{"id":11968,"date":"2019-08-05T13:14:14","date_gmt":"2019-08-05T13:14:14","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/"},"modified":"2025-12-17T04:08:43","modified_gmt":"2025-12-17T04:08:43","slug":"kickstarter-campaign","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/kickstarter-campaign\/","title":{"rendered":"Creating a Kickstarter campaign: 10 tips for successfully implementing a Kickstarter campaign"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Creating_a_Kickstarter_Campaign_10_Tips_for_the_Successful_Execution_of_a_Kickstarter_Campaign\"><strong>Creating a Kickstarter Campaign:<\/strong> <strong>10 Tips for the Successful Execution of a Kickstarter Campaign<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;block-round-corners&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13473&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764329212054{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1564759496787{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Crowdfunding refers to the financing of a project by the masses. Today, this form of financial support has become an important source of income for many projects, especially smaller ones. Without crowdfunding campaigns on platforms like Kickstarter, many projects would likely not have reached their current scale, would not have done so quickly, or perhaps not even made it to market at all. In return for supporting a crowdfunding project, participants receive certain extras, such as early access, a free end product, etc. One of the largest and most well-known <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-deutschland\/\" data-wpil-monitor-id=\"1551\">crowdfunding platforms on the market<\/a> is Kickstarter. In this article, our experts will show you ten tips to successfully implement your own <a class=\"wpil_keyword_link\" title=\"Kickstarter Campaign\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2231\">Kickstarter campaign<\/a>.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Inhaltsverzeichnis<\/p><ul class=\"toc_list\"><li><a href=\"#Creating_a_Kickstarter_Campaign_10_Tips_for_the_Successful_Execution_of_a_Kickstarter_Campaign\"><span class=\"toc_number toc_depth_1\">1<\/span> Creating a Kickstarter Campaign: 10 Tips for the Successful Execution of a Kickstarter Campaign<\/a><ul><li><a href=\"#Key_Takeaways_in_Brief\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Key Takeaways in Brief<\/a><\/li><li><a href=\"#What_is_Kickstarter\"><span class=\"toc_number toc_depth_2\">1.2<\/span> What is Kickstarter?<\/a><\/li><li><a href=\"#Who_is_Kickstarter_suitable_for_When_is_it_interesting\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Who is Kickstarter suitable for? When is it interesting?<\/a><\/li><li><a href=\"#10_Expert_Tips_for_a_Successful_Kickstarter_Campaign\"><span class=\"toc_number toc_depth_2\">1.4<\/span> 10 Expert Tips for a Successful Kickstarter Campaign<\/a><ul><li><a href=\"#Tip_1_Start_Your_Project_Before_Your_Campaign\"><span class=\"toc_number toc_depth_3\">1.4.1<\/span> Tip 1: Start Your Project Before Your Campaign<\/a><\/li><li><a href=\"#Tip_2_Go_Full_Steam_Ahead\"><span class=\"toc_number toc_depth_3\">1.4.2<\/span> Tip 2: Go Full Steam Ahead<\/a><\/li><li><a href=\"#Tip_3_Know_Your_Target_Audience\"><span class=\"toc_number toc_depth_3\">1.4.3<\/span> Tip 3: Know Your Target Audience<\/a><\/li><li><a href=\"#Tip_4_Use_Social_Networks\"><span class=\"toc_number toc_depth_3\">1.4.4<\/span> Tip 4: Use Social Networks<\/a><\/li><li><a href=\"#Tip_5_Inform_the_Press_Use_News_Portals\"><span class=\"toc_number toc_depth_3\">1.4.5<\/span> Tip 5: Inform the Press, Use News Portals<\/a><\/li><li><a href=\"#Tip_6_Focus_on_the_US_Market_and_a_Partner\"><span class=\"toc_number toc_depth_3\">1.4.6<\/span> Tip 6: Focus on the U.S. Market and a Partner<\/a><\/li><li><a href=\"#Tip_7_Rely_on_the_Right_Pledges\"><span class=\"toc_number toc_depth_3\">1.4.7<\/span> Tip 7: Rely on the Right Pledges<\/a><\/li><li><a href=\"#Tip_8_Thorough_Project_Planning\"><span class=\"toc_number toc_depth_3\">1.4.8<\/span> Tip 8: Thorough Project Planning<\/a><\/li><li><a href=\"#Tip_9_Set_Realistic_Goals\"><span class=\"toc_number toc_depth_3\">1.4.9<\/span> Tip 9: Set Realistic Goals<\/a><\/li><li><a href=\"#Tip_10_Always_Stay_Optimistic\"><span class=\"toc_number toc_depth_3\">1.4.10<\/span> Tip 10: Always Stay Optimistic<\/a><\/li><\/ul><\/li><li><a href=\"#Your_Successful_Kickstarter_Campaign_Our_Conclusion\"><span class=\"toc_number toc_depth_2\">1.5<\/span> Your Successful Kickstarter Campaign \u2013 Our Conclusion<\/a><\/li><li><a href=\"#More_Articles\"><span class=\"toc_number toc_depth_2\">1.6<\/span> More Articles<\/a><ul><li><ul><li><a href=\"#Bewerten_Sie_unseren_Artikel\"><span class=\"toc_number toc_depth_4\">1.6.0.1<\/span> Bewerten Sie unseren Artikel<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n[\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-259\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Kickstarter<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-7.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarket leader in the crowdfunding scene\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Key_Takeaways_in_Brief\"><strong>Key Takeaways in Brief<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1559913369155{margin-bottom: 30px !important;}&#8221; el_class=&#8221;whitetext-gr whitetext-gr-full-dots&#8221;][vc_column css=&#8221;.vc_custom_1699786894910{background-color: #55db7b !important;}&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Crowdfunding refers to the <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\" data-wpil-monitor-id=\"1369\">financing<\/a> of a project by the masses.