{"id":11998,"date":"2019-04-04T09:32:00","date_gmt":"2019-04-04T09:32:00","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/growth-marketing\/"},"modified":"2025-12-11T13:51:18","modified_gmt":"2025-12-11T13:51:18","slug":"growth-marketing","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/","title":{"rendered":"Growth marketing: 10 tips for a successful growth marketing campaign"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Growth_Marketing_10_Tips_for_a_Successful_Growth_Marketing_Campaign\"><strong>Growth Marketing:<\/strong><br \/>\n<strong>10 Tips for a Successful Growth Marketing Campaign<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13517&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764330348252{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;block-round-corners&#8221;][vc_column_text css=&#8221;.vc_custom_1554126083451{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Growth hacking is a process of rapid experimentation and implementation of marketing and promotional strategies that focus exclusively on efficient and fast business growth. The term was coined in 2010 by GrowthHackers CEO and founder Sean Ellis.<\/li>\n<li style=\"text-align: justify;\">Before you can start growth hacking, you need to clarify the basics: learn everything about your target audience and the phases of the growth funnel\u2014the journey the customer takes when interacting with your advertising and your product. Try as many growth hacking tactics as possible and evaluate their results. Then plan the corresponding adjustment to your strategy.<br \/>\nRely on growth software tools.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Inhaltsverzeichnis<\/p><ul class=\"toc_list\"><li><a href=\"#Growth_Marketing_10_Tips_for_a_Successful_Growth_Marketing_Campaign\"><span class=\"toc_number toc_depth_1\">1<\/span> Growth Marketing:\n10 Tips for a Successful Growth Marketing Campaign<\/a><ul><li><a href=\"#Before_You_Begin_Fundamentals_for_Success\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Before You Begin: Fundamentals for Success<\/a><\/li><li><a href=\"#The_Growth_Funnel\"><span class=\"toc_number toc_depth_2\">1.2<\/span> The Growth Funnel<\/a><ul><li><a href=\"#I_Acquisition\"><span class=\"toc_number toc_depth_3\">1.2.1<\/span> I. Acquisition<\/a><\/li><li><a href=\"#II_Conversion\"><span class=\"toc_number toc_depth_3\">1.2.2<\/span> II. Conversion<\/a><\/li><li><a href=\"#III_Engagement\"><span class=\"toc_number toc_depth_3\">1.2.3<\/span> III. Engagement<\/a><\/li><li><a href=\"#IV_Revenue\"><span class=\"toc_number toc_depth_3\">1.2.4<\/span> IV. Revenue<\/a><\/li><li><a href=\"#V_Referral\"><span class=\"toc_number toc_depth_3\">1.2.5<\/span> V. Referral<\/a><\/li><\/ul><\/li><li><a href=\"#Growth_Funnel_Loops\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Growth Funnel Loops<\/a><\/li><li><a href=\"#Succeeding_on_Paid_Channels\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Succeeding on Paid Channels<\/a><\/li><li><a href=\"#Succeeding_on_Unpaid_Channels\"><span class=\"toc_number toc_depth_2\">1.5<\/span> Succeeding on Unpaid Channels<\/a><\/li><li><a href=\"#Dont_Focus_Only_on_Paid_Acquisition_in_Growth_Hacking\"><span class=\"toc_number toc_depth_2\">1.6<\/span> Don\u2019t Focus Only on Paid Acquisition in Growth Hacking<\/a><\/li><li><a href=\"#The_Minimal_Viable_Growth_Plan\"><span class=\"toc_number toc_depth_2\">1.7<\/span> The Minimal Viable Growth Plan<\/a><\/li><li><a href=\"#6_Growth_Hacking_Tips\"><span class=\"toc_number toc_depth_2\">1.8<\/span> 6 Growth Hacking Tips<\/a><ul><li><a href=\"#1_Use_Exit_Intent_to_Supercharge_Your_Email_List\"><span class=\"toc_number toc_depth_3\">1.8.1<\/span> 1. Use Exit Intent to Supercharge Your Email List<\/a><\/li><li><a href=\"#2_Offer_Discounts_for_Social_Shares\"><span class=\"toc_number toc_depth_3\">1.8.2<\/span> 2. Offer Discounts for Social Shares<\/a><\/li><li><a href=\"#3_Gamify_Your_Onboarding\"><span class=\"toc_number toc_depth_3\">1.8.3<\/span> 3. Gamify Your Onboarding<\/a><\/li><li><a href=\"#4_Build_an_Insanely_Useful_Free_Tool\"><span class=\"toc_number toc_depth_3\">1.8.4<\/span> 4. Build an Insanely Useful Free Tool<\/a><\/li><li><a href=\"#5_Run_a_Contest\"><span class=\"toc_number toc_depth_3\">1.8.5<\/span> 5. Run a Contest<\/a><\/li><li><a href=\"#6_Know_and_Use_Growth_Software_Tools\"><span class=\"toc_number toc_depth_3\">1.8.6<\/span> 6. Know and Use Growth Software Tools<\/a><\/li><\/ul><\/li><li><a href=\"#Conclusion\"><span class=\"toc_number toc_depth_2\">1.9<\/span> Conclusion<\/a><\/li><li><a href=\"#Top_Articles\"><span class=\"toc_number toc_depth_2\">1.10<\/span> Top Articles<\/a><ul><li><ul><li><a href=\"#Bewerten_Sie_unseren_Artikel\"><span class=\"toc_number toc_depth_4\">1.10.0.1<\/span> Bewerten Sie unseren Artikel<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Before_You_Begin_Fundamentals_for_Success\"><strong>Before You Begin: Fundamentals for Success<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Before you can start hacking the growth of your business, there are a number of fundamentals you need to establish.<\/p>\n<p style=\"text-align: justify;\">Who are your customers? What do they want?<\/p>\n<p style=\"text-align: justify;\">First of all, it\u2019s important to ensure product-market fit. In other words, you must have a fantastic product and make sure it meets your customers\u2019 needs.<\/p>\n<p style=\"text-align: justify;\">To achieve this, you need to understand your customers. That means knowing:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Their age, gender, education, and other demographic data<\/li>\n<li style=\"text-align: justify;\">Where, besides your website, they look for information<\/li>\n<li style=\"text-align: justify;\">What their values are, as well as their goals, challenges, and the problems your product can solve<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"The_Growth_Funnel\"><strong>The Growth Funnel<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The growth funnel refers to the journey a customer goes through by interacting with your advertising and your product. These are the steps:<\/p>\n<p>Acquisition &gt; Conversion &gt; Engagement &gt; Revenue &gt; Referral[\/vc_column_text][vc_single_image image=&#8221;4845&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Although there can be different variations, the principles of <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\"> are more or less the same.<\/span><\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Growth marketers understand how these steps are interconnected. For example, to spend a marketing dollar efficiently, you should optimize the later steps in the funnel first. Consider how every dollar spent on acquisition travels through if engagement performs better.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"I_Acquisition\"><strong>I. Acquisition<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">An acquisition channel in growth hacking is a place from which you acquire potential customers. For example, ads, content marketing, and sales are all acquisition channels.<\/p>\n<p style=\"text-align: justify;\">These channels are divided into two main categories:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Paid channels \u2013 Paid channels include advertising, paid sponsorships, and affiliate marketing. \u201cPaid\u201d here means you pay for scalable channel performance. For instance, you pay per click, per impression, or per referred sale.<\/li>\n<li style=\"text-align: justify;\">Unpaid channels \u2013 Unpaid channels include content marketing, offline networking, sales, virality, and PR. \u201cUnpaid\u201d here doesn\u2019t mean they\u2019re free to configure, but that you don\u2019t pay per performance scale. For example, you pay someone to write a blog post, but the resulting SEO traffic doesn\u2019t cost you per visit. That\u2019s great\u2014unpaid channels can yield unlimited benefits!<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"II_Conversion\"><strong>II. Conversion<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When visitors are intrigued by what you offer, either through your website or in person, some of them \u201cconvert\u201d into registered users or paying customers. \u201cConversion events\u201d are the business-critical events along your product\u2019s growth funnel. For example, a website visitor may first convert into a registered user. After using your app for a while, they may then convert into a paying customer.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"III_Engagement\"><strong>III. Engagement<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">So far you\u2019ve acquired users and converted them into registered users. But you also need to keep them engaged if they\u2019re ultimately going to pay you.<\/p>\n<p style=\"text-align: justify;\">Thus, once a visitor becomes a user, retain them through your product experience so they become power users. Educated users are more likely to engage and become repeat purchasers.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"IV_Revenue\"><strong>IV. Revenue<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can maximize your revenue per customer by lowering your costs through <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\">, improving your conversion rates, optimizing your pricing, and upselling or cross-selling additional products.