{"id":12023,"date":"2019-03-26T17:06:06","date_gmt":"2019-03-26T17:06:06","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/fundraising-marketing\/"},"modified":"2025-12-11T13:52:00","modified_gmt":"2025-12-11T13:52:00","slug":"fundraising-marketing","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/","title":{"rendered":"Fundraising marketing: 10 tips for successful fundraising marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Fundraising_Marketing_10_Tips_for_Successful_Fundraising_Marketing\"><strong>Fundraising Marketing:<\/strong> <strong>10 Tips for Successful Fundraising Marketing<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;block-round-corners&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13513&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764330981948{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1553688248848{padding-top: 20px !important;padding-right: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Fundraising, also known as \u2018development,\u2019 is the process of gathering voluntary contributions of money or other resources by soliciting donations from individuals, corporations, nonprofit foundations, or government agencies.<\/li>\n<li style=\"text-align: justify;\">Although fundraising typically refers to efforts to raise money for nonprofit organizations, it is sometimes used\u2014in conjunction with fundraising marketing\u2014to identify and court investors or other sources of capital for nonprofit ventures.<\/li>\n<li style=\"text-align: justify;\">Traditionally, fundraising mainly consisted of soliciting donations on the street or door-to-door, and this system saw significant growth through presence-based fundraising. However, in recent years new forms of <a class=\"wpil_keyword_link\" title=\"Fundraising\" href=\"https:\/\/www.marketing-faktor.de\/ico-fundraising\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"627\">fundraising<\/a>, such as online fundraising, have emerged, which often build on older methods like grassroots fundraising and should definitely be supported by fundraising marketing.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Inhaltsverzeichnis<\/p><ul class=\"toc_list\"><li><a href=\"#Fundraising_Marketing_10_Tips_for_Successful_Fundraising_Marketing\"><span class=\"toc_number toc_depth_1\">1<\/span> Fundraising Marketing: 10 Tips for Successful Fundraising Marketing<\/a><ul><li><a href=\"#What_Is_Nonprofit_Fundraising\"><span class=\"toc_number toc_depth_2\">1.1<\/span> What Is Nonprofit Fundraising?<\/a><\/li><li><a href=\"#Nonprofit_Fundraising_Ideas\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Nonprofit Fundraising Ideas<\/a><\/li><li><a href=\"#Individual_Fundraising\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Individual Fundraising<\/a><\/li><li><a href=\"#Direct_Mail\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Direct Mail<\/a><\/li><li><a href=\"#Online_Giving\"><span class=\"toc_number toc_depth_2\">1.5<\/span> Online Giving<\/a><\/li><li><a href=\"#Mobile_Giving\"><span class=\"toc_number toc_depth_2\">1.6<\/span> Mobile Giving<\/a><\/li><li><a href=\"#Events\"><span class=\"toc_number toc_depth_2\">1.7<\/span> Events<\/a><\/li><li><a href=\"#Corporate_and_Business_Fundraising_Marketing\"><span class=\"toc_number toc_depth_2\">1.8<\/span> Corporate and Business Fundraising Marketing<\/a><\/li><li><a href=\"#Matching_Gifts\"><span class=\"toc_number toc_depth_2\">1.9<\/span> Matching Gifts<\/a><\/li><li><a href=\"#Volunteer_and_Corporate_Grants\"><span class=\"toc_number toc_depth_2\">1.10<\/span> Volunteer and Corporate Grants<\/a><\/li><li><a href=\"#In-Kind_Donations\"><span class=\"toc_number toc_depth_2\">1.11<\/span> In-Kind Donations<\/a><\/li><li><a href=\"#Cause-Related_Partnerships\"><span class=\"toc_number toc_depth_2\">1.12<\/span> Cause-Related Partnerships<\/a><\/li><li><a href=\"#How_to_Build_a_Nonprofit_Fundraising_Marketing_Strategy\"><span class=\"toc_number toc_depth_2\">1.13<\/span> How to Build a Nonprofit Fundraising Marketing Strategy<\/a><\/li><li><a href=\"#1_Define_Your_Fundraising_Goals_Mission_and_Story\"><span class=\"toc_number toc_depth_2\">1.14<\/span> 1. Define Your Fundraising Goals, Mission, and Story<\/a><\/li><li><a href=\"#2_Frame_Your_Message\"><span class=\"toc_number toc_depth_2\">1.15<\/span> 2. Frame Your Message<\/a><\/li><li><a href=\"#3_Identify_Your_Fundraising_Team_or_Specialist\"><span class=\"toc_number toc_depth_2\">1.16<\/span> 3. Identify Your Fundraising Team or Specialist<\/a><\/li><li><a href=\"#4_Create_Your_Prospect_List\"><span class=\"toc_number toc_depth_2\">1.17<\/span> 4. Create Your Prospect List<\/a><\/li><li><a href=\"#5_Develop_a_Fundraising_Marketing_Campaign_Plan\"><span class=\"toc_number toc_depth_2\">1.18<\/span> 5. Develop a Fundraising Marketing Campaign Plan<\/a><\/li><li><a href=\"#6_Marketing_Channels\"><span class=\"toc_number toc_depth_2\">1.19<\/span> 6. Marketing Channels<\/a><\/li><li><a href=\"#7_Envision_and_Track\"><span class=\"toc_number toc_depth_2\">1.20<\/span> 7. Envision and Track<\/a><\/li><li><a href=\"#8_Use_Data\"><span class=\"toc_number toc_depth_2\">1.21<\/span> 8. Use Data<\/a><\/li><li><a href=\"#9_Say_Thank_Youand_Then_Thank_You_Again\"><span class=\"toc_number toc_depth_2\">1.22<\/span> 9. Say Thank You\u2014and Then Thank You Again<\/a><\/li><li><a href=\"#Conclusion\"><span class=\"toc_number toc_depth_2\">1.23<\/span> Conclusion<\/a><\/li><li><a href=\"#More_Articles\"><span class=\"toc_number toc_depth_2\">1.24<\/span> More Articles<\/a><ul><li><ul><li><a href=\"#Bewerten_Sie_unseren_Artikel\"><span class=\"toc_number toc_depth_4\">1.24.0.1<\/span> Bewerten Sie unseren Artikel<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n[\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-217\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-default\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Method<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Target group<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Medium<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tIndividual fundraising\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAll fundraising projects \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOnline and offline\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDirect mailing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFundraising for older generations\/communities\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOffline\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOnline donations\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMost fundraising projects Exceptions are some community-based \r\nfundraising projects\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOnline\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMobile\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMost fundraising projects\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOnline\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEvents\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCharitable fundraising projects\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOffline \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Nonprofit fundraising is exciting. It is the lifeblood of charitable organizations and can serve as an opportunity to raise awareness for a cause and spark donor interest through targeted fundraising marketing.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Fundraising can also be a massive undertaking. Since it is likely your primary source of income as a nonprofit, raising money can feel like an annoying, endless effort. It can even seem daunting and should be supported by a fundraising <a href=\"https:\/\/www.marketing-faktor.de\/content-marketing-strategie\/\" data-wpil-monitor-id=\"1621\">marketing strategy<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">But it doesn\u2019t have to be. Great fundraising marketing can (and should!) be learned and mastered. Building a nonprofit fundraising marketing plan is the best way to equip your volunteers, avoid fundraising pitfalls, and create a sustainable organization.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">That\u2019s why we\u2019ve created this guide to fundraising marketing. Below you\u2019ll read more about the fundamentals of nonprofit fundraising, the various ways to raise money, and how to build a simple fundraising marketing strategy. Read on to get started, or use the chapter links to jump ahead.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"What_Is_Nonprofit_Fundraising\"><strong>What Is Nonprofit Fundraising?