<\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 One of the largest and most well-known crowdfunding providers is Kickstarter.<\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 On Kickstarter, primarily large projects are financed.<\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Kickstarter offers extensive services and support for projects.<\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Users who support a project on Kickstarter receive a reward.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"What_is_Kickstarter\"><strong>What is Kickstarter?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;4774&#8243; img_size=&#8221;459&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kickstarter is a <a class=\"wpil_keyword_link\" title=\"Crowdfunding Platform\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-plattform\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"122\">crowdfunding platform<\/a>. The provider is the market leader and pioneer in the scene and is one of the most well-known portals in the world. On Kickstarter, primarily larger projects \u2013 predominantly but not exclusively \u2013 from the technology sector are supported. The provider has strict guidelines and controls that ensure only well-prepared and realistic projects have a chance to be published on the site. In addition, Kickstarter offers a variety of resources, information, and support for the projects and their teams. In return, Kickstarter is somewhat more expensive compared to other providers. Another special feature of Kickstarter is that users who support a project receive a reward. This can be, for example, beta access, a free copy, a special title or badge, a mention in the credits, etc.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Who_is_Kickstarter_suitable_for_When_is_it_interesting\"><strong>Who is Kickstarter suitable for? When is it interesting?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kickstarter is suitable for virtually any project, provided it is a realistic endeavor that has been well planned and documented. Under normal circumstances, you should also have at least a functional prototype, an early alpha version of the software, or something comparable. Kickstarter campaigns are interesting because they make it possible to finance and thus realize projects that would otherwise not have been feasible. Many PC games, entertainment products, and gadgets have since been successfully realized through a Kickstarter campaign. Most of these would never have reached the market, or would have done so much later, without crowdfunding due to a lack of necessary funding.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"10_Expert_Tips_for_a_Successful_Kickstarter_Campaign\"><strong>10 Expert Tips for a Successful Kickstarter Campaign<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;4775&#8243; img_size=&#8221;449&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this section, we present ten expert tips to help you launch your own successful Kickstarter campaign. You will learn useful tips and tricks and discover what you need to pay special attention to on Kickstarter.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_1_Start_Your_Project_Before_Your_Campaign\"><strong>Tip 1: Start Your Project Before Your Campaign<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kickstarter campaigns are time-limited. Many run for only one month, some even just two weeks. Very few campaigns run longer. For you, this means that your work begins before Kickstarter. Promote your project, create a website, engage in marketing, and in this context, point directly to the upcoming Kickstarter campaign. Once your campaign is live, you can use that marketing to draw attention to it and bring people on board with a link. Ideally, you will already have some interested parties who know your project or perhaps even some backers who are just waiting for the green light.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_2_Go_Full_Steam_Ahead\"><strong>Tip 2: Go Full Steam Ahead<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Once your campaign is live on Kickstarter, it is important to let people know about it. Align your marketing with Kickstarter, link to the campaign, tell people about your project, and share it with friends and family. Even though Kickstarter is the market leader and the most well-known platform in the scene, it does not replace your marketing and PR activities or your own personal promotion.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_3_Know_Your_Target_Audience\"><strong>Tip 3: Know Your Target Audience<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You likely have a specific target audience in mind for your project. These audiences also exist on Kickstarter. For this reason, it&#8217;s important to know in advance which audience your project is intended to reach or appeal to. Only when you are absolutely clear who is or will be interested in your project can you use the right pledges and perks to make your crowdfunding campaign appealing to that target audience.