this site should serve as your \u2018command center\u2019 for crowdfunding marketing. Landing pages and your website can channel traffic toward specific actions.\\r\\nWith a website for your campaign, you can easily share key information about your company or product! After your campaign ends, you can expand the use of these pages for ongoing marketing. Use the site as the central hub for your brand or product. To learn about effective landing pages, read our article here.\\r\\nJust like your marketing strategy, those who accept your gifts will feel grateful. When you launch, they\u2019ll be more likely to share your company that gives back and creates warmth!\\r\\nThere are many reward and giveaway ideas for your campaigns. Think creatively about promoting your product or service!\\r\\n\\r\\nThe bag maker KNOMO chose crowdfunding to fund its high-tech #LiveFree backpack. In return for their investment, backers could choose one of the backpack models. The campaign reached its funding goal within two days, but the company accepted funds until the campaign\u2019s end. After hitting their goal, the team asked backers to advise on color options.\\r\\n\\r\\nPost-launch technological improvements should follow a scientific, data-driven approach similar to marketing. It\u2019s crucial to develop the marketplace in close collaboration with users. Operators must monitor platform behavior and customer responses. For example, if many users fail to complete registration, the operator must identify the root cause and fix it.\\r\\n\\r\\nThe beer brand BrewDog was an early adopter of crowdfunding and crowdfunding marketing strategies, launching its own equity crowdfunding program, Equity For Punks (EFP), in 2009. More than 56,000 backers worldwide receive discounts and perks in return for their investment.\\r\\n[vc_btn title=\\\"Schedule Your Free Consultation Now --&gt;&gt;\\\" color=\\\"juicy-pink\\\" size=\\\"lg\\\" align=\\\"center\\\" i_align=\\\"right\\\" i_icon_fontawesome=\\\"\\\" add_icon=\\\"true\\\" link=\\\"url:https%3A%2F%2Fwww.marketing-faktor.de%2Fen%2Fapplication%2F\\\"]\\r\\nEmails &amp; Newsletters: Your Communication in Crowdfunding Marketing\\r\\n\\r\\nEmail marketing brings a lot of energy to crowdfunding marketing! People love updates on products they\u2019ve purchased!\\r\\nEffective email marketing can build your content, events, newsletters, promotions, and subscriber list! Email marketing is the most cost-effective communication method for crowdfunding. All you need is an email marketing service like MailChimp, HubSpot, or Autopilot HQ.\\r\\n\\r\\nExamples of Successful Kickstarter Campaigns: What They Did Right\\r\\n\\r\\nLet\u2019s look at some examples of very successful projects and the factors that led to their success.\\r\\nDivinity: Original Sin is a video game set in the fictional universe of Divinity. Larian Studios, its developers, launched a Kickstarter campaign from March 27, 2013, to April 26, 2013, to fund the game they truly wanted to make. They raised $944,282 from 19,541 backers, producing a game that received widespread acclaim.\\r\\nIt gets even more interesting \u2013 one year later, the same developers returned to Kickstarter for Divinity: Original Sin 2, raising $2,032,434 from 42,713 backers \u2013 more than double the previous pledge amount.\\r\\n\\r\\nWhat Made These Campaigns Extraordinary?\\r\\n\\r\\nTake a closer look at their checklist: these campaigns got everything right. The developers kept backers fully informed about goals, vision, and timelines, providing tons of material, including sneak previews, to spark user interest. A well-edited video featuring the Larian Studios founder showcased early footage, discussed exciting game features, and explored what new features could be added with Kickstarter\u2019s support. A dash of social-media-driven incentives boosted engagement even more.\\r\\nTwo main factors drove even higher funding. First, a unique reward system offered special in-game features for reaching collective pledge milestones. For example, at $800,000, they planned to add new features and backstory for all companions, encouraging social sharing and collective pledging.\\r\\nSecond, they offered a wide variety of reward tiers, spanning dozens of pledge levels up to $10,000. Each tier included a unique mix of tangible and intangible items related to the Divinity game series.\\r\\n\\r\\nDivinity is a prime example of successful crowdfunding marketing based on community rewards and other incentives.