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Nonprofit fundraising refers to the process of collecting money to support a nonprofit or charitable organization. Nonprofits can solicit donations through various digital and traditional channels, with the use of fundraising marketing leading to improved outcomes and encouraging both individuals and corporations to provide a range of giving options.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Nonprofit organizations may be philanthropic, religious, educational, artistic, or scientific in nature. Some churches and universities qualify as nonprofits because they do not generate profit\u2014every dollar received is spent on their mission or to sustain the organization itself.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-218\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Advantages of fundraising<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Disadvantages of fundraising<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"badge_div_col\"><\/span><li>In most cases, the cause is honorable.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>It is always difficult to get people to donate without a material return on investment.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Can be implemented with very low marketing costs\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Requires very specific marketing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Can be done by practically anyone\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Most fundraising attempts fail\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Nonprofit_Fundraising_Ideas\"><strong>Nonprofit Fundraising Ideas<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">There are so many ways to raise money for a nonprofit organization using fundraising marketing. Some equip individuals to give, while others target businesses and corporations. Many nonprofits have succeeded with a multi-channel fundraising approach. By diversifying your fundraising marketing methods, donors have more ways to give. A donor might be motivated by one method but complete their gift through another\u2014such as seeing a mailer but donating via text.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Before implementing any of these ideas, be sure to review the IRS fundraising guidelines.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Individual_Fundraising\"><strong>Individual Fundraising<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Individuals historically give the most to nonprofits. In 2017 alone, individuals donated $286.65 billion, accounting for 70% of all charitable giving worldwide.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Direct_Mail\"><strong>Direct Mail<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Direct mail is a proven fundraising marketing tactic. It\u2019s cost-effective, fast, and repeatable. The key? Write a great fundraising letter. In today\u2019s world, direct mail should be just one of many fundraising marketing tactics you employ. Don\u2019t forget to offer an online giving option as well.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Online_Giving\"><strong>Online Giving<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Online giving refers to any donation made online\u2014such as through your website, social media, or a crowdfunding site. Online giving is quite simple. It also serves as the primary giving method for most other fundraising marketing tactics: last year, over 30% of online gifts were motivated by email and 25% by direct mail. Even if donors don\u2019t discover your campaign online, they\u2019re likely to visit your website and give when prompted elsewhere.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/social-media-marketing-agency\/\" data-wpil-monitor-id=\"1580\">Social media<\/a> has become a booming fundraising marketing tactic. Facebook allows individuals to host fundraisers in their News Feed and on their birthdays. The platform has also released a \u2018Donate Now\u2019 button for business pages. At a minimum, Facebook and other social networks serve as highly effective fundraising marketing channels to promote your nonprofit and its mission.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Mobile_Giving\"><strong>Mobile Giving<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">People are rarely without their phones, and charities know it. Today, there are several ways to give via mobile device. Some charities have apps through which you can donate. Other apps\u2014like Charity Miles, Feedie, and Walk for a Dog\u2014allow people to give back through everyday activities such as running, walking their dog, or sharing meals on social media. Companies can sign up on these apps to support nonprofits.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Let\u2019s not forget texting, the most popular way to communicate on a smartphone. Last year nearly 50% of gifts came via a text link. You can send links via SMS or encourage donors to give by texting a keyword.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Events\"><strong>Events<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Events are likely the most common means of raising money for nonprofits. These types of events include 5K runs, golf outings, silent auctions, charity dinners, craft fairs, and talent shows.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Events are a common peer-to-peer (p2p) fundraising marketing method, where your supporters are encouraged to raise money on your behalf. Corporations can also sponsor events.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Corporate_and_Business_Fundraising_Marketing\"><strong>Corporate and Business Fundraising Marketing<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nonprofit fundraising isn\u2019t limited to individuals. About $5 billion is raised through workplace giving each year. There are many ways companies can encourage other businesses to give\u2014and likewise motivate their own employees to do the same.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Matching_Gifts\"><strong>Matching Gifts<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The matching gift process involves a company matching its employees\u2019 donations. Ninety percent of companies offer some form of matching gift program. These programs help businesses give back and help donors double their impact. Tools like Double the Donation make it easy to market and administer these programs.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Volunteer_and_Corporate_Grants\"><strong>Volunteer and Corporate Grants<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Companies grant volunteer grants when their employees have completed a certain number of volunteer hours. This encourages employees to donate their time and holds companies accountable for charitable giving. Volunteering can also serve as a great team-building or corporate outing.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Corporate grants are monetary awards that companies or corporations give to nonprofits. Companies can award these grants directly to an organization or select recipients from a pool of applicants. Nonprofits should seek out grant opportunities and apply for corporate funding.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"In-Kind_Donations\"><strong>In-Kind Donations<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In-kind donations refer to non-monetary items given to nonprofits and organizations. These typically include food, beverages, or supplies for an event; professional services such as accounting or legal work; or equipment for a construction project. In-kind gifts are usually accepted from companies with which the nonprofit already has a relationship.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Cause-Related_Partnerships\"><strong>Cause-Related Partnerships<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cause-related partnerships or cause marketing occur when a nonprofit teams up with a business to raise money. When restaurants donate a portion of the evening\u2019s proceeds or a retailer gives a percentage of sales\u2014that\u2019s a cause-related venture.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"How_to_Build_a_Nonprofit_Fundraising_Marketing_Strategy\"><strong>How to Build a Nonprofit Fundraising Marketing Strategy<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Developing a nonprofit fundraising marketing plan or strategy for your next campaign helps you focus your efforts and guide your day-to-day fundraising activities when things get tough. It also ensures that your fundraising team is aligned on specific tactics or events that may be part of your strategy.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Walk through the following steps to assemble your nonprofit fundraising marketing strategy.