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_4_Use_Social_Networks\"><strong>Tip 4: Use Social Networks<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Social networks play an important role in a Kickstarter campaign. Don&#8217;t be content that your campaign is running on one of the largest and most well-known platforms. Be active yourself, even outside of Kickstarter. Users on social networks are familiar with the Internet; most of them know crowdfunding and especially Kickstarter. This means that these people are more open to relevant projects and more likely to support you in your endeavor.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;4776&#8243; img_size=&#8221;454&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_5_Inform_the_Press_Use_News_Portals\"><strong>Tip 5: Inform the Press, Use News Portals<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It&#8217;s important for the success of your campaign that other people learn about the project. After all, you can only support something that you know about. Write press releases to inform the key media outlets in the industry or scene about your venture. In addition, you should send personalized and targeted requests to a handful of blogs and websites that write specifically about your topic. Ask them to publish a guest article from you or to write about you. The press and online media remain the most important factors for a successful Kickstarter campaign.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_6_Focus_on_the_US_Market_and_a_Partner\"><strong>Tip 6: Focus on the U.S. Market and a Partner<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There is no German Kickstarter page; only regional sites for Canada, the UK, and Australia are available. However, the user base there is relatively small, as most projects worldwide (including the countries mentioned above) are typically listed on the main site. For this reason, you should choose Kickstarter.com directly rather than a subpage. To further improve your chances of a successful <a href=\"https:\/\/www.marketing-faktor.de\/indiegogo-kampagne-erstellen\/\" data-wpil-monitor-id=\"1543\">project launch<\/a>, it also makes sense to find a U.S. partner. Together with such a collaborator from the USA, you can much more easily attack the market in that country after a successful campaign.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_7_Rely_on_the_Right_Pledges\"><strong>Tip 7: Rely on the Right Pledges<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pledges are rewards for users who support your project with a specific, predetermined amount. They include, for example, a free product after market launch, a limited edition, a mention in the credits, etc. The higher the support amount, the higher the reward. A user who supports a board game project, for example, with ten euros receives only a copy of the game, while support of fifty euros provides two copies of the game and a mention in the instruction credits, etc. Here, it is important that you choose not only the right pledges that are interesting but also those that suit the target audience. If your project is aimed at teenagers or students and the lowest pledge costs one hundred euros, then something is almost certainly wrong.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_8_Thorough_Project_Planning\"><strong>Tip 8: Thorough Project Planning<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As with all projects and campaigns, it is also important for a Kickstarter campaign that you plan your project well and thoroughly, with great care. In some ways, this applies even more to a Kickstarter campaign than to other areas. After all, you have to convince complete strangers of your project and its success and furthermore get these people to financially support your campaign. Therefore, the campaign should be planned for the long term, thoroughly, and above all professionally. Don\u2019t be fooled by the simplicity of an online campaign or pressured by a tight schedule!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_9_Set_Realistic_Goals\"><strong>Tip 9: Set Realistic Goals<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The goal of a Kickstarter campaign is to finance your project. However, there are some things to consider. For one, you should set your goals realistically. In some cases, it makes more sense for complex or very expensive projects to have only part of the project financed through Kickstarter. For example, have the development of a prototype, a functional alpha version, or a specific component financed. If the campaign is successful and you have successfully implemented that part of the project, you can launch another Kickstarter campaign to complete another component or the rest of the project. In this case, you benefit from the fact that you already know many users from your previous campaign and they are often happy to support you again if you have kept your promises.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_10_Always_Stay_Optimistic\"><strong>Tip 10: Always Stay Optimistic<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It often happens that projects receive questions or comments that at first glance appear malicious or come from trolls. You should not let yourself be unsettled by this and respond to all questions in a friendly, neutral, and fact-based manner. Remember: users, product managers, etc. are only human, too\u2014people with their own personalities and ideas, who can also have a bad day or may have just had a bad experience with a similar project. Not everyone who writes something negative is a troll. By appearing factual and professional, you have the best chance of convincing these people\u2014and above all, other users who visit your project\u2014of your sincerity and credibility.