{"id":12018,"date":"2019-03-28T12:42:25","date_gmt":"2019-03-28T12:42:25","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/crowdfunding-kampagne\/"},"modified":"2025-12-11T13:51:49","modified_gmt":"2025-12-11T13:51:49","slug":"crowdfunding-campaign","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/","title":{"rendered":"Crowdfunding campaign: 10 tips for creating a successful crowdfunding campaign"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Crowdfunding_Campaign_10_Tips_for_Creating_a_Successful_Crowdfunding_Campaign\"><strong>Crowdfunding Campaign:<\/strong><br \/>\n<strong>10 Tips for Creating a Successful Crowdfunding Campaign<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;block-round-corners&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13505&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764330980771{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1565185175910{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A crowdfunding campaign is a new financing method that seeks to pre-finance a project.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This process is usually conducted online, with Social Media and online crowdfunding platforms being the main sources of funding.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although crowdfunding is typically used to finance innovative products, it can be used for almost anything.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Crowdfunding is easily accessible to everyone, unlike, for example, venture capital firms, and when it comes to limiting a crowdfunding campaign, the sky is the limit.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Inhaltsverzeichnis<\/p><ul class=\"toc_list\"><li><a href=\"#Crowdfunding_Campaign_10_Tips_for_Creating_a_Successful_Crowdfunding_Campaign\"><span class=\"toc_number toc_depth_1\">1<\/span> Crowdfunding Campaign:\n10 Tips for Creating a Successful Crowdfunding Campaign<\/a><ul><li><a href=\"#What_is_Crowdfunding\"><span class=\"toc_number toc_depth_2\">1.1<\/span> What is Crowdfunding?<\/a><\/li><li><a href=\"#How_Does_a_Crowdfunding_Campaign_Work\"><span class=\"toc_number toc_depth_2\">1.2<\/span> How Does a Crowdfunding Campaign Work?<\/a><\/li><li><a href=\"#The_Benefits_of_a_Crowdfunding_Campaign\"><span class=\"toc_number toc_depth_2\">1.3<\/span> The Benefits of a Crowdfunding Campaign<\/a><ul><li><a href=\"#Validating_Your_Ideas\"><span class=\"toc_number toc_depth_3\">1.3.1<\/span> Validating Your Ideas<\/a><\/li><li><a href=\"#Building_a_Community\"><span class=\"toc_number toc_depth_3\">1.3.2<\/span> Building a Community<\/a><\/li><li><a href=\"#Creating_an_Accessible_Funding_Source\"><span class=\"toc_number toc_depth_3\">1.3.3<\/span> Creating an Accessible Funding Source<\/a><\/li><\/ul><\/li><li><a href=\"#What_Kind_of_Product_Is_Suitable_for_a_Crowdfunding_Campaign\"><span class=\"toc_number toc_depth_2\">1.4<\/span> What Kind of Product Is Suitable for a Crowdfunding Campaign?<\/a><ul><li><a href=\"#1_Spread_Your_Story\"><span class=\"toc_number toc_depth_3\">1.4.1<\/span> 1. Spread Your Story<\/a><\/li><li><a href=\"#2_Set_a_Funding_Goal\"><span class=\"toc_number toc_depth_3\">1.4.2<\/span> 2. Set a Funding Goal<\/a><\/li><li><a href=\"#3_Promote_Your_Crowdfunding_Campaign\"><span class=\"toc_number toc_depth_3\">1.4.3<\/span> 3. Promote Your Crowdfunding Campaign<\/a><\/li><li><a href=\"#4_Update_Your_Backers_Newsfeed_Throughout_the_Project\"><span class=\"toc_number toc_depth_3\">1.4.4<\/span> 4. Update Your Backers\u2019 Newsfeed Throughout the Project<\/a><\/li><li><a href=\"#5_Deliver_on_Your_Promise\"><span class=\"toc_number toc_depth_3\">1.4.5<\/span> 5. Deliver on Your Promise<\/a><\/li><li><a href=\"#6_Get_People_to_Believe_in_Your_Product\"><span class=\"toc_number toc_depth_3\">1.4.6<\/span> 6. Get People to Believe in Your Product<\/a><\/li><li><a href=\"#7_Production\"><span class=\"toc_number toc_depth_3\">1.4.7<\/span> 7. Production<\/a><\/li><li><a href=\"#8_Shipping_and_Fulfillment\"><span class=\"toc_number toc_depth_3\">1.4.8<\/span> 8. Shipping and Fulfillment<\/a><\/li><li><a href=\"#9_Choosing_Your_Reward_Tiers\"><span class=\"toc_number toc_depth_3\">1.4.9<\/span> 9. Choosing Your Reward Tiers<\/a><\/li><li><a href=\"#10_Make_Changes_Based_on_Feedback\"><span class=\"toc_number toc_depth_3\">1.4.10<\/span> 10. Make Changes Based on Feedback<\/a><\/li><\/ul><\/li><li><a href=\"#Examples_of_Successful_Crowdfunding_Campaigns\"><span class=\"toc_number toc_depth_2\">1.5<\/span> Examples of Successful Crowdfunding Campaigns<\/a><\/li><li><a href=\"#Conclusion\"><span class=\"toc_number toc_depth_2\">1.6<\/span> Conclusion<\/a><\/li><li><a href=\"#Further_Articles\"><span class=\"toc_number toc_depth_2\">1.7<\/span> Further Articles<\/a><ul><li><ul><li><a href=\"#Bewerten_Sie_unseren_Artikel\"><span class=\"toc_number toc_depth_4\">1.7.0.1<\/span> Bewerten Sie unseren Artikel<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n[\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-215\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-default\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Target group<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Creativity required<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Success rate<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInnovative products \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHigh\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHigh\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTraditional companies\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMedium\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLow\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"What_is_Crowdfunding\"><strong>What is Crowdfunding?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instead of receiving a large sum from a single source, as offered by a bank or a private investor, crowdfunding collects small amounts of money from a large number of people. Often, in exchange for a small investment, there is a direct reward\/product, which is why many of these projects are so successful.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The concept of <a class=\"wpil_keyword_link\" title=\"Crowdfunding Finanzierung\" href=\"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-financing\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"84\">crowdfunding financing<\/a> is not new. But in the last ten years, websites like Kickstarter, Indiegogo, and Crowdfunder have made the process of raising money online for a business, a product, or a charitable cause simple and accessible to everyone. Such a crowdfunding campaign serves as a virtual partner for entrepreneurs and funders, providing the structure and space to host your crowdfunding campaign and the ability to accept the respective funds.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"How_Does_a_Crowdfunding_Campaign_Work\"><strong>How Does a Crowdfunding Campaign Work?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Crowdfunding platforms provide a place where you can set up your crowdfunding campaign, usually in exchange for a percentage of the funds raised. Funders receive different &#8216;rewards&#8217; depending on the amount of money they contribute. These rewards can include exclusive promotional items, early access to the supported product, or a form of public recognition. The more money offered, the better the reward. Some crowdfunding campaigns offer equity instead of rewards, but in this guide we will focus on the latter model.