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"1_Define_Your_Fundraising_Goals_Mission_and_Story\"><strong>1. Define Your Fundraising Goals, Mission, and Story<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Start with the end in mind. What is your goal for this fundraising marketing campaign? Better yet, what is your overall goal for this year? For the next three years?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This figure should be driven by your organization\u2019s needs. To determine those needs, return to your mission statement. If your fundraising goal answers the question \u2018How much money do you need?\u2019, your mission answers the question \u2018What do you need the money for?\u2019<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Defining your mission will inform your fundraising: \u2018What will you do with the money raised? How will it contribute to your organization\u2019s purpose?\u2019 Donors will ask these questions, so outline the answers in advance.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">A recent study found that transparency among charities could increase donations by 50%. Two-thirds of donors also say understanding the impact of their gift would encourage them to give more. By being open about how you spend your funds, people are more likely to support your cause.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Don\u2019t hesitate to share your organization\u2019s story as well as the stories of those you help. A 2010 study found that \u2018charity choice is largely determined by donors\u2019 personal affiliations and preferences, their desire to help people with whom they feel some affinity, and cause preferences based on personal experiences.\u2019 A donor\u2019s similarity to your cause or beneficiaries can also motivate them to give.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>62% of donors research charities before giving. Make sure you publish your story on your website so donors can read it and connect with you.<\/em><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4889&#8243; img_size=&#8221;450&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>62% of donors research charities before giving. Make sure you publish your story on your website so donors can read it and connect with you.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"2_Frame_Your_Message\"><strong>2. Frame Your Message<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">What do you want to communicate as part of your fundraising marketing? Tell your organization\u2019s story, promote a special event, sell tickets for a fundraiser, or launch a new initiative? How will what you say impact your audience? View your message from their perspective. Why should they care? With the flood of information we all face daily, how will you stand out?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Follow these simple checkpoints to create fundraising marketing campaigns that are Connected, Rewarding, Actionable, and Memorable (CRAM), and your campaigns will break through the noise and capture your donors\u2019 attention.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\">Connect with what matters to your audience, prompting them to feel part of a community, feel good, and belong.<\/li>\n<li style=\"text-align: justify;\">Reward people for their action, both emotionally and tangibly. The most effective rewards are immediate, personal, credible, and reflect your audience\u2019s values.<\/li>\n<li style=\"text-align: justify;\">Actions that are specific, easy to undertake, and measurably advance your mission offer immediate satisfaction. Keep your call to action specific, simple, and shareable.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Memorable campaigns are unique, impactful, personal, tangible, desirable, and closely tied to your cause.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"3_Identify_Your_Fundraising_Team_or_Specialist\"><strong>3. Identify Your Fundraising Team or Specialist<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Fundraising marketing campaigns involve a variety of moving parts. Even if your entire organization is involved, it\u2019s best to appoint a single person or small team to lead fundraising activities.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">These people will handle tasks such as:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\">Promoting the fundraising campaign<\/li>\n<li style=\"text-align: justify;\">Organizing fundraising-specific events<\/li>\n<li style=\"text-align: justify;\">Training and leading volunteers<\/li>\n<li style=\"text-align: justify;\">Managing and analyzing funds received<\/li>\n<li style=\"text-align: justify;\">Measuring campaign performance and identifying improvements<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Some nonprofits also hire a fundraising specialist to manage these tasks.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"4_Create_Your_Prospect_List\"><strong>4. Create Your Prospect List<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Who will you target for your campaign? Which communities, businesses, organizations, neighborhoods, and demographic groups will you solicit? Can your volunteers, board members, and beneficiaries help you compile a list of potential donors?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This list will guide your fundraising marketing. Whether you choose direct mail, social media, crowdfunding, events, corporate sponsorship, in-kind gifts, or other tactics, having a list of prospects ensures you know exactly who to reach out to.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"5_Develop_a_Fundraising_Marketing_Campaign_Plan\"><strong>5. Develop a Fundraising Marketing Campaign Plan<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">This involves planning every step and precisely defining how you will raise money. First, decide which tactics you will use for your fundraising marketing. Remember, offering a variety of giving options will likely increase the number of gifts you receive.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Next, determine how you will promote your overall campaign. How will you market your organization and drive donations? How will people learn about your events, sponsorship opportunities, cause partnerships, and more?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Note: How you collect funds (fundraising tactics) and how you promote your fundraising efforts (fundraising marketing) are two different things. This step in your nonprofit fundraising strategy helps you define both.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Finally, consider how you can set up recurring giving so your organization doesn\u2019t have to actively solicit donations as often.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4890&#8243; img_size=&#8221;611&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Nearly 50% of donors are enrolled in a monthly giving program, such as this one for Charity: Water.<\/em><\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=UE9UvT5ujyg&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Offering a recurring giving option can actually help you raise more money\u2014the average monthly online gift is $52, or $624 per year, compared to the average one-time gift of $128.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"6_Marketing_Channels\"><strong>6. Marketing Channels<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Your fundraising marketing plan should specify a broad range of promotional venues\u2014 as many as your budget allows. This includes using your own website, placing a donate button on every page, and asking other site owners to link to your donation page. Other marketing channels can be used simultaneously, such as print newspaper ads\u2014including online editions\u2014TV commercials, public service announcements, paid radio spots, direct mail, mass email blasts, and more. The wider the reach, the greater your potential donor pool.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">How will you reach them? Some donors prefer direct mail, while others respond to the immediacy of email. From social media to advertising to partner announcements\u2014each channel demands its own unique voice. Keep your messaging fresh by tailoring tone and style to your audience. And coordinate your efforts: focus on the same core message across channels to build public awareness of your organization and mission.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Popular ways to convey your message online include:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\">Your website (desktop and mobile)<\/li>\n<li style=\"text-align: justify;\">Blogs and social media (Facebook, Twitter, Instagram, LinkedIn, etc.)