\\r\\n\\r\\nConclusion and Summary\\r\\nThis brings us to the end of our article on crowdfunding marketing. Crowdfunding marketing encompasses various activities to secure financial resources for a project by asking many people to pre-purchase your product to achieve financial goals. You now know which crowdfunding platforms are on the market and how to bring your project to market successfully with the right marketing strategy. We\u2019ve also showcased successful projects as examples. We hope this article helped clarify the topic and guide your marketing strategy decisions.\\r\\nFree Consultation\\r\\nWith Marketing Faktor, we\u2019ve established ourselves as one of the leading agencies in the German-speaking region for executing successful crowdfunding campaigns, with over 25 projects completed.\\r\\n\\r\\nWe\u2019d be happy to offer you a free consultation to develop an individual strategy for your project -&gt; Schedule your free consultation.\\r\\nMore Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 10 tips for successful crowdfunding marketing \u2b50","description":"\u2705Would you like to create your own crowdfunding marketing? 10 tips for successful crowdfunding marketing: \u2713Strategy \u2713Implementation -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 10 tips for successful crowdfunding marketing \u2b50","og_description":"\u2705Would you like to create your own crowdfunding marketing? 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Essentially, it works by asking a large number of people to pre-purchase your product, usually in small quantities, to meet the project's financial goals.\r\n \tCrowdfunding has many advantages, including improved investor friendliness and reach, customer satisfaction, efficiency, and lower costs.\r\n \tA crowdfunding marketing strategy encompasses different marketing activities such as content marketing, PR marketing, paid advertising, influencer marketing, and email marketing.\r\n\r\n\r\n\r\n\r\n\r\n\r\nKey Points in Brief\r\n\r\n\r\n \tCrowdfunding Marketing encompasses various activities to raise financial resources for a project\r\n \tAbove all, crowdfunding is more about building a community than selling a product!\r\n \tKickstarter, Indiegogo, GoFundMe, Fundable are the largest crowdfunding platforms worldwide; they have emerged in recent years and achieved incredible results!\r\n\r\n\r\nWe Help You Raise Successful Crowdfunding Funding\r\n\r\n\r\nWe help you raise successful crowdfunding financing! -&gt; Schedule a free consultation.\r\nCrowdfunding marketing encompasses various activities to secure financial resources for a project by asking a large number of people to pre-purchase your product to meet the project's financial goals. This approach, which focuses exclusively on online social media and crowdfunding platforms, allows you to collect funds in a very short time.\r\nIn the early days of crowdfunding, launching a campaign was itself a novelty. Gaining press coverage was easy. Thus it was also simple to get people interested in a new campaign. The growth of the crowdfunding industry was seen as a blessing: today there are numerous projects, with new ones added daily. However, it\u2019s also a curse: with so many good projects, standing out from the crowd has become very difficult.\r\n\r\nWhat Advantages Does Crowdfunding Offer?\r\n\r\nTraditionally, when you wanted to finance a business, you had to present your business plan, market research, prototypes, and then your idea to wealthy individuals, banks, angel investors, and venture capital firms. In contrast, crowdfunding marketing enables you to tap into a broad pool of investors with ease. But there are also other positive aspects of using crowdfunding marketing:\r\n\r\n\r\n \tInvestor Audience &amp; Reach: You have access to thousands of 'investors' who can easily view and share your crowdfunding campaign on their social media platforms! The best secret weapon for a successful crowdfunding campaign is the social media customer experience \u2013 you can share and promote your campaign via social media, email newsletters, and other online marketing strategies! As you communicate project progress, you drive traffic to your website!\r\n \tBuilding Trust: Crowdfunding marketing allows you to present your idea to many people who can help build confidence in your plans while also optimizing them if issues arise. When potential investors begin interacting and asking questions, you quickly see what needs fixing, clarifying, or removing!