<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4777&#8243; img_size=&#8221;450&#215;300&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Your_Successful_Kickstarter_Campaign_Our_Conclusion\"><strong>Your Successful Kickstarter Campaign \u2013 Our Conclusion<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message icon_fontawesome=&#8221;fa fa-list&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">That brings us to the end of our article on a successful Kickstarter campaign. You now know which factors are crucial for success on Kickstarter and what you should pay attention to when choosing this provider. Fundamentally, Kickstarter offers many possibilities and the number of successful projects shows that a campaign really works. It is important that you plan everything thoroughly and, of course, do not focus solely on Kickstarter, but also on the surrounding marketing on your website, in social media, on blogs and niche portals, etc., and not neglect or forget it.<\/span><\/p>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-259\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Kickstarter<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-7.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarket leader in the crowdfunding scene\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"customblock_display_il\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/06\/Group-1000002123-1.png\"><\/a><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"More_Articles\"><strong>More Articles<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Kickstarter-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Kickstarter-Kampagne-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\"><div class=\"title\">Kickstarter Kampagne erstellen: 10 Tipps f\u00fcr die e...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-kosten\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/04\/Fundraising-Kosten-Was-kostet-eine-professionelle-Fundraising-Kampagne-in-2025-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/fundraising-kosten\/\"><div class=\"title\">Fundraising Kosten: Was kostet eine professionelle...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/influencer-marketing\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/04\/Spiele-Marketing-10-Tipps-fuer-eine-erfolgreiche-Spiele-Marketing-Strategie-bild.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/influencer-marketing\/\"><div class=\"title\">Influencer Marketing: 10 Tipps f\u00fcr ein erfolgreich...<\/div><\/a><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;block-round-corners&#8221;]<div class=\"rating-form  mr-shortcode\">\t<form id=\"rating-form-4717-1\" action=\"#\">\t\t<h4><span id=\"Bewerten_Sie_unseren_Artikel\">Bewerten Sie unseren Artikel<\/span><\/h4><div class=\"rating-item mr \" >\t<label class=\"description\" for=\"rating-item-1-1\">Sample rating item<\/label>\t\t\t\t<span class=\"mr-star-rating mr-star-rating-select\">\t\t<i title=\"1\" id=\"index-1-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-1-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"2\" id=\"index-2-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-2-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"3\" id=\"index-3-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-3-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"4\" id=\"index-4-rating-item-1-1\" 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\/>\t\t\t\t\t<\/form><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":1,"featured_media":13774,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"rating_form_position":"","rating_results_position":"","mr_structured_data_type":""},"categories":[956],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2b50 10 tips for implementing a Kickstarter campaign \u2b50<\/title>\n<meta name=\"description\" content=\"10 tips for the successful implementation of a Kickstarter campaign: \u2713Implement a Kickstarter campaign \u2713Overview \u2713Guide -&gt; LEARN MORE!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketing-faktor.de\/en\/kickstarter-campaign\/\" \/>\n<meta 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a Kickstarter campaign: 10 tips for successfully implementing a Kickstarter campaign\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Kickstarter-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Kickstarter-Kampagne-bild-1024x576.png\",\"height\":576,\"width\":1024},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.marketing-faktor.de\/en\/kickstarter-campaign\/\",\"name\":\"Creating a Kickstarter campaign: 10 tips for successfully implementing a Kickstarter campaign\",\"text\":\"\\r\\nCreating a Kickstarter Campaign: 10 Tips for the Successful Execution of a Kickstarter Campaign\\r\\n[vc_column width=\\\"1\/2\\\"][vc_column width=\\\"1\/2\\\"]\\r\\nCrowdfunding refers to the financing of a project by the masses. Today, this form of financial support has become an important source of income for many projects, especially smaller ones. Without crowdfunding campaigns on platforms like Kickstarter, many projects would likely not have reached their current scale, would not have done so quickly, or perhaps not even made it to market at all. In return for supporting a crowdfunding project, participants receive certain extras, such as early access, a free end product, etc. One of the largest and most well-known crowdfunding platforms on the market is Kickstarter. In this article, our experts will show you ten tips to successfully implement your own Kickstarter campaign.