{"id":11965,"date":"2019-08-05T13:18:55","date_gmt":"2019-08-05T13:18:55","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/indiegogo-kampagne-erstellen\/"},"modified":"2025-12-17T03:53:00","modified_gmt":"2025-12-17T03:53:00","slug":"create-indiegogo-campaign","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/create-indiegogo-campaign\/","title":{"rendered":"Creating an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Creating_an_Indiegogo_campaign_10_tips_for_successfully_implementing_an_Indiegogo_campaign\"><strong>Creating an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;block-round-corners&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13475&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764329210443{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1763231205713{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Crowdfunding refers to the financing of a project by the crowd, usually via an online platform. There are now various providers available in the market. One of the largest and most popular crowdfunding platforms on the internet is Indiegogo. However, for a campaign on Indiegogo to be successful, there are several things you need to know and consider. This article provides everything you need to know about running a successful crowdfunding campaign on Indiegogo and also shares ten expert tips for effectively implementing your campaign or project.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Inhaltsverzeichnis<\/p><ul class=\"toc_list\"><li><a href=\"#Creating_an_Indiegogo_campaign_10_tips_for_successfully_implementing_an_Indiegogo_campaign\"><span class=\"toc_number toc_depth_1\">1<\/span> Creating an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign<\/a><ul><li><a href=\"#The_most_important_information_in_brief\"><span class=\"toc_number toc_depth_2\">1.1<\/span> The most important information in brief<\/a><\/li><li><a href=\"#What_is_Indiegogo\"><span class=\"toc_number toc_depth_2\">1.2<\/span> What is Indiegogo?<\/a><\/li><li><a href=\"#Who_is_Indiegogo_suitable_for_When_is_it_interesting\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Who is Indiegogo suitable for? When is it interesting?<\/a><\/li><li><a href=\"#10_expert_tips_for_your_successful_Indiegogo_campaign\"><span class=\"toc_number toc_depth_2\">1.4<\/span> 10 expert tips for your successful Indiegogo campaign<\/a><ul><li><a href=\"#Tip_1_Your_project_begins_even_before_crowdfunding\"><span class=\"toc_number toc_depth_3\">1.4.1<\/span> Tip 1: Your project begins even before crowdfunding<\/a><\/li><li><a href=\"#Tip_2_Go_full_steam_ahead\"><span class=\"toc_number toc_depth_3\">1.4.2<\/span> Tip 2: Go full steam ahead<\/a><\/li><li><a href=\"#Tip_3_Get_to_know_your_target_audience\"><span class=\"toc_number toc_depth_3\">1.4.3<\/span> Tip 3: Get to know your target audience<\/a><\/li><li><a href=\"#Tip_4_Make_use_of_social_networks\"><span class=\"toc_number toc_depth_3\">1.4.4<\/span> Tip 4: Make use of social networks<\/a><\/li><li><a href=\"#Tip_5_Use_the_press_and_expert_portals\"><span class=\"toc_number toc_depth_3\">1.4.5<\/span> Tip 5: Use the press and expert portals<\/a><\/li><li><a href=\"#Tip_6_Use_pledges_that_make_tactical_sense\"><span class=\"toc_number toc_depth_3\">1.4.6<\/span> Tip 6: Use pledges that make tactical sense<\/a><\/li><li><a href=\"#Tip_7_Plan_your_campaign_thoroughly\"><span class=\"toc_number toc_depth_3\">1.4.7<\/span> Tip 7: Plan your campaign thoroughly<\/a><\/li><li><a href=\"#Tip_8_Set_realistic_goals\"><span class=\"toc_number toc_depth_3\">1.4.8<\/span> Tip 8: Set realistic goals<\/a><\/li><li><a href=\"#Tip_9_Create_a_compelling_video\"><span class=\"toc_number toc_depth_3\">1.4.9<\/span> Tip 9: Create a compelling video<\/a><\/li><li><a href=\"#Tip_10_Always_stay_optimistic\"><span class=\"toc_number toc_depth_3\">1.4.10<\/span> Tip 10: Always stay optimistic<\/a><\/li><\/ul><\/li><li><a href=\"#10_tips_for_your_Indiegogo_campaign_our_conclusion\"><span class=\"toc_number toc_depth_2\">1.5<\/span> 10 tips for your Indiegogo campaign \u2013 our conclusion<\/a><\/li><li><a href=\"#More_articles\"><span class=\"toc_number toc_depth_2\">1.6<\/span> More articles<\/a><ul><li><ul><li><a href=\"#Bewerten_Sie_unseren_Artikel\"><span class=\"toc_number toc_depth_4\">1.6.0.1<\/span> Bewerten Sie unseren Artikel<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n[\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-256\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Land<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Expenses<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Indiegogo<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-8.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUSA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5% + provider fees\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOne of the market leaders in crowdfunding. