{"id":12003,"date":"2019-03-31T12:00:12","date_gmt":"2019-03-31T12:00:12","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/gewinnspiel-marketing\/"},"modified":"2025-12-11T13:52:12","modified_gmt":"2025-12-11T13:52:12","slug":"lottery-marketing","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/","title":{"rendered":"Prize draw marketing: 10 tips for successful prize draw marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Giveaway_Marketing_10_Tips_for_Successful_Sweepstakes_Marketing\"><strong>Giveaway Marketing:<\/strong><br \/>\n<strong>10 Tips for Successful Sweepstakes Marketing<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;block-round-corners&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13519&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764330349905{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1724923572976{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">All contests provide incentives for engagement that can increase traffic to your website, generate new email leads, and, if you have a complete campaign strategy, drive sales. They are an innovative marketing strategy that can deliver surprisingly good results. Get creative and try to find a prize that excites your target audience.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Awarding a prize relevant to your industry that generates genuine excitement has been proven to increase targeted contest entries. A well-defined giveaway <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">marketing strategy can help guarantee the success of your contest, so take the time to document your intended outcome.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Inhaltsverzeichnis<\/p><ul class=\"toc_list\"><li><a href=\"#Giveaway_Marketing_10_Tips_for_Successful_Sweepstakes_Marketing\"><span class=\"toc_number toc_depth_1\">1<\/span> Giveaway Marketing:\n10 Tips for Successful Sweepstakes Marketing<\/a><ul><li><a href=\"#The_Most_Important_Points_at_a_Glance\"><span class=\"toc_number toc_depth_2\">1.1<\/span> The Most Important Points at a Glance<\/a><\/li><li><a href=\"#Step_1_Before_the_Contest\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Step 1: Before the Contest<\/a><ul><li><a href=\"#When_Should_You_Run_a_Giveaway\"><span class=\"toc_number toc_depth_3\">1.2.1<\/span> When Should You Run a Giveaway?<\/a><\/li><li><a href=\"#What_Type_of_Campaign_Should_You_Run\"><span class=\"toc_number toc_depth_3\">1.2.2<\/span> What Type of Campaign Should You Run?<\/a><\/li><li><a href=\"#Define_a_Goal_for_Your_Giveaway_Marketing\"><span class=\"toc_number toc_depth_3\">1.2.3<\/span> Define a Goal for Your Giveaway Marketing<\/a><\/li><li><a href=\"#What_Is_the_Prize\"><span class=\"toc_number toc_depth_3\">1.2.4<\/span> What Is the Prize?<\/a><\/li><li><a href=\"#What_About_the_Incentive\"><span class=\"toc_number toc_depth_3\">1.2.5<\/span> What About the Incentive?<\/a><\/li><li><a href=\"#Set_a_Budget_for_Your_Giveaway_Marketing\"><span class=\"toc_number toc_depth_3\">1.2.6<\/span> Set a Budget for Your Giveaway Marketing<\/a><\/li><li><a href=\"#Establish_a_Baseline\"><span class=\"toc_number toc_depth_3\">1.2.7<\/span> Establish a Baseline<\/a><\/li><li><a href=\"#Duration_of_the_Sweepstakes\"><span class=\"toc_number toc_depth_3\">1.2.8<\/span> Duration of the Sweepstakes<\/a><\/li><li><a href=\"#Protect_Your_Business\"><span class=\"toc_number toc_depth_3\">1.2.9<\/span> Protect Your Business<\/a><\/li><\/ul><\/li><li><a href=\"#Step_2_Executing_Your_Giveaway_Marketing_Strategy\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Step 2: Executing Your Giveaway Marketing Strategy<\/a><ul><li><a href=\"#Crafting_Effective_Copy\"><span class=\"toc_number toc_depth_3\">1.3.1<\/span> Crafting Effective Copy<\/a><\/li><li><a href=\"#Create_a_Dedicated_Landing_Page_for_Lead_Capture\"><span class=\"toc_number toc_depth_3\">1.3.2<\/span> Create a Dedicated Landing Page for Lead Capture<\/a><\/li><\/ul><\/li><li><a href=\"#Step_3_Promoting_the_Contest\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Step 3: Promoting the Contest<\/a><ul><li><a href=\"#Send_an_Email_Newsletter_to_Your_Existing_List\"><span class=\"toc_number toc_depth_3\">1.4.1<\/span> Send an Email Newsletter to Your Existing List<\/a><\/li><li><a href=\"#Spread_the_Word_on_Social_Media\"><span class=\"toc_number toc_depth_3\">1.4.2<\/span> Spread the Word on Social Media<\/a><\/li><li><a href=\"#Write_a_Blog_Post\"><span class=\"toc_number toc_depth_3\">1.4.3<\/span> Write a Blog Post<\/a><\/li><li><a href=\"#Promote_Your_Contest_in_Forums_and_Communities\"><span class=\"toc_number toc_depth_3\">1.4.4<\/span> Promote Your Contest in Forums and Communities<\/a><\/li><li><a href=\"#Reach_Out_to_Influential_Bloggers_in_Your_Niche\"><span class=\"toc_number toc_depth_3\">1.4.5<\/span> Reach Out to Influential Bloggers in Your Niche<\/a><\/li><li><a href=\"#Use_PPC_to_Drive_More_Entries_via_Facebook_Ads_Twitter_Ads_Google_AdWords\"><span class=\"toc_number toc_depth_3\">1.4.6<\/span> Use PPC to Drive More Entries via Facebook Ads, Twitter Ads &amp; Google AdWords<\/a><\/li><li><a href=\"#Submit_Your_Giveaway_to_Promotional_Websites\"><span class=\"toc_number toc_depth_3\">1.4.7<\/span> Submit Your Giveaway to Promotional Websites<\/a><\/li><\/ul><\/li><li><a href=\"#Step_4_During_the_Contest\"><span class=\"toc_number toc_depth_2\">1.5<\/span> Step 4: During the Contest<\/a><ul><li><a href=\"#Keep_Promoting_Your_Contest\"><span class=\"toc_number toc_depth_3\">1.5.1<\/span> Keep Promoting Your Contest<\/a><\/li><li><a href=\"#Track_Resulting_Conversions_and_Sales\"><span class=\"toc_number toc_depth_3\">1.5.2<\/span> Track Resulting Conversions and Sales<\/a><\/li><li><a href=\"#Thank_Influencers_for_Sharing\"><span class=\"toc_number toc_depth_3\">1.5.3<\/span> Thank Influencers for Sharing<\/a><\/li><\/ul><\/li><li><a href=\"#Step_5_After_the_Contest\"><span class=\"toc_number toc_depth_2\">1.6<\/span> Step 5: After the Contest<\/a><ul><li><a href=\"#Select_the_Winners\"><span class=\"toc_number toc_depth_3\">1.6.1<\/span> Select the Winner(s)<\/a><\/li><li><a href=\"#Announce_the_Winners\"><span class=\"toc_number toc_depth_3\">1.6.2<\/span> Announce the Winners<\/a><\/li><li><a href=\"#Ship_the_Prize\"><span class=\"toc_number toc_depth_3\">1.6.3<\/span> Ship the Prize<\/a><\/li><li><a href=\"#Add_Emails_to_Your_Subscriber_List\"><span class=\"toc_number toc_depth_3\">1.6.4<\/span> Add Emails to Your Subscriber List<\/a><\/li><li><a href=\"#Keep_or_Redirect_Your_Landing_Page\"><span class=\"toc_number toc_depth_3\">1.6.5<\/span> Keep or Redirect Your Landing Page<\/a><\/li><li><a href=\"#Announce_Your_Next_Contest\"><span class=\"toc_number toc_depth_3\">1.6.6<\/span> Announce Your Next Contest<\/a><\/li><\/ul><\/li><li><a href=\"#Conclusion\"><span class=\"toc_number toc_depth_2\">1.7<\/span> Conclusion<\/a><\/li><li><a href=\"#More_Articles\"><span class=\"toc_number toc_depth_2\">1.8<\/span> More Articles<\/a><ul><li><ul><li><a href=\"#Bewerten_Sie_unseren_Artikel\"><span class=\"toc_number toc_depth_4\">1.8.0.1<\/span> Bewerten Sie unseren Artikel<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n[\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-210\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-default\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"placeholder wpsm-placeholder\"><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"subheader\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSuccessful sweepstake marketing - overview\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2b50 Default:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSuccessful sweepstake marketing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83c\udfc6 Duration:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApprox. 3 months\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcb0 Costs:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tProject-specific\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcfa Objective:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInteractions of people for the generation of traffic, leads and sales\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u26a1 Technologies and knowledge:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial media, website, video, e-mail newsletter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"The_Most_Important_Points_at_a_Glance\"><b>The Most Important Points at a Glance<\/b><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]test[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-211\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-default\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Step<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Channels<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Costs<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBefore the competition\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNo channels, but a lot of planning was necessary.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLow - research only\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSetting up the competition\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Social Media Kan\u00e4le\r\n<li>Inhalt \r\n<li>Landing Pages\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMedium to high\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPromotion\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>E-Mail-Marketing \r\n<li>Soziale Medien Belohnungen erfordern weniger \r\n<li>PR\r\n<li>Influencer-Marketing\r\n<li>Bezahlte Werbung\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHigh, highest of all; costs higher than the promotion itself\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDuring the competition\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Social Media\r\n<li>PR\r\n<li>Influencer-Marketing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMedium to high\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAfter the competition\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Communication channels, mostly social media\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLow to medium,- it's about maintaining the bond you've built with your community\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Do you know how to run a contest<\/span><span style=\"font-weight: 400;\">? Thinking about launching a giveaway but not quite sure how to execute it? Whether you\u2019re a small business or a large company, you should have a <a class=\"wpil_keyword_link\" title=\"Giveaway Marketing\" href=\"https:\/\/www.marketing-faktor.de\/gewinnspiel-marketing\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2249\">Giveaway Marketing<\/a> strategy in place to conduct these innovative promotions on your website. Giveaways provide incentives for interaction that increase traffic<\/span><span style=\"font-weight: 400;\"> to your website. This can generate new email leads and, if you also have a complete campaign strategy, drive sales<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\">Today, the purpose of running a sweepstakes is threefold: raising brand awareness through comprehensive giveaway marketing, generating engagement with your audience, and acquiring leads with a high potential for conversion. The prize is the catalyst. Offering a prize as a giveaways, contest, or sweepstakes motivates people to participate. This drives many social media marketing activities within sweepstakes marketing, including crowdfunding, where contributors receive something in return along with the product they helped fund.