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"V_Referral\"><strong>V. Referral<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You need to make your product so good that customers sell it for you. It\u2019s the most cost-effective way to scale your business in the long term. Fortunately, you don\u2019t need to be a viral consumer app to achieve this. Many B2B companies grow, albeit slowly, purely through word-of-mouth.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Growth_Funnel_Loops\"><strong>Growth Funnel Loops<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The linearity of the growth funnel\u2014from A to Z\u2014doesn\u2019t have to constrain a user\u2019s path to conversion. In practice, their journey can loop repeatedly from A (ads) to F (e.g., in-app engagement) before they reach Z, where the paid conversion happens.<\/p>\n<p style=\"text-align: justify;\">For example, if a user doesn\u2019t engage with your app, you could send them an email with information and ads pointing to your content marketing as a growth hacking strategy. You can repeat this until they receive the right content that pushes them to the next step.<\/p>\n<p style=\"text-align: justify;\">We call this the retargeting loop, which we\u2019ll explain in more detail later. Here\u2019s another loop: the e-commerce repurchase loop. A user goes from A to Z\u2014they purchase your product. Then you email them an enticing coupon to force a repeat purchase. In other words, you get them to repeat steps B through Z, skipping A because they already know who you are.<\/p>\n<p style=\"text-align: justify;\">If you can trigger this loop repeatedly, you have a solid business model. And if you can automate this loop, you essentially have a subscription business.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1554118386856{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Key takeaways:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Your growth hacking activities should consider where each user is in the funnel and what kind of message will best push them to the next step.<\/li>\n<li style=\"text-align: justify;\">It\u2019s often cost-effective to notify a user repeatedly \u201cin a loop\u201d until your pitch or their life situation finally becomes conducive to conversion.<\/li>\n<li style=\"text-align: justify;\">After a user converts, think about how to restart their loop\u2014or alternatively, direct them to a complementary growth hacking funnel.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Succeeding_on_Paid_Channels\"><strong>Succeeding on Paid Channels<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Most companies never get paid acquisition channels to work. If more companies used growth hacking, more of them would succeed.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4847&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Most companies never get paid acquisition channels to work. If more companies used growth hacking, more of them would succeed.<\/em><br \/>\n<a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/content-marketing-105672\"><em>https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/content-marketing-105672<\/em> <\/a><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are many effective channels for marketing content to potential customers. Often, most companies fail to profitably acquire paying users through ad networks like Facebook Ads, Instagram Ads, and Google AdWords. When they get one or more of these channels working through <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\">, it becomes a holy grail, especially when combined with strong word-of-mouth: paid channels let you scale big and fast, while unpaid referrals lower your average customer acquisition cost.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Why invest in paid channels if they\u2019re hard to get working? Here are the growth hacking criteria that determine success:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Profit margins \u2013 How much profit you make per sale is crucial. Consider how hard it is to acquire an e-commerce customer for under $30 on Facebook or Instagram, which are typically the cheapest ad channels. If you don\u2019t earn at least that amount over the customer lifetime, those channels aren\u2019t viable. Note that SaaS businesses fare worse: it usually costs a few hundred dollars to acquire a customer.<\/li>\n<li style=\"text-align: justify;\">Addressable market size \u2013 Your market size is critical. This is determined not only by how many people want your product, but also by whether they can actually buy it (not geographically restricted), want it now, and can afford it. The resulting target audience is smaller than marketers often estimate. To scale Facebook and Instagram, you ideally need at least a few million people. That\u2019s not required to run successful ads\u2014just ideal.<\/li>\n<li style=\"text-align: justify;\">Degree of product demand \u2013 How strongly does your addressable market want your product? If your product is an uncritical luxury, you\u2019re at a disadvantage compared to someone selling health insurance to people who urgently need it. In short, the more people genuinely need\u2014or already purchase\u2014your product category, the better your pitch sounds.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">To succeed with ads in growth hacking, your product must exceed thresholds for all three criteria:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Profit threshold \u2013 You must earn at least as much per customer as it costs to acquire them from that ad channel. You can, however, factor in revenue from customers referred by the paid user.<\/li>\n<li style=\"text-align: justify;\">Market size threshold \u2013 You need an addressable market large enough to be identified en masse through the channel\u2019s targeting. This depends on the channel. Otherwise, you\u2019ll saturate your small audience and can\u2019t scale.<\/li>\n<li style=\"text-align: justify;\">Product demand threshold \u2013 You want a product category people already buy or feel they should instantly buy once they learn about it. To achieve the latter, you need an exceptionally compelling product.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1554121223979{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">There\u2019s an interesting seminar by Neil Patel on <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\"> strategies that also include unpaid channels:<\/span><\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=YbvPok3xo5g&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">You won\u2019t know for sure if your product exceeds these thresholds until you\u2019ve spent a statistically significant amount of money on each ad channel.<\/p>\n<p style=\"text-align: justify;\">If you don\u2019t exceed these three thresholds and ad channels aren\u2019t viable, rely on word-of-mouth, content marketing, PR, sales, and other unpaid channels that cost less per customer acquisition for your growth hacking instead.<\/p>\n<p style=\"text-align: justify;\">That\u2019s totally fine. Success in paid acquisition isn\u2019t a necessity; it\u2019s just helpful because it scales easily. And the only other easy scale channel is virality. So if you can\u2019t get either working, you\u2019re in for a longer growth journey.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Succeeding_on_Unpaid_Channels\"><strong>Succeeding on Unpaid Channels<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Here are the growth hacking success criteria for the four most effective unpaid channels:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Search-optimized content \u2013 Is your product something people already search for en masse? Then content marketing is feasible. In fact, your core growth hacking marketing competency should now be content optimization: hire writers instead of ad specialists. Write, write, write, write, write.<\/li>\n<li style=\"text-align: justify;\">Network effects \u2013 Network effects require users to notice and care that they get a significantly better product experience when they invite others. This happens rarely\u2014typically only in social networks like WhatsApp or broad collaboration apps like Slack or Dropbox\u2026<\/li>\n<li style=\"text-align: justify;\">Word-of-mouth \u2013 WOM is growth that happens outside your growth hacking activities. It\u2019s when people voluntarily promote you to others. The success criterion for word-of-mouth is whether your product impresses people. If yes, fantastic\u2014you\u2019ll grow from WOM at no cost, but it might take years for a snowball to become a large user base. To accelerate WOM, make it easy and fun for people to share.<\/li>\n<li style=\"text-align: justify;\">Sales \u2013 The success criterion for sales is whether you can get your ideal customers to talk to you via phone, email, or in person. Note that sales only makes sense for businesses with significantly high profit margins (typically $1,000+), since the labor costs for research, pitching, and negotiation must be offset.<\/li>\n<li style=\"text-align: justify;\">Everything else \u2013 Of the remaining unpaid channels, most are often ineffective. Public relations and social media, for example, usually only work for a handful of trend-exploiting or lifestyle brands.