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"The_most_important_information_in_brief\"><strong>The most important information in brief<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1559913369155{margin-bottom: 30px !important;}&#8221; el_class=&#8221;whitetext-gr whitetext-gr-full-dots&#8221;][vc_column css=&#8221;.vc_custom_1699787252771{background-color: #55db7b !important;}&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Crowdfunding refers to the financing of a project by the masses.<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Indiegogo is one of the larger crowdfunding platforms on the internet.<br \/>\n<\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 611px; top: -4.66667px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Indiegogo primarily finances smaller, independent projects.<br \/>\n<\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 566px; top: 44.3333px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Indiegogo mainly features gadgets and technical projects, but not exclusively.<br \/>\n<\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 402px; top: 72.3368px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Users who support a project on Indiegogo receive something in return.<br \/>\n<\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 693px; top: -4.66667px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"What_is_Indiegogo\">What is Indiegogo?<\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;4768&#8243; img_size=&#8221;450&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Indiegogo is a crowdfunding platform. It is a website that allows projects to be financed by the masses that would otherwise not be possible. Indiegogo is one of the market leaders in this field, along with other providers such as the Kickstarter platform. Indiegogo mainly deals with smaller, independent (indie) projects. However, non-technical or larger projects can also be found on the platform. Customers present their project on Indiegogo and then collect money from the community to implement it. In return, backers receive an extra or edge for their support. This can be a free product, access to beta software, a mention in the credits, etc.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"Who_is_Indiegogo_suitable_for_When_is_it_interesting\"><strong>Who is Indiegogo suitable for? When is it interesting?<\/strong><\/span><\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 292px; top: 91px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Even though Indiegogo is primarily aimed at smaller, independent projects, any project can launch a campaign on the platform as long as it meets the requirements and passes an internal review. It doesn&#8217;t matter how big or small the project is, whether it&#8217;s a gadget, technology, or something completely different. Indiegogo has also established itself as a popular alternative to Kickstarter. One of the reasons for this is its lower fees compared to its competitor.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"10_expert_tips_for_your_successful_Indiegogo_campaign\"><strong>10 expert tips for your successful Indiegogo campaign<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;4769&#8243; img_size=&#8221;550&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">In this section, we present our ten expert tips to help you launch your own successful crowdfunding campaign on Indiegogo. You will learn useful tips and tricks and find out what you need to pay particular attention to when using Indiegogo.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 164px; top: 128.344px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_1_Your_project_begins_even_before_crowdfunding\"><strong>Tip 1: Your project begins even before crowdfunding<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">If you are planning to run a crowdfunding campaign on Indiegogo, it is important to remember that your project begins before the crowdfunding campaign even starts. This means promoting your project on your own website and social media channels, writing blog posts, and, of course, not neglecting other marketing activities. Ideally, you should build a community before the crowdfunding campaign begins.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_2_Go_full_steam_ahead\"><strong>Tip 2: Go full steam ahead<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">When you launch a crowdfunding campaign, it is important to put all your energy into it and go full steam ahead. This is a mistake that is often made. At first glance, a crowdfunding campaign seems very simple and straightforward. It is easy to forget that this is just as complex a topic as other marketing projects. Only if you concentrate fully on the campaign and plan everything thoroughly can your campaign on Indiegogo be successful.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_3_Get_to_know_your_target_audience\"><strong>Tip 3: Get to know your target audience<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">For your project, you probably have a specific target audience in mind for your products. These target audiences also exist on Indiegogo and other crowdfunding platforms. You need to know your target audiences in advance and which groups you want to address. Only when you know without a doubt who is interested in your project, or who you want to be interested in it, can you use the appropriate pledges and extras to make your crowdfunding campaign on Indiegogo interesting for this target group.