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Step_1_Before_the_Contest\"><strong>Step 1: Before the Contest<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">First things first. As with any other campaign, planning your giveaway marketing is essential if you don\u2019t want your contest to fail and end up costing more than you make in new leads. <\/span><span style=\"font-weight: 400;\">A well-defined giveaway marketing strategy can help guarantee the contest\u2019s success and save you time by documenting your intended outcome.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"When_Should_You_Run_a_Giveaway\"><strong>When Should You Run a Giveaway?<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Contests are a proven way to grow your business. But when is the best time to run a high-profile giveaway?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">a) When you\u2019re just starting out or simply unhappy with your current customer count and want to generate a buzz to expand your audience.<br \/>\nb) When you already have a large audience and plenty of website visitors but want more traffic and instant sales.<br \/>\nc) For any business looking to generate more leads by growing its audience, now is a great time to run a contest.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"What_Type_of_Campaign_Should_You_Run\"><strong>What Type of Campaign Should You Run?<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you want to host a contest where people compete for a prize?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A giveaway where people enter their details for a chance to win?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or a promotion where everyone who signs up receives a prize?<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When considering different campaign types, you need to think about your customers: how much effort should they invest to enter the giveaway? We\u2019ve found these to be the best variants for a contest, and they generally require less work and effort. The lower the entry barrier in your giveaway marketing strategy, the more likely people are to sign up. So weigh the pros and cons of each before proceeding.<\/span><span style=\"font-weight: 400;\">For clarity, we\u2019ll use the terms giveaways, promotions, and sweepstakes interchangeably. Please note they refer to the same type of giveaway marketing!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Define_a_Goal_for_Your_Giveaway_Marketing\"><strong>Define a Goal for Your Giveaway Marketing<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]What are your immediate and post-contest business objectives? Starting with a clear goal helps shape your entire giveaway marketing strategy.<\/p>\n<p>Ask yourself if you specifically want to:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Grow your subscriber list?<\/li>\n<li style=\"text-align: justify;\">Increase social engagement on Facebook &amp; Twitter?<\/li>\n<li style=\"text-align: justify;\">Drive instant sales through coupons and incentives?<\/li>\n<li style=\"text-align: justify;\">All of the above?<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You\u2019ll also want to keep your audience in mind by answering:<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Who is your ideal contest participant?<\/li>\n<li style=\"text-align: justify;\">What will interest them?<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As you outline your goals, also identify your KPIs (Key Performance Indicators). You\u2019ll use these later to measure contest success. Examples might include an increase in social followers, more website visitors, or higher sales. If you don\u2019t write anything down, you lose the advantage of analyzing results against your original goal.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"What_Is_the_Prize\"><strong>What Is the Prize?<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">This is the first major tip on our checklist. . . . . .<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">. . . . How will you reward your winner?<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">a) Be creative and try to find a prize that truly excites your audience. Whatever prize your business chooses, make it memorable and desirable for many potential leads. It doesn\u2019t need to be a million-dollar prize. Just ensure it\u2019s worth far more than the effort to sign up and share with friends.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Our advice for your giveaway marketing strategy is to avoid prizes irrelevant to your business\u2014think free iPads and generic gift cards! Sure, you\u2019ll likely get tons of entries, but will they be the best leads for your business? Probably not. Awarding a prize relevant to your industry that generates genuine excitement has been shown to increase targeted contest entries.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">b) Make your sweepstakes more attractive by offering multiple, tiered prizes\u20141st, 2nd, 3rd place, or runner-ups. Try giving one prize at random and another to the person with the most referrals. People will see higher odds of winning and potentially increase your contest engagement.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4853&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Student loan servicer Great Lakes gave away a $6,000 cash prize to use for a student loan. While this seems like a hefty sum, Great Lakes is in the business of money, so the prize gave them authority in the loan space and made the company appear highly philanthropic. Their giveaway marketing campaign consisted of a quiz testing participants\u2019 knowledge of student loans. The Great Lakes announcements also included clearly stated rules about the prize, how participants could enter, and what to expect when receiving the grand prize. This giveaway marketing campaign generated over 206,000 entries.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"What_About_the_Incentive\"><strong>What About the Incentive?<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The second most important tip. . . . .<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">There has been a major cultural shift and people have become increasingly impatient. If you want people to participate in your contest, offering an incentive for instant gratification is a must. People want to know NOW what\u2019s in it for them. And not just any incentive\u2014it must be one that encourages sharing and holds value for them.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Be the first to give something of value. Offer a digital download like an eBook or a discount code for the next purchase. All your contest entrants should get the incentive. Make sure the incentive is relevant to your industry or niche.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Set_a_Budget_for_Your_Giveaway_Marketing\"><strong>Set a Budget for Your Giveaway Marketing<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">How much money do you want to spend on your giveaway marketing campaign?<\/li>\n<li style=\"text-align: justify;\">How much will the contest prizes cost your business?<\/li>\n<li style=\"text-align: justify;\">What is the cost per lead acquisition via PPC ads?<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">You should calculate all of this in advance so you know the total cost of your giveaway marketing and avoid exceeding your budget<\/span><span style=\"font-weight: 400;\">. Use this information later to determine your cost per lead.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We know most businesses don\u2019t have to spend large sums on giveaway marketing. Read on for practical, effective, and mostly free strategies you can easily implement in your giveaway marketing.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Establish_a_Baseline\"><strong>Establish a Baseline<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To accurately measure the impact on your business, establish benchmarks for your email lists, social media accounts, and other key metrics like conversion rate or weekly\/monthly visitors. Write these down or, better yet, create a table. Depending on your business type, there are several other metrics you might use to measure success before running a contest.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Duration_of_the_Sweepstakes\"><strong>Duration of the Sweepstakes<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Before you launch your contest, decide how long your giveaway marketing campaign will run. Setting the right timeframe helps achieve the best results. However, ending too soon may lose potential entries, and running too long can cause audience interest to wane. As a general practice, we\u2019ve found that contests lasting between a minimum of 2 weeks and a maximum of 6 weeks tend to yield the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The highest-performing sweepstakes strike a perfect balance between contest duration and urgency. Urgency drives action in a world full of distractions. Experiment with different contest lengths to find what works best for your business.<\/span><\/p>\n<p style=\"text-align: justify;\"><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4855&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Cadence Watch has been producing high-quality, stylish watches at unbeatable prices since its launch in 1985. The way Cadence continuously runs contests can be seen as a form of \u201cevergreen content,\u201d or perpetual marketing. This is a perfect example of using a regular giveaway marketing strategy to maintain interest in your brand.<\/span><\/em><\/p>\n<p>[\/vc_column_text][vc_message message_box_color=&#8221;vista_blue&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">PRO TIP: Consider running ongoing monthly or weekly giveaways to regularly boost traffic and leads. Giveaway marketing doesn\u2019t have to be a one-off campaign!<\/span><\/p>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Protect_Your_Business\"><strong>Protect Your Business<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Most prizes are relatively low-value, like a free eBook or similar. But if your prize is high-value and depending on where the contest is held, it may be subject to restrictions or taxes under certain circumstances. Therefore, you should research the applicable legal regulations. This helps you avoid legal issues and understand what you can and cannot do. Also note that, aside from monetary and location-based restrictions, each social network has its own rules for running<\/span><span style=\"font-weight: 400;\"> giveaway marketing campaigns<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We\u2019ve seen countless contests run smoothly. But if you plan to give away an expensive prize package or are unsure about cross-border or state restrictions, it\u2019s best to obtain proper legal advice from a qualified attorney.