\r\n \tEfficiency: One of the best things about online crowdfunding is centralizing your fundraising activities in one place. By creating a single profile to send to all potential investors, you eliminate the need to follow up individually! You no longer spend time drafting separate letters and emails for each person! As 'time is money,' this lets you optimize efforts in one place and free up time to work on your project instead of financing concerns.\r\n\r\n\r\n\r\n\r\nCrowdfunding Marketing\r\n\r\nBefore planning your entire launch around a crowdfunding campaign, you must ensure you have a solid crowdfunding marketing strategy, otherwise your campaign could fail miserably.\r\nKickstarter, Indiegogo, GoFundMe, Fundable are the largest crowdfunding platforms worldwide; they have emerged in recent years and achieved incredible results! However, crafting a crowdfunding marketing strategy has become much more difficult than it was years ago when these platforms weren\u2019t as popular. Competition is much stronger, and you must be at the top of your game to succeed.\r\nLet\u2019s learn more about why and how you can use crowdfunding marketing effectively to strengthen your business!\r\n\r\nCrowdfunding Marketing Strategies\r\n\r\nA successful crowdfunding marketing strategy involves many well-thought-out steps. Below are some strategies to follow and consider when building your campaign:\r\n\r\nBuilding Your Audience\r\n\r\nFirst and foremost, crowdfunding is more about building a community than selling a product!\r\nDreams can certainly be shared and adopted by others. Before investing a lot of time, think about your target audience. Regardless of which product or service you sell, the success of your campaign depends on how well you connect with your audience\u2019s aspirations and goals.\r\n\r\nThe Qwerkywriter typewriter can be connected to your computer with or without a cable and offers one of the most delightful typing experiences imaginable. Qwerkywriter raised over $130,000 on Kickstarter in 2014.\r\nIf you were planning to bring the Qwerkywriter typewriter to market, you\u2019d first ask who would use such a product:\r\n\r\n \tWriters\r\n \tFreelancers\r\n \tStudents\r\n \tAnd the like\r\n\r\n\r\nAfter considering who your target audience will be, start building a community sooner rather than later! The further you are from your campaign launch, the better. People want to support a popular and respected project.\r\nBut where do you start? Never underestimate the power of people you already know! Previous customers, family, friends, colleagues, and acquaintances form a strong foundation for your campaign community. People know people, and when your initial following shares on their social media, they can open important new doors for you! Build your network and find ways, through crowdfunding marketing, to connect and expand your first contacts!\r\n\r\nTiming: Your Make-Or-Break\r\n\r\nTiming is everything in this business. When you put together your crowdfunding marketing strategy, you first need to think about pre-promotion, launch, weekly follow-ups, and the campaign wrap-up.\r\n\r\nPre-Promotion (2\u20134 Weeks)\r\n\r\n\r\n \tCreate a media push! Let everyone know you\u2019re about to launch! A great way to build hype is to host a private event before the launch. For example, Restore Cryotherapy Salt Lake City held an exclusive one-day event where attendees could try their cryotherapy service for free!\r\n \tPublish your launch date across all personal social media accounts like Facebook, Twitter, LinkedIn, and Instagram! Word of mouth is crucial\u2014people need to know when and where they can access your business\/product! Set up Facebook ads to collect email sign-ups! Facebook is one of the best platforms to use before you launch. Target your ads to your audience and aim for a healthy number of email sign-ups. This will be invaluable when releasing content later!\r\n \tSend press releases to local media outlets! This helps you spread the word about your campaign!\r\n \tRun promotions to boost early sales! Restore Cryotherapy, for example, offered a 20% discount on all memberships after opening.\r\n\r\n\r\nLaunch Week\r\n\r\nGet the word out and let everyone know your project is live thanks to your polished crowdfunding marketing strategy!\r\n\r\n\r\n \tAnnounce your launch on all your personal social media accounts like Facebook, Twitter, LinkedIn, and Instagram.\r\n \tShare videos, live streams, and photos to kick off the hype.\r\n \tProvide outstanding customer service. You want people interacting with you to have a great experience and encourage them to share your product and services. That\u2019s a solid crowdfunding marketing strategy.