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Most crowdfunding platforms require you to set a financial goal for your crowdfunding campaign as well as a timeframe in which you can achieve this goal. Typically, the process lasts between 30 and 90 days. Some platforms allow you to keep all the money raised during a crowdfunding campaign regardless of whether your goal was reached. Others, like Kickstarter, use an all-or-nothing model, returning money to backers if your crowdfunding campaign is not successful. If your campaign is successful, you are in an excellent position to build a sustainable business by leveraging the audience built through your crowdfunding campaign efforts.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"The_Benefits_of_a_Crowdfunding_Campaign\"><strong>The Benefits of a Crowdfunding Campaign<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Crowdfunding offers several valuable advantages and is also a good way to raise initial capital.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Validating_Your_Ideas\"><strong>Validating Your Ideas<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The more you know about the target market for the product or business you want to introduce, the more you reduce your financial risk, and your crowdfunding campaign can be an excellent tool for conducting market research. Pre-selling your product through a crowdfunding campaign helps validate your idea by giving you a solid answer to the question \u2018Will anyone buy this?\u2019 Manufacturing your product without any indication of how it will sell could cost you a lot of time and money if it turns out that demand for your idea is lacking. Knowing that people want what you\u2019re selling allows you to plan and scale your business with confidence.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Building_a_Community\"><strong>Building a Community<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A strong community before you ship your first product is an important and meaningful advantage. When done right, your crowdfunding campaign, especially when combined with social media and press coverage, can help you build an engaged audience that ideally sticks with you as your business grows.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Creating_an_Accessible_Funding_Source\"><strong>Creating an Accessible Funding Source<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Securing funding can be time-consuming and challenging for many young entrepreneurs. Unproven ideas or new business models may not resonate with conservative lenders, such as traditional banks or similar institutions. While finding private investors to support your business is an option, you usually have to give up a portion of the company\u2019s equity in exchange for their investment.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\" style=\"text-align: center;\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-216\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Advantages of fundraising<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Disadvantages of fundraising<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"badge_div_col\"><\/span><li>Valuable feedback and market knowledge\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>The level of competition has risen sharply.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Almost unlimited financing potential\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Requires that your idea is truly innovative and creative in order to be successful.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Opportunity to build a loyal community financing potential\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>If you don't invest a lot of time and effort, you probably won't be successful.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A successful crowdfunding campaign can be a major undertaking, but for many founders it can also be simpler and more rewarding than traditional methods.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"What_Kind_of_Product_Is_Suitable_for_a_Crowdfunding_Campaign\"><strong>What Kind of Product Is Suitable for a Crowdfunding Campaign?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1565185713020{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: justify;\">A specific product: If you look at the biggest <a class=\"wpil_keyword_link\" title=\"Crowdfunding Erfolgsgeschichten\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-beispiele\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"135\">crowdfunding success stories<\/a>, you will find that most focus on funding single products, not businesses. There\u2019s a reason for this: backers tend to support tangible things, not vague ideas. For the best chances of success, seek funding for your best product. You can build a business later after your first idea has launched.<\/li>\n<li style=\"text-align: justify;\">A targeted, niche audience: Create a product that meets a need or fills a gap, then find the market that craves it. Often, founders develop products that solve a problem in their own lives, like MindJournal did when they couldn\u2019t find a journal tool designed for what they needed. Develop a prototype that meets those requirements.<\/li>\n<li style=\"text-align: justify;\">Strong differentiation: To generate excitement and attract backers, your product must be something that can\u2019t be found anywhere else. Conduct your research to ensure your product is unique.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"1_Spread_Your_Story\"><strong>1. Spread Your Story<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Let your potential backers know how your product or business idea can help them. Share who you are, what you plan to do, where the project idea came from, what your budget is, and why you\u2019re so passionate about this specific project. This shows that you\u2019ve thought through the idea and are enthusiastic about it, which helps establish the legitimacy and credibility of your project.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Make sure to create an attractive project header image as well as an engaging video. You need a stunning video thumbnail. Ensure the video quality is crystal clear, your story is compelling, and your product shines. Demonstrate your credibility by speaking clearly, outlining the concept and its benefits, and showing how it works. Connect emotionally with a personal story so that a potential backer can relate. Finally, talk about why the product is unique. People need to know what problem you\u2019re solving that appeals to consumers. Here is a good example of such a video:<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4880&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>goHenry \u2013 a digital banking solution aimed at making kids smarter about money management than their parents, raised \u00a34 million on Crowdcube. The project is the perfect example of a compelling story and mission.