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Step_2_Executing_Your_Giveaway_Marketing_Strategy\"><strong>Step 2: Executing Your Giveaway Marketing Strategy<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So you\u2019ve crafted your initial giveaway marketing strategy. Now it\u2019s time to align your contest and prepare for launch. While you could manage your giveaway marketing campaign \u201cby hand,\u201d using the right marketing tools for building, monitoring, and tracking the contest makes it easier. Contest marketing <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-plattform\/\" data-wpil-monitor-id=\"1415\">platforms<\/a> help you drive conversions, manage leads, and measure success accurately.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Crafting_Effective_Copy\"><strong>Crafting Effective Copy<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Before creating any assets, first write a rough draft\u2014the actual words you\u2019ll use to entice and convince people<\/span><span style=\"font-weight: 400;\"> to enter your contest. This rough draft should be concise and conversational, and it\u2019s key to driving engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write a short, clear description of the prize and the steps to enter. Don\u2019t make people guess what your contest is about!<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use bullet points and bold text to highlight the benefits of entering.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay special attention to your headlines and calls to action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once your draft is written, read it aloud to see if your words flow naturally. Check grammar and run a spell check.<\/span><\/li>\n<li style=\"text-align: justify;\"><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Create_a_Dedicated_Landing_Page_for_Lead_Capture\"><strong>Create a Dedicated Landing Page for Lead Capture<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Once the draft is finalized, it\u2019s time to design and set up a simple yet compelling landing page. Many of your potential contest entries may come from outside social networks, so ideally this is where you\u2019ll send people. Directing traffic to a dedicated landing page gives you the opportunity to maximize the effectiveness of your giveaway marketing strategy.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">For the landing page, make sure to include these 6 essential elements:<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attention-grabbing headline \u2013 The headline should immediately capture your visitors\u2019 interest and briefly describe the contest\u2019s unique value proposition.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prize image \u2013 Show people a high-quality, attractive image of the prize to further motivate entry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entry &amp; prize details \u2013 Provide quick details about the prizes and contest mechanics. The main purpose is to excite people!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contest entry form \u2013 It goes without saying that participants need a place to enter. Keep form fields to a minimum, asking only for essentials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear call-to-action \u2013 Make it extremely obvious where people should click by using a high-contrast color to highlight your button.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media \u2013 Increase the chances of your contest going viral by embedding Facebook Like, Twitter Follow, and Google +1 buttons and asking people to share immediately after entering.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Keep in mind there are many variations on this design that can also work well, so your contest landing page doesn\u2019t have to look exactly like this. These are simply best practices for the 6 elements your contest landing pages should include, not the only way to create a high-converting page!<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4856&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">StartupPirates is a week-long program that enables aspiring entrepreneurs to dive into the startup world and learn how to develop a business idea. They designed highly converting landing pages based on extensive testing and analysis of what performs best.<\/span><\/em><\/p>\n<p>[\/vc_column_text][vc_message style=&#8221;square&#8221; message_box_color=&#8221;vista_blue&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">PRO TIP: Don\u2019t rely on just one giveaway marketing channel to generate buzz. Create a landing page and reach multiple online destinations for greater visibility and conversion rates. Encourage people to enter via the contest landing page, share it, and follow your social accounts for future marketing efforts.<\/span><\/p>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Step_3_Promoting_the_Contest\"><strong>Step 3: Promoting the Contest<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">This is undeniably a critical part of ensuring your giveaway performs well. The success of the contest largely depends on your giveaway marketing activities. Don\u2019t assume you\u2019ll get traffic just because the prize is desirable or the page looks great. You must be proactive in building excitement before and during the contest. Promote your giveaway via email, blogs, <a href=\"https:\/\/www.marketing-faktor.de\/en\/social-media-marketing-agency\/\" data-wpil-monitor-id=\"1591\">social media<\/a>, forums, internal links, and ads. Start announcing your upcoming contest a few weeks in advance to build anticipation. Inform your current audience and begin generating buzz.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">On the day your contest launches, send out a reminder with the links to participate. During the contest, post frequent updates\u2014use this as an opportunity to build relationships and foster engagement. For all your contest promotional messages, ensure they include:<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Contest start and end dates<\/li>\n<li style=\"text-align: justify;\">Details on how to enter<\/li>\n<li style=\"text-align: justify;\">An image of the prize<\/li>\n<li style=\"text-align: justify;\">Incentive details<\/li>\n<li style=\"text-align: justify;\">A strong call-to-action<\/li>\n<li style=\"text-align: justify;\">A link from your homepage<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Make sure everyone visiting your website has the opportunity to enter by adding links or widgets to your homepage.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Send_an_Email_Newsletter_to_Your_Existing_List\"><strong>Send an Email Newsletter to Your Existing List<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Email is still one of the most effective ways to reach your audience. Create an email newsletter and notify your current subscribers. This gives you the chance to promote your giveaway marketing strategy to your existing fans and engage your customers with your brand.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Spread_the_Word_on_Social_Media\"><strong>Spread the Word on Social Media<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">It goes without saying that you should promote your giveaway on social networks like Facebook, Twitter, Google+, Pinterest, etc.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Post, tweet, and share these details across as many social networks as possible. Create share links tailored to each platform. Good descriptions and images on Facebook, hashtags on Twitter, visuals on Pinterest, and similar actions help amplify your message. It\u2019s an excellent way to turn fans and followers into real leads.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4857&#8243; img_size=&#8221;700&#215;394&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">MakoHaus is an online furniture and home goods retailer offering innovative collections from young and established brands for style-conscious consumers. This example shows you don\u2019t need big-ticket prizes to succeed\u2014a simple sign-up and Facebook entry sufficed.<\/span><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Write_a_Blog_Post\"><strong>Write a Blog Post<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Write a well-detailed blog post about your giveaway and share it with your online community. Include relevant links to drive traffic from your blog post to your contest page.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Promote_Your_Contest_in_Forums_and_Communities\"><strong>Promote Your Contest in Forums and Communities<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you belong to an online community and it\u2019s appropriate, share your giveaway there\u2014avoid spamming! It looks unappealing to only promote your business. If you just post your giveaway without engaging with the community, don\u2019t expect much support later. Like everything in giveaway marketing, you need to earn trust by providing value first.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Reach_Out_to_Influential_Bloggers_in_Your_Niche\"><strong>Reach Out to Influential Bloggers in Your Niche<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do your homework and reach out only to blogs relevant to your niche. Don\u2019t push your offer; point out the benefits to their readers. A positive response often comes if you\u2019ve engaged with the blogger beforehand, through comments or social interactions. Again, if you only reach out to promote yourself, you can\u2019t expect measurable results.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Use_PPC_to_Drive_More_Entries_via_Facebook_Ads_Twitter_Ads_Google_AdWords\"><strong>Use PPC to Drive More Entries via Facebook Ads, Twitter Ads &amp; Google AdWords<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You don\u2019t need a huge ad budget to run a successful sweepstakes<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">But if you have the budget to buy ads, creating targeted campaigns specifically for your audience can give your giveaway an immediate boost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid advertising within your giveaway marketing campaign can be approached in two ways:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">a) If you have NO audience and are starting a sweepstakes to build one.<\/span><span style=\"font-weight: 400;\">b) To test the effectiveness of giveaway ideas before rolling out to your mass audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating your ads, make sure they include:<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">A strong headline<\/li>\n<li style=\"text-align: justify;\">Contest details like type (giveaway, promotion, sweepstakes)<\/li>\n<li style=\"text-align: justify;\">Image of your prize or contest<\/li>\n<li style=\"text-align: justify;\">Clear CTAs such as how to enter NOW<\/li>\n<li style=\"text-align: justify;\">A link back to your contest page<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With Facebook ads, Twitter ads, or Google AdWords, you can also set a budget so you acquire contest entries without overspending.