\\r\\n\\r\\nKey Takeaways in Brief\\r\\n\\r\\n\u2022 Crowdfunding refers to the financing of a project by the masses.\\r\\n\\r\\n\u2022 One of the largest and most well-known crowdfunding providers is Kickstarter.\\r\\n\\r\\n\u2022 On Kickstarter, primarily large projects are financed.\\r\\n\\r\\n\u2022 Kickstarter offers extensive services and support for projects.\\r\\n\\r\\n\u2022 Users who support a project on Kickstarter receive a reward.\\r\\n\\r\\nWhat is Kickstarter?\\r\\n\\r\\nKickstarter is a crowdfunding platform. The provider is the market leader and pioneer in the scene and is one of the most well-known portals in the world. On Kickstarter, primarily larger projects \u2013 predominantly but not exclusively \u2013 from the technology sector are supported. The provider has strict guidelines and controls that ensure only well-prepared and realistic projects have a chance to be published on the site. In addition, Kickstarter offers a variety of resources, information, and support for the projects and their teams. In return, Kickstarter is somewhat more expensive compared to other providers. Another special feature of Kickstarter is that users who support a project receive a reward. This can be, for example, beta access, a free copy, a special title or badge, a mention in the credits, etc.\\r\\n\\r\\nWho is Kickstarter suitable for? When is it interesting?\\r\\n\\r\\nKickstarter is suitable for virtually any project, provided it is a realistic endeavor that has been well planned and documented. Under normal circumstances, you should also have at least a functional prototype, an early alpha version of the software, or something comparable. Kickstarter campaigns are interesting because they make it possible to finance and thus realize projects that would otherwise not have been feasible. Many PC games, entertainment products, and gadgets have since been successfully realized through a Kickstarter campaign. Most of these would never have reached the market, or would have done so much later, without crowdfunding due to a lack of necessary funding.\\r\\n\\r\\n10 Expert Tips for a Successful Kickstarter Campaign\\r\\n\\r\\nIn this section, we present ten expert tips to help you launch your own successful Kickstarter campaign. You will learn useful tips and tricks and discover what you need to pay special attention to on Kickstarter.\\r\\n\\r\\nTip 1: Start Your Project Before Your Campaign\\r\\n\\r\\nKickstarter campaigns are time-limited. Many run for only one month, some even just two weeks. Very few campaigns run longer. For you, this means that your work begins before Kickstarter. Promote your project, create a website, engage in marketing, and in this context, point directly to the upcoming Kickstarter campaign. Once your campaign is live, you can use that marketing to draw attention to it and bring people on board with a link. Ideally, you will already have some interested parties who know your project or perhaps even some backers who are just waiting for the green light.\\r\\n\\r\\nTip 2: Go Full Steam Ahead\\r\\n\\r\\nOnce your campaign is live on Kickstarter, it is important to let people know about it. Align your marketing with Kickstarter, link to the campaign, tell people about your project, and share it with friends and family. Even though Kickstarter is the market leader and the most well-known platform in the scene, it does not replace your marketing and PR activities or your own personal promotion.\\r\\n\\r\\nTip 3: Know Your Target Audience\\r\\n\\r\\nYou likely have a specific target audience in mind for your project. These audiences also exist on Kickstarter. For this reason, it's important to know in advance which audience your project is intended to reach or appeal to. Only when you are absolutely clear who is or will be interested in your project can you use the right pledges and perks to make your crowdfunding campaign appealing to that target audience.\\r\\n\\r\\nTip 4: Use Social Networks\\r\\n\\r\\nSocial networks play an important role in a Kickstarter campaign. Don't be content that your campaign is running on one of the largest and most well-known platforms. Be active yourself, even outside of Kickstarter. Users on social networks are familiar with the Internet; most of them know crowdfunding and especially Kickstarter. This means that these people are more open to relevant projects and more likely to support you in your endeavor.\\r\\n\\r\\nTip 5: Inform the Press, Use News Portals\\r\\n\\r\\nIt's important for the success of your campaign that other people learn about the project. After all, you can only support something that you know about. Write press releases to inform the key media outlets in the industry or scene about your venture. In addition, you should send personalized and targeted requests to a handful of blogs and websites that write specifically about your topic. Ask them to publish a guest article from you or to write about you. The press and online media remain the most important factors for a successful Kickstarter campaign.