<\/li>\n<li style=\"text-align: justify;\">Paid advertising (Facebook ads, Google Ads, radio &amp; TV, print or online banner ads)<\/li>\n<li style=\"text-align: justify;\">Earned media (PSAs, collaborative exchanges with peer organizations, etc.)<\/li>\n<li style=\"text-align: justify;\">Communications (newsletters, e-newsletters, direct mail)<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"7_Envision_and_Track\"><strong>7. Envision and Track<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">In addition to your mission statement, your marketing guide should include a detailed outline of your goals. Add comprehensive descriptions that outline the steps needed to execute your fundraising marketing. Develop ways to measure the results of your plan. For example, create a tracking tool\u2014such as a spreadsheet\u2014for each fundraising event you host, logging the types of promotions you initiated, participants\u2019 responses to each outreach, and the total funds generated by each marketing effort. Tracking your marketing operations over time will paint a clear picture of which tactics succeed and guide your future promotional efforts.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4891&#8243; img_size=&#8221;450&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Planning isn\u2019t enough\u2014you must track your progress and adjust your strategy flexibly.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"8_Use_Data\"><strong>8. Use Data<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Nonprofits have an opportunity to transform their organizations by building a culture of data use. Leveraging data can help make decisions and improve outcomes. It can answer some of the most critical questions nonprofits face today, such as which donors are most likely to give, which donors are most likely to lapse, and which volunteers or donors are likely to become the best long-term supporters.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">A first goal for nonprofits in 2018 toward creating a data-driven fundraising program is to invest time in building healthy data. Simple tasks like verifying email addresses, mailing addresses, and phone numbers\u2014and setting up protocols to keep information up to date\u2014are the first steps in helping organizations more easily identify fundraising opportunities and bring in more capital.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"9_Say_Thank_Youand_Then_Thank_You_Again\"><strong>9. Say Thank You\u2014and Then Thank You Again<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">No matter how you choose to raise money for your nonprofit, always remember to express gratitude. Sending a thank-you letter and a donation receipt is good IRS practice, but it also helps build relationships with your donors and supporters.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Donor loyalty is as important as customer loyalty. Nurturing relationships through transparency can reduce the pressure of constant fundraising. Put your donors first, alongside those your organization serves, and your nonprofit will thrive in the long run.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Conclusion\"><strong>Conclusion<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message icon_fontawesome=&#8221;fa fa-list&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nonprofit fundraising is crucial for charitable organizations. By exploring tactics and building a nonprofit fundraising strategy, organizations can set themselves up for long-term fundraising success and impact.<\/span><\/p>\n<p>[\/vc_message]<div class=\"customblock_display_il\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/06\/Group-1000002123-1.png\"><\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"More_Articles\"><strong>More Articles<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/spiele-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Spiele-Marketing-10-Tipps-fuer-eine-erfolgreiche-Spiele-Marketing-Strategie-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/spiele-marketing\/\"><div class=\"title\">Spiele Marketing: 10 Tipps f\u00fcr eine erfolgreiche S...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Fundraising-Marketing-10-Tipps-fuer-ein-erfolgreiches-Fundraising-Marketing-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-marketing\/\"><div class=\"title\">Fundraising Marketing: 10 Tipps f\u00fcr ein erfolgreic...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Crowdfunding-Marketing-10-Tipps-fuer-ein-erfolgreiches-Crowdfunding-Marketing-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\"><div class=\"title\">Crowdfunding Marketing: 10 Tipps f\u00fcr ein erfolgrei...<\/div><\/a><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;block-round-corners&#8221;]<div class=\"rating-form  mr-shortcode\">\t<form id=\"rating-form-4703-1\" action=\"#\">\t\t<h4><span id=\"Bewerten_Sie_unseren_Artikel\">Bewerten Sie unseren Artikel<\/span><\/h4><div class=\"rating-item mr \" >\t<label class=\"description\" for=\"rating-item-1-1\">Sample rating item<\/label>\t\t\t\t<span class=\"mr-star-rating mr-star-rating-select\">\t\t<i title=\"1\" id=\"index-1-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-1-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"2\" id=\"index-2-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-2-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"3\" id=\"index-3-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-3-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"4\" id=\"index-4-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-4-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"5\" id=\"index-5-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-5-rating-item-1-1\"><\/i>\t\t<\/span>\t\t\t\t<!-- hidden field for storing selected star rating value --><input type=\"hidden\" name=\"rating-item-1-1\" id=\"rating-item-1-1\" value=\"0\">\t<span id=\"rating-item-1-1-error\" class=\"mr-error\"><\/span><\/div>\t\t\t<!-- hidden field to get rating item id -->\t\t\t<input type=\"hidden\" value=\"1\" class=\"rating-item-4703-1\" id=\"hidden-rating-item-id-1\" \/>\t\t\t\t\t<div class=\"wp-block-button\">\t\t\t<input type=\"submit\" class=\"wp-block-button__link save-rating\" id=\"saveBtn-4703-1\" value=\"Bewertung abgeben\"><\/input>\t\t<\/div>\t\t<input type=\"hidden\" name=\"sequence\" value=\"1\" \/>\t\t\t\t\t<\/form><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":1,"featured_media":13800,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"rating_form_position":"","rating_results_position":"","mr_structured_data_type":""},"categories":[956],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2b50 10 tips for successful fundraising marketing \u2b50<\/title>\n<meta name=\"description\" content=\"\u2705Would you like to start a fundraising marketing campaign? 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However, in recent years new forms of fundraising, such as online fundraising, have emerged, which often build on older methods like grassroots fundraising and should definitely be supported by fundraising marketing.\\r\\n\\r\\n\\r\\nNonprofit fundraising is exciting. It is the lifeblood of charitable organizations and can serve as an opportunity to raise awareness for a cause and spark donor interest through targeted fundraising marketing.\\r\\n&nbsp;\\r\\nFundraising can also be a massive undertaking. Since it is likely your primary source of income as a nonprofit, raising money can feel like an annoying, endless effort. It can even seem daunting and should be supported by a fundraising marketing strategy.\\r\\n&nbsp;\\r\\nBut it doesn\u2019t have to be. Great fundraising marketing can (and should!) be learned and mastered. Building a nonprofit fundraising marketing plan is the best way to equip your volunteers, avoid fundraising pitfalls, and create a sustainable organization.\\r\\n&nbsp;\\r\\nThat\u2019s why we\u2019ve created this guide to fundraising marketing. Below you\u2019ll read more about the fundamentals of nonprofit fundraising, the various ways to raise money, and how to build a simple fundraising marketing strategy. Read on to get started, or use the chapter links to jump ahead.\\r\\n\\r\\nWhat Is Nonprofit Fundraising?\\r\\n\\r\\nNonprofit fundraising refers to the process of collecting money to support a nonprofit or charitable organization. Nonprofits can solicit donations through various digital and traditional channels, with the use of fundraising marketing leading to improved outcomes and encouraging both individuals and corporations to provide a range of giving options.