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_4_Make_use_of_social_networks\"><strong>Tip 4: Make use of social networks<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Social media such as Facebook, Twitter, and others play an important role in everyday online marketing. Your crowdfunding campaign is no exception. Use your social media accounts to inform people and your followers about your campaign. Let the community know everything about the new project and also share when and where it will take place and how long the crowdfunding campaign will last. Ideally, you should also link directly to your Indiegogo campaign page in your social media posts. The same applies, of course, to the other media that are also used in online marketing.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;4770&#8243; img_size=&#8221;450&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_5_Use_the_press_and_expert_portals\"><strong>Tip 5: Use the press and expert portals<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">As you have already learned, it is important to announce and market your crowdfunding campaign on Indiegogo, just as you would with other products or projects. A very good way to generate interest and buzz around your project is to use the press and expert portals. Tell the press about your project and find specialist portals and websites that are willing to write about your crowdfunding campaign or give you the opportunity to publish guest posts there.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_6_Use_pledges_that_make_tactical_sense\"><strong>Tip 6: Use pledges that make tactical sense<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">As with other crowdfunding portals, such as Kickstarter, backers who support a project on Indiegogo receive certain benefits. These are referred to as pledges. It is important for the success of your campaign that you proceed tactically and think carefully about how you use them. For example, if your campaign is aimed at seniors or children and young people, pledges for a minimum support of 200 euros make little sense and are, above all, counterproductive. On the other hand, well-chosen and meaningful pledges can prove to be very positive.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_7_Plan_your_campaign_thoroughly\"><strong>Tip 7: Plan your campaign thoroughly<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]As with all marketing and project campaigns, it is important to plan your crowdfunding campaign thoroughly. Planning should not begin when you decide to launch a campaign or when you publish it, but well in advance. You should complete your planning before you start crowdfunding your project. It is also important to consider how the project will be carried out and what will happen after the campaign. Once the Indiegogo campaign is over, your backers will expect you to deliver a product and keep your promise. This requires thorough planning, including in the area of logistics, such as development, storage, delivery, manufacturing, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_8_Set_realistic_goals\"><strong>Tip 8: Set realistic goals<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">A mistake that many projects on Indiegogo and other crowdfunding platforms make is setting their project goals incorrectly or even setting completely unrealistic goals. This is a big mistake. It is important that you are realistic with your calculations. This means that you should state the costs or the money you need realistically (don&#8217;t underestimate them), but also that you shouldn&#8217;t artificially inflate the costs in order to obtain more capital. Set realistic goals and commit to a sum that you can actually achieve. Otherwise, you will end up losing your campaign, possibly all of your revenue, and the trust of your backers.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_9_Create_a_compelling_video\"><strong>Tip 9: Create a compelling video<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Unless you decide on a very unusual, extraordinary, or exotic project, you can expect to face plenty of competition on Indiegogo. But even with a unique and special project, there are still thousands of campaigns vying for user support. For this reason, it is important that your campaign stands out from the crowd and appeals to potential backers. One way to achieve this goal is to create a compelling video that you can post on your website, social media, and even directly on your Indiegogo campaign page.