\\r\\n\\r\\nTip 6: Focus on the U.S. Market and a Partner\\r\\n\\r\\nThere is no German Kickstarter page; only regional sites for Canada, the UK, and Australia are available. However, the user base there is relatively small, as most projects worldwide (including the countries mentioned above) are typically listed on the main site. For this reason, you should choose Kickstarter.com directly rather than a subpage. To further improve your chances of a successful project launch, it also makes sense to find a U.S. partner. Together with such a collaborator from the USA, you can much more easily attack the market in that country after a successful campaign.\\r\\n\\r\\nTip 7: Rely on the Right Pledges\\r\\n\\r\\nPledges are rewards for users who support your project with a specific, predetermined amount. They include, for example, a free product after market launch, a limited edition, a mention in the credits, etc. The higher the support amount, the higher the reward. A user who supports a board game project, for example, with ten euros receives only a copy of the game, while support of fifty euros provides two copies of the game and a mention in the instruction credits, etc. Here, it is important that you choose not only the right pledges that are interesting but also those that suit the target audience. If your project is aimed at teenagers or students and the lowest pledge costs one hundred euros, then something is almost certainly wrong.\\r\\n\\r\\nTip 8: Thorough Project Planning\\r\\n\\r\\nAs with all projects and campaigns, it is also important for a Kickstarter campaign that you plan your project well and thoroughly, with great care. In some ways, this applies even more to a Kickstarter campaign than to other areas. After all, you have to convince complete strangers of your project and its success and furthermore get these people to financially support your campaign. Therefore, the campaign should be planned for the long term, thoroughly, and above all professionally. Don\u2019t be fooled by the simplicity of an online campaign or pressured by a tight schedule!\\r\\n\\r\\nTip 9: Set Realistic Goals\\r\\n\\r\\nThe goal of a Kickstarter campaign is to finance your project. However, there are some things to consider. For one, you should set your goals realistically. In some cases, it makes more sense for complex or very expensive projects to have only part of the project financed through Kickstarter. For example, have the development of a prototype, a functional alpha version, or a specific component financed. If the campaign is successful and you have successfully implemented that part of the project, you can launch another Kickstarter campaign to complete another component or the rest of the project. In this case, you benefit from the fact that you already know many users from your previous campaign and they are often happy to support you again if you have kept your promises.\\r\\n\\r\\nTip 10: Always Stay Optimistic\\r\\n\\r\\nIt often happens that projects receive questions or comments that at first glance appear malicious or come from trolls. You should not let yourself be unsettled by this and respond to all questions in a friendly, neutral, and fact-based manner. Remember: users, product managers, etc. are only human, too\u2014people with their own personalities and ideas, who can also have a bad day or may have just had a bad experience with a similar project. Not everyone who writes something negative is a troll. By appearing factual and professional, you have the best chance of convincing these people\u2014and above all, other users who visit your project\u2014of your sincerity and credibility.\\r\\n\\r\\nYour Successful Kickstarter Campaign \u2013 Our Conclusion\\r\\n\\r\\nThat brings us to the end of our article on a successful Kickstarter campaign. You now know which factors are crucial for success on Kickstarter and what you should pay attention to when choosing this provider. Fundamentally, Kickstarter offers many possibilities and the number of successful projects shows that a campaign really works. It is important that you plan everything thoroughly and, of course, do not focus solely on Kickstarter, but also on the surrounding marketing on your website, in social media, on blogs and niche portals, etc., and not neglect or forget it.\\r\\n\\r\\nMore Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 10 tips for implementing a Kickstarter campaign \u2b50","description":"10 tips for the successful implementation of a Kickstarter campaign: \u2713Implement a Kickstarter campaign \u2713Overview \u2713Guide -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/kickstarter-campaign\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 10 tips for implementing a Kickstarter campaign \u2b50","og_description":"10 tips for the successful implementation of a 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a Kickstarter campaign: 10 tips for successfully implementing a Kickstarter campaign","image":{"@type":"ImageObject","url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Kickstarter-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Kickstarter-Kampagne-bild-1024x576.png","height":576,"width":1024},"step":{"@type":"HowToStep","url":"https:\/\/www.marketing-faktor.de\/en\/kickstarter-campaign\/","name":"Creating a Kickstarter campaign: 