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Dont_Focus_Only_on_Paid_Acquisition_in_Growth_Hacking\"><strong>Don\u2019t Focus Only on Paid Acquisition in Growth Hacking<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Even companies that get ad channels working rarely keep them running at scale for more than a few months. Audiences saturate and diminishing returns hurt profitability. So you should plant seeds for other channels to succeed in the long term:<\/p>\n<ul>\n<li style=\"text-align: justify;\">SEO \u2013 From day one, write content for SEO, if relevant. It takes months\u2014often over a year\u2014for content to reach Google\u2019s front page.<\/li>\n<li style=\"text-align: justify;\">Product quality \u2013 Build an amazing product people can\u2019t stop talking about. Then amplify word-of-mouth with referral programs or community building. These programs cost relatively little and can run on autopilot.<\/li>\n<li style=\"text-align: justify;\">Funnel optimization \u2013 The better your growth hacking funnel works, the more you can tolerate declining ad performance. So don\u2019t rely solely on ad optimization to lower your acquisition costs; also have the best-tuned website, onboarding flow, and upsell\/cross-sell experience to extract every possible dollar from satisfied users.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"The_Minimal_Viable_Growth_Plan\"><strong>The Minimal Viable Growth Plan<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Create an amazing product that naturally drives word-of-mouth.<\/li>\n<li style=\"text-align: justify;\">Kickstart word-of-mouth with paid ad volume, even if temporarily unprofitable.<\/li>\n<li style=\"text-align: justify;\">Then spend most of your growth hacking marketing resources optimizing your growth funnel: A\/B-test every step, conversion on the traffic you pay for.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Once you have a profitable, streamlined funnel, it\u2019s time to scale. Aggressively test every potentially viable channel.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"6_Growth_Hacking_Tips\"><strong>6 Growth Hacking Tips<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"1_Use_Exit_Intent_to_Supercharge_Your_Email_List\"><strong>1. Use Exit Intent to Supercharge Your Email List<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Email marketing boasts an amazing ROI. According to email marketing research and statistics, every $1 you invest returns $44 in revenue. That\u2019s why building your email list is so crucial for growth hacking.<\/p>\n<p style=\"text-align: justify;\">One reason email marketing is such a great hack is that you don\u2019t have to spend a dime to get started. As you\u2019ll see in the section on growth hacking tools, there\u2019s software you can use for free until you\u2019re big enough to upgrade.<\/p>\n<p style=\"text-align: justify;\">But it can take a while for your email list to grow.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here\u2019s where our first <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\"> step comes in. You can skyrocket your email list with an exit-intent popup tied to a lead magnet. Here\u2019s an example:<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4848&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">A lead magnet is an incentive you offer visitors in exchange for their contact information. Lead magnets are often downloadable content such as checklists, worksheets, reports, and e-books.<\/span><\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Exit intent detects when visitors are about to leave your site and shows them your lead magnet campaign just before they go. This type of campaign grabs visitors\u2019 attention and converts well.<\/p>\n<p style=\"text-align: justify;\">Here\u2019s how to use this growth hacking strategy:<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\">Create your own lead magnet using our list of lead magnet ideas as a starting point.<\/li>\n<li style=\"text-align: justify;\">Review our popup examples for inspiration to create your own.<\/li>\n<li style=\"text-align: justify;\">Follow our guide to grow your list with OptinMonster, and don\u2019t forget to enable exit intent.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In no time, you\u2019ll see your subscriber counts explode and have a successful growth hacking strategy.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"2_Offer_Discounts_for_Social_Shares\"><strong>2. Offer Discounts for Social Shares<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">When you\u2019re growth hacking, you can\u2019t ignore the potential of the millions of social media users worldwide. Leveraging your own social networks to inform people about your products and services can help you gain new leads and sales through word-of-mouth and social contacts.<\/p>\n<p style=\"text-align: justify;\">While some people respond to a simple ask, most will be more interested if there\u2019s some payoff for them. By offering a reward for social sharing, you can add viral potential to your brand.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4849&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Food delivery service Seamless uses a SWYN link in this email so subscribers can share a discount code with their network. When subscribers click one of the share buttons, they\u2019re taken to a pre-filled message they can personalize and share in seconds.<\/span><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"3_Gamify_Your_Onboarding\"><strong>3. Gamify Your Onboarding<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gamified onboarding is a great <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\"> tactic used by many companies. It can help you grow in a couple of ways. First, you can reward users for successfully using the product, engaging them and increasing the likelihood they stick around. Second, you can reward them for referring other users, which helps your company grow faster.<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4850&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>This is Dropbox\u2019s strategy, where users unlock additional storage space by completing certain milestones like uploading content and sharing on social media to attract new users.<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To use this <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\"> strategy for your business, create an onboarding workflow that helps users learn your product and encourages them to spread the word.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"4_Build_an_Insanely_Useful_Free_Tool\"><strong>4. Build an Insanely Useful Free Tool<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Here\u2019s a growth hacking strategy guaranteed to drive people to your site: build an insanely useful tool and let people use it for free. Here\u2019s an example in action. CoSchedule, which offers online editorial calendars, developed a Headline Analyzer used by practically every marketer we know. The only catch? You have to sign up for their email list to use it.<\/p>\n<p style=\"text-align: justify;\">It\u2019s a smart strategy because the growth hacking tool meets your audience\u2019s needs, builds brand awareness and credibility, and captures the right people on your email list so CoSchedule can then market their paid service. Not sure what to build? Ask for customer feedback to see which tools would be most helpful to your audience.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"5_Run_a_Contest\"><strong>5. Run a Contest<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">You can\u2019t beat contests as a tool for raising awareness of your company\u2019s products and services. It turns out they\u2019re really effective!<\/p>\n<p style=\"text-align: justify;\">A contest gives you a double win. If you give away an account as a prize, you get a new user, and you spread the word to people who could become customers. You know they\u2019re interested if they try to win a free account.<\/p>\n<p style=\"text-align: justify;\">So how can you implement this strategy? Here are some ideas to get you started:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Offer an account as a prize in a Twitter contest with a simple giveaway. Make sure your contest complies with Twitter\u2019s promotion rules.<\/li>\n<li style=\"text-align: justify;\">Images work well on Facebook, so share an image relevant to your product or service and ask for likes or comments in exchange for contest entries. Be sure to read Facebook\u2019s rules for promotions.<\/li>\n<li style=\"text-align: justify;\">Use Instagram for a themed content contest tied to a hashtag and have users tag your Instagram profile.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Want to get even more from this growth hacking strategy? Let your social media audience and site visitors earn multiple contest entries by completing various promotional tasks. Rafflecopter can help you do this.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"6_Know_and_Use_Growth_Software_Tools\"><strong>6. Know and Use Growth Software Tools<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Here are a few growth hacking marketing software\/tools:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Social tools \u2013 Buffer: increase your social engagement by scheduling recurring tweets. Narrow.io: grow your audience through automated likes and follows.