\r\n \tRun short-term promotions to boost initial sales. Plan giveaways and involve like-minded businesses to donate gift cards and other products to sweeten the deal.\r\n\r\n\r\nFollow-Ups &amp; Ongoing Updates\r\n\r\nAs part of your crowdfunding marketing strategy, send weekly updates on campaign progress, special announcements, new rewards you\u2019ve added, or when a major milestone is reached! It\u2019s also important to publish a weekly update before backers start worrying because they haven\u2019t heard about a campaign they supported. No updates reflect poorly on your project.\r\n\r\n\r\n \tCreate updated content! This could be an update on your campaign\u2019s performance, new developments or successes, or a simple thank-you to those who have already backed. Show your human side and connect with your supporters.\r\n \tAdd limited-time rewards to attract new backers or encourage loyal supporters to pledge again. Use \u2018FOMO\u2019 words like \u2018limited time only,\u2019 \u2018special rewards,\u2019 and \u2018exclusive edition.\u2019\r\n\r\n\r\nConnect with your community and get featured on as many local and online media platforms as possible. If you\u2019re launching an outdoor product to help someone camp, it doesn\u2019t make sense to release it in January when nobody typically camps. No strategy can overcome that. Consider how to use holidays, months, and seasons to promote your products and services, and shape your crowdfunding marketing strategy accordingly.\r\n\r\nWe Help You Raise Successful Crowdfunding Funding\r\n\r\n\r\nWe help you raise successful crowdfunding funding! -&gt; Schedule a free consultation.\r\nProject Wrap-Up\r\n\r\nThe countdown for your project enters its final weeks until your campaign ends on all your social media accounts. Post something new every day that week! Use phrases that create a sense of \u2018FOMO\u2019 and words like \u2018only three days left to reach the goal\u2019 or \u2018just \u20ac200 from my goal.\u2019 In addition to a well-planned timeline, think creatively about launching your product or service in a meaningful season!\r\n\r\nThoughtful Content: Your Messaging as Part of the Crowdfunding Marketing Strategy\r\n\r\nAs with any online marketing, content plays a major role in the success of your crowdfunding marketing strategy. Craft your content based on your audience\u2019s interests, questions, and voice. Create clear, creative, and memorable descriptions, content pieces, newsletters, emails, and captions. One of the best ways to produce high-quality content that helps your crowdfunding marketing concept is to create an engaging blog:\r\n\r\n\r\n \tProvide the latest updates on your project\u2019s progress. People love seeing progress in something they\u2019ve invested in.\r\n \tInclude product reviews, testimonials, demo videos, and other helpful content to help people understand the quality and benefits of your products\/services.\r\n \tCreate a Q&amp;A post that answers common questions customers might have. Connect with your audience by telling a story or sharing the \u2018why\u2019 behind your project launch.\r\n \tGive your audience reasons to contribute to your project. Content should answer any questions potential backers may have.\r\n \tGuest posts from individuals significant to your audience \u2013 well-known influencers are important! By offering your customers useful and meaningful resources, you\u2019ll drive more people to your website and crowdfunding platform.\r\n\r\n[vc_btn title=\"Schedule Your Free Consultation Now --&gt;&gt;\" color=\"juicy-pink\" size=\"lg\" align=\"center\" i_align=\"right\" i_icon_fontawesome=\"\" add_icon=\"true\" link=\"url:https%3A%2F%2Fwww.marketing-faktor.de%2Fen%2Fapplication%2F\"]\r\nVideo\r\n\r\nThe video is the cornerstone of your crowdfunding marketing campaign. It can be used across platforms, making it extremely cost-effective and advantageous. Whether you produce your video yourself or work with a professional team, make sure your script explains the following points:\r\n\r\n\r\n \tWho you are: Tell potential backers about yourself and your experience.\r\n \tYour product\u2019s story: Describe how you developed your idea, the current status of your product or business, why your product matters to you, and why it will matter to your audience.\r\n \tWhy you need support: Explain why you are raising funds through crowdfunding and how those funds will be used. Be sure to make a direct ask for support.\r\n \tInclude an overview of your most compelling rewards, or those you believe will be most attractive to backers.