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span id=\"Tip_10_Always_stay_optimistic\"><strong>Tip 10: Always stay optimistic<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">In many cases, the success of an Indiegogo campaign is determined within the first few hours. Most projects achieve their highest profits shortly after launch. Only a few projects pick up speed in the final sprint. Nevertheless, there are always surprises, and no project can be predicted with complete accuracy. Therefore, it is important to remain optimistic, even when things are not going well. Think positively and wait until the end of the campaign. And even if you haven&#8217;t reached your goal, if you&#8217;ve done everything right and planned thoroughly, there&#8217;s nothing you can do to change that. Analyze your campaign, see what you can improve, and start again if necessary.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4771&#8243; img_size=&#8221;450&#215;300&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"10_tips_for_your_Indiegogo_campaign_our_conclusion\"><strong>10 tips for your Indiegogo campaign \u2013 our conclusion<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message icon_fontawesome=&#8221;&#8221;]<\/p>\n<p style=\"text-align: justify;\">This concludes our article on ten tips for a successful Indiegogo campaign. You now know what factors are important for success on the Indiegogo platform and what you should pay attention to if you decide to use this provider. Indiegogo offers you many great opportunities, and the number of successful projects shows that a campaign can really work if it is well planned. It is important that you plan everything thoroughly and, of course, don&#8217;t just focus on Indiegogo and crowdfunding, but also don&#8217;t neglect or even forget the marketing around it, on your website, on social media, on blogs and specialist portals, etc.<\/p>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-256\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Land<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Expenses<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Indiegogo<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-8.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUSA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5% + provider fees\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOne of the market leaders in crowdfunding. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span id=\"More_articles\"><strong>More articles<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdinvesting-plattform\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2024\/09\/Crowdinvesting-Plattform-1-768x432-1.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdinvesting-plattform\/\"><div class=\"title\">Crowdinvesting Plattform: Vergleich der besten Cro...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdinvest-erfahrungen\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/05\/Crowdinvest-Erfahrungen.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdinvest-erfahrungen\/\"><div class=\"title\">Crowdinvest Erfahrungen: Wie gut eignet sich Crowd...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-immobilien\/\"><img itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/05\/Crowdfunding-Immobilien.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-immobilien\/\"><div class=\"title\">Crowdfunding Immobilien: Vergleich der besten Crow...<\/div><\/a><\/div><\/div><\/div><\/div><div class=\"customblock_display_il\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><img src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/06\/Group-1000002123-1.png\"><\/a><\/div>[vc_column_text el_class=&#8221;block-round-corners&#8221;]<div class=\"rating-form  mr-shortcode\">\t<form id=\"rating-form-4718-1\" action=\"#\">\t\t<h4><span id=\"Bewerten_Sie_unseren_Artikel\">Bewerten Sie unseren Artikel<\/span><\/h4><div class=\"rating-item mr \" >\t<label class=\"description\" for=\"rating-item-1-1\">Sample rating item<\/label>\t\t\t\t<span class=\"mr-star-rating mr-star-rating-select\">\t\t<i title=\"1\" id=\"index-1-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-1-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"2\" id=\"index-2-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-2-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"3\" id=\"index-3-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-3-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"4\" id=\"index-4-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-4-rating-item-1-1\"><\/i>\t\t\t\t<i title=\"5\" id=\"index-5-rating-item-1-1\" class=\"dashicons dashicons-star-empty mr-star-empty index-5-rating-item-1-1\"><\/i>\t\t<\/span>\t\t\t\t<!