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"2_Set_a_Funding_Goal\"><strong>2. Set a Funding Goal<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">When you launch your crowdfunding campaign on Kickstarter, note that it uses an all-or-nothing funding model. If you reach or exceed your funding goal, you keep the money. If you don\u2019t, you get nothing. Platforms like Indiegogo operate under a slightly different model, where you can keep the funding regardless of whether you meet your goal.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">At this point, it\u2019s important to think about how much money you need to get your business up and running and how many people you know who might be willing to commit. While your campaign may attract new attention, the majority of your support will come from those you already know. Be realistic. Also remember that you cannot change your funding goal after you\u2019ve launched the crowdfunding campaign.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The campaign timeline is another variable you set in advance. Shorter campaigns assume a level of trust. They should be long enough for you to build interest and reach your maximum potential audience, but not so long that they become background noise. Seeing that a crowdfunding campaign has only a few days left creates a sense of urgency for potential contributors and motivates them to act now rather than later.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"3_Promote_Your_Crowdfunding_Campaign\"><strong>3. Promote Your Crowdfunding Campaign<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">There are many different ways to get people\u2019s attention on your crowdfunding campaign. Here are a few tips to spread the word:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1565185861894{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Use <a href=\"https:\/\/www.marketing-faktor.de\/en\/social-media-marketing-agency\/\" data-wpil-monitor-id=\"1579\">Social Media<\/a> channels to spread the message.<\/li>\n<li style=\"text-align: justify;\">Reach out to media and bloggers to get coverage for your campaign.<\/li>\n<li style=\"text-align: justify;\">Host a live event to generate interest and engagement.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Without 100% commitment from you, it\u2019s unlikely that your crowdfunding campaign will be successful. You must treat it like a full-time job as you work toward your campaign goals. Use all relationship and marketing channels available to you. By cleverly using various promotion channels, Black Hops Brewing reached its goal within 24 hours.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4882&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>By cleverly using various promotion channels, <a href=\"https:\/\/blackhops.com.au\/\">Black Hops Brewing<\/a> reached its goal within 24 hours.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"4_Update_Your_Backers_Newsfeed_Throughout_the_Project\"><strong>4. Update Your Backers\u2019 Newsfeed Throughout the Project<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"5_Deliver_on_Your_Promise\"><strong>5. Deliver on Your Promise<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Your crowdfunding campaign isn\u2019t over just because you\u2019ve hit your funding goals. It\u2019s over when you\u2019ve fulfilled your promises to your investors. That means completing your project, delivering your perks or rewards, and ensuring you communicate with your supporters at every step. Only when fulfillment is done can you truly say you\u2019ve had a successful crowdfunding campaign.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Remember: your backers are of the utmost importance. If you show them that you\u2019re attentive at all times, they\u2019re more likely to trust you and may even reach out to friends to share your crowdfunding campaign with them.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"6_Get_People_to_Believe_in_Your_Product\"><strong>6. Get People to Believe in Your Product<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=l4irb2K1p8E&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"7_Production\"><strong>7. Production<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243;][vc_column_text css=&#8221;.vc_custom_1565186051151{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: justify;\">How many products do you plan to produce? Making one unit is different from making 100, and making 100 is different from making 10,000.<\/li>\n<li style=\"text-align: justify;\">How long does production take at your ideal order size?<\/li>\n<li style=\"text-align: justify;\">How long will it take to receive your products from your manufacturer?<\/li>\n<li style=\"text-align: justify;\">How long does it take to fulfill the rewards for your campaign? Use a shipping calculator to estimate shipping times for various postal classes.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">It\u2019s helpful to have your manufacturing or production process completed before you start your campaign. Don\u2019t forget to add extra buffer time to account for unforeseen delays. Your timeline will likely change over time. But a well-thought-out estimate gives backers an idea of what to expect. If delays occur, notify your backers as soon as possible and provide an updated estimate.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"8_Shipping_and_Fulfillment\"><strong>8. Shipping and Fulfillment<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"9_Choosing_Your_Reward_Tiers\"><strong>9. Choosing Your Reward Tiers<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; image=&#8221;4883&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.kickstarter.com\/projects\/eofire\/the-freedom-journal-accomplish-your-1-goal-in-100\">Freedom Journal<\/a> is the perfect example of tiered differentiation in backer perks. The campaign was highly successful\u20147,063 backers pledged $453,803 to bring this project to life.<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Choosing and pricing your reward tiers are important strategic steps in the crowdfunding process. Offer a range of rewards that entice supporters to back your project or product. If the product purchase itself is the main perk, include a few lower-priced options for people who just want to show support, and scale up to some exclusive high-end perks for backers with more money to spend. Here are some of the most common crowdfunding tiers:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Acknowledgment.<\/strong> Public recognition of your backers\u2019 support is a good entry-level perk. For a $5 donation, Dominion City, a Canadian brewery that funded its bottle shop on Kickstarter, published the names of all its backers in a full-page ad in a local magazine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Brand Affiliation:<\/strong> Backers often enjoy the thrill of being an early adopter. Offer perks that let them show off their participation, like branded stickers, t-shirts, or tote bags. These lower-cost perks are particularly good when your product costs are high.