<\/li>\n<li style=\"text-align: justify;\">Lead capture \u2013 Sumo: creative CTAs for capturing blog subscribers.<\/li>\n<li style=\"text-align: justify;\">Engagement tools \u2013\n<ul>\n<li style=\"text-align: justify;\">Appcues: better engage your customers with in-app experiences.<\/li>\n<li style=\"text-align: justify;\">Olark: give your users a personal touch with live chat support integrated into your application.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4851&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Vero: email your customers based on the actions they take (or don\u2019t take) in your app.<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Analytics tools \u2014 MixPanel: get actionable product and usage data from your app.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Conclusion\"><strong>Conclusion<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message icon_fontawesome=&#8221;fa fa-list&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Many companies could achieve more if they engaged with modern marketing methods like <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\">. It\u2019s about rapid and effective marketing to drive your own growth. Growth hacking has existed only since 2010 and thus isn\u2019t yet standard, but that doesn\u2019t diminish its effectiveness. That\u2019s why it\u2019s worthwhile to familiarize yourself with the principles of <\/span><span style=\"font-weight: 400;\">growth hacking<\/span><span style=\"font-weight: 400;\">\u2014these strategies can be implemented cost-effectively and immediately.<\/span><\/p>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row el_class=&#8221;blog-round-corners&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Top_Articles\"><strong>Top Articles<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Kickstarter-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Kickstarter-Kampagne-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\"><div class=\"title\">Kickstarter Kampagne erstellen: 10 Tipps f\u00fcr die e...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/growth-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/10\/Growth-Marketing-1-Pixabay.jpg\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/growth-marketing\/\"><div class=\"title\">Growth Marketing: 10 Tipps f\u00fcr eine erfolgreiche G...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" 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marketing: 10 tips for a successful growth marketing campaign\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/10\/Growth-Marketing-1-Pixabay.jpg\",\"height\":540,\"width\":960},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/\",\"name\":\"Growth marketing: 10 tips for a successful growth marketing campaign\",\"text\":\"\\r\\nGrowth Marketing:\\r\\n10 Tips for a Successful Growth Marketing Campaign\\r\\n[vc_column width=\\\"1\/2\\\"][vc_column width=\\\"1\/2\\\" el_class=\\\"block-round-corners\\\"]\\r\\n\\r\\n \\tGrowth hacking is a process of rapid experimentation and implementation of marketing and promotional strategies that focus exclusively on efficient and fast business growth. The term was coined in 2010 by GrowthHackers CEO and founder Sean Ellis.\\r\\n \\tBefore you can start growth hacking, you need to clarify the basics: learn everything about your target audience and the phases of the growth funnel\u2014the journey the customer takes when interacting with your advertising and your product. Try as many growth hacking tactics as possible and evaluate their results. Then plan the corresponding adjustment to your strategy.\\r\\nRely on growth software tools.\\r\\n\\r\\n\\r\\nBefore You Begin: Fundamentals for Success\\r\\n\\r\\nBefore you can start hacking the growth of your business, there are a number of fundamentals you need to establish.\\r\\nWho are your customers? What do they want?\\r\\nFirst of all, it\u2019s important to ensure product-market fit. In other words, you must have a fantastic product and make sure it meets your customers\u2019 needs.\\r\\nTo achieve this, you need to understand your customers. That means knowing:\\r\\n\\r\\n\\r\\n \\tTheir age, gender, education, and other demographic data\\r\\n \\tWhere, besides your website, they look for information\\r\\n \\tWhat their values are, as well as their goals, challenges, and the problems your product can solve\\r\\n\\r\\n\\r\\nThe Growth Funnel\\r\\n\\r\\nThe growth funnel refers to the journey a customer goes through by interacting with your advertising and your product. These are the steps:\\r\\nAcquisition &gt; Conversion &gt; Engagement &gt; Revenue &gt; Referral\\r\\nAlthough there can be different variations, the principles of growth hacking are more or less the same.\\r\\n\\r\\nGrowth marketers understand how these steps are interconnected. For example, to spend a marketing dollar efficiently, you should optimize the later steps in the funnel first. Consider how every dollar spent on acquisition travels through if engagement performs better.\\r\\n\\r\\nI. Acquisition\\r\\n\\r\\nAn acquisition channel in growth hacking is a place from which you acquire potential customers. For example, ads, content marketing, and sales are all acquisition channels.\\r\\nThese channels are divided into two main categories:\\r\\n\\r\\n\\r\\n \\tPaid channels \u2013 Paid channels include advertising, paid sponsorships, and affiliate marketing. \u201cPaid\u201d here means you pay for scalable channel performance. For instance, you pay per click, per impression, or per referred sale.\\r\\n \\tUnpaid channels \u2013 Unpaid channels include content marketing, offline networking, sales, virality, and PR. \u201cUnpaid\u201d here doesn\u2019t mean they\u2019re free to configure, but that you don\u2019t pay per performance scale. For example, you pay someone to write a blog post, but the resulting SEO traffic doesn\u2019t cost you per visit. That\u2019s great\u2014unpaid channels can yield unlimited benefits!\\r\\n\\r\\n\\r\\nII. Conversion\\r\\n\\r\\nWhen visitors are intrigued by what you offer, either through your website or in person, some of them \u201cconvert\u201d into registered users or paying customers. \u201cConversion events\u201d are the business-critical events along your product\u2019s growth funnel. For example, a website visitor may first convert into a registered user. After using your app for a while, they may then convert into a paying customer.\\r\\n\\r\\nIII. Engagement\\r\\n\\r\\nSo far you\u2019ve acquired users and converted them into registered users. But you also need to keep them engaged if they\u2019re ultimately going to pay you.\\r\\nThus, once a visitor becomes a user, retain them through your product experience so they become power users. Educated users are more likely to engage and become repeat purchasers.\\r\\n\\r\\nIV. Revenue\\r\\n\\r\\nYou can maximize your revenue per customer by lowering your costs through growth hacking, improving your conversion rates, optimizing your pricing, and upselling or cross-selling additional products.\\r\\n\\r\\nV. Referral\\r\\n\\r\\nYou need to make your product so good that customers sell it for you. It\u2019s the most cost-effective way to scale your business in the long term. Fortunately, you don\u2019t need to be a viral consumer app to achieve this. Many B2B companies grow, albeit slowly, purely through word-of-mouth.\\r\\n\\r\\nGrowth Funnel Loops\\r\\n\\r\\nThe linearity of the growth funnel\u2014from A to Z\u2014doesn\u2019t have to constrain a user\u2019s path to conversion. In practice, their journey can loop repeatedly from A (ads) to F (e.g., in-app engagement) before they reach Z, where the paid conversion happens.\\r\\nFor example, if a user doesn\u2019t engage with your app, you could send them an email with information and ads pointing to your content marketing as a growth hacking strategy. You can repeat this until they receive the right content that pushes them to the next step.\\r\\nWe call this the retargeting loop, which we\u2019ll explain in more detail later. Here\u2019s another loop: the e-commerce repurchase loop. A user goes from A to Z\u2014they purchase your product. Then you email them an enticing coupon to force a repeat purchase. In other words, you get them to repeat steps B through Z, skipping A because they already know who you are.\\r\\nIf you can trigger this loop repeatedly, you have a solid business model. And if you can automate this loop, you essentially have a subscription business.\\r\\n\\r\\nKey takeaways:\\r\\n\\r\\n\\r\\n \\tYour growth hacking activities should consider where each user is in the funnel and what kind of message will best push them to the next step.\\r\\n \\tIt\u2019s often cost-effective to notify a user repeatedly \u201cin a loop\u201d until your pitch or their life situation finally becomes conducive to conversion.\\r\\n \\tAfter a user converts, think about how to restart their loop\u2014or alternatively, direct them to a complementary growth hacking funnel.\\r\\n\\r\\n\\r\\nSucceeding on Paid Channels\\r\\n\\r\\nMost companies never get paid acquisition channels to work. If more companies used growth hacking, more of them would succeed.\\r\\n\\r\\nMost companies never get paid acquisition channels to work. If more companies used growth hacking, more of them would succeed.