-- hidden field for storing selected star rating value --><input type=\"hidden\" name=\"rating-item-1-1\" id=\"rating-item-1-1\" value=\"0\">\t<span 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an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Indiegogo-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Indiegogo-Kampagne-bild-1-1024x576.png\",\"height\":576,\"width\":1024},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.marketing-faktor.de\/en\/create-indiegogo-campaign\/\",\"name\":\"Creating an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign\",\"text\":\"\\r\\nCreating an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign\\r\\n[vc_column width=\\\"1\/2\\\"][vc_column width=\\\"1\/2\\\"]\\r\\nCrowdfunding refers to the financing of a project by the crowd, usually via an online platform. There are now various providers available in the market. One of the largest and most popular crowdfunding platforms on the internet is Indiegogo. However, for a campaign on Indiegogo to be successful, there are several things you need to know and consider. This article provides everything you need to know about running a successful crowdfunding campaign on Indiegogo and also shares ten expert tips for effectively implementing your campaign or project.\\r\\n\\r\\nThe most important information in brief\\r\\n\\r\\n\u2022 Crowdfunding refers to the financing of a project by the masses.\\r\\n\\r\\n\\r\\n\u2022 Indiegogo is one of the larger crowdfunding platforms on the internet.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\u2022 Indiegogo primarily finances smaller, independent projects.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\u2022 Indiegogo mainly features gadgets and technical projects, but not exclusively.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\u2022 Users who support a project on Indiegogo receive something in return.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nWhat is Indiegogo?\\r\\n\\r\\nIndiegogo is a crowdfunding platform. It is a website that allows projects to be financed by the masses that would otherwise not be possible. Indiegogo is one of the market leaders in this field, along with other providers such as the Kickstarter platform. Indiegogo mainly deals with smaller, independent (indie) projects. However, non-technical or larger projects can also be found on the platform. Customers present their project on Indiegogo and then collect money from the community to implement it. In return, backers receive an extra or edge for their support. This can be a free product, access to beta software, a mention in the credits, etc.\\r\\n\\r\\nWho is Indiegogo suitable for? When is it interesting?\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nEven though Indiegogo is primarily aimed at smaller, independent projects, any project can launch a campaign on the platform as long as it meets the requirements and passes an internal review. It doesn't matter how big or small the project is, whether it's a gadget, technology, or something completely different. Indiegogo has also established itself as a popular alternative to Kickstarter. One of the reasons for this is its lower fees compared to its competitor.\\r\\n\\r\\n10 expert tips for your successful Indiegogo campaign\\r\\n\\r\\nIn this section, we present our ten expert tips to help you launch your own successful crowdfunding campaign on Indiegogo. You will learn useful tips and tricks and find out what you need to pay particular attention to when using Indiegogo.\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nTip 1: Your project begins even before crowdfunding\\r\\n\\r\\nIf you are planning to run a crowdfunding campaign on Indiegogo, it is important to remember that your project begins before the crowdfunding campaign even starts. This means promoting your project on your own website and social media channels, writing blog posts, and, of course, not neglecting other marketing activities. Ideally, you should build a community before the crowdfunding campaign begins.\\r\\n\\r\\nTip 2: Go full steam ahead\\r\\n\\r\\nWhen you launch a crowdfunding campaign, it is important to put all your energy into it and go full steam ahead. This is a mistake that is often made. At first glance, a crowdfunding campaign seems very simple and straightforward. It is easy to forget that this is just as complex a topic as other marketing projects. Only if you concentrate fully on the campaign and plan everything thoroughly can your campaign on Indiegogo be successful.\\r\\n\\r\\nTip 3: Get to know your target audience\\r\\n\\r\\nFor your project, you probably have a specific target audience in mind for your products. These target audiences also exist on Indiegogo and other crowdfunding platforms. You need to know your target audiences in advance and which groups you want to address. Only when you know without a doubt who is interested in your project, or who you want to be interested in it, can you use the appropriate pledges and extras to make your crowdfunding campaign on Indiegogo interesting for this target group.\\r\\n\\r\\nTip 4: Make use of social networks\\r\\n\\r\\nSocial media such as Facebook, Twitter, and others play an important role in everyday online marketing. Your crowdfunding campaign is no exception. Use your social media accounts to inform people and your followers about your campaign. Let the community know everything about the new project and also share when and where it will take place and how long the crowdfunding campaign will last. Ideally, you should also link directly to your Indiegogo campaign page in your social media posts. The same applies, of course, to the other media that are also used in online marketing.