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Product Pre-Orders:<\/strong> One of the most popular perks is early or discounted access to a product. This is the best way to validate demand. If most of your crowdfunding marketing materials focus on the product benefits, you\u2019ll see higher conversions for perks that act as presales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Creative Collaboration:<\/strong> These perks give backers a role in your project or business. For example, if you\u2019re creating a comic book, you could offer to draw a backer into one of the panels or base a character on them in exchange for a certain level of financial support.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Unique or Exclusive Experiences:<\/strong> Backers may be interested in perks that offer exclusive access to your brand, such as a personal <a class=\"wpil_keyword_link\" title=\"Beratung\" href=\"https:\/\/www.marketing-faktor.de\/blockchain-beratung\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2256\">consultation<\/a> or an invitation to an exclusive event. These experiences will limit your working hours, so use them as higher-value perks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Price your perks in a way that\u2019s sustainable for your business. If you offer a discounted price for your product in exchange for support, make sure you understand the full cost of delivering that perk to a buyer, including shipping. If you offer one-on-one time, you\u2019ll need to limit the number of that perk so it doesn\u2019t disrupt your daily operations.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"10_Make_Changes_Based_on_Feedback\"><strong>10. Make Changes Based on Feedback<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243;][vc_single_image image=&#8221;4884&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Thanks to the feedback they received during their crowdfunding campaign, Misfit Shine launched with an optimized design preferred by backers.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Examples_of_Successful_Crowdfunding_Campaigns\"><strong>Examples of Successful Crowdfunding Campaigns<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243;][vc_single_image image=&#8221;4885&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">BodyBoss managed to raise almost $2 million through their crowdfunding campaign!<\/span><\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Wipebook: Two entrepreneurs had the idea for a zero-waste notebook that erases like a whiteboard, and sold the first version of their product to confirm demand before using crowdfunding to grow and build buzz. They hit their $4,000 funding goal within hours and raised over $500,000 over their 30-day campaign.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Conclusion\"><strong>Conclusion<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; icon_fontawesome=&#8221;fa fa-list&#8221;]<div class=\"customblock_display_il\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/06\/Group-1000002123-1.png\"><\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Further_Articles\"><strong>Further Articles<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/spiele-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Spiele-Marketing-10-Tipps-fuer-eine-erfolgreiche-Spiele-Marketing-Strategie-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/spiele-marketing\/\"><div class=\"title\">Spiele Marketing: 10 Tipps f\u00fcr eine erfolgreiche S...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Fundraising-Marketing-10-Tipps-fuer-ein-erfolgreiches-Fundraising-Marketing-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-marketing\/\"><div class=\"title\">Fundraising Marketing: 10 Tipps f\u00fcr ein erfolgreic...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Crowdfunding-Marketing-10-Tipps-fuer-ein-erfolgreiches-Crowdfunding-Marketing-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\"><div class=\"title\">Crowdfunding Marketing: 10 Tipps f\u00fcr ein erfolgrei...<\/div><\/a><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;block-round-corners&#8221;]<div class=\"rating-form  mr-shortcode\">\t<form id=\"rating-form-4705-1\" action=\"#\">\t\t<h4><span id=\"Bewerten_Sie_unseren_Artikel\">Bewerten Sie unseren Artikel<\/span><\/h4><div class=\"rating-item mr \" >\t<label class=\"description\" for=\"rating-item-1-1\">Sample rating item<\/label>\t\t\t\t<span class=\"mr-star-rating mr-star-rating-select\">\t\t<i title=\"1\" id=\"index-1-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-1-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"2\" id=\"index-2-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-2-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"3\" id=\"index-3-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-3-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"4\" id=\"index-4-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-4-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"5\" id=\"index-5-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-5-rating-item-1-1\"><\/i>\t\t<\/span>\t\t\t\t<!-- hidden field for storing selected star rating value --><input type=\"hidden\" name=\"rating-item-1-1\" id=\"rating-item-1-1\" value=\"0\">\t<span id=\"rating-item-1-1-error\" class=\"mr-error\"><\/span><\/div>\t\t\t<!-- hidden field to get rating item id -->\t\t\t<input type=\"hidden\" value=\"1\" class=\"rating-item-4705-1\" id=\"hidden-rating-item-id-1\" \/>\t\t\t\t\t<div class=\"wp-block-button\">\t\t\t<input type=\"submit\" class=\"wp-block-button__link save-rating\" id=\"saveBtn-4705-1\" value=\"Bewertung abgeben\"><\/input>\t\t<\/div>\t\t<input type=\"hidden\" name=\"sequence\" value=\"1\" \/>\t\t\t\t\t<\/form><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":1,"featured_media":13748,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"rating_form_position":"","rating_results_position":"","mr_structured_data_type":""},"categories":[956],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2b50 10 tips for creating a crowdfunding campaign \u2b50<\/title>\n<meta name=\"description\" content=\"\u2705Would you like to create your own crowdfunding campaign? 10 tips for creating a successful crowdfunding campaign -&gt; LEARN MORE!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/\" \/>\n<meta property=\"og:locale\" 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campaign: 10 tips for creating a successful crowdfunding campaign\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Crowdfunding-Kampagne-10-Tipps-fuer-die-Erstellung-einer-erfolgreichen-Crowdfunding-Kampagne-bild-1024x576.png\",\"height\":576,\"width\":1024},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/\",\"name\":\"Crowdfunding campaign: 10 tips for creating a successful crowdfunding campaign\",\"text\":\"\\r\\nCrowdfunding Campaign:\\r\\n10 Tips for Creating a Successful Crowdfunding Campaign\\r\\n\\r\\n\\r\\n[vc_column width=\\\"1\/2\\\"][vc_column width=\\\"1\/2\\\"]\\r\\n\\r\\n \\tA crowdfunding campaign is a new financing method that seeks to pre-finance a project.\\r\\n \\tThis process is usually conducted online, with Social Media and online crowdfunding platforms being the main sources of funding.\\r\\n \\tAlthough crowdfunding is typically used to finance innovative products, it can be used for almost anything.\\r\\n \\tCrowdfunding is easily accessible to everyone, unlike, for example, venture capital firms, and when it comes to limiting a crowdfunding campaign, the sky is the limit.