\\r\\nhttps:\/\/www.marketingcharts.com\/cross-media-and-traditional\/content-marketing-105672 \\r\\n\\r\\nThere are many effective channels for marketing content to potential customers. Often, most companies fail to profitably acquire paying users through ad networks like Facebook Ads, Instagram Ads, and Google AdWords. When they get one or more of these channels working through growth hacking, it becomes a holy grail, especially when combined with strong word-of-mouth: paid channels let you scale big and fast, while unpaid referrals lower your average customer acquisition cost.\\r\\n\\r\\nWhy invest in paid channels if they\u2019re hard to get working? Here are the growth hacking criteria that determine success:\\r\\n\\r\\n\\r\\n \\tProfit margins \u2013 How much profit you make per sale is crucial. Consider how hard it is to acquire an e-commerce customer for under $30 on Facebook or Instagram, which are typically the cheapest ad channels. If you don\u2019t earn at least that amount over the customer lifetime, those channels aren\u2019t viable. Note that SaaS businesses fare worse: it usually costs a few hundred dollars to acquire a customer.\\r\\n \\tAddressable market size \u2013 Your market size is critical. This is determined not only by how many people want your product, but also by whether they can actually buy it (not geographically restricted), want it now, and can afford it. The resulting target audience is smaller than marketers often estimate. To scale Facebook and Instagram, you ideally need at least a few million people. That\u2019s not required to run successful ads\u2014just ideal.\\r\\n \\tDegree of product demand \u2013 How strongly does your addressable market want your product? If your product is an uncritical luxury, you\u2019re at a disadvantage compared to someone selling health insurance to people who urgently need it. In short, the more people genuinely need\u2014or already purchase\u2014your product category, the better your pitch sounds.\\r\\n\\r\\n\\r\\nTo succeed with ads in growth hacking, your product must exceed thresholds for all three criteria:\\r\\n\\r\\n\\r\\n \\tProfit threshold \u2013 You must earn at least as much per customer as it costs to acquire them from that ad channel. You can, however, factor in revenue from customers referred by the paid user.\\r\\n \\tMarket size threshold \u2013 You need an addressable market large enough to be identified en masse through the channel\u2019s targeting. This depends on the channel. Otherwise, you\u2019ll saturate your small audience and can\u2019t scale.\\r\\n \\tProduct demand threshold \u2013 You want a product category people already buy or feel they should instantly buy once they learn about it. To achieve the latter, you need an exceptionally compelling product.\\r\\n\\r\\n\\r\\nThere\u2019s an interesting seminar by Neil Patel on growth hacking strategies that also include unpaid channels:\\r\\n[vc_video link=\\\"https:\/\/www.youtube.com\/watch?v=YbvPok3xo5g\\\" el_width=\\\"70\\\" align=\\\"center\\\" el_class=\\\"block-round-corners\\\"]\\r\\nYou won\u2019t know for sure if your product exceeds these thresholds until you\u2019ve spent a statistically significant amount of money on each ad channel.\\r\\nIf you don\u2019t exceed these three thresholds and ad channels aren\u2019t viable, rely on word-of-mouth, content marketing, PR, sales, and other unpaid channels that cost less per customer acquisition for your growth hacking instead.\\r\\nThat\u2019s totally fine. Success in paid acquisition isn\u2019t a necessity; it\u2019s just helpful because it scales easily. And the only other easy scale channel is virality. So if you can\u2019t get either working, you\u2019re in for a longer growth journey.\\r\\n\\r\\nSucceeding on Unpaid Channels\\r\\n\\r\\nHere are the growth hacking success criteria for the four most effective unpaid channels:\\r\\n\\r\\n\\r\\n \\tSearch-optimized content \u2013 Is your product something people already search for en masse? Then content marketing is feasible. In fact, your core growth hacking marketing competency should now be content optimization: hire writers instead of ad specialists. Write, write, write, write, write.\\r\\n \\tNetwork effects \u2013 Network effects require users to notice and care that they get a significantly better product experience when they invite others. This happens rarely\u2014typically only in social networks like WhatsApp or broad collaboration apps like Slack or Dropbox\u2026\\r\\n \\tWord-of-mouth \u2013 WOM is growth that happens outside your growth hacking activities. It\u2019s when people voluntarily promote you to others. The success criterion for word-of-mouth is whether your product impresses people. If yes, fantastic\u2014you\u2019ll grow from WOM at no cost, but it might take years for a snowball to become a large user base. To accelerate WOM, make it easy and fun for people to share.\\r\\n \\tSales \u2013 The success criterion for sales is whether you can get your ideal customers to talk to you via phone, email, or in person. Note that sales only makes sense for businesses with significantly high profit margins (typically $1,000+), since the labor costs for research, pitching, and negotiation must be offset.\\r\\n \\tEverything else \u2013 Of the remaining unpaid channels, most are often ineffective. Public relations and social media, for example, usually only work for a handful of trend-exploiting or lifestyle brands.\\r\\n\\r\\n\\r\\nDon\u2019t Focus Only on Paid Acquisition in Growth Hacking\\r\\n\\r\\nEven companies that get ad channels working rarely keep them running at scale for more than a few months. Audiences saturate and diminishing returns hurt profitability. So you should plant seeds for other channels to succeed in the long term:\\r\\n\\r\\n\\r\\n \\tSEO \u2013 From day one, write content for SEO, if relevant. It takes months\u2014often over a year\u2014for content to reach Google\u2019s front page.\\r\\n \\tProduct quality \u2013 Build an amazing product people can\u2019t stop talking about. Then amplify word-of-mouth with referral programs or community building. These programs cost relatively little and can run on autopilot.\\r\\n \\tFunnel optimization \u2013 The better your growth hacking funnel works, the more you can tolerate declining ad performance. So don\u2019t rely solely on ad optimization to lower your acquisition costs; also have the best-tuned website, onboarding flow, and upsell\/cross-sell experience to extract every possible dollar from satisfied users.\\r\\n\\r\\n\\r\\nThe Minimal Viable Growth Plan\\r\\n\\r\\n\\r\\n \\tCreate an amazing product that naturally drives word-of-mouth.\\r\\n \\tKickstart word-of-mouth with paid ad volume, even if temporarily unprofitable.\\r\\n \\tThen spend most of your growth hacking marketing resources optimizing your growth funnel: A\/B-test every step, conversion on the traffic you pay for.\\r\\n\\r\\nOnce you have a profitable, streamlined funnel, it\u2019s time to scale. Aggressively test every potentially viable channel.\\r\\n\\r\\n6 Growth Hacking Tips\\r\\n\\r\\n1. Use Exit Intent to Supercharge Your Email List\\r\\n\\r\\nEmail marketing boasts an amazing ROI. According to email marketing research and statistics, every $1 you invest returns $44 in revenue. That\u2019s why building your email list is so crucial for growth hacking.\\r\\nOne reason email marketing is such a great hack is that you don\u2019t have to spend a dime to get started. As you\u2019ll see in the section on growth hacking tools, there\u2019s software you can use for free until you\u2019re big enough to upgrade.\\r\\nBut it can take a while for your email list to grow.\\r\\n\\r\\nHere\u2019s where our first growth hacking step comes in. You can skyrocket your email list with an exit-intent popup tied to a lead magnet. Here\u2019s an example:\\r\\n\\r\\nA lead magnet is an incentive you offer visitors in exchange for their contact information. Lead magnets are often downloadable content such as checklists, worksheets, reports, and e-books.\\r\\n\\r\\nExit intent detects when visitors are about to leave your site and shows them your lead magnet campaign just before they go. This type of campaign grabs visitors\u2019 attention and converts well.\\r\\nHere\u2019s how to use this growth hacking strategy:\\r\\n\\r\\n\\r\\n \\tCreate your own lead magnet using our list of lead magnet ideas as a starting point.\\r\\n \\tReview our popup examples for inspiration to create your own.\\r\\n \\tFollow our guide to grow your list with OptinMonster, and don\u2019t forget to enable exit intent.\\r\\n\\r\\nIn no time, you\u2019ll see your subscriber counts explode and have a successful growth hacking strategy.\\r\\n\\r\\n2. Offer Discounts for Social Shares\\r\\n\\r\\nWhen you\u2019re growth hacking, you can\u2019t ignore the potential of the millions of social media users worldwide. Leveraging your own social networks to inform people about your products and services can help you gain new leads and sales through word-of-mouth and social contacts.\\r\\nWhile some people respond to a simple ask, most will be more interested if there\u2019s some payoff for them. By offering a reward for social sharing, you can add viral potential to your brand.\\r\\n\\r\\nFood delivery service Seamless uses a SWYN link in this email so subscribers can share a discount code with their network. When subscribers click one of the share buttons, they\u2019re taken to a pre-filled message they can personalize and share in seconds.