\\r\\n&nbsp;\\r\\nNonprofit organizations may be philanthropic, religious, educational, artistic, or scientific in nature. Some churches and universities qualify as nonprofits because they do not generate profit\u2014every dollar received is spent on their mission or to sustain the organization itself.\\r\\n\\r\\n\\r\\n\\r\\nNonprofit Fundraising Ideas\\r\\n\\r\\nThere are so many ways to raise money for a nonprofit organization using fundraising marketing. Some equip individuals to give, while others target businesses and corporations. Many nonprofits have succeeded with a multi-channel fundraising approach. By diversifying your fundraising marketing methods, donors have more ways to give. A donor might be motivated by one method but complete their gift through another\u2014such as seeing a mailer but donating via text.\\r\\n&nbsp;\\r\\nBefore implementing any of these ideas, be sure to review the IRS fundraising guidelines.\\r\\n\\r\\nIndividual Fundraising\\r\\n\\r\\nIndividuals historically give the most to nonprofits. In 2017 alone, individuals donated $286.65 billion, accounting for 70% of all charitable giving worldwide.\\r\\n\\r\\nDirect Mail\\r\\n\\r\\nDirect mail is a proven fundraising marketing tactic. It\u2019s cost-effective, fast, and repeatable. The key? Write a great fundraising letter. In today\u2019s world, direct mail should be just one of many fundraising marketing tactics you employ. Don\u2019t forget to offer an online giving option as well.\\r\\n\\r\\nOnline Giving\\r\\n\\r\\nOnline giving refers to any donation made online\u2014such as through your website, social media, or a crowdfunding site. Online giving is quite simple. It also serves as the primary giving method for most other fundraising marketing tactics: last year, over 30% of online gifts were motivated by email and 25% by direct mail. Even if donors don\u2019t discover your campaign online, they\u2019re likely to visit your website and give when prompted elsewhere.\\r\\n&nbsp;\\r\\nSocial media has become a booming fundraising marketing tactic. Facebook allows individuals to host fundraisers in their News Feed and on their birthdays. The platform has also released a \u2018Donate Now\u2019 button for business pages. At a minimum, Facebook and other social networks serve as highly effective fundraising marketing channels to promote your nonprofit and its mission.\\r\\n\\r\\nMobile Giving\\r\\n\\r\\nPeople are rarely without their phones, and charities know it. Today, there are several ways to give via mobile device. Some charities have apps through which you can donate. Other apps\u2014like Charity Miles, Feedie, and Walk for a Dog\u2014allow people to give back through everyday activities such as running, walking their dog, or sharing meals on social media. Companies can sign up on these apps to support nonprofits.\\r\\n&nbsp;\\r\\nLet\u2019s not forget texting, the most popular way to communicate on a smartphone. Last year nearly 50% of gifts came via a text link. You can send links via SMS or encourage donors to give by texting a keyword.\\r\\n\\r\\nEvents\\r\\n\\r\\nEvents are likely the most common means of raising money for nonprofits. These types of events include 5K runs, golf outings, silent auctions, charity dinners, craft fairs, and talent shows.\\r\\n&nbsp;\\r\\nEvents are a common peer-to-peer (p2p) fundraising marketing method, where your supporters are encouraged to raise money on your behalf. Corporations can also sponsor events.\\r\\n\\r\\nCorporate and Business Fundraising Marketing\\r\\n\\r\\nNonprofit fundraising isn\u2019t limited to individuals. About $5 billion is raised through workplace giving each year. There are many ways companies can encourage other businesses to give\u2014and likewise motivate their own employees to do the same.\\r\\n\\r\\nMatching Gifts\\r\\n\\r\\nThe matching gift process involves a company matching its employees\u2019 donations. Ninety percent of companies offer some form of matching gift program. These programs help businesses give back and help donors double their impact. Tools like Double the Donation make it easy to market and administer these programs.\\r\\n\\r\\nVolunteer and Corporate Grants\\r\\n\\r\\nCompanies grant volunteer grants when their employees have completed a certain number of volunteer hours. This encourages employees to donate their time and holds companies accountable for charitable giving. Volunteering can also serve as a great team-building or corporate outing.\\r\\n&nbsp;\\r\\nCorporate grants are monetary awards that companies or corporations give to nonprofits. Companies can award these grants directly to an organization or select recipients from a pool of applicants. Nonprofits should seek out grant opportunities and apply for corporate funding.\\r\\n\\r\\nIn-Kind Donations\\r\\n\\r\\nIn-kind donations refer to non-monetary items given to nonprofits and organizations. These typically include food, beverages, or supplies for an event; professional services such as accounting or legal work; or equipment for a construction project. In-kind gifts are usually accepted from companies with which the nonprofit already has a relationship.\\r\\n\\r\\nCause-Related Partnerships\\r\\n\\r\\nCause-related partnerships or cause marketing occur when a nonprofit teams up with a business to raise money. When restaurants donate a portion of the evening\u2019s proceeds or a retailer gives a percentage of sales\u2014that\u2019s a cause-related venture.\\r\\n\\r\\nHow to Build a Nonprofit Fundraising Marketing Strategy\\r\\n\\r\\nDeveloping a nonprofit fundraising marketing plan or strategy for your next campaign helps you focus your efforts and guide your day-to-day fundraising activities when things get tough. It also ensures that your fundraising team is aligned on specific tactics or events that may be part of your strategy.\\r\\n&nbsp;\\r\\nWalk through the following steps to assemble your nonprofit fundraising marketing strategy.\\r\\n\\r\\n1. Define Your Fundraising Goals, Mission, and Story\\r\\n\\r\\nStart with the end in mind. What is your goal for this fundraising marketing campaign? Better yet, what is your overall goal for this year? For the next three years?\\r\\n&nbsp;\\r\\nThis figure should be driven by your organization\u2019s needs. To determine those needs, return to your mission statement. If your fundraising goal answers the question \u2018How much money do you need?\u2019, your mission answers the question \u2018What do you need the money for?\u2019\\r\\n&nbsp;\\r\\nDefining your mission will inform your fundraising: \u2018What will you do with the money raised? How will it contribute to your organization\u2019s purpose?\u2019 Donors will ask these questions, so outline the answers in advance.\\r\\n&nbsp;\\r\\nA recent study found that transparency among charities could increase donations by 50%. Two-thirds of donors also say understanding the impact of their gift would encourage them to give more. By being open about how you spend your funds, people are more likely to support your cause.\\r\\n&nbsp;\\r\\nDon\u2019t hesitate to share your organization\u2019s story as well as the stories of those you help. A 2010 study found that \u2018charity choice is largely determined by donors\u2019 personal affiliations and preferences, their desire to help people with whom they feel some affinity, and cause preferences based on personal experiences.\u2019 A donor\u2019s similarity to your cause or beneficiaries can also motivate them to give.\\r\\n&nbsp;\\r\\n62% of donors research charities before giving. Make sure you publish your story on your website so donors can read it and connect with you.\\r\\n\\r\\n62% of donors research charities before giving. Make sure you publish your story on your website so donors can read it and connect with you.\\r\\n\\r\\n2. Frame Your Message\\r\\n\\r\\nWhat do you want to communicate as part of your fundraising marketing? Tell your organization\u2019s story, promote a special event, sell tickets for a fundraiser, or launch a new initiative? How will what you say impact your audience? View your message from their perspective. Why should they care? With the flood of information we all face daily, how will you stand out?\\r\\n&nbsp;\\r\\nFollow these simple checkpoints to create fundraising marketing campaigns that are Connected, Rewarding, Actionable, and Memorable (CRAM), and your campaigns will break through the noise and capture your donors\u2019 attention.\\r\\n&nbsp;\\r\\n\\r\\n \\tConnect with what matters to your audience, prompting them to feel part of a community, feel good, and belong.\\r\\n \\tReward people for their action, both emotionally and tangibly. The most effective rewards are immediate, personal, credible, and reflect your audience\u2019s values.