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nWhat is Crowdfunding?\\r\\n\\r\\nInstead of receiving a large sum from a single source, as offered by a bank or a private investor, crowdfunding collects small amounts of money from a large number of people. Often, in exchange for a small investment, there is a direct reward\/product, which is why many of these projects are so successful.\\r\\n&nbsp;\\r\\nThe concept of crowdfunding financing is not new. But in the last ten years, websites like Kickstarter, Indiegogo, and Crowdfunder have made the process of raising money online for a business, a product, or a charitable cause simple and accessible to everyone. Such a crowdfunding campaign serves as a virtual partner for entrepreneurs and funders, providing the structure and space to host your crowdfunding campaign and the ability to accept the respective funds.\\r\\n\\r\\n\\r\\n\\r\\nHow Does a Crowdfunding Campaign Work?\\r\\n\\r\\nCrowdfunding platforms provide a place where you can set up your crowdfunding campaign, usually in exchange for a percentage of the funds raised. Funders receive different 'rewards' depending on the amount of money they contribute. These rewards can include exclusive promotional items, early access to the supported product, or a form of public recognition. The more money offered, the better the reward. Some crowdfunding campaigns offer equity instead of rewards, but in this guide we will focus on the latter model.\\r\\n&nbsp;\\r\\nMost crowdfunding platforms require you to set a financial goal for your crowdfunding campaign as well as a timeframe in which you can achieve this goal. Typically, the process lasts between 30 and 90 days. Some platforms allow you to keep all the money raised during a crowdfunding campaign regardless of whether your goal was reached. Others, like Kickstarter, use an all-or-nothing model, returning money to backers if your crowdfunding campaign is not successful. If your campaign is successful, you are in an excellent position to build a sustainable business by leveraging the audience built through your crowdfunding campaign efforts.\\r\\n\\r\\n\\r\\n\\r\\nThe Benefits of a Crowdfunding Campaign\\r\\n\\r\\nCrowdfunding offers several valuable advantages and is also a good way to raise initial capital.\\r\\n\\r\\n\\r\\n\\r\\nValidating Your Ideas\\r\\n\\r\\nThe more you know about the target market for the product or business you want to introduce, the more you reduce your financial risk, and your crowdfunding campaign can be an excellent tool for conducting market research. Pre-selling your product through a crowdfunding campaign helps validate your idea by giving you a solid answer to the question \u2018Will anyone buy this?\u2019 Manufacturing your product without any indication of how it will sell could cost you a lot of time and money if it turns out that demand for your idea is lacking. Knowing that people want what you\u2019re selling allows you to plan and scale your business with confidence.\\r\\n\\r\\n\\r\\n\\r\\nBuilding a Community\\r\\n\\r\\nA strong community before you ship your first product is an important and meaningful advantage. When done right, your crowdfunding campaign, especially when combined with social media and press coverage, can help you build an engaged audience that ideally sticks with you as your business grows.\\r\\n\\r\\n\\r\\n\\r\\nCreating an Accessible Funding Source\\r\\n\\r\\nSecuring funding can be time-consuming and challenging for many young entrepreneurs. Unproven ideas or new business models may not resonate with conservative lenders, such as traditional banks or similar institutions. While finding private investors to support your business is an option, you usually have to give up a portion of the company\u2019s equity in exchange for their investment.\\r\\n\\r\\n\\r\\n\\r\\nA successful crowdfunding campaign can be a major undertaking, but for many founders it can also be simpler and more rewarding than traditional methods.\\r\\n\\r\\n\\r\\n\\r\\nWhat Kind of Product Is Suitable for a Crowdfunding Campaign?\\r\\n\\r\\n\\r\\n \\tA specific product: If you look at the biggest crowdfunding success stories, you will find that most focus on funding single products, not businesses. There\u2019s a reason for this: backers tend to support tangible things, not vague ideas. For the best chances of success, seek funding for your best product. You can build a business later after your first idea has launched.\\r\\n \\tA targeted, niche audience: Create a product that meets a need or fills a gap, then find the market that craves it. Often, founders develop products that solve a problem in their own lives, like MindJournal did when they couldn\u2019t find a journal tool designed for what they needed. Develop a prototype that meets those requirements.\\r\\n \\tStrong differentiation: To generate excitement and attract backers, your product must be something that can\u2019t be found anywhere else. Conduct your research to ensure your product is unique.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n1. Spread Your Story\\r\\n\\r\\nLet your potential backers know how your product or business idea can help them. Share who you are, what you plan to do, where the project idea came from, what your budget is, and why you\u2019re so passionate about this specific project. This shows that you\u2019ve thought through the idea and are enthusiastic about it, which helps establish the legitimacy and credibility of your project.\\r\\n&nbsp;\\r\\nMake sure to create an attractive project header image as well as an engaging video. You need a stunning video thumbnail. Ensure the video quality is crystal clear, your story is compelling, and your product shines. Demonstrate your credibility by speaking clearly, outlining the concept and its benefits, and showing how it works. Connect emotionally with a personal story so that a potential backer can relate. Finally, talk about why the product is unique. People need to know what problem you\u2019re solving that appeals to consumers. Here is a good example of such a video:\\r\\n\\r\\ngoHenry \u2013 a digital banking solution aimed at making kids smarter about money management than their parents, raised \u00a34 million on Crowdcube. The project is the perfect example of a compelling story and mission.\\r\\n\\r\\n\\r\\n\\r\\n2. Set a Funding Goal\\r\\n\\r\\nWhen you launch your crowdfunding campaign on Kickstarter, note that it uses an all-or-nothing funding model. If you reach or exceed your funding goal, you keep the money. If you don\u2019t, you get nothing. Platforms like Indiegogo operate under a slightly different model, where you can keep the funding regardless of whether you meet your goal.\\r\\n&nbsp;\\r\\nAt this point, it\u2019s important to think about how much money you need to get your business up and running and how many people you know who might be willing to commit. While your campaign may attract new attention, the majority of your support will come from those you already know. Be realistic. Also remember that you cannot change your funding goal after you\u2019ve launched the crowdfunding campaign.