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Submit_Your_Giveaway_to_Promotional_Websites\"><strong>Submit Your Giveaway to Promotional Websites<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can try submitting your giveaway to various aggregated directories. The downside is most people on those sites are only interested in freebies. The chances of finding high-quality leads there are slim. But if you insist, here\u2019s a short list of sweepstakes directories. Don\u2019t say we didn\u2019t warn you.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Contest Hound<\/li>\n<li style=\"text-align: justify;\">Contest Girl<\/li>\n<li style=\"text-align: justify;\">Online Sweepstakes<\/li>\n<li style=\"text-align: justify;\">Contest Heat<\/li>\n<li style=\"text-align: justify;\">Contest Listing<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Sweeties Sweeps<\/li>\n<li style=\"text-align: justify;\">Contest For Moms<\/li>\n<li style=\"text-align: justify;\">Mom Giveaways<\/li>\n<li style=\"text-align: justify;\">Big List of Giveaways<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Step_4_During_the_Contest\"><strong>Step 4: During the Contest<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Keep_Promoting_Your_Contest\"><strong>Keep Promoting Your Contest<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On average, only 16% of posted content reaches fans and followers. To ensure your giveaway marketing campaign reaches as many people as possible, continue sharing your contest across your internal and social channels.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Track_Resulting_Conversions_and_Sales\"><strong>Track Resulting Conversions and Sales<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Monitoring your giveaway is crucial for accurate results. You can measure whether you\u2019ve met your initial giveaway marketing campaign goals. KickoffLabs provides access to key metrics for analyzing campaign performance. <span style=\"font-weight: 400;\">They track leads in real time and even notify you immediately upon each contest entry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">For deeper analysis, you can also connect your Google Analytics account to your KickoffLabs pages to gain more data and insights about your new customers. Learn how to connect Google Analytics with your KickoffLabs pages here.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4858&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">DiamondCandles manufactures soy candles with a surprise ring inside. Their candles cost $24.95, but the hidden ring can be worth between $10 and $5,000. They offered a chance to win a ring worth $1,000 and an exclusive discount to those who signed up. By using an eye-catching and aesthetically pleasing image, they maximized customer attention. They determined this through an extensive A\/B testing process, showing how data analysis can be a powerful tool.<\/span><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Thank_Influencers_for_Sharing\"><strong>Thank Influencers for Sharing<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If someone helps promote your contest as part of your giveaway marketing strategy by sharing referrals, you\u2019ll surely want to know who they are. Of course you will! They are the best kind of customers\u2014the people spreading word-of-mouth marketing on your behalf.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Step_5_After_the_Contest\"><strong>Step 5: After the Contest<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Once the contest has ended, it\u2019s time to inform your audience about the winners. Along with your announcement, aim to keep your audience engaged with ongoing promotions relevant to your business as part of your giveaway marketing strategy.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Select_the_Winners\"><strong>Select the Winner(s)<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Notify the winners immediately and ask for permission to use their image in the announcement and for possible future promotional materials.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Announce_the_Winners\"><strong>Announce the Winners<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Update your current contest page or create a new landing page to showcase the winners. Make announcing the winners an event as part of your giveaway marketing.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Ship_the_Prize\"><strong>Ship the Prize<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If the prize is digital, email the download link with a personal thank-you. If it\u2019s a physical item, send it packaged nicely. Include a handwritten note or something to make the winner feel special. Encourage the winner to share their experience online by leaving a review of your product.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Add_Emails_to_Your_Subscriber_List\"><strong>Add Emails to Your Subscriber List<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Export the emails of your newly acquired audience to third-party marketing services. Continue the sales process by adding entrants to your Mailchimp, Aweber, or other email marketing platform and guiding them through additional autoresponder funnels. KickoffLabs can automate segmenting different customer types on autopilot.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Keep_or_Redirect_Your_Landing_Page\"><strong>Keep or Redirect Your Landing Page<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Leave your contest landing page live indefinitely and generate post-contest leads by including calls-to-action relevant to your business. We still receive traffic on our past contest pages. Use all the traffic your site gets to continuously capture registrations via landing pages.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Announce_Your_Next_Contest\"><strong>Announce Your Next Contest<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Encourage your newly acquired audience to stay tuned by sharing plans for your next giveaway. Will you host one every month now? Every two months? Let your audience know and keep them engaged!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Conclusion\"><strong>Conclusion<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message icon_fontawesome=&#8221;fa fa-list&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The key to successful giveaways and sweepstakes is the prize. It\u2019s what excites people to participate. To capture high-quality leads that actually drive business, choose prizes directly tied to your brand to spark interest in your product or <a class=\"wpil_keyword_link\" title=\"service\" href=\"https:\/\/www.marketing-faktor.de\/en\/crypto-agency\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2250\">service<\/a>. Create a great experience for your audience by making your giveaway marketing simple and fun, and by following the rules and regulations. A good prize doesn\u2019t have to be expensive\u2014it\u2019s about creating perceived value for both the prize and your brand so users want to participate.<\/span><\/p>\n<p>[\/vc_message]<div class=\"customblock_display_il\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/06\/Group-1000002123-1.png\"><\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"More_Articles\"><strong>More Articles<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Kickstarter-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Kickstarter-Kampagne-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\"><div class=\"title\">Kickstarter Kampagne erstellen: 10 Tipps f\u00fcr die e...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-kosten\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/04\/Fundraising-Kosten-Was-kostet-eine-professionelle-Fundraising-Kampagne-in-2025-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-kosten\/\"><div class=\"title\">Fundraising Kosten: Was kostet eine professionelle...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/gewinnspiel-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Gewinnspiel-Marketing-10-Tipps-fuer-ein-erfolgreiches-Gewinnspiel-Marketing-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/gewinnspiel-marketing\/\"><div class=\"title\">Gewinnspiel Marketing: 10 Tipps f\u00fcr ein erfolgreic...<\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;block-round-corners&#8221;]<div class=\"rating-form  mr-shortcode\">\t<form id=\"rating-form-4709-1\" action=\"#\">\t\t<h4><span id=\"Bewerten_Sie_unseren_Artikel\">Bewerten Sie unseren Artikel<\/span><\/h4><div class=\"rating-item mr \" >\t<label 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draw marketing: 10 tips for successful prize draw marketing\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Gewinnspiel-Marketing-10-Tipps-fuer-ein-erfolgreiches-Gewinnspiel-Marketing-bild-1024x576.png\",\"height\":576,\"width\":1024},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/\",\"name\":\"Prize draw marketing: 10 tips for successful prize draw marketing\",\"text\":\"\\r\\nGiveaway Marketing:\\r\\n10 Tips for Successful Sweepstakes Marketing\\r\\n[vc_column width=\\\"1\/2\\\"][vc_column width=\\\"1\/2\\\"]\\r\\n\\r\\n \\tAll contests provide incentives for engagement that can increase traffic to your website, generate new email leads, and, if you have a complete campaign strategy, drive sales. They are an innovative marketing strategy that can deliver surprisingly good results. Get creative and try to find a prize that excites your target audience.\\r\\n \\tAwarding a prize relevant to your industry that generates genuine excitement has been proven to increase targeted contest entries. A well-defined giveaway \\r\\n \\tmarketing strategy can help guarantee the success of your contest, so take the time to document your intended outcome.\\r\\n\\r\\n\\r\\nThe Most Important Points at a Glance\\r\\ntestDo you know how to run a contest? Thinking about launching a giveaway but not quite sure how to execute it? Whether you\u2019re a small business or a large company, you should have a Giveaway Marketing strategy in place to conduct these innovative promotions on your website. Giveaways provide incentives for interaction that increase traffic to your website. This can generate new email leads and, if you also have a complete campaign strategy, drive sales.\\r\\nToday, the purpose of running a sweepstakes is threefold: raising brand awareness through comprehensive giveaway marketing, generating engagement with your audience, and acquiring leads with a high potential for conversion. The prize is the catalyst. Offering a prize as a giveaways, contest, or sweepstakes motivates people to participate. This drives many social media marketing activities within sweepstakes marketing, including crowdfunding, where contributors receive something in return along with the product they helped fund.\\r\\n\\r\\nStep 1: Before the Contest\\r\\n\\r\\nFirst things first. As with any other campaign, planning your giveaway marketing is essential if you don\u2019t want your contest to fail and end up costing more than you make in new leads. A well-defined giveaway marketing strategy can help guarantee the contest\u2019s success and save you time by documenting your intended outcome.\\r\\n\\r\\nWhen Should You Run a Giveaway?\\r\\n\\r\\nContests are a proven way to grow your business. But when is the best time to run a high-profile giveaway?\\r\\n&nbsp;\\r\\na) When you\u2019re just starting out or simply unhappy with your current customer count and want to generate a buzz to expand your audience.