\\r\\n\\r\\n3. Gamify Your Onboarding\\r\\n\\r\\nGamified onboarding is a great growth hacking tactic used by many companies. It can help you grow in a couple of ways. First, you can reward users for successfully using the product, engaging them and increasing the likelihood they stick around. Second, you can reward them for referring other users, which helps your company grow faster.\\r\\n\\r\\nThis is Dropbox\u2019s strategy, where users unlock additional storage space by completing certain milestones like uploading content and sharing on social media to attract new users.\\r\\n\\r\\nTo use this growth hacking strategy for your business, create an onboarding workflow that helps users learn your product and encourages them to spread the word.\\r\\n\\r\\n4. Build an Insanely Useful Free Tool\\r\\n\\r\\nHere\u2019s a growth hacking strategy guaranteed to drive people to your site: build an insanely useful tool and let people use it for free. Here\u2019s an example in action. CoSchedule, which offers online editorial calendars, developed a Headline Analyzer used by practically every marketer we know. The only catch? You have to sign up for their email list to use it.\\r\\nIt\u2019s a smart strategy because the growth hacking tool meets your audience\u2019s needs, builds brand awareness and credibility, and captures the right people on your email list so CoSchedule can then market their paid service. Not sure what to build? Ask for customer feedback to see which tools would be most helpful to your audience.\\r\\n\\r\\n5. Run a Contest\\r\\n\\r\\nYou can\u2019t beat contests as a tool for raising awareness of your company\u2019s products and services. It turns out they\u2019re really effective!\\r\\nA contest gives you a double win. If you give away an account as a prize, you get a new user, and you spread the word to people who could become customers. You know they\u2019re interested if they try to win a free account.\\r\\nSo how can you implement this strategy? Here are some ideas to get you started:\\r\\n\\r\\n\\r\\n \\tOffer an account as a prize in a Twitter contest with a simple giveaway. Make sure your contest complies with Twitter\u2019s promotion rules.\\r\\n \\tImages work well on Facebook, so share an image relevant to your product or service and ask for likes or comments in exchange for contest entries. Be sure to read Facebook\u2019s rules for promotions.\\r\\n \\tUse Instagram for a themed content contest tied to a hashtag and have users tag your Instagram profile.\\r\\n\\r\\nWant to get even more from this growth hacking strategy? Let your social media audience and site visitors earn multiple contest entries by completing various promotional tasks. Rafflecopter can help you do this.\\r\\n\\r\\n6. Know and Use Growth Software Tools\\r\\n\\r\\nHere are a few growth hacking marketing software\/tools:\\r\\n\\r\\n\\r\\n \\tSocial tools \u2013 Buffer: increase your social engagement by scheduling recurring tweets. Narrow.io: grow your audience through automated likes and follows.\\r\\n \\tLead capture \u2013 Sumo: creative CTAs for capturing blog subscribers.\\r\\n \\tEngagement tools \u2013\\r\\n\\r\\n \\tAppcues: better engage your customers with in-app experiences.\\r\\n \\tOlark: give your users a personal touch with live chat support integrated into your application.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nVero: email your customers based on the actions they take (or don\u2019t take) in your app.\\r\\n\\r\\n\\r\\n \\tAnalytics tools \u2014 MixPanel: get actionable product and usage data from your app.\\r\\n\\r\\n\\r\\nConclusion\\r\\n\\r\\nMany companies could achieve more if they engaged with modern marketing methods like growth hacking. It\u2019s about rapid and effective marketing to drive your own growth. Growth hacking has existed only since 2010 and thus isn\u2019t yet standard, but that doesn\u2019t diminish its effectiveness. That\u2019s why it\u2019s worthwhile to familiarize yourself with the principles of growth hacking\u2014these strategies can be implemented cost-effectively and immediately.\\r\\n\\r\\nTop Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 10 tips for a successful growth marketing campaign \u2b50","description":"Would you like to implement growth marketing? 10 tips for a successful growth marketing campaign: \u2713Acquisition \u2713Commitment \u2713Recommendation -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 10 tips for a successful growth marketing campaign \u2b50","og_description":"Would you like to implement growth marketing? 10 tips for a successful growth marketing campaign: \u2713Acquisition \u2713Commitment \u2713Recommendation -> LEARN MORE!","og_url":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/","og_site_name":"Marketing-Faktor","article_modified_time":"2025-12-11T13:51:18+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/10\/Growth-Marketing-1-Pixabay.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/#article","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/"},"author":{"name":"admin","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/person\/77bf90c64d71b0846498d5f450c73ca9"},"headline":"Growth marketing: 10 tips for a successful growth marketing campaign","datePublished":"2019-04-04T09:32:00+00:00","dateModified":"2025-12-11T13:51:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/"},"wordCount":3873,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#organization"},"articleSection":["Crowdfunding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/","url":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/","name":"\u2b50 10 tips for a successful growth marketing campaign \u2b50","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#website"},"datePublished":"2019-04-04T09:32:00+00:00","dateModified":"2025-12-11T13:51:18+00:00","description":"Would you like to implement growth marketing? 10 tips for a successful growth marketing campaign: \u2713Acquisition \u2713Commitment \u2713Recommendation -> LEARN MORE!","breadcrumb":{"@id":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketing-faktor.de\/en\/"},{"@type":"ListItem","position":3,"name":"Growth marketing: 10 tips for a successful growth marketing campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.marketing-faktor.de\/en\/#website","url":"https:\/\/www.marketing-faktor.de\/en\/","name":"Marketing-Faktor","description":"Tokenisierung Agentur","publisher":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketing-faktor.de\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.marketing-faktor.de\/en\/#organization","name":"Marketing-Faktor","url":"https:\/\/www.marketing-faktor.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/01\/cropped-Marketing-Faktor-Logo-1-2.png","contentUrl":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/01\/cropped-Marketing-Faktor-Logo-1-2.png","width":490,"height":70,"caption":"Marketing-Faktor"},"image":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/person\/77bf90c64d71b0846498d5f450c73ca9","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/98fdb28f59543c1299a8b951460ce64f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98fdb28f59543c1299a8b951460ce64f?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.marketing-faktor.de\/en\/author\/admin\/"},{"@type":"Service","AggregateRating":{"@type":"AggregateRating","ratingValue":0,"ratingCount":0,"itemReviewed":{"@type":"HowTo","name":"Growth marketing: 10 tips for a successful growth marketing campaign","image":{"@type":"ImageObject","url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/10\/Growth-Marketing-1-Pixabay.jpg","height":540,"width":960},"step":{"@type":"HowToStep","url":"https:\/\/www.marketing-faktor.de\/en\/growth-marketing\/","name":"Growth marketing: 10 tips for a successful growth marketing campaign","text":"\r\nGrowth Marketing:\r\n10 Tips for a Successful Growth Marketing Campaign\r\n[vc_column width=\"1\/2\"][vc_column width=\"1\/2\" el_class=\"block-round-corners\"]\r\n\r\n \tGrowth hacking is a process of rapid experimentation and implementation of marketing and promotional strategies that focus exclusively on efficient and fast business growth. The term was coined in 2010 by GrowthHackers CEO and founder Sean Ellis.\r\n \tBefore you can start growth hacking, you need to clarify the basics: learn everything about your target audience and the phases of the growth funnel\u2014the journey the customer takes when interacting with your advertising and your product. Try as many growth hacking tactics as possible and evaluate their results. Then plan the corresponding adjustment to your strategy.\r\nRely on growth software tools.\r\n\r\n\r\nBefore You Begin: Fundamentals for Success\r\n\r\nBefore you can start hacking the growth of your business, there are a number of fundamentals you need to establish.\r\nWho are your customers? What do they want?\r\nFirst of all, it\u2019s important to ensure product-market fit. In other words, you must have a fantastic product and make sure it meets your customers\u2019 needs.