\\r\\n&nbsp;\\r\\nThe campaign timeline is another variable you set in advance. Shorter campaigns assume a level of trust. They should be long enough for you to build interest and reach your maximum potential audience, but not so long that they become background noise. Seeing that a crowdfunding campaign has only a few days left creates a sense of urgency for potential contributors and motivates them to act now rather than later.\\r\\n\\r\\n\\r\\n\\r\\n3. Promote Your Crowdfunding Campaign\\r\\n\\r\\nThere are many different ways to get people\u2019s attention on your crowdfunding campaign. Here are a few tips to spread the word:\\r\\n\\r\\n\\r\\n \\tUse Social Media channels to spread the message.\\r\\n \\tReach out to media and bloggers to get coverage for your campaign.\\r\\n \\tHost a live event to generate interest and engagement.\\r\\n\\r\\n\\r\\nWithout 100% commitment from you, it\u2019s unlikely that your crowdfunding campaign will be successful. You must treat it like a full-time job as you work toward your campaign goals. Use all relationship and marketing channels available to you. By cleverly using various promotion channels, Black Hops Brewing reached its goal within 24 hours.\\r\\n\\r\\nBy cleverly using various promotion channels, Black Hops Brewing reached its goal within 24 hours.\\r\\n\\r\\n\\r\\n\\r\\n4. Update Your Backers\u2019 Newsfeed Throughout the Project\\r\\n\\r\\n\\r\\n\\r\\n5. Deliver on Your Promise\\r\\n\\r\\nYour crowdfunding campaign isn\u2019t over just because you\u2019ve hit your funding goals. It\u2019s over when you\u2019ve fulfilled your promises to your investors. That means completing your project, delivering your perks or rewards, and ensuring you communicate with your supporters at every step. Only when fulfillment is done can you truly say you\u2019ve had a successful crowdfunding campaign.\\r\\n&nbsp;\\r\\nRemember: your backers are of the utmost importance. If you show them that you\u2019re attentive at all times, they\u2019re more likely to trust you and may even reach out to friends to share your crowdfunding campaign with them.\\r\\n\\r\\n\\r\\n\\r\\n6. Get People to Believe in Your Product\\r\\n\\r\\n\\r\\n[vc_video link=\\\"https:\/\/www.youtube.com\/watch?v=l4irb2K1p8E\\\" el_width=\\\"70\\\" align=\\\"center\\\"]\\r\\n7. Production\\r\\n\\r\\n\\r\\n \\tHow many products do you plan to produce? Making one unit is different from making 100, and making 100 is different from making 10,000.\\r\\n \\tHow long does production take at your ideal order size?\\r\\n \\tHow long will it take to receive your products from your manufacturer?\\r\\n \\tHow long does it take to fulfill the rewards for your campaign? Use a shipping calculator to estimate shipping times for various postal classes.\\r\\n\\r\\n\\r\\nIt\u2019s helpful to have your manufacturing or production process completed before you start your campaign. Don\u2019t forget to add extra buffer time to account for unforeseen delays. Your timeline will likely change over time. But a well-thought-out estimate gives backers an idea of what to expect. If delays occur, notify your backers as soon as possible and provide an updated estimate.\\r\\n\\r\\n\\r\\n\\r\\n8. Shipping and Fulfillment\\r\\n\\r\\n\\r\\n\\r\\n9. Choosing Your Reward Tiers\\r\\n\\r\\nFreedom Journal is the perfect example of tiered differentiation in backer perks. The campaign was highly successful\u20147,063 backers pledged $453,803 to bring this project to life.\\r\\n\\r\\nChoosing and pricing your reward tiers are important strategic steps in the crowdfunding process. Offer a range of rewards that entice supporters to back your project or product. If the product purchase itself is the main perk, include a few lower-priced options for people who just want to show support, and scale up to some exclusive high-end perks for backers with more money to spend. Here are some of the most common crowdfunding tiers:\\r\\n&nbsp;\\r\\nAcknowledgment. Public recognition of your backers\u2019 support is a good entry-level perk. For a $5 donation, Dominion City, a Canadian brewery that funded its bottle shop on Kickstarter, published the names of all its backers in a full-page ad in a local magazine.\\r\\n&nbsp;\\r\\nBrand Affiliation: Backers often enjoy the thrill of being an early adopter. Offer perks that let them show off their participation, like branded stickers, t-shirts, or tote bags. These lower-cost perks are particularly good when your product costs are high.\\r\\n&nbsp;\\r\\nProduct Pre-Orders: One of the most popular perks is early or discounted access to a product. This is the best way to validate demand. If most of your crowdfunding marketing materials focus on the product benefits, you\u2019ll see higher conversions for perks that act as presales.\\r\\n&nbsp;\\r\\nCreative Collaboration: These perks give backers a role in your project or business. For example, if you\u2019re creating a comic book, you could offer to draw a backer into one of the panels or base a character on them in exchange for a certain level of financial support.\\r\\n&nbsp;\\r\\nUnique or Exclusive Experiences: Backers may be interested in perks that offer exclusive access to your brand, such as a personal consultation or an invitation to an exclusive event. These experiences will limit your working hours, so use them as higher-value perks.\\r\\n&nbsp;\\r\\nPrice your perks in a way that\u2019s sustainable for your business. If you offer a discounted price for your product in exchange for support, make sure you understand the full cost of delivering that perk to a buyer, including shipping. If you offer one-on-one time, you\u2019ll need to limit the number of that perk so it doesn\u2019t disrupt your daily operations.\\r\\n\\r\\n\\r\\n\\r\\n10. Make Changes Based on Feedback\\r\\n\\r\\nThanks to the feedback they received during their crowdfunding campaign, Misfit Shine launched with an optimized design preferred by backers.\\r\\n\\r\\n\\r\\n\\r\\nExamples of Successful Crowdfunding Campaigns\\r\\n\\r\\nBodyBoss managed to raise almost $2 million through their crowdfunding campaign!\\r\\n\\r\\n\\r\\n \\tWipebook: Two entrepreneurs had the idea for a zero-waste notebook that erases like a whiteboard, and sold the first version of their product to confirm demand before using crowdfunding to grow and build buzz. They hit their $4,000 funding goal within hours and raised over $500,000 over their 30-day campaign.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nConclusion\\r\\n\\r\\n\\r\\n\\r\\nFurther Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 10 tips for creating a crowdfunding campaign \u2b50","description":"\u2705Would you like to create your own crowdfunding campaign? 10 tips for creating a successful crowdfunding campaign -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 10 tips for creating a crowdfunding campaign \u2b50","og_description":"\u2705Would you like to create your own crowdfunding campaign? 10 tips for creating a successful crowdfunding campaign -> LEARN MORE!","og_url":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/","og_site_name":"Marketing-Faktor","article_modified_time":"2025-12-11T13:51:49+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Crowdfunding-Kampagne-10-Tipps-fuer-die-Erstellung-einer-erfolgreichen-Crowdfunding-Kampagne-bild.