10 tips for successfully implementing a Kickstarter campaign","text":"\r\nCreating a Kickstarter Campaign: 10 Tips for the Successful Execution of a Kickstarter Campaign\r\n[vc_column width=\"1\/2\"][vc_column width=\"1\/2\"]\r\nCrowdfunding refers to the financing of a project by the masses. Today, this form of financial support has become an important source of income for many projects, especially smaller ones. Without crowdfunding campaigns on platforms like Kickstarter, many projects would likely not have reached their current scale, would not have done so quickly, or perhaps not even made it to market at all. In return for supporting a crowdfunding project, participants receive certain extras, such as early access, a free end product, etc. One of the largest and most well-known crowdfunding platforms on the market is Kickstarter. In this article, our experts will show you ten tips to successfully implement your own Kickstarter campaign.\r\n\r\nKey Takeaways in Brief\r\n\r\n\u2022 Crowdfunding refers to the financing of a project by the masses.\r\n\r\n\u2022 One of the largest and most well-known crowdfunding providers is Kickstarter.\r\n\r\n\u2022 On Kickstarter, primarily large projects are financed.\r\n\r\n\u2022 Kickstarter offers extensive services and support for projects.\r\n\r\n\u2022 Users who support a project on Kickstarter receive a reward.\r\n\r\nWhat is Kickstarter?\r\n\r\nKickstarter is a crowdfunding platform. The provider is the market leader and pioneer in the scene and is one of the most well-known portals in the world. On Kickstarter, primarily larger projects \u2013 predominantly but not exclusively \u2013 from the technology sector are supported. The provider has strict guidelines and controls that ensure only well-prepared and realistic projects have a chance to be published on the site. In addition, Kickstarter offers a variety of resources, information, and support for the projects and their teams. In return, Kickstarter is somewhat more expensive compared to other providers. Another special feature of Kickstarter is that users who support a project receive a reward. This can be, for example, beta access, a free copy, a special title or badge, a mention in the credits, etc.\r\n\r\nWho is Kickstarter suitable for? When is it interesting?\r\n\r\nKickstarter is suitable for virtually any project, provided it is a realistic endeavor that has been well planned and documented. Under normal circumstances, you should also have at least a functional prototype, an early alpha version of the software, or something comparable. Kickstarter campaigns are interesting because they make it possible to finance and thus realize projects that would otherwise not have been feasible. Many PC games, entertainment products, and gadgets have since been successfully realized through a Kickstarter campaign. Most of these would never have reached the market, or would have done so much later, without crowdfunding due to a lack of necessary funding.\r\n\r\n10 Expert Tips for a Successful Kickstarter Campaign\r\n\r\nIn this section, we present ten expert tips to help you launch your own successful Kickstarter campaign. You will learn useful tips and tricks and discover what you need to pay special attention to on Kickstarter.\r\n\r\nTip 1: Start Your Project Before Your Campaign\r\n\r\nKickstarter campaigns are time-limited. Many run for only one month, some even just two weeks. Very few campaigns run longer. For you, this means that your work begins before Kickstarter. Promote your project, create a website, engage in marketing, and in this context, point directly to the upcoming Kickstarter campaign. Once your campaign is live, you can use that marketing to draw attention to it and bring people on board with a link. Ideally, you will already have some interested parties who know your project or perhaps even some backers who are just waiting for the green light.\r\n\r\nTip 2: Go Full Steam Ahead\r\n\r\nOnce your campaign is live on Kickstarter, it is important to let people know about it. Align your marketing with Kickstarter, link to the campaign, tell people about your project, and share it with friends and family. Even though Kickstarter is the market leader and the most well-known platform in the scene, it does not replace your marketing and PR activities or your own personal promotion.\r\n\r\nTip 3: Know Your Target Audience\r\n\r\nYou likely have a specific target audience in mind for your project. These audiences also exist on Kickstarter. For this reason, it's important to know in advance which audience your project is intended to reach or appeal to. Only when you are absolutely clear who is or will be interested in your project can you use the right pledges and perks to make your crowdfunding campaign appealing to that target audience.\r\n\r\nTip 4: Use Social Networks\r\n\r\nSocial networks play an important role in a Kickstarter campaign. Don't be content that your campaign is running on one of the largest and most well-known platforms. Be active yourself, even outside of Kickstarter. Users on social networks are familiar with the Internet; most of them know crowdfunding and especially Kickstarter. This means that these people are more open to relevant projects and more likely to support you in your endeavor.