\\r\\nb) When you already have a large audience and plenty of website visitors but want more traffic and instant sales.\\r\\nc) For any business looking to generate more leads by growing its audience, now is a great time to run a contest.\\r\\n\\r\\nWhat Type of Campaign Should You Run?\\r\\n\\r\\n\\r\\n \\tDo you want to host a contest where people compete for a prize?\\r\\n \\tA giveaway where people enter their details for a chance to win?\\r\\n \\tOr a promotion where everyone who signs up receives a prize?\\r\\n\\r\\n\\r\\nWhen considering different campaign types, you need to think about your customers: how much effort should they invest to enter the giveaway? We\u2019ve found these to be the best variants for a contest, and they generally require less work and effort. The lower the entry barrier in your giveaway marketing strategy, the more likely people are to sign up. So weigh the pros and cons of each before proceeding.For clarity, we\u2019ll use the terms giveaways, promotions, and sweepstakes interchangeably. Please note they refer to the same type of giveaway marketing!\\r\\n\\r\\nDefine a Goal for Your Giveaway Marketing\\r\\nWhat are your immediate and post-contest business objectives? Starting with a clear goal helps shape your entire giveaway marketing strategy.\\r\\n\\r\\nAsk yourself if you specifically want to:\\r\\n\\r\\n \\tGrow your subscriber list?\\r\\n \\tIncrease social engagement on Facebook &amp; Twitter?\\r\\n \\tDrive instant sales through coupons and incentives?\\r\\n \\tAll of the above?\\r\\n\\r\\n\\r\\nYou\u2019ll also want to keep your audience in mind by answering:\\r\\n\\r\\n\\r\\n \\tWho is your ideal contest participant?\\r\\n \\tWhat will interest them?\\r\\n\\r\\n\\r\\nAs you outline your goals, also identify your KPIs (Key Performance Indicators). You\u2019ll use these later to measure contest success. Examples might include an increase in social followers, more website visitors, or higher sales. If you don\u2019t write anything down, you lose the advantage of analyzing results against your original goal.\\r\\n\\r\\nWhat Is the Prize?\\r\\n\\r\\nThis is the first major tip on our checklist. . . . . .\\r\\n&nbsp;\\r\\n. . . . How will you reward your winner?\\r\\n\\r\\na) Be creative and try to find a prize that truly excites your audience. Whatever prize your business chooses, make it memorable and desirable for many potential leads. It doesn\u2019t need to be a million-dollar prize. Just ensure it\u2019s worth far more than the effort to sign up and share with friends.\\r\\n&nbsp;\\r\\nOur advice for your giveaway marketing strategy is to avoid prizes irrelevant to your business\u2014think free iPads and generic gift cards! Sure, you\u2019ll likely get tons of entries, but will they be the best leads for your business? Probably not. Awarding a prize relevant to your industry that generates genuine excitement has been shown to increase targeted contest entries.\\r\\n&nbsp;\\r\\nb) Make your sweepstakes more attractive by offering multiple, tiered prizes\u20141st, 2nd, 3rd place, or runner-ups. Try giving one prize at random and another to the person with the most referrals. People will see higher odds of winning and potentially increase your contest engagement.\\r\\n\\r\\nStudent loan servicer Great Lakes gave away a $6,000 cash prize to use for a student loan. While this seems like a hefty sum, Great Lakes is in the business of money, so the prize gave them authority in the loan space and made the company appear highly philanthropic. Their giveaway marketing campaign consisted of a quiz testing participants\u2019 knowledge of student loans. The Great Lakes announcements also included clearly stated rules about the prize, how participants could enter, and what to expect when receiving the grand prize. This giveaway marketing campaign generated over 206,000 entries.\\r\\n\\r\\nWhat About the Incentive?\\r\\n\\r\\nThe second most important tip. . . . .\\r\\n&nbsp;\\r\\nThere has been a major cultural shift and people have become increasingly impatient. If you want people to participate in your contest, offering an incentive for instant gratification is a must. People want to know NOW what\u2019s in it for them. And not just any incentive\u2014it must be one that encourages sharing and holds value for them.\\r\\n&nbsp;\\r\\nBe the first to give something of value. Offer a digital download like an eBook or a discount code for the next purchase. All your contest entrants should get the incentive. Make sure the incentive is relevant to your industry or niche.\\r\\n\\r\\nSet a Budget for Your Giveaway Marketing\\r\\n\\r\\n\\r\\n \\tHow much money do you want to spend on your giveaway marketing campaign?\\r\\n \\tHow much will the contest prizes cost your business?\\r\\n \\tWhat is the cost per lead acquisition via PPC ads?\\r\\n\\r\\nYou should calculate all of this in advance so you know the total cost of your giveaway marketing and avoid exceeding your budget. Use this information later to determine your cost per lead.\\r\\nWe know most businesses don\u2019t have to spend large sums on giveaway marketing. Read on for practical, effective, and mostly free strategies you can easily implement in your giveaway marketing.\\r\\n\\r\\nEstablish a Baseline\\r\\n\\r\\nTo accurately measure the impact on your business, establish benchmarks for your email lists, social media accounts, and other key metrics like conversion rate or weekly\/monthly visitors. Write these down or, better yet, create a table. Depending on your business type, there are several other metrics you might use to measure success before running a contest.\\r\\n\\r\\nDuration of the Sweepstakes\\r\\nBefore you launch your contest, decide how long your giveaway marketing campaign will run. Setting the right timeframe helps achieve the best results. However, ending too soon may lose potential entries, and running too long can cause audience interest to wane. As a general practice, we\u2019ve found that contests lasting between a minimum of 2 weeks and a maximum of 6 weeks tend to yield the best results.\\r\\n\\r\\nThe highest-performing sweepstakes strike a perfect balance between contest duration and urgency. Urgency drives action in a world full of distractions. Experiment with different contest lengths to find what works best for your business.\\r\\n\\r\\n\\r\\nCadence Watch has been producing high-quality, stylish watches at unbeatable prices since its launch in 1985. The way Cadence continuously runs contests can be seen as a form of \u201cevergreen content,\u201d or perpetual marketing. This is a perfect example of using a regular giveaway marketing strategy to maintain interest in your brand.\\r\\n\\r\\nPRO TIP: Consider running ongoing monthly or weekly giveaways to regularly boost traffic and leads. Giveaway marketing doesn\u2019t have to be a one-off campaign!\\r\\n\\r\\nProtect Your Business\\r\\n\\r\\nMost prizes are relatively low-value, like a free eBook or similar. But if your prize is high-value and depending on where the contest is held, it may be subject to restrictions or taxes under certain circumstances. Therefore, you should research the applicable legal regulations. This helps you avoid legal issues and understand what you can and cannot do. Also note that, aside from monetary and location-based restrictions, each social network has its own rules for running giveaway marketing campaigns.\\r\\n&nbsp;\\r\\nWe\u2019ve seen countless contests run smoothly. But if you plan to give away an expensive prize package or are unsure about cross-border or state restrictions, it\u2019s best to obtain proper legal advice from a qualified attorney.\\r\\n\\r\\nStep 2: Executing Your Giveaway Marketing Strategy\\r\\n\\r\\nSo you\u2019ve crafted your initial giveaway marketing strategy. Now it\u2019s time to align your contest and prepare for launch. While you could manage your giveaway marketing campaign \u201cby hand,\u201d using the right marketing tools for building, monitoring, and tracking the contest makes it easier. Contest marketing platforms help you drive conversions, manage leads, and measure success accurately.\\r\\n\\r\\nCrafting Effective Copy\\r\\nBefore creating any assets, first write a rough draft\u2014the actual words you\u2019ll use to entice and convince people to enter your contest. This rough draft should be concise and conversational, and it\u2019s key to driving engagement.\\r\\n\\r\\nWrite a short, clear description of the prize and the steps to enter. Don\u2019t make people guess what your contest is about!\\r\\n\\r\\n \\tUse bullet points and bold text to highlight the benefits of entering.\\r\\n \\tPay special attention to your headlines and calls to action.\\r\\n \\tOnce your draft is written, read it aloud to see if your words flow naturally. Check grammar and run a spell check.\\r\\n \\t\\r\\n\\r\\n\\r\\nCreate a Dedicated Landing Page for Lead Capture\\r\\n\\r\\nOnce the draft is finalized, it\u2019s time to design and set up a simple yet compelling landing page. Many of your potential contest entries may come from outside social networks, so ideally this is where you\u2019ll send people. Directing traffic to a dedicated landing page gives you the opportunity to maximize the effectiveness of your giveaway marketing strategy.\\r\\n&nbsp;\\r\\nFor the landing page, make sure to include these 6 essential elements:\\r\\n\\r\\n\\r\\n \\tAttention-grabbing headline \u2013 The headline should immediately capture your visitors\u2019 interest and briefly describe the contest\u2019s unique value proposition.\\r\\n \\tPrize image \u2013 Show people a high-quality, attractive image of the prize to further motivate entry.\\r\\n \\tEntry &amp; prize details \u2013 Provide quick details about the prizes and contest mechanics. The main purpose is to excite people!\\r\\n \\tContest entry form \u2013 It goes without saying that participants need a place to enter. Keep form fields to a minimum, asking only for essentials.\\r\\n \\tClear call-to-action \u2013 Make it extremely obvious where people should click by using a high-contrast color to highlight your button.\\r\\n \\tSocial media \u2013 Increase the chances of your contest going viral by embedding Facebook Like, Twitter Follow, and Google +1 buttons and asking people to share immediately after entering.\\r\\n\\r\\n\\r\\nKeep in mind there are many variations on this design that can also work well, so your contest landing page doesn\u2019t have to look exactly like this. These are simply best practices for the 6 elements your contest landing pages should include, not the only way to create a high-converting page!\\r\\n\\r\\nStartupPirates is a week-long program that enables aspiring entrepreneurs to dive into the startup world and learn how to develop a business idea. They designed highly converting landing pages based on extensive testing and analysis of what performs best.\\r\\n\\r\\nPRO TIP: Don\u2019t rely on just one giveaway marketing channel to generate buzz. Create a landing page and reach multiple online destinations for greater visibility and conversion rates. Encourage people to enter via the contest landing page, share it, and follow your social accounts for future marketing efforts.