\\r\\n \\tActions that are specific, easy to undertake, and measurably advance your mission offer immediate satisfaction. Keep your call to action specific, simple, and shareable.\\r\\n\\r\\n&nbsp;\\r\\nMemorable campaigns are unique, impactful, personal, tangible, desirable, and closely tied to your cause.\\r\\n\\r\\n3. Identify Your Fundraising Team or Specialist\\r\\n\\r\\nFundraising marketing campaigns involve a variety of moving parts. Even if your entire organization is involved, it\u2019s best to appoint a single person or small team to lead fundraising activities.\\r\\n&nbsp;\\r\\nThese people will handle tasks such as:\\r\\n&nbsp;\\r\\n\\r\\n \\tPromoting the fundraising campaign\\r\\n \\tOrganizing fundraising-specific events\\r\\n \\tTraining and leading volunteers\\r\\n \\tManaging and analyzing funds received\\r\\n \\tMeasuring campaign performance and identifying improvements\\r\\n\\r\\n&nbsp;\\r\\nSome nonprofits also hire a fundraising specialist to manage these tasks.\\r\\n\\r\\n4. Create Your Prospect List\\r\\n\\r\\nWho will you target for your campaign? Which communities, businesses, organizations, neighborhoods, and demographic groups will you solicit? Can your volunteers, board members, and beneficiaries help you compile a list of potential donors?\\r\\n&nbsp;\\r\\nThis list will guide your fundraising marketing. Whether you choose direct mail, social media, crowdfunding, events, corporate sponsorship, in-kind gifts, or other tactics, having a list of prospects ensures you know exactly who to reach out to.\\r\\n\\r\\n5. Develop a Fundraising Marketing Campaign Plan\\r\\n\\r\\nThis involves planning every step and precisely defining how you will raise money. First, decide which tactics you will use for your fundraising marketing. Remember, offering a variety of giving options will likely increase the number of gifts you receive.\\r\\n&nbsp;\\r\\nNext, determine how you will promote your overall campaign. How will you market your organization and drive donations? How will people learn about your events, sponsorship opportunities, cause partnerships, and more?\\r\\n&nbsp;\\r\\nNote: How you collect funds (fundraising tactics) and how you promote your fundraising efforts (fundraising marketing) are two different things. This step in your nonprofit fundraising strategy helps you define both.\\r\\n&nbsp;\\r\\nFinally, consider how you can set up recurring giving so your organization doesn\u2019t have to actively solicit donations as often.\\r\\n\\r\\nNearly 50% of donors are enrolled in a monthly giving program, such as this one for Charity: Water.\\r\\n[vc_video link=\\\"https:\/\/www.youtube.com\/watch?v=UE9UvT5ujyg\\\" el_width=\\\"70\\\" align=\\\"center\\\"]\\r\\nOffering a recurring giving option can actually help you raise more money\u2014the average monthly online gift is $52, or $624 per year, compared to the average one-time gift of $128.\\r\\n\\r\\n6. Marketing Channels\\r\\n\\r\\nYour fundraising marketing plan should specify a broad range of promotional venues\u2014 as many as your budget allows. This includes using your own website, placing a donate button on every page, and asking other site owners to link to your donation page. Other marketing channels can be used simultaneously, such as print newspaper ads\u2014including online editions\u2014TV commercials, public service announcements, paid radio spots, direct mail, mass email blasts, and more. The wider the reach, the greater your potential donor pool.\\r\\n&nbsp;\\r\\nHow will you reach them? Some donors prefer direct mail, while others respond to the immediacy of email. From social media to advertising to partner announcements\u2014each channel demands its own unique voice. Keep your messaging fresh by tailoring tone and style to your audience. And coordinate your efforts: focus on the same core message across channels to build public awareness of your organization and mission.\\r\\n&nbsp;\\r\\nPopular ways to convey your message online include:\\r\\n&nbsp;\\r\\n\\r\\n \\tYour website (desktop and mobile)\\r\\n \\tBlogs and social media (Facebook, Twitter, Instagram, LinkedIn, etc.)\\r\\n \\tPaid advertising (Facebook ads, Google Ads, radio &amp; TV, print or online banner ads)\\r\\n \\tEarned media (PSAs, collaborative exchanges with peer organizations, etc.)\\r\\n \\tCommunications (newsletters, e-newsletters, direct mail)\\r\\n\\r\\n\\r\\n7. Envision and Track\\r\\n\\r\\nIn addition to your mission statement, your marketing guide should include a detailed outline of your goals. Add comprehensive descriptions that outline the steps needed to execute your fundraising marketing. Develop ways to measure the results of your plan. For example, create a tracking tool\u2014such as a spreadsheet\u2014for each fundraising event you host, logging the types of promotions you initiated, participants\u2019 responses to each outreach, and the total funds generated by each marketing effort. Tracking your marketing operations over time will paint a clear picture of which tactics succeed and guide your future promotional efforts.\\r\\n\\r\\nPlanning isn\u2019t enough\u2014you must track your progress and adjust your strategy flexibly.\\r\\n\\r\\n8. Use Data\\r\\n\\r\\nNonprofits have an opportunity to transform their organizations by building a culture of data use. Leveraging data can help make decisions and improve outcomes. It can answer some of the most critical questions nonprofits face today, such as which donors are most likely to give, which donors are most likely to lapse, and which volunteers or donors are likely to become the best long-term supporters.\\r\\n&nbsp;\\r\\nA first goal for nonprofits in 2018 toward creating a data-driven fundraising program is to invest time in building healthy data. Simple tasks like verifying email addresses, mailing addresses, and phone numbers\u2014and setting up protocols to keep information up to date\u2014are the first steps in helping organizations more easily identify fundraising opportunities and bring in more capital.\\r\\n\\r\\n9. Say Thank You\u2014and Then Thank You Again\\r\\n\\r\\nNo matter how you choose to raise money for your nonprofit, always remember to express gratitude. Sending a thank-you letter and a donation receipt is good IRS practice, but it also helps build relationships with your donors and supporters.\\r\\n&nbsp;\\r\\nDonor loyalty is as important as customer loyalty. Nurturing relationships through transparency can reduce the pressure of constant fundraising. Put your donors first, alongside those your organization serves, and your nonprofit will thrive in the long run.\\r\\n\\r\\nConclusion\\r\\n\\r\\nNonprofit fundraising is crucial for charitable organizations. By exploring tactics and building a nonprofit fundraising strategy, organizations can set themselves up for long-term fundraising success and impact.\\r\\n\\r\\nMore Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 10 tips for successful fundraising marketing \u2b50","description":"\u2705Would you like to start a fundraising marketing campaign? 10 tips for successful fundraising marketing: \u2713Direct mailing \u2713Events -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 10 tips for successful fundraising marketing \u2b50","og_description":"\u2705Would you like to start a fundraising marketing campaign? 10 tips for successful fundraising marketing: \u2713Direct mailing \u2713Events -> LEARN MORE!","og_url":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/","og_site_name":"Marketing-Faktor","article_modified_time":"2025-12-11T13:52:00+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Fundraising-Marketing-10-Tipps-fuer-ein-erfolgreiches-Fundraising-Marketing-bild.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/#article","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/"},"author":{"name":"admin","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/person\/77bf90c64d71b0846498d5f450c73ca9"},"headline":"Fundraising marketing: 10 tips for successful fundraising marketing","datePublished":"2019-03-26T17:06:06+00:00","dateModified":"2025-12-11T13:52:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/"},"wordCount":3428,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#organization"},"articleSection":["Crowdfunding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/","url":"https:\/\/www.marketing-faktor.de\/en\/fundraising-marketing\/","name":"\u2b50 10 tips for successful fundraising marketing \u2b50","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#website"},"datePublished":"2019-03-26T17:06:06+00:00","dateModified":"2025-12-11T13:52:00+00:00","description":"\u2705Would you like to start a fundraising marketing campaign? 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However, in recent years new forms of fundraising, such as online fundraising, have emerged, which often build on older methods like grassroots fundraising and should definitely be supported by fundraising marketing.