\r\nTo achieve this, you need to understand your customers. That means knowing:\r\n\r\n\r\n \tTheir age, gender, education, and other demographic data\r\n \tWhere, besides your website, they look for information\r\n \tWhat their values are, as well as their goals, challenges, and the problems your product can solve\r\n\r\n\r\nThe Growth Funnel\r\n\r\nThe growth funnel refers to the journey a customer goes through by interacting with your advertising and your product. These are the steps:\r\nAcquisition &gt; Conversion &gt; Engagement &gt; Revenue &gt; Referral\r\nAlthough there can be different variations, the principles of growth hacking are more or less the same.\r\n\r\nGrowth marketers understand how these steps are interconnected. For example, to spend a marketing dollar efficiently, you should optimize the later steps in the funnel first. Consider how every dollar spent on acquisition travels through if engagement performs better.\r\n\r\nI. Acquisition\r\n\r\nAn acquisition channel in growth hacking is a place from which you acquire potential customers. For example, ads, content marketing, and sales are all acquisition channels.\r\nThese channels are divided into two main categories:\r\n\r\n\r\n \tPaid channels \u2013 Paid channels include advertising, paid sponsorships, and affiliate marketing. \u201cPaid\u201d here means you pay for scalable channel performance. For instance, you pay per click, per impression, or per referred sale.\r\n \tUnpaid channels \u2013 Unpaid channels include content marketing, offline networking, sales, virality, and PR. \u201cUnpaid\u201d here doesn\u2019t mean they\u2019re free to configure, but that you don\u2019t pay per performance scale. For example, you pay someone to write a blog post, but the resulting SEO traffic doesn\u2019t cost you per visit. That\u2019s great\u2014unpaid channels can yield unlimited benefits!\r\n\r\n\r\nII. Conversion\r\n\r\nWhen visitors are intrigued by what you offer, either through your website or in person, some of them \u201cconvert\u201d into registered users or paying customers. \u201cConversion events\u201d are the business-critical events along your product\u2019s growth funnel. For example, a website visitor may first convert into a registered user. After using your app for a while, they may then convert into a paying customer.\r\n\r\nIII. Engagement\r\n\r\nSo far you\u2019ve acquired users and converted them into registered users. But you also need to keep them engaged if they\u2019re ultimately going to pay you.\r\nThus, once a visitor becomes a user, retain them through your product experience so they become power users. Educated users are more likely to engage and become repeat purchasers.\r\n\r\nIV. Revenue\r\n\r\nYou can maximize your revenue per customer by lowering your costs through growth hacking, improving your conversion rates, optimizing your pricing, and upselling or cross-selling additional products.\r\n\r\nV. Referral\r\n\r\nYou need to make your product so good that customers sell it for you. It\u2019s the most cost-effective way to scale your business in the long term. Fortunately, you don\u2019t need to be a viral consumer app to achieve this. Many B2B companies grow, albeit slowly, purely through word-of-mouth.\r\n\r\nGrowth Funnel Loops\r\n\r\nThe linearity of the growth funnel\u2014from A to Z\u2014doesn\u2019t have to constrain a user\u2019s path to conversion. In practice, their journey can loop repeatedly from A (ads) to F (e.g., in-app engagement) before they reach Z, where the paid conversion happens.\r\nFor example, if a user doesn\u2019t engage with your app, you could send them an email with information and ads pointing to your content marketing as a growth hacking strategy. You can repeat this until they receive the right content that pushes them to the next step.\r\nWe call this the retargeting loop, which we\u2019ll explain in more detail later. Here\u2019s another loop: the e-commerce repurchase loop. A user goes from A to Z\u2014they purchase your product. Then you email them an enticing coupon to force a repeat purchase. In other words, you get them to repeat steps B through Z, skipping A because they already know who you are.\r\nIf you can trigger this loop repeatedly, you have a solid business model. And if you can automate this loop, you essentially have a subscription business.\r\n\r\nKey takeaways:\r\n\r\n\r\n \tYour growth hacking activities should consider where each user is in the funnel and what kind of message will best push them to the next step.\r\n \tIt\u2019s often cost-effective to notify a user repeatedly \u201cin a loop\u201d until your pitch or their life situation finally becomes conducive to conversion.\r\n \tAfter a user converts, think about how to restart their loop\u2014or alternatively, direct them to a complementary growth hacking funnel.\r\n\r\n\r\nSucceeding on Paid Channels\r\n\r\nMost companies never get paid acquisition channels to work. If more companies used growth hacking, more of them would succeed.\r\n\r\nMost companies never get paid acquisition channels to work. If more companies used growth hacking, more of them would succeed.\r\nhttps:\/\/www.marketingcharts.com\/cross-media-and-traditional\/content-marketing-105672 \r\n\r\nThere are many effective channels for marketing content to potential customers. Often, most companies fail to profitably acquire paying users through ad networks like Facebook Ads, Instagram Ads, and Google AdWords. When they get one or more of these channels working through growth hacking, it becomes a holy grail, especially when combined with strong word-of-mouth: paid channels let you scale big and fast, while unpaid referrals lower your average customer acquisition cost.\r\n\r\nWhy invest in paid channels if they\u2019re hard to get working? Here are the growth hacking criteria that determine success:\r\n\r\n\r\n \tProfit margins \u2013 How much profit you make per sale is crucial. Consider how hard it is to acquire an e-commerce customer for under $30 on Facebook or Instagram, which are typically the cheapest ad channels. If you don\u2019t earn at least that amount over the customer lifetime, those channels aren\u2019t viable. Note that SaaS businesses fare worse: it usually costs a few hundred dollars to acquire a customer.\r\n \tAddressable market size \u2013 Your market size is critical. This is determined not only by how many people want your product, but also by whether they can actually buy it (not geographically restricted), want it now, and can afford it. The resulting target audience is smaller than marketers often estimate. To scale Facebook and Instagram, you ideally need at least a few million people. That\u2019s not required to run successful ads\u2014just ideal.\r\n \tDegree of product demand \u2013 How strongly does your addressable market want your product? If your product is an uncritical luxury, you\u2019re at a disadvantage compared to someone selling health insurance to people who urgently need it. In short, the more people genuinely need\u2014or already purchase\u2014your product category, the better your pitch sounds.\r\n\r\n\r\nTo succeed with ads in growth hacking, your product must exceed thresholds for all three criteria:\r\n\r\n\r\n \tProfit threshold \u2013 You must earn at least as much per customer as it costs to acquire them from that ad channel. You can, however, factor in revenue from customers referred by the paid user.\r\n \tMarket size threshold \u2013 You need an addressable market large enough to be identified en masse through the channel\u2019s targeting. This depends on the channel. Otherwise, you\u2019ll saturate your small audience and can\u2019t scale.\r\n \tProduct demand threshold \u2013 You want a product category people already buy or feel they should instantly buy once they learn about it. To achieve the latter, you need an exceptionally compelling product.\r\n\r\n\r\nThere\u2019s an interesting seminar by Neil Patel on growth hacking strategies that also include unpaid channels:\r\n[vc_video link=\"https:\/\/www.youtube.com\/watch?v=YbvPok3xo5g\" el_width=\"70\" align=\"center\" el_class=\"block-round-corners\"]\r\nYou won\u2019t know for sure if your product exceeds these thresholds until you\u2019ve spent a statistically significant amount of money on each ad channel.\r\nIf you don\u2019t exceed these three thresholds and ad channels aren\u2019t viable, rely on word-of-mouth, content marketing, PR, sales, and other unpaid channels that cost less per customer acquisition for your growth hacking instead.\r\nThat\u2019s totally fine. Success in paid acquisition isn\u2019t a necessity; it\u2019s just helpful because it scales easily. And the only other easy scale channel is virality. So if you can\u2019t get either working, you\u2019re in for a longer growth journey.\r\n\r\nSucceeding on Unpaid Channels\r\n\r\nHere are the growth hacking success criteria for the four most effective unpaid channels:\r\n\r\n\r\n \tSearch-optimized content \u2013 Is your product something people already search for en masse? Then content marketing is feasible. In fact, your core growth hacking marketing competency should now be content optimization: hire writers instead of ad specialists. Write, write, write, write, write.\r\n \tNetwork effects \u2013 Network effects require users to notice and care that they get a significantly better product experience when they invite others. This happens rarely\u2014typically only in social networks like WhatsApp or broad collaboration apps like Slack or Dropbox\u2026\r\n \tWord-of-mouth \u2013 WOM is growth that happens outside your growth hacking activities. It\u2019s when people voluntarily promote you to others. The success criterion for word-of-mouth is whether your product impresses people. If yes, fantastic\u2014you\u2019ll grow from WOM at no cost, but it might take years for a snowball to become a large user base. To accelerate WOM, make it easy and fun for people to share.