\\r\\n\\r\\nStep 3: Promoting the Contest\\r\\n\\r\\nThis is undeniably a critical part of ensuring your giveaway performs well. The success of the contest largely depends on your giveaway marketing activities. Don\u2019t assume you\u2019ll get traffic just because the prize is desirable or the page looks great. You must be proactive in building excitement before and during the contest. Promote your giveaway via email, blogs, social media, forums, internal links, and ads. Start announcing your upcoming contest a few weeks in advance to build anticipation. Inform your current audience and begin generating buzz.\\r\\n&nbsp;\\r\\nOn the day your contest launches, send out a reminder with the links to participate. During the contest, post frequent updates\u2014use this as an opportunity to build relationships and foster engagement. For all your contest promotional messages, ensure they include:\\r\\n\\r\\n\\r\\n \\tContest start and end dates\\r\\n \\tDetails on how to enter\\r\\n \\tAn image of the prize\\r\\n \\tIncentive details\\r\\n \\tA strong call-to-action\\r\\n \\tA link from your homepage\\r\\n\\r\\n\\r\\nMake sure everyone visiting your website has the opportunity to enter by adding links or widgets to your homepage.\\r\\n\\r\\nSend an Email Newsletter to Your Existing List\\r\\n\\r\\nEmail is still one of the most effective ways to reach your audience. Create an email newsletter and notify your current subscribers. This gives you the chance to promote your giveaway marketing strategy to your existing fans and engage your customers with your brand.\\r\\n\\r\\nSpread the Word on Social Media\\r\\n\\r\\nIt goes without saying that you should promote your giveaway on social networks like Facebook, Twitter, Google+, Pinterest, etc.\\r\\n&nbsp;\\r\\nPost, tweet, and share these details across as many social networks as possible. Create share links tailored to each platform. Good descriptions and images on Facebook, hashtags on Twitter, visuals on Pinterest, and similar actions help amplify your message. It\u2019s an excellent way to turn fans and followers into real leads.\\r\\n\\r\\nMakoHaus is an online furniture and home goods retailer offering innovative collections from young and established brands for style-conscious consumers. This example shows you don\u2019t need big-ticket prizes to succeed\u2014a simple sign-up and Facebook entry sufficed.\\r\\n\\r\\nWrite a Blog Post\\r\\n\\r\\nWrite a well-detailed blog post about your giveaway and share it with your online community. Include relevant links to drive traffic from your blog post to your contest page.\\r\\n\\r\\nPromote Your Contest in Forums and Communities\\r\\n\\r\\nIf you belong to an online community and it\u2019s appropriate, share your giveaway there\u2014avoid spamming! It looks unappealing to only promote your business. If you just post your giveaway without engaging with the community, don\u2019t expect much support later. Like everything in giveaway marketing, you need to earn trust by providing value first.\\r\\n\\r\\nReach Out to Influential Bloggers in Your Niche\\r\\n\\r\\nDo your homework and reach out only to blogs relevant to your niche. Don\u2019t push your offer; point out the benefits to their readers. A positive response often comes if you\u2019ve engaged with the blogger beforehand, through comments or social interactions. Again, if you only reach out to promote yourself, you can\u2019t expect measurable results.\\r\\n\\r\\nUse PPC to Drive More Entries via Facebook Ads, Twitter Ads &amp; Google AdWords\\r\\n\\r\\nYou don\u2019t need a huge ad budget to run a successful sweepstakes. But if you have the budget to buy ads, creating targeted campaigns specifically for your audience can give your giveaway an immediate boost.\\r\\nPaid advertising within your giveaway marketing campaign can be approached in two ways:\\r\\n\\r\\na) If you have NO audience and are starting a sweepstakes to build one.b) To test the effectiveness of giveaway ideas before rolling out to your mass audience.\\r\\n\\r\\nWhen creating your ads, make sure they include:\\r\\n\\r\\n \\tA strong headline\\r\\n \\tContest details like type (giveaway, promotion, sweepstakes)\\r\\n \\tImage of your prize or contest\\r\\n \\tClear CTAs such as how to enter NOW\\r\\n \\tA link back to your contest page\\r\\n\\r\\n\\r\\nWith Facebook ads, Twitter ads, or Google AdWords, you can also set a budget so you acquire contest entries without overspending.\\r\\n\\r\\nSubmit Your Giveaway to Promotional Websites\\r\\n\\r\\nYou can try submitting your giveaway to various aggregated directories. The downside is most people on those sites are only interested in freebies. The chances of finding high-quality leads there are slim. But if you insist, here\u2019s a short list of sweepstakes directories. Don\u2019t say we didn\u2019t warn you.\\r\\n[vc_column width=\\\"1\/2\\\"]\\r\\n\\r\\n \\tContest Hound\\r\\n \\tContest Girl\\r\\n \\tOnline Sweepstakes\\r\\n \\tContest Heat\\r\\n \\tContest Listing\\r\\n\\r\\n[vc_column width=\\\"1\/2\\\"]\\r\\n\\r\\n \\tSweeties Sweeps\\r\\n \\tContest For Moms\\r\\n \\tMom Giveaways\\r\\n \\tBig List of Giveaways\\r\\n\\r\\n\\r\\nStep 4: During the Contest\\r\\n\\r\\nKeep Promoting Your Contest\\r\\n\\r\\nOn average, only 16% of posted content reaches fans and followers. To ensure your giveaway marketing campaign reaches as many people as possible, continue sharing your contest across your internal and social channels.\\r\\n\\r\\nTrack Resulting Conversions and Sales\\r\\n\\r\\nMonitoring your giveaway is crucial for accurate results. You can measure whether you\u2019ve met your initial giveaway marketing campaign goals. KickoffLabs provides access to key metrics for analyzing campaign performance. They track leads in real time and even notify you immediately upon each contest entry.\\r\\n&nbsp;\\r\\nFor deeper analysis, you can also connect your Google Analytics account to your KickoffLabs pages to gain more data and insights about your new customers. Learn how to connect Google Analytics with your KickoffLabs pages here.\\r\\n\\r\\nDiamondCandles manufactures soy candles with a surprise ring inside. Their candles cost $24.95, but the hidden ring can be worth between $10 and $5,000. They offered a chance to win a ring worth $1,000 and an exclusive discount to those who signed up. By using an eye-catching and aesthetically pleasing image, they maximized customer attention. They determined this through an extensive A\/B testing process, showing how data analysis can be a powerful tool.\\r\\n\\r\\nThank Influencers for Sharing\\r\\n\\r\\nIf someone helps promote your contest as part of your giveaway marketing strategy by sharing referrals, you\u2019ll surely want to know who they are. Of course you will! They are the best kind of customers\u2014the people spreading word-of-mouth marketing on your behalf.\\r\\n\\r\\nStep 5: After the Contest\\r\\n\\r\\nOnce the contest has ended, it\u2019s time to inform your audience about the winners. Along with your announcement, aim to keep your audience engaged with ongoing promotions relevant to your business as part of your giveaway marketing strategy.\\r\\n\\r\\nSelect the Winner(s)\\r\\n\\r\\nNotify the winners immediately and ask for permission to use their image in the announcement and for possible future promotional materials.\\r\\n\\r\\nAnnounce the Winners\\r\\n\\r\\nUpdate your current contest page or create a new landing page to showcase the winners. Make announcing the winners an event as part of your giveaway marketing.\\r\\n\\r\\nShip the Prize\\r\\n\\r\\nIf the prize is digital, email the download link with a personal thank-you. If it\u2019s a physical item, send it packaged nicely. Include a handwritten note or something to make the winner feel special. Encourage the winner to share their experience online by leaving a review of your product.\\r\\n\\r\\nAdd Emails to Your Subscriber List\\r\\n\\r\\nExport the emails of your newly acquired audience to third-party marketing services. Continue the sales process by adding entrants to your Mailchimp, Aweber, or other email marketing platform and guiding them through additional autoresponder funnels. KickoffLabs can automate segmenting different customer types on autopilot.\\r\\n\\r\\nKeep or Redirect Your Landing Page\\r\\n\\r\\nLeave your contest landing page live indefinitely and generate post-contest leads by including calls-to-action relevant to your business. We still receive traffic on our past contest pages. Use all the traffic your site gets to continuously capture registrations via landing pages.\\r\\n\\r\\nAnnounce Your Next Contest\\r\\n\\r\\nEncourage your newly acquired audience to stay tuned by sharing plans for your next giveaway. Will you host one every month now? Every two months? Let your audience know and keep them engaged!\\r\\n\\r\\nConclusion\\r\\n\\r\\nThe key to successful giveaways and sweepstakes is the prize. It\u2019s what excites people to participate. To capture high-quality leads that actually drive business, choose prizes directly tied to your brand to spark interest in your product or service. Create a great experience for your audience by making your giveaway marketing simple and fun, and by following the rules and regulations. A good prize doesn\u2019t have to be expensive\u2014it\u2019s about creating perceived value for both the prize and your brand so users want to participate.\\r\\n\\r\\nMore Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 10 tips for successful sweepstake marketing \u2b50","description":"\u2705Would you like to implement your own sweepstake campaign? 10 tips for successful sweepstake marketing: \u2713Incentive \u2713Examples -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 10 tips for successful sweepstake marketing \u2b50","og_description":"\u2705Would you like to implement your own sweepstake campaign? 10 tips for successful sweepstake marketing: \u2713Incentive \u2713Examples -> LEARN MORE!","og_url":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/","og_site_name":"Marketing-Faktor","article_modified_time":"2025-12-11T13:52:12+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/03\/Gewinnspiel-Marketing-10-Tipps-fuer-ein-erfolgreiches-Gewinnspiel-Marketing-bild.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"21 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/#article","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/"},"author":{"name":"admin","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/person\/77bf90c64d71b0846498d5f450c73ca9"},"headline":"Prize draw marketing: 10 tips for successful prize draw marketing","datePublished":"2019-03-31T12:00:12+00:00","dateModified":"2025-12-11T13:52:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/"},"wordCount":4757,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#organization"},"articleSection":["Crowdfunding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/","url":"https:\/\/www.marketing-faktor.de\/en\/lottery-marketing\/","name":"\u2b50 10 tips for successful sweepstake marketing \u2b50","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#website"},"datePublished":"2019-03-31T12:00:12+00:00","dateModified":"2025-12-11T13:52:12+00:00","description":"\u2705Would you like to implement your own sweepstake campaign? 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They are an innovative marketing strategy that can deliver surprisingly good results. Get creative and try to find a prize that excites your target audience.