\r\n\r\n\r\nNonprofit fundraising is exciting. It is the lifeblood of charitable organizations and can serve as an opportunity to raise awareness for a cause and spark donor interest through targeted fundraising marketing.\r\n&nbsp;\r\nFundraising can also be a massive undertaking. Since it is likely your primary source of income as a nonprofit, raising money can feel like an annoying, endless effort. It can even seem daunting and should be supported by a fundraising marketing strategy.\r\n&nbsp;\r\nBut it doesn\u2019t have to be. Great fundraising marketing can (and should!) be learned and mastered. Building a nonprofit fundraising marketing plan is the best way to equip your volunteers, avoid fundraising pitfalls, and create a sustainable organization.\r\n&nbsp;\r\nThat\u2019s why we\u2019ve created this guide to fundraising marketing. Below you\u2019ll read more about the fundamentals of nonprofit fundraising, the various ways to raise money, and how to build a simple fundraising marketing strategy. Read on to get started, or use the chapter links to jump ahead.\r\n\r\nWhat Is Nonprofit Fundraising?\r\n\r\nNonprofit fundraising refers to the process of collecting money to support a nonprofit or charitable organization. Nonprofits can solicit donations through various digital and traditional channels, with the use of fundraising marketing leading to improved outcomes and encouraging both individuals and corporations to provide a range of giving options.\r\n&nbsp;\r\nNonprofit organizations may be philanthropic, religious, educational, artistic, or scientific in nature. Some churches and universities qualify as nonprofits because they do not generate profit\u2014every dollar received is spent on their mission or to sustain the organization itself.\r\n\r\n\r\n\r\nNonprofit Fundraising Ideas\r\n\r\nThere are so many ways to raise money for a nonprofit organization using fundraising marketing. Some equip individuals to give, while others target businesses and corporations. Many nonprofits have succeeded with a multi-channel fundraising approach. By diversifying your fundraising marketing methods, donors have more ways to give. A donor might be motivated by one method but complete their gift through another\u2014such as seeing a mailer but donating via text.\r\n&nbsp;\r\nBefore implementing any of these ideas, be sure to review the IRS fundraising guidelines.\r\n\r\nIndividual Fundraising\r\n\r\nIndividuals historically give the most to nonprofits. In 2017 alone, individuals donated $286.65 billion, accounting for 70% of all charitable giving worldwide.\r\n\r\nDirect Mail\r\n\r\nDirect mail is a proven fundraising marketing tactic. It\u2019s cost-effective, fast, and repeatable. The key? Write a great fundraising letter. In today\u2019s world, direct mail should be just one of many fundraising marketing tactics you employ. Don\u2019t forget to offer an online giving option as well.\r\n\r\nOnline Giving\r\n\r\nOnline giving refers to any donation made online\u2014such as through your website, social media, or a crowdfunding site. Online giving is quite simple. It also serves as the primary giving method for most other fundraising marketing tactics: last year, over 30% of online gifts were motivated by email and 25% by direct mail. Even if donors don\u2019t discover your campaign online, they\u2019re likely to visit your website and give when prompted elsewhere.\r\n&nbsp;\r\nSocial media has become a booming fundraising marketing tactic. Facebook allows individuals to host fundraisers in their News Feed and on their birthdays. The platform has also released a \u2018Donate Now\u2019 button for business pages. At a minimum, Facebook and other social networks serve as highly effective fundraising marketing channels to promote your nonprofit and its mission.\r\n\r\nMobile Giving\r\n\r\nPeople are rarely without their phones, and charities know it. Today, there are several ways to give via mobile device. Some charities have apps through which you can donate. Other apps\u2014like Charity Miles, Feedie, and Walk for a Dog\u2014allow people to give back through everyday activities such as running, walking their dog, or sharing meals on social media. Companies can sign up on these apps to support nonprofits.\r\n&nbsp;\r\nLet\u2019s not forget texting, the most popular way to communicate on a smartphone. Last year nearly 50% of gifts came via a text link. You can send links via SMS or encourage donors to give by texting a keyword.\r\n\r\nEvents\r\n\r\nEvents are likely the most common means of raising money for nonprofits. These types of events include 5K runs, golf outings, silent auctions, charity dinners, craft fairs, and talent shows.\r\n&nbsp;\r\nEvents are a common peer-to-peer (p2p) fundraising marketing method, where your supporters are encouraged to raise money on your behalf. Corporations can also sponsor events.\r\n\r\nCorporate and Business Fundraising Marketing\r\n\r\nNonprofit fundraising isn\u2019t limited to individuals. About $5 billion is raised through workplace giving each year. There are many ways companies can encourage other businesses to give\u2014and likewise motivate their own employees to do the same.\r\n\r\nMatching Gifts\r\n\r\nThe matching gift process involves a company matching its employees\u2019 donations. Ninety percent of companies offer some form of matching gift program. These programs help businesses give back and help donors double their impact. Tools like Double the Donation make it easy to market and administer these programs.\r\n\r\nVolunteer and Corporate Grants\r\n\r\nCompanies grant volunteer grants when their employees have completed a certain number of volunteer hours. This encourages employees to donate their time and holds companies accountable for charitable giving. Volunteering can also serve as a great team-building or corporate outing.\r\n&nbsp;\r\nCorporate grants are monetary awards that companies or corporations give to nonprofits. Companies can award these grants directly to an organization or select recipients from a pool of applicants. Nonprofits should seek out grant opportunities and apply for corporate funding.\r\n\r\nIn-Kind Donations\r\n\r\nIn-kind donations refer to non-monetary items given to nonprofits and organizations. These typically include food, beverages, or supplies for an event; professional services such as accounting or legal work; or equipment for a construction project. In-kind gifts are usually accepted from companies with which the nonprofit already has a relationship.\r\n\r\nCause-Related Partnerships\r\n\r\nCause-related partnerships or cause marketing occur when a nonprofit teams up with a business to raise money. When restaurants donate a portion of the evening\u2019s proceeds or a retailer gives a percentage of sales\u2014that\u2019s a cause-related venture.\r\n\r\nHow to Build a Nonprofit Fundraising Marketing Strategy\r\n\r\nDeveloping a nonprofit fundraising marketing plan or strategy for your next campaign helps you focus your efforts and guide your day-to-day fundraising activities when things get tough. It also ensures that your fundraising team is aligned on specific tactics or events that may be part of your strategy.\r\n&nbsp;\r\nWalk through the following steps to assemble your nonprofit fundraising marketing strategy.\r\n\r\n1. Define Your Fundraising Goals, Mission, and Story\r\n\r\nStart with the end in mind. What is your goal for this fundraising marketing campaign? Better yet, what is your overall goal for this year? For the next three years?\r\n&nbsp;\r\nThis figure should be driven by your organization\u2019s needs. To determine those needs, return to your mission statement. If your fundraising goal answers the question \u2018How much money do you need?\u2019, your mission answers the question \u2018What do you need the money for?\u2019\r\n&nbsp;\r\nDefining your mission will inform your fundraising: \u2018What will you do with the money raised? How will it contribute to your organization\u2019s purpose?\u2019 Donors will ask these questions, so outline the answers in advance.\r\n&nbsp;\r\nA recent study found that transparency among charities could increase donations by 50%. Two-thirds of donors also say understanding the impact of their gift would encourage them to give more. By being open about how you spend your funds, people are more likely to support your cause.\r\n&nbsp;\r\nDon\u2019t hesitate to share your organization\u2019s story as well as the stories of those you help. A 2010 study found that \u2018charity choice is largely determined by donors\u2019 personal affiliations and preferences, their desire to help people with whom they feel some affinity, and cause preferences based on personal experiences.