\r\n \tKeep short attention spans in mind \u2013 your video should be no longer than two to three minutes and should hit your key points quickly.\r\n\r\nHere is an example of a well-made crowdfunding marketing video from a project that raised over $90 million:\r\n[vc_video link=\"https:\/\/vimeo.com\/51135962\" el_width=\"70\" align=\"center\"]\r\nSocial Media: Your Secret Weapon in Crowdfunding Marketing\r\n\r\nSocial media is a key weapon in your crowdfunding marketing arsenal. When planning a crowdfunding campaign, focus your efforts on the platforms that deliver the greatest success. To choose the right channels, consider:\r\n\r\n \tOn which social platform does your audience interact, share, and communicate?\r\n \tWhich platform do you feel most comfortable using?\r\n \tWhich individuals have the greatest influence in your community, and how can you collaborate with them on content?\r\n \tWe recommend Facebook, Instagram, Pinterest (especially for products), and Twitter. For deeper engagement, explore collaborative platforms like LinkedIn groups.\r\n\r\nEven a hundred followers can make a real difference, so the more, the better! Implement these strategies:\r\nSchedules matter! Start social media activities and crowdfunding marketing initiatives months before your campaign launch.\r\n\r\n\r\n \tConnect and communicate with your community. Show genuine gratitude to your fans and followers because it\u2019s all about big wins!\r\n \tWrite engaging posts that prompt your community to participate. Also, keep your backers updated regularly!\r\n \tCreate a unique hashtag and use it in all your social media posts. This organizes posts in one place where people can easily find information about your campaign. Encourage supporters to use the hashtag too.\r\n \tSet up campaign-specific social media pages. A Facebook page and Instagram account dedicated to your campaign are great places to interact and share updates. Each includes analytics to measure performance.\r\n\r\nBoost posts! If you have the marketing budget, increase your reach on Facebook and Instagram by boosting posts. This helps you reach people interested in your campaign. Post-campaign updates, behind-the-scenes glimpses, and success stories \u2013 heartwarming and inspiring posts remind your audience why they backed your project.\r\n\r\nRewards: The Motivation\r\n\r\nOffer meaningful rewards that people want. To build your audience before your campaign, think about what you can give away. Because of your crowdfunding marketing strategy, those who accept your gift will feel grateful. When it\u2019s time to launch, people will be more inclined to spread the word about a company that gives back and creates a feeling of \u2018warmth\u2019! There are many ways to offer rewards and giveaways in your campaigns. Think creatively about promoting your product or service!\r\n\r\nWebsite: Your Online Presence\r\n\r\nBefore launching your campaign page on a platform, it makes sense to build a website. Until your campaign page goes live, this site should serve as your \u2018command center\u2019 for crowdfunding marketing. Landing pages and your website can channel traffic toward specific actions.\r\nWith a website for your campaign, you can easily share key information about your company or product! After your campaign ends, you can expand the use of these pages for ongoing marketing. Use the site as the central hub for your brand or product. To learn about effective landing pages, read our article here.\r\nJust like your marketing strategy, those who accept your gifts will feel grateful. When you launch, they\u2019ll be more likely to share your company that gives back and creates warmth!\r\nThere are many reward and giveaway ideas for your campaigns. Think creatively about promoting your product or service!\r\n\r\nThe bag maker KNOMO chose crowdfunding to fund its high-tech #LiveFree backpack. In return for their investment, backers could choose one of the backpack models. The campaign reached its funding goal within two days, but the company accepted funds until the campaign\u2019s end. After hitting their goal, the team asked backers to advise on color options.\r\n\r\nPost-launch technological improvements should follow a scientific, data-driven approach similar to marketing. It\u2019s crucial to develop the marketplace in close collaboration with users. Operators must monitor platform behavior and customer responses. For example, if many users fail to complete registration, the operator must identify the root cause and fix it.