\r\n\r\nTip 5: Inform the Press, Use News Portals\r\n\r\nIt's important for the success of your campaign that other people learn about the project. After all, you can only support something that you know about. Write press releases to inform the key media outlets in the industry or scene about your venture. In addition, you should send personalized and targeted requests to a handful of blogs and websites that write specifically about your topic. Ask them to publish a guest article from you or to write about you. The press and online media remain the most important factors for a successful Kickstarter campaign.\r\n\r\nTip 6: Focus on the U.S. Market and a Partner\r\n\r\nThere is no German Kickstarter page; only regional sites for Canada, the UK, and Australia are available. However, the user base there is relatively small, as most projects worldwide (including the countries mentioned above) are typically listed on the main site. For this reason, you should choose Kickstarter.com directly rather than a subpage. To further improve your chances of a successful project launch, it also makes sense to find a U.S. partner. Together with such a collaborator from the USA, you can much more easily attack the market in that country after a successful campaign.\r\n\r\nTip 7: Rely on the Right Pledges\r\n\r\nPledges are rewards for users who support your project with a specific, predetermined amount. They include, for example, a free product after market launch, a limited edition, a mention in the credits, etc. The higher the support amount, the higher the reward. A user who supports a board game project, for example, with ten euros receives only a copy of the game, while support of fifty euros provides two copies of the game and a mention in the instruction credits, etc. Here, it is important that you choose not only the right pledges that are interesting but also those that suit the target audience. If your project is aimed at teenagers or students and the lowest pledge costs one hundred euros, then something is almost certainly wrong.\r\n\r\nTip 8: Thorough Project Planning\r\n\r\nAs with all projects and campaigns, it is also important for a Kickstarter campaign that you plan your project well and thoroughly, with great care. In some ways, this applies even more to a Kickstarter campaign than to other areas. After all, you have to convince complete strangers of your project and its success and furthermore get these people to financially support your campaign. Therefore, the campaign should be planned for the long term, thoroughly, and above all professionally. Don\u2019t be fooled by the simplicity of an online campaign or pressured by a tight schedule!\r\n\r\nTip 9: Set Realistic Goals\r\n\r\nThe goal of a Kickstarter campaign is to finance your project. However, there are some things to consider. For one, you should set your goals realistically. In some cases, it makes more sense for complex or very expensive projects to have only part of the project financed through Kickstarter. For example, have the development of a prototype, a functional alpha version, or a specific component financed. If the campaign is successful and you have successfully implemented that part of the project, you can launch another Kickstarter campaign to complete another component or the rest of the project. In this case, you benefit from the fact that you already know many users from your previous campaign and they are often happy to support you again if you have kept your promises.\r\n\r\nTip 10: Always Stay Optimistic\r\n\r\nIt often happens that projects receive questions or comments that at first glance appear malicious or come from trolls. You should not let yourself be unsettled by this and respond to all questions in a friendly, neutral, and fact-based manner. Remember: users, product managers, etc. are only human, too\u2014people with their own personalities and ideas, who can also have a bad day or may have just had a bad experience with a similar project. Not everyone who writes something negative is a troll. By appearing factual and professional, you have the best chance of convincing these people\u2014and above all, other users who visit your project\u2014of your sincerity and credibility.\r\n\r\nYour Successful Kickstarter Campaign \u2013 Our Conclusion\r\n\r\nThat brings us to the end of our article on a successful Kickstarter campaign. You now know which factors are crucial for success on Kickstarter and what you should pay attention to when choosing this provider. Fundamentally, Kickstarter offers many possibilities and the number of successful projects shows that a campaign really works. It is important that you plan everything thoroughly and, of course, do not focus solely on Kickstarter, but also on the surrounding marketing on your website, in social media, on blogs and niche portals, etc., and not neglect or forget it.\r\n\r\nMore Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":11968}]},"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11968"}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=11968"}],"version-history":[{"count":10,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11968\/revisions"}],"predecessor-version":[{"id":13734,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11968\/revisions\/13734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/13774"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=11968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=11968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=11968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}