\r\n \tSales \u2013 The success criterion for sales is whether you can get your ideal customers to talk to you via phone, email, or in person. Note that sales only makes sense for businesses with significantly high profit margins (typically $1,000+), since the labor costs for research, pitching, and negotiation must be offset.\r\n \tEverything else \u2013 Of the remaining unpaid channels, most are often ineffective. Public relations and social media, for example, usually only work for a handful of trend-exploiting or lifestyle brands.\r\n\r\n\r\nDon\u2019t Focus Only on Paid Acquisition in Growth Hacking\r\n\r\nEven companies that get ad channels working rarely keep them running at scale for more than a few months. Audiences saturate and diminishing returns hurt profitability. So you should plant seeds for other channels to succeed in the long term:\r\n\r\n\r\n \tSEO \u2013 From day one, write content for SEO, if relevant. It takes months\u2014often over a year\u2014for content to reach Google\u2019s front page.\r\n \tProduct quality \u2013 Build an amazing product people can\u2019t stop talking about. Then amplify word-of-mouth with referral programs or community building. These programs cost relatively little and can run on autopilot.\r\n \tFunnel optimization \u2013 The better your growth hacking funnel works, the more you can tolerate declining ad performance. So don\u2019t rely solely on ad optimization to lower your acquisition costs; also have the best-tuned website, onboarding flow, and upsell\/cross-sell experience to extract every possible dollar from satisfied users.\r\n\r\n\r\nThe Minimal Viable Growth Plan\r\n\r\n\r\n \tCreate an amazing product that naturally drives word-of-mouth.\r\n \tKickstart word-of-mouth with paid ad volume, even if temporarily unprofitable.\r\n \tThen spend most of your growth hacking marketing resources optimizing your growth funnel: A\/B-test every step, conversion on the traffic you pay for.\r\n\r\nOnce you have a profitable, streamlined funnel, it\u2019s time to scale. Aggressively test every potentially viable channel.\r\n\r\n6 Growth Hacking Tips\r\n\r\n1. Use Exit Intent to Supercharge Your Email List\r\n\r\nEmail marketing boasts an amazing ROI. According to email marketing research and statistics, every $1 you invest returns $44 in revenue. That\u2019s why building your email list is so crucial for growth hacking.\r\nOne reason email marketing is such a great hack is that you don\u2019t have to spend a dime to get started. As you\u2019ll see in the section on growth hacking tools, there\u2019s software you can use for free until you\u2019re big enough to upgrade.\r\nBut it can take a while for your email list to grow.\r\n\r\nHere\u2019s where our first growth hacking step comes in. You can skyrocket your email list with an exit-intent popup tied to a lead magnet. Here\u2019s an example:\r\n\r\nA lead magnet is an incentive you offer visitors in exchange for their contact information. Lead magnets are often downloadable content such as checklists, worksheets, reports, and e-books.\r\n\r\nExit intent detects when visitors are about to leave your site and shows them your lead magnet campaign just before they go. This type of campaign grabs visitors\u2019 attention and converts well.\r\nHere\u2019s how to use this growth hacking strategy:\r\n\r\n\r\n \tCreate your own lead magnet using our list of lead magnet ideas as a starting point.\r\n \tReview our popup examples for inspiration to create your own.\r\n \tFollow our guide to grow your list with OptinMonster, and don\u2019t forget to enable exit intent.\r\n\r\nIn no time, you\u2019ll see your subscriber counts explode and have a successful growth hacking strategy.\r\n\r\n2. Offer Discounts for Social Shares\r\n\r\nWhen you\u2019re growth hacking, you can\u2019t ignore the potential of the millions of social media users worldwide. Leveraging your own social networks to inform people about your products and services can help you gain new leads and sales through word-of-mouth and social contacts.\r\nWhile some people respond to a simple ask, most will be more interested if there\u2019s some payoff for them. By offering a reward for social sharing, you can add viral potential to your brand.\r\n\r\nFood delivery service Seamless uses a SWYN link in this email so subscribers can share a discount code with their network. When subscribers click one of the share buttons, they\u2019re taken to a pre-filled message they can personalize and share in seconds.\r\n\r\n3. Gamify Your Onboarding\r\n\r\nGamified onboarding is a great growth hacking tactic used by many companies. It can help you grow in a couple of ways. First, you can reward users for successfully using the product, engaging them and increasing the likelihood they stick around. Second, you can reward them for referring other users, which helps your company grow faster.\r\n\r\nThis is Dropbox\u2019s strategy, where users unlock additional storage space by completing certain milestones like uploading content and sharing on social media to attract new users.\r\n\r\nTo use this growth hacking strategy for your business, create an onboarding workflow that helps users learn your product and encourages them to spread the word.\r\n\r\n4. Build an Insanely Useful Free Tool\r\n\r\nHere\u2019s a growth hacking strategy guaranteed to drive people to your site: build an insanely useful tool and let people use it for free. Here\u2019s an example in action. CoSchedule, which offers online editorial calendars, developed a Headline Analyzer used by practically every marketer we know. The only catch? You have to sign up for their email list to use it.\r\nIt\u2019s a smart strategy because the growth hacking tool meets your audience\u2019s needs, builds brand awareness and credibility, and captures the right people on your email list so CoSchedule can then market their paid service. Not sure what to build? Ask for customer feedback to see which tools would be most helpful to your audience.\r\n\r\n5. Run a Contest\r\n\r\nYou can\u2019t beat contests as a tool for raising awareness of your company\u2019s products and services. It turns out they\u2019re really effective!\r\nA contest gives you a double win. If you give away an account as a prize, you get a new user, and you spread the word to people who could become customers. You know they\u2019re interested if they try to win a free account.\r\nSo how can you implement this strategy? Here are some ideas to get you started:\r\n\r\n\r\n \tOffer an account as a prize in a Twitter contest with a simple giveaway. Make sure your contest complies with Twitter\u2019s promotion rules.\r\n \tImages work well on Facebook, so share an image relevant to your product or service and ask for likes or comments in exchange for contest entries. Be sure to read Facebook\u2019s rules for promotions.\r\n \tUse Instagram for a themed content contest tied to a hashtag and have users tag your Instagram profile.\r\n\r\nWant to get even more from this growth hacking strategy? Let your social media audience and site visitors earn multiple contest entries by completing various promotional tasks. Rafflecopter can help you do this.\r\n\r\n6. Know and Use Growth Software Tools\r\n\r\nHere are a few growth hacking marketing software\/tools:\r\n\r\n\r\n \tSocial tools \u2013 Buffer: increase your social engagement by scheduling recurring tweets. Narrow.io: grow your audience through automated likes and follows.\r\n \tLead capture \u2013 Sumo: creative CTAs for capturing blog subscribers.\r\n \tEngagement tools \u2013\r\n\r\n \tAppcues: better engage your customers with in-app experiences.\r\n \tOlark: give your users a personal touch with live chat support integrated into your application.\r\n\r\n\r\n\r\n\r\nVero: email your customers based on the actions they take (or don\u2019t take) in your app.\r\n\r\n\r\n \tAnalytics tools \u2014 MixPanel: get actionable product and usage data from your app.\r\n\r\n\r\nConclusion\r\n\r\nMany companies could achieve more if they engaged with modern marketing methods like growth hacking. It\u2019s about rapid and effective marketing to drive your own growth. Growth hacking has existed only since 2010 and thus isn\u2019t yet standard, but that doesn\u2019t diminish its effectiveness. That\u2019s why it\u2019s worthwhile to familiarize yourself with the principles of growth hacking\u2014these strategies can be implemented cost-effectively and immediately.\r\n\r\nTop Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":11998}]},"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11998"}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=11998"}],"version-history":[{"count":9,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11998\/revisions"}],"predecessor-version":[{"id":13672,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11998\/revisions\/13672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/10612"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=11998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=11998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=11998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}