\r\n\r\nThe beer brand BrewDog was an early adopter of crowdfunding and crowdfunding marketing strategies, launching its own equity crowdfunding program, Equity For Punks (EFP), in 2009. More than 56,000 backers worldwide receive discounts and perks in return for their investment.\r\n[vc_btn title=\"Schedule Your Free Consultation Now --&gt;&gt;\" color=\"juicy-pink\" size=\"lg\" align=\"center\" i_align=\"right\" i_icon_fontawesome=\"\" add_icon=\"true\" link=\"url:https%3A%2F%2Fwww.marketing-faktor.de%2Fen%2Fapplication%2F\"]\r\nEmails &amp; Newsletters: Your Communication in Crowdfunding Marketing\r\n\r\nEmail marketing brings a lot of energy to crowdfunding marketing! People love updates on products they\u2019ve purchased!\r\nEffective email marketing can build your content, events, newsletters, promotions, and subscriber list! Email marketing is the most cost-effective communication method for crowdfunding. All you need is an email marketing service like MailChimp, HubSpot, or Autopilot HQ.\r\n\r\nExamples of Successful Kickstarter Campaigns: What They Did Right\r\n\r\nLet\u2019s look at some examples of very successful projects and the factors that led to their success.\r\nDivinity: Original Sin is a video game set in the fictional universe of Divinity. Larian Studios, its developers, launched a Kickstarter campaign from March 27, 2013, to April 26, 2013, to fund the game they truly wanted to make. They raised $944,282 from 19,541 backers, producing a game that received widespread acclaim.\r\nIt gets even more interesting \u2013 one year later, the same developers returned to Kickstarter for Divinity: Original Sin 2, raising $2,032,434 from 42,713 backers \u2013 more than double the previous pledge amount.\r\n\r\nWhat Made These Campaigns Extraordinary?\r\n\r\nTake a closer look at their checklist: these campaigns got everything right. The developers kept backers fully informed about goals, vision, and timelines, providing tons of material, including sneak previews, to spark user interest. A well-edited video featuring the Larian Studios founder showcased early footage, discussed exciting game features, and explored what new features could be added with Kickstarter\u2019s support. A dash of social-media-driven incentives boosted engagement even more.\r\nTwo main factors drove even higher funding. First, a unique reward system offered special in-game features for reaching collective pledge milestones. For example, at $800,000, they planned to add new features and backstory for all companions, encouraging social sharing and collective pledging.\r\nSecond, they offered a wide variety of reward tiers, spanning dozens of pledge levels up to $10,000. Each tier included a unique mix of tangible and intangible items related to the Divinity game series.\r\n\r\nDivinity is a prime example of successful crowdfunding marketing based on community rewards and other incentives.\r\n\r\nConclusion and Summary\r\nThis brings us to the end of our article on crowdfunding marketing. Crowdfunding marketing encompasses various activities to secure financial resources for a project by asking many people to pre-purchase your product to achieve financial goals. You now know which crowdfunding platforms are on the market and how to bring your project to market successfully with the right marketing strategy. We\u2019ve also showcased successful projects as examples. We hope this article helped clarify the topic and guide your marketing strategy decisions.\r\nFree Consultation\r\nWith Marketing Faktor, we\u2019ve established ourselves as one of the leading agencies in the German-speaking region for executing successful crowdfunding campaigns, with over 25 projects completed.\r\n\r\nWe\u2019d be happy to offer you a free consultation to develop an individual strategy for your project -&gt; Schedule your free consultation.\r\nMore Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":12026}]},"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12026"}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=12026"}],"version-history":[{"count":12,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12026\/revisions"}],"predecessor-version":[{"id":13723,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12026\/revisions\/13723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/13740"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=12026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=12026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=12026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}