\r\n \tAwarding a prize relevant to your industry that generates genuine excitement has been proven to increase targeted contest entries. A well-defined giveaway \r\n \tmarketing strategy can help guarantee the success of your contest, so take the time to document your intended outcome.\r\n\r\n\r\nThe Most Important Points at a Glance\r\ntestDo you know how to run a contest? Thinking about launching a giveaway but not quite sure how to execute it? Whether you\u2019re a small business or a large company, you should have a Giveaway Marketing strategy in place to conduct these innovative promotions on your website. Giveaways provide incentives for interaction that increase traffic to your website. This can generate new email leads and, if you also have a complete campaign strategy, drive sales.\r\nToday, the purpose of running a sweepstakes is threefold: raising brand awareness through comprehensive giveaway marketing, generating engagement with your audience, and acquiring leads with a high potential for conversion. The prize is the catalyst. Offering a prize as a giveaways, contest, or sweepstakes motivates people to participate. This drives many social media marketing activities within sweepstakes marketing, including crowdfunding, where contributors receive something in return along with the product they helped fund.\r\n\r\nStep 1: Before the Contest\r\n\r\nFirst things first. As with any other campaign, planning your giveaway marketing is essential if you don\u2019t want your contest to fail and end up costing more than you make in new leads. A well-defined giveaway marketing strategy can help guarantee the contest\u2019s success and save you time by documenting your intended outcome.\r\n\r\nWhen Should You Run a Giveaway?\r\n\r\nContests are a proven way to grow your business. But when is the best time to run a high-profile giveaway?\r\n&nbsp;\r\na) When you\u2019re just starting out or simply unhappy with your current customer count and want to generate a buzz to expand your audience.\r\nb) When you already have a large audience and plenty of website visitors but want more traffic and instant sales.\r\nc) For any business looking to generate more leads by growing its audience, now is a great time to run a contest.\r\n\r\nWhat Type of Campaign Should You Run?\r\n\r\n\r\n \tDo you want to host a contest where people compete for a prize?\r\n \tA giveaway where people enter their details for a chance to win?\r\n \tOr a promotion where everyone who signs up receives a prize?\r\n\r\n\r\nWhen considering different campaign types, you need to think about your customers: how much effort should they invest to enter the giveaway? We\u2019ve found these to be the best variants for a contest, and they generally require less work and effort. The lower the entry barrier in your giveaway marketing strategy, the more likely people are to sign up. So weigh the pros and cons of each before proceeding.For clarity, we\u2019ll use the terms giveaways, promotions, and sweepstakes interchangeably. Please note they refer to the same type of giveaway marketing!\r\n\r\nDefine a Goal for Your Giveaway Marketing\r\nWhat are your immediate and post-contest business objectives? Starting with a clear goal helps shape your entire giveaway marketing strategy.\r\n\r\nAsk yourself if you specifically want to:\r\n\r\n \tGrow your subscriber list?\r\n \tIncrease social engagement on Facebook &amp; Twitter?\r\n \tDrive instant sales through coupons and incentives?\r\n \tAll of the above?\r\n\r\n\r\nYou\u2019ll also want to keep your audience in mind by answering:\r\n\r\n\r\n \tWho is your ideal contest participant?\r\n \tWhat will interest them?\r\n\r\n\r\nAs you outline your goals, also identify your KPIs (Key Performance Indicators). You\u2019ll use these later to measure contest success. Examples might include an increase in social followers, more website visitors, or higher sales. If you don\u2019t write anything down, you lose the advantage of analyzing results against your original goal.\r\n\r\nWhat Is the Prize?\r\n\r\nThis is the first major tip on our checklist. . . . . .\r\n&nbsp;\r\n. . . . How will you reward your winner?\r\n\r\na) Be creative and try to find a prize that truly excites your audience. Whatever prize your business chooses, make it memorable and desirable for many potential leads. It doesn\u2019t need to be a million-dollar prize. Just ensure it\u2019s worth far more than the effort to sign up and share with friends.\r\n&nbsp;\r\nOur advice for your giveaway marketing strategy is to avoid prizes irrelevant to your business\u2014think free iPads and generic gift cards! Sure, you\u2019ll likely get tons of entries, but will they be the best leads for your business? Probably not. Awarding a prize relevant to your industry that generates genuine excitement has been shown to increase targeted contest entries.\r\n&nbsp;\r\nb) Make your sweepstakes more attractive by offering multiple, tiered prizes\u20141st, 2nd, 3rd place, or runner-ups. Try giving one prize at random and another to the person with the most referrals. People will see higher odds of winning and potentially increase your contest engagement.\r\n\r\nStudent loan servicer Great Lakes gave away a $6,000 cash prize to use for a student loan. While this seems like a hefty sum, Great Lakes is in the business of money, so the prize gave them authority in the loan space and made the company appear highly philanthropic. Their giveaway marketing campaign consisted of a quiz testing participants\u2019 knowledge of student loans. The Great Lakes announcements also included clearly stated rules about the prize, how participants could enter, and what to expect when receiving the grand prize. This giveaway marketing campaign generated over 206,000 entries.\r\n\r\nWhat About the Incentive?\r\n\r\nThe second most important tip. . . . .\r\n&nbsp;\r\nThere has been a major cultural shift and people have become increasingly impatient. If you want people to participate in your contest, offering an incentive for instant gratification is a must. People want to know NOW what\u2019s in it for them. And not just any incentive\u2014it must be one that encourages sharing and holds value for them.\r\n&nbsp;\r\nBe the first to give something of value. Offer a digital download like an eBook or a discount code for the next purchase. All your contest entrants should get the incentive. Make sure the incentive is relevant to your industry or niche.\r\n\r\nSet a Budget for Your Giveaway Marketing\r\n\r\n\r\n \tHow much money do you want to spend on your giveaway marketing campaign?\r\n \tHow much will the contest prizes cost your business?\r\n \tWhat is the cost per lead acquisition via PPC ads?\r\n\r\nYou should calculate all of this in advance so you know the total cost of your giveaway marketing and avoid exceeding your budget. Use this information later to determine your cost per lead.\r\nWe know most businesses don\u2019t have to spend large sums on giveaway marketing. Read on for practical, effective, and mostly free strategies you can easily implement in your giveaway marketing.\r\n\r\nEstablish a Baseline\r\n\r\nTo accurately measure the impact on your business, establish benchmarks for your email lists, social media accounts, and other key metrics like conversion rate or weekly\/monthly visitors. Write these down or, better yet, create a table. Depending on your business type, there are several other metrics you might use to measure success before running a contest.\r\n\r\nDuration of the Sweepstakes\r\nBefore you launch your contest, decide how long your giveaway marketing campaign will run. Setting the right timeframe helps achieve the best results. However, ending too soon may lose potential entries, and running too long can cause audience interest to wane. As a general practice, we\u2019ve found that contests lasting between a minimum of 2 weeks and a maximum of 6 weeks tend to yield the best results.\r\n\r\nThe highest-performing sweepstakes strike a perfect balance between contest duration and urgency. Urgency drives action in a world full of distractions. Experiment with different contest lengths to find what works best for your business.\r\n\r\n\r\nCadence Watch has been producing high-quality, stylish watches at unbeatable prices since its launch in 1985. The way Cadence continuously runs contests can be seen as a form of \u201cevergreen content,\u201d or perpetual marketing. This is a perfect example of using a regular giveaway marketing strategy to maintain interest in your brand.\r\n\r\nPRO TIP: Consider running ongoing monthly or weekly giveaways to regularly boost traffic and leads. Giveaway marketing doesn\u2019t have to be a one-off campaign!\r\n\r\nProtect Your Business\r\n\r\nMost prizes are relatively low-value, like a free eBook or similar. But if your prize is high-value and depending on where the contest is held, it may be subject to restrictions or taxes under certain circumstances. Therefore, you should research the applicable legal regulations. This helps you avoid legal issues and understand what you can and cannot do. Also note that, aside from monetary and location-based restrictions, each social network has its own rules for running giveaway marketing campaigns.\r\n&nbsp;\r\nWe\u2019ve seen countless contests run smoothly. But if you plan to give away an expensive prize package or are unsure about cross-border or state restrictions, it\u2019s best to obtain proper legal advice from a qualified attorney.\r\n\r\nStep 2: Executing Your Giveaway Marketing Strategy\r\n\r\nSo you\u2019ve crafted your initial giveaway marketing strategy. Now it\u2019s time to align your contest and prepare for launch. While you could manage your giveaway marketing campaign \u201cby hand,\u201d using the right marketing tools for building, monitoring, and tracking the contest makes it easier. Contest marketing platforms help you drive conversions, manage leads, and measure success accurately.\r\n\r\nCrafting Effective Copy\r\nBefore creating any assets, first write a rough draft\u2014the actual words you\u2019ll use to entice and convince people to enter your contest. This rough draft should be concise and conversational, and it\u2019s key to driving engagement.\r\n\r\nWrite a short, clear description of the prize and the steps to enter. Don\u2019t make people guess what your contest is about!\r\n\r\n \tUse bullet points and bold text to highlight the benefits of entering.\r\n \tPay special attention to your headlines and calls to action.\r\n \tOnce your draft is written, read it aloud to see if your words flow naturally. Check grammar and run a spell check.\r\n \t\r\n\r\n\r\nCreate a Dedicated Landing Page for Lead Capture\r\n\r\nOnce the draft is finalized, it\u2019s time to design and set up a simple yet compelling landing page. Many of your potential contest entries may come from outside social networks, so ideally this is where you\u2019ll send people. Directing traffic to a dedicated landing page gives you the opportunity to maximize the effectiveness of your giveaway marketing strategy.\r\n&nbsp;\r\nFor the landing page, make sure to include these 6 essential elements:\r\n\r\n\r\n \tAttention-grabbing headline \u2013 The headline should immediately capture your visitors\u2019 interest and briefly describe the contest\u2019s unique value proposition.\r\n \tPrize image \u2013 Show people a high-quality, attractive image of the prize to further motivate entry.