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/#article","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/"},"author":{"name":"admin","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/person\/77bf90c64d71b0846498d5f450c73ca9"},"headline":"Crowdfunding campaign: 10 tips for creating a successful crowdfunding campaign","datePublished":"2019-03-28T12:42:25+00:00","dateModified":"2025-12-11T13:51:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/"},"wordCount":3229,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#organization"},"articleSection":["Crowdfunding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/","url":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-campaign\/","name":"\u2b50 10 tips for creating a crowdfunding campaign \u2b50","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#website"},"datePublished":"2019-03-28T12:42:25+00:00","dateModified":"2025-12-11T13:51:49+00:00","description":"\u2705Would you like to create your own crowdfunding campaign? 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Often, in exchange for a small investment, there is a direct reward\/product, which is why many of these projects are so successful.\r\n&nbsp;\r\nThe concept of crowdfunding financing is not new. But in the last ten years, websites like Kickstarter, Indiegogo, and Crowdfunder have made the process of raising money online for a business, a product, or a charitable cause simple and accessible to everyone. Such a crowdfunding campaign serves as a virtual partner for entrepreneurs and funders, providing the structure and space to host your crowdfunding campaign and the ability to accept the respective funds.\r\n\r\n\r\n\r\nHow Does a Crowdfunding Campaign Work?\r\n\r\nCrowdfunding platforms provide a place where you can set up your crowdfunding campaign, usually in exchange for a percentage of the funds raised. Funders receive different 'rewards' depending on the amount of money they contribute. These rewards can include exclusive promotional items, early access to the supported product, or a form of public recognition. The more money offered, the better the reward. Some crowdfunding campaigns offer equity instead of rewards, but in this guide we will focus on the latter model.\r\n&nbsp;\r\nMost crowdfunding platforms require you to set a financial goal for your crowdfunding campaign as well as a timeframe in which you can achieve this goal. Typically, the process lasts between 30 and 90 days. Some platforms allow you to keep all the money raised during a crowdfunding campaign regardless of whether your goal was reached. Others, like Kickstarter, use an all-or-nothing model, returning money to backers if your crowdfunding campaign is not successful. If your campaign is successful, you are in an excellent position to build a sustainable business by leveraging the audience built through your crowdfunding campaign efforts.\r\n\r\n\r\n\r\nThe Benefits of a Crowdfunding Campaign\r\n\r\nCrowdfunding offers several valuable advantages and is also a good way to raise initial capital.\r\n\r\n\r\n\r\nValidating Your Ideas\r\n\r\nThe more you know about the target market for the product or business you want to introduce, the more you reduce your financial risk, and your crowdfunding campaign can be an excellent tool for conducting market research. Pre-selling your product through a crowdfunding campaign helps validate your idea by giving you a solid answer to the question \u2018Will anyone buy this?\u2019 Manufacturing your product without any indication of how it will sell could cost you a lot of time and money if it turns out that demand for your idea is lacking. Knowing that people want what you\u2019re selling allows you to plan and scale your business with confidence.\r\n\r\n\r\n\r\nBuilding a Community\r\n\r\nA strong community before you ship your first product is an important and meaningful advantage. When done right, your crowdfunding campaign, especially when combined with social media and press coverage, can help you build an engaged audience that ideally sticks with you as your business grows.\r\n\r\n\r\n\r\nCreating an Accessible Funding Source\r\n\r\nSecuring funding can be time-consuming and challenging for many young entrepreneurs. Unproven ideas or new business models may not resonate with conservative lenders, such as traditional banks or similar institutions. While finding private investors to support your business is an option, you usually have to give up a portion of the company\u2019s equity in exchange for their investment.\r\n\r\n\r\n\r\nA successful crowdfunding campaign can be a major undertaking, but for many founders it can also be simpler and more rewarding than traditional methods.\r\n\r\n\r\n\r\nWhat Kind of Product Is Suitable for a Crowdfunding Campaign?\r\n\r\n\r\n \tA specific product: If you look at the biggest crowdfunding success stories, you will find that most focus on funding single products, not businesses. There\u2019s a reason for this: backers tend to support tangible things, not vague ideas. For the best chances of success, seek funding for your best product. You can build a business later after your first idea has launched.\r\n \tA targeted, niche audience: Create a product that meets a need or fills a gap, then find the market that craves it. Often, founders develop products that solve a problem in their own lives, like MindJournal did when they couldn\u2019t find a journal tool designed for what they needed. Develop a prototype that meets those requirements.\r\n \tStrong differentiation: To generate excitement and attract backers, your product must be something that can\u2019t be found anywhere else. Conduct your research to ensure your product is unique.\r\n\r\n\r\n\r\n\r\n1. Spread Your Story\r\n\r\nLet your potential backers know how your product or business idea can help them. Share who you are, what you plan to do, where the project idea came from, what your budget is, and why you\u2019re so passionate about this specific project. This shows that you\u2019ve thought through the idea and are enthusiastic about it, which helps establish the legitimacy and credibility of your project.\r\n&nbsp;\r\nMake sure to create an attractive project header image as well as an engaging video. You need a stunning video thumbnail. Ensure the video quality is crystal clear, your story is compelling, and your product shines. Demonstrate your credibility by speaking clearly, outlining the concept and its benefits, and showing how it works. Connect emotionally with a personal story so that a potential backer can relate. Finally, talk about why the product is unique. People need to know what problem you\u2019re solving that appeals to consumers. Here is a good example of such a video:\r\n\r\ngoHenry \u2013 a digital banking solution aimed at making kids smarter about money management than their parents, raised \u00a34 million on Crowdcube. The project is the perfect example of a compelling story and mission.\r\n\r\n\r\n\r\n2. Set a Funding Goal\r\n\r\nWhen you launch your crowdfunding campaign on Kickstarter, note that it uses an all-or-nothing funding model. If you reach or exceed your funding goal, you keep the money. If you don\u2019t, you get nothing. Platforms like Indiegogo operate under a slightly different model, where you can keep the funding regardless of whether you meet your goal.