\u2019 A donor\u2019s similarity to your cause or beneficiaries can also motivate them to give.\r\n&nbsp;\r\n62% of donors research charities before giving. Make sure you publish your story on your website so donors can read it and connect with you.\r\n\r\n62% of donors research charities before giving. Make sure you publish your story on your website so donors can read it and connect with you.\r\n\r\n2. Frame Your Message\r\n\r\nWhat do you want to communicate as part of your fundraising marketing? Tell your organization\u2019s story, promote a special event, sell tickets for a fundraiser, or launch a new initiative? How will what you say impact your audience? View your message from their perspective. Why should they care? With the flood of information we all face daily, how will you stand out?\r\n&nbsp;\r\nFollow these simple checkpoints to create fundraising marketing campaigns that are Connected, Rewarding, Actionable, and Memorable (CRAM), and your campaigns will break through the noise and capture your donors\u2019 attention.\r\n&nbsp;\r\n\r\n \tConnect with what matters to your audience, prompting them to feel part of a community, feel good, and belong.\r\n \tReward people for their action, both emotionally and tangibly. The most effective rewards are immediate, personal, credible, and reflect your audience\u2019s values.\r\n \tActions that are specific, easy to undertake, and measurably advance your mission offer immediate satisfaction. Keep your call to action specific, simple, and shareable.\r\n\r\n&nbsp;\r\nMemorable campaigns are unique, impactful, personal, tangible, desirable, and closely tied to your cause.\r\n\r\n3. Identify Your Fundraising Team or Specialist\r\n\r\nFundraising marketing campaigns involve a variety of moving parts. Even if your entire organization is involved, it\u2019s best to appoint a single person or small team to lead fundraising activities.\r\n&nbsp;\r\nThese people will handle tasks such as:\r\n&nbsp;\r\n\r\n \tPromoting the fundraising campaign\r\n \tOrganizing fundraising-specific events\r\n \tTraining and leading volunteers\r\n \tManaging and analyzing funds received\r\n \tMeasuring campaign performance and identifying improvements\r\n\r\n&nbsp;\r\nSome nonprofits also hire a fundraising specialist to manage these tasks.\r\n\r\n4. Create Your Prospect List\r\n\r\nWho will you target for your campaign? Which communities, businesses, organizations, neighborhoods, and demographic groups will you solicit? Can your volunteers, board members, and beneficiaries help you compile a list of potential donors?\r\n&nbsp;\r\nThis list will guide your fundraising marketing. Whether you choose direct mail, social media, crowdfunding, events, corporate sponsorship, in-kind gifts, or other tactics, having a list of prospects ensures you know exactly who to reach out to.\r\n\r\n5. Develop a Fundraising Marketing Campaign Plan\r\n\r\nThis involves planning every step and precisely defining how you will raise money. First, decide which tactics you will use for your fundraising marketing. Remember, offering a variety of giving options will likely increase the number of gifts you receive.\r\n&nbsp;\r\nNext, determine how you will promote your overall campaign. How will you market your organization and drive donations? How will people learn about your events, sponsorship opportunities, cause partnerships, and more?\r\n&nbsp;\r\nNote: How you collect funds (fundraising tactics) and how you promote your fundraising efforts (fundraising marketing) are two different things. This step in your nonprofit fundraising strategy helps you define both.\r\n&nbsp;\r\nFinally, consider how you can set up recurring giving so your organization doesn\u2019t have to actively solicit donations as often.\r\n\r\nNearly 50% of donors are enrolled in a monthly giving program, such as this one for Charity: Water.\r\n[vc_video link=\"https:\/\/www.youtube.com\/watch?v=UE9UvT5ujyg\" el_width=\"70\" align=\"center\"]\r\nOffering a recurring giving option can actually help you raise more money\u2014the average monthly online gift is $52, or $624 per year, compared to the average one-time gift of $128.\r\n\r\n6. Marketing Channels\r\n\r\nYour fundraising marketing plan should specify a broad range of promotional venues\u2014 as many as your budget allows. This includes using your own website, placing a donate button on every page, and asking other site owners to link to your donation page. Other marketing channels can be used simultaneously, such as print newspaper ads\u2014including online editions\u2014TV commercials, public service announcements, paid radio spots, direct mail, mass email blasts, and more. The wider the reach, the greater your potential donor pool.\r\n&nbsp;\r\nHow will you reach them? Some donors prefer direct mail, while others respond to the immediacy of email. From social media to advertising to partner announcements\u2014each channel demands its own unique voice. Keep your messaging fresh by tailoring tone and style to your audience. And coordinate your efforts: focus on the same core message across channels to build public awareness of your organization and mission.\r\n&nbsp;\r\nPopular ways to convey your message online include:\r\n&nbsp;\r\n\r\n \tYour website (desktop and mobile)\r\n \tBlogs and social media (Facebook, Twitter, Instagram, LinkedIn, etc.)\r\n \tPaid advertising (Facebook ads, Google Ads, radio &amp; TV, print or online banner ads)\r\n \tEarned media (PSAs, collaborative exchanges with peer organizations, etc.)\r\n \tCommunications (newsletters, e-newsletters, direct mail)\r\n\r\n\r\n7. Envision and Track\r\n\r\nIn addition to your mission statement, your marketing guide should include a detailed outline of your goals. Add comprehensive descriptions that outline the steps needed to execute your fundraising marketing. Develop ways to measure the results of your plan. For example, create a tracking tool\u2014such as a spreadsheet\u2014for each fundraising event you host, logging the types of promotions you initiated, participants\u2019 responses to each outreach, and the total funds generated by each marketing effort. Tracking your marketing operations over time will paint a clear picture of which tactics succeed and guide your future promotional efforts.\r\n\r\nPlanning isn\u2019t enough\u2014you must track your progress and adjust your strategy flexibly.\r\n\r\n8. Use Data\r\n\r\nNonprofits have an opportunity to transform their organizations by building a culture of data use. Leveraging data can help make decisions and improve outcomes. It can answer some of the most critical questions nonprofits face today, such as which donors are most likely to give, which donors are most likely to lapse, and which volunteers or donors are likely to become the best long-term supporters.\r\n&nbsp;\r\nA first goal for nonprofits in 2018 toward creating a data-driven fundraising program is to invest time in building healthy data. Simple tasks like verifying email addresses, mailing addresses, and phone numbers\u2014and setting up protocols to keep information up to date\u2014are the first steps in helping organizations more easily identify fundraising opportunities and bring in more capital.\r\n\r\n9. Say Thank You\u2014and Then Thank You Again\r\n\r\nNo matter how you choose to raise money for your nonprofit, always remember to express gratitude. Sending a thank-you letter and a donation receipt is good IRS practice, but it also helps build relationships with your donors and supporters.\r\n&nbsp;\r\nDonor loyalty is as important as customer loyalty. Nurturing relationships through transparency can reduce the pressure of constant fundraising. Put your donors first, alongside those your organization serves, and your nonprofit will thrive in the long run.\r\n\r\nConclusion\r\n\r\nNonprofit fundraising is crucial for charitable organizations. By exploring tactics and building a nonprofit fundraising strategy, organizations can set themselves up for long-term fundraising success and impact.\r\n\r\nMore Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":12023}]},"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12023"}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=12023"}],"version-history":[{"count":8,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12023\/revisions"}],"predecessor-version":[{"id":13676,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12023\/revisions\/13676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/13800"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=12023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=12023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=12023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}