\r\n \tEntry &amp; prize details \u2013 Provide quick details about the prizes and contest mechanics. The main purpose is to excite people!\r\n \tContest entry form \u2013 It goes without saying that participants need a place to enter. Keep form fields to a minimum, asking only for essentials.\r\n \tClear call-to-action \u2013 Make it extremely obvious where people should click by using a high-contrast color to highlight your button.\r\n \tSocial media \u2013 Increase the chances of your contest going viral by embedding Facebook Like, Twitter Follow, and Google +1 buttons and asking people to share immediately after entering.\r\n\r\n\r\nKeep in mind there are many variations on this design that can also work well, so your contest landing page doesn\u2019t have to look exactly like this. These are simply best practices for the 6 elements your contest landing pages should include, not the only way to create a high-converting page!\r\n\r\nStartupPirates is a week-long program that enables aspiring entrepreneurs to dive into the startup world and learn how to develop a business idea. They designed highly converting landing pages based on extensive testing and analysis of what performs best.\r\n\r\nPRO TIP: Don\u2019t rely on just one giveaway marketing channel to generate buzz. Create a landing page and reach multiple online destinations for greater visibility and conversion rates. Encourage people to enter via the contest landing page, share it, and follow your social accounts for future marketing efforts.\r\n\r\nStep 3: Promoting the Contest\r\n\r\nThis is undeniably a critical part of ensuring your giveaway performs well. The success of the contest largely depends on your giveaway marketing activities. Don\u2019t assume you\u2019ll get traffic just because the prize is desirable or the page looks great. You must be proactive in building excitement before and during the contest. Promote your giveaway via email, blogs, social media, forums, internal links, and ads. Start announcing your upcoming contest a few weeks in advance to build anticipation. Inform your current audience and begin generating buzz.\r\n&nbsp;\r\nOn the day your contest launches, send out a reminder with the links to participate. During the contest, post frequent updates\u2014use this as an opportunity to build relationships and foster engagement. For all your contest promotional messages, ensure they include:\r\n\r\n\r\n \tContest start and end dates\r\n \tDetails on how to enter\r\n \tAn image of the prize\r\n \tIncentive details\r\n \tA strong call-to-action\r\n \tA link from your homepage\r\n\r\n\r\nMake sure everyone visiting your website has the opportunity to enter by adding links or widgets to your homepage.\r\n\r\nSend an Email Newsletter to Your Existing List\r\n\r\nEmail is still one of the most effective ways to reach your audience. Create an email newsletter and notify your current subscribers. This gives you the chance to promote your giveaway marketing strategy to your existing fans and engage your customers with your brand.\r\n\r\nSpread the Word on Social Media\r\n\r\nIt goes without saying that you should promote your giveaway on social networks like Facebook, Twitter, Google+, Pinterest, etc.\r\n&nbsp;\r\nPost, tweet, and share these details across as many social networks as possible. Create share links tailored to each platform. Good descriptions and images on Facebook, hashtags on Twitter, visuals on Pinterest, and similar actions help amplify your message. It\u2019s an excellent way to turn fans and followers into real leads.\r\n\r\nMakoHaus is an online furniture and home goods retailer offering innovative collections from young and established brands for style-conscious consumers. This example shows you don\u2019t need big-ticket prizes to succeed\u2014a simple sign-up and Facebook entry sufficed.\r\n\r\nWrite a Blog Post\r\n\r\nWrite a well-detailed blog post about your giveaway and share it with your online community. Include relevant links to drive traffic from your blog post to your contest page.\r\n\r\nPromote Your Contest in Forums and Communities\r\n\r\nIf you belong to an online community and it\u2019s appropriate, share your giveaway there\u2014avoid spamming! It looks unappealing to only promote your business. If you just post your giveaway without engaging with the community, don\u2019t expect much support later. Like everything in giveaway marketing, you need to earn trust by providing value first.\r\n\r\nReach Out to Influential Bloggers in Your Niche\r\n\r\nDo your homework and reach out only to blogs relevant to your niche. Don\u2019t push your offer; point out the benefits to their readers. A positive response often comes if you\u2019ve engaged with the blogger beforehand, through comments or social interactions. Again, if you only reach out to promote yourself, you can\u2019t expect measurable results.\r\n\r\nUse PPC to Drive More Entries via Facebook Ads, Twitter Ads &amp; Google AdWords\r\n\r\nYou don\u2019t need a huge ad budget to run a successful sweepstakes. But if you have the budget to buy ads, creating targeted campaigns specifically for your audience can give your giveaway an immediate boost.\r\nPaid advertising within your giveaway marketing campaign can be approached in two ways:\r\n\r\na) If you have NO audience and are starting a sweepstakes to build one.b) To test the effectiveness of giveaway ideas before rolling out to your mass audience.\r\n\r\nWhen creating your ads, make sure they include:\r\n\r\n \tA strong headline\r\n \tContest details like type (giveaway, promotion, sweepstakes)\r\n \tImage of your prize or contest\r\n \tClear CTAs such as how to enter NOW\r\n \tA link back to your contest page\r\n\r\n\r\nWith Facebook ads, Twitter ads, or Google AdWords, you can also set a budget so you acquire contest entries without overspending.\r\n\r\nSubmit Your Giveaway to Promotional Websites\r\n\r\nYou can try submitting your giveaway to various aggregated directories. The downside is most people on those sites are only interested in freebies. The chances of finding high-quality leads there are slim. But if you insist, here\u2019s a short list of sweepstakes directories. Don\u2019t say we didn\u2019t warn you.\r\n[vc_column width=\"1\/2\"]\r\n\r\n \tContest Hound\r\n \tContest Girl\r\n \tOnline Sweepstakes\r\n \tContest Heat\r\n \tContest Listing\r\n\r\n[vc_column width=\"1\/2\"]\r\n\r\n \tSweeties Sweeps\r\n \tContest For Moms\r\n \tMom Giveaways\r\n \tBig List of Giveaways\r\n\r\n\r\nStep 4: During the Contest\r\n\r\nKeep Promoting Your Contest\r\n\r\nOn average, only 16% of posted content reaches fans and followers. To ensure your giveaway marketing campaign reaches as many people as possible, continue sharing your contest across your internal and social channels.\r\n\r\nTrack Resulting Conversions and Sales\r\n\r\nMonitoring your giveaway is crucial for accurate results. You can measure whether you\u2019ve met your initial giveaway marketing campaign goals. KickoffLabs provides access to key metrics for analyzing campaign performance. They track leads in real time and even notify you immediately upon each contest entry.\r\n&nbsp;\r\nFor deeper analysis, you can also connect your Google Analytics account to your KickoffLabs pages to gain more data and insights about your new customers. Learn how to connect Google Analytics with your KickoffLabs pages here.\r\n\r\nDiamondCandles manufactures soy candles with a surprise ring inside. Their candles cost $24.95, but the hidden ring can be worth between $10 and $5,000. They offered a chance to win a ring worth $1,000 and an exclusive discount to those who signed up. By using an eye-catching and aesthetically pleasing image, they maximized customer attention. They determined this through an extensive A\/B testing process, showing how data analysis can be a powerful tool.\r\n\r\nThank Influencers for Sharing\r\n\r\nIf someone helps promote your contest as part of your giveaway marketing strategy by sharing referrals, you\u2019ll surely want to know who they are. Of course you will! They are the best kind of customers\u2014the people spreading word-of-mouth marketing on your behalf.\r\n\r\nStep 5: After the Contest\r\n\r\nOnce the contest has ended, it\u2019s time to inform your audience about the winners. Along with your announcement, aim to keep your audience engaged with ongoing promotions relevant to your business as part of your giveaway marketing strategy.\r\n\r\nSelect the Winner(s)\r\n\r\nNotify the winners immediately and ask for permission to use their image in the announcement and for possible future promotional materials.\r\n\r\nAnnounce the Winners\r\n\r\nUpdate your current contest page or create a new landing page to showcase the winners. Make announcing the winners an event as part of your giveaway marketing.\r\n\r\nShip the Prize\r\n\r\nIf the prize is digital, email the download link with a personal thank-you. If it\u2019s a physical item, send it packaged nicely. Include a handwritten note or something to make the winner feel special. Encourage the winner to share their experience online by leaving a review of your product.\r\n\r\nAdd Emails to Your Subscriber List\r\n\r\nExport the emails of your newly acquired audience to third-party marketing services. Continue the sales process by adding entrants to your Mailchimp, Aweber, or other email marketing platform and guiding them through additional autoresponder funnels. KickoffLabs can automate segmenting different customer types on autopilot.\r\n\r\nKeep or Redirect Your Landing Page\r\n\r\nLeave your contest landing page live indefinitely and generate post-contest leads by including calls-to-action relevant to your business. We still receive traffic on our past contest pages. Use all the traffic your site gets to continuously capture registrations via landing pages.\r\n\r\nAnnounce Your Next Contest\r\n\r\nEncourage your newly acquired audience to stay tuned by sharing plans for your next giveaway. Will you host one every month now? Every two months? Let your audience know and keep them engaged!\r\n\r\nConclusion\r\n\r\nThe key to successful giveaways and sweepstakes is the prize. It\u2019s what excites people to participate. To capture high-quality leads that actually drive business, choose prizes directly tied to your brand to spark interest in your product or service. Create a great experience for your audience by making your giveaway marketing simple and fun, and by following the rules and regulations. A good prize doesn\u2019t have to be expensive\u2014it\u2019s about creating perceived value for both the prize and your brand so users want to participate.\r\n\r\nMore Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":12003}]},"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12003"}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=12003"}],"version-history":[{"count":10,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12003\/revisions"}],"predecessor-version":[{"id":13677,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/12003\/revisions\/13677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/13794"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=12003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=12003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=12003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}