\r\n&nbsp;\r\nAt this point, it\u2019s important to think about how much money you need to get your business up and running and how many people you know who might be willing to commit. While your campaign may attract new attention, the majority of your support will come from those you already know. Be realistic. Also remember that you cannot change your funding goal after you\u2019ve launched the crowdfunding campaign.\r\n&nbsp;\r\nThe campaign timeline is another variable you set in advance. Shorter campaigns assume a level of trust. They should be long enough for you to build interest and reach your maximum potential audience, but not so long that they become background noise. Seeing that a crowdfunding campaign has only a few days left creates a sense of urgency for potential contributors and motivates them to act now rather than later.\r\n\r\n\r\n\r\n3. Promote Your Crowdfunding Campaign\r\n\r\nThere are many different ways to get people\u2019s attention on your crowdfunding campaign. Here are a few tips to spread the word:\r\n\r\n\r\n \tUse Social Media channels to spread the message.\r\n \tReach out to media and bloggers to get coverage for your campaign.\r\n \tHost a live event to generate interest and engagement.\r\n\r\n\r\nWithout 100% commitment from you, it\u2019s unlikely that your crowdfunding campaign will be successful. You must treat it like a full-time job as you work toward your campaign goals. Use all relationship and marketing channels available to you. By cleverly using various promotion channels, Black Hops Brewing reached its goal within 24 hours.\r\n\r\nBy cleverly using various promotion channels, Black Hops Brewing reached its goal within 24 hours.\r\n\r\n\r\n\r\n4. Update Your Backers\u2019 Newsfeed Throughout the Project\r\n\r\n\r\n\r\n5. Deliver on Your Promise\r\n\r\nYour crowdfunding campaign isn\u2019t over just because you\u2019ve hit your funding goals. It\u2019s over when you\u2019ve fulfilled your promises to your investors. That means completing your project, delivering your perks or rewards, and ensuring you communicate with your supporters at every step. Only when fulfillment is done can you truly say you\u2019ve had a successful crowdfunding campaign.\r\n&nbsp;\r\nRemember: your backers are of the utmost importance. If you show them that you\u2019re attentive at all times, they\u2019re more likely to trust you and may even reach out to friends to share your crowdfunding campaign with them.\r\n\r\n\r\n\r\n6. Get People to Believe in Your Product\r\n\r\n\r\n[vc_video link=\"https:\/\/www.youtube.com\/watch?v=l4irb2K1p8E\" el_width=\"70\" align=\"center\"]\r\n7. Production\r\n\r\n\r\n \tHow many products do you plan to produce? Making one unit is different from making 100, and making 100 is different from making 10,000.\r\n \tHow long does production take at your ideal order size?\r\n \tHow long will it take to receive your products from your manufacturer?\r\n \tHow long does it take to fulfill the rewards for your campaign? Use a shipping calculator to estimate shipping times for various postal classes.\r\n\r\n\r\nIt\u2019s helpful to have your manufacturing or production process completed before you start your campaign. Don\u2019t forget to add extra buffer time to account for unforeseen delays. Your timeline will likely change over time. But a well-thought-out estimate gives backers an idea of what to expect. If delays occur, notify your backers as soon as possible and provide an updated estimate.\r\n\r\n\r\n\r\n8. Shipping and Fulfillment\r\n\r\n\r\n\r\n9. Choosing Your Reward Tiers\r\n\r\nFreedom Journal is the perfect example of tiered differentiation in backer perks. The campaign was highly successful\u20147,063 backers pledged $453,803 to bring this project to life.\r\n\r\nChoosing and pricing your reward tiers are important strategic steps in the crowdfunding process. Offer a range of rewards that entice supporters to back your project or product. If the product purchase itself is the main perk, include a few lower-priced options for people who just want to show support, and scale up to some exclusive high-end perks for backers with more money to spend. Here are some of the most common crowdfunding tiers:\r\n&nbsp;\r\nAcknowledgment. Public recognition of your backers\u2019 support is a good entry-level perk. For a $5 donation, Dominion City, a Canadian brewery that funded its bottle shop on Kickstarter, published the names of all its backers in a full-page ad in a local magazine.\r\n&nbsp;\r\nBrand Affiliation: Backers often enjoy the thrill of being an early adopter. Offer perks that let them show off their participation, like branded stickers, t-shirts, or tote bags. These lower-cost perks are particularly good when your product costs are high.\r\n&nbsp;\r\nProduct Pre-Orders: One of the most popular perks is early or discounted access to a product. This is the best way to validate demand. If most of your crowdfunding marketing materials focus on the product benefits, you\u2019ll see higher conversions for perks that act as presales.\r\n&nbsp;\r\nCreative Collaboration: These perks give backers a role in your project or business. For example, if you\u2019re creating a comic book, you could offer to draw a backer into one of the panels or base a character on them in exchange for a certain level of financial support.\r\n&nbsp;\r\nUnique or Exclusive Experiences: Backers may be interested in perks that offer exclusive access to your brand, such as a personal consultation or an invitation to an exclusive event. These experiences will limit your working hours, so use them as higher-value perks.\r\n&nbsp;\r\nPrice your perks in a way that\u2019s sustainable for your business. If you offer a discounted price for your product in exchange for support, make sure you understand the full cost of delivering that perk to a buyer, including shipping. If you offer one-on-one time, you\u2019ll need to limit the number of that perk so it doesn\u2019t disrupt your daily operations.\r\n\r\n\r\n\r\n10. Make Changes Based on Feedback\r\n\r\nThanks to the feedback they received during their crowdfunding campaign, Misfit Shine launched with an optimized design preferred by backers.\r\n\r\n\r\n\r\nExamples of Successful Crowdfunding Campaigns\r\n\r\nBodyBoss managed to raise almost $2 million through their crowdfunding campaign!\r\n\r\n\r\n \tWipebook: Two entrepreneurs had the idea for a zero-waste notebook that erases like a whiteboard, and sold the first version of their product to confirm demand before using crowdfunding to grow and build buzz. They hit their $4,000 funding goal within hours and raised over $500,000 over their 30-day campaign.\r\n\r\n\r\n\r\n\r\nConclusion\r\n\r\n\r\n\r\nFurther Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":12018}]},"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12018"}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=12018"}],"version-history":[{"count":10,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12018\/revisions"}],"predecessor-version":[{"id":13675,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12018\/revisions\/13675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/13748"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=12018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=12018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=12018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}