\\r\\n\\r\\nTip 5: Use the press and expert portals\\r\\n\\r\\nAs you have already learned, it is important to announce and market your crowdfunding campaign on Indiegogo, just as you would with other products or projects. A very good way to generate interest and buzz around your project is to use the press and expert portals. Tell the press about your project and find specialist portals and websites that are willing to write about your crowdfunding campaign or give you the opportunity to publish guest posts there.\\r\\n\\r\\nTip 6: Use pledges that make tactical sense\\r\\n\\r\\nAs with other crowdfunding portals, such as Kickstarter, backers who support a project on Indiegogo receive certain benefits. These are referred to as pledges. It is important for the success of your campaign that you proceed tactically and think carefully about how you use them. For example, if your campaign is aimed at seniors or children and young people, pledges for a minimum support of 200 euros make little sense and are, above all, counterproductive. On the other hand, well-chosen and meaningful pledges can prove to be very positive.\\r\\n\\r\\nTip 7: Plan your campaign thoroughly\\r\\nAs with all marketing and project campaigns, it is important to plan your crowdfunding campaign thoroughly. Planning should not begin when you decide to launch a campaign or when you publish it, but well in advance. You should complete your planning before you start crowdfunding your project. It is also important to consider how the project will be carried out and what will happen after the campaign. Once the Indiegogo campaign is over, your backers will expect you to deliver a product and keep your promise. This requires thorough planning, including in the area of logistics, such as development, storage, delivery, manufacturing, etc.\\r\\nTip 8: Set realistic goals\\r\\n\\r\\nA mistake that many projects on Indiegogo and other crowdfunding platforms make is setting their project goals incorrectly or even setting completely unrealistic goals. This is a big mistake. It is important that you are realistic with your calculations. This means that you should state the costs or the money you need realistically (don't underestimate them), but also that you shouldn't artificially inflate the costs in order to obtain more capital. Set realistic goals and commit to a sum that you can actually achieve. Otherwise, you will end up losing your campaign, possibly all of your revenue, and the trust of your backers.\\r\\n\\r\\nTip 9: Create a compelling video\\r\\n\\r\\nUnless you decide on a very unusual, extraordinary, or exotic project, you can expect to face plenty of competition on Indiegogo. But even with a unique and special project, there are still thousands of campaigns vying for user support. For this reason, it is important that your campaign stands out from the crowd and appeals to potential backers. One way to achieve this goal is to create a compelling video that you can post on your website, social media, and even directly on your Indiegogo campaign page.\\r\\n\\r\\nTip 10: Always stay optimistic\\r\\n\\r\\nIn many cases, the success of an Indiegogo campaign is determined within the first few hours. Most projects achieve their highest profits shortly after launch. Only a few projects pick up speed in the final sprint. Nevertheless, there are always surprises, and no project can be predicted with complete accuracy. Therefore, it is important to remain optimistic, even when things are not going well. Think positively and wait until the end of the campaign. And even if you haven't reached your goal, if you've done everything right and planned thoroughly, there's nothing you can do to change that. Analyze your campaign, see what you can improve, and start again if necessary.\\r\\n\\r\\n10 tips for your Indiegogo campaign \u2013 our conclusion\\r\\n\\r\\nThis concludes our article on ten tips for a successful Indiegogo campaign. You now know what factors are important for success on the Indiegogo platform and what you should pay attention to if you decide to use this provider. Indiegogo offers you many great opportunities, and the number of successful projects shows that a campaign can really work if it is well planned. It is important that you plan everything thoroughly and, of course, don't just focus on Indiegogo and crowdfunding, but also don't neglect or even forget the marketing around it, on your website, on social media, on blogs and specialist portals, etc.\\r\\n\\r\\nMore articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 10 tips for the successful implementation of an Indiegogo campaign \u2b50","description":"10 tips for successfully implementing an Indiegogo campaign: -> \u2713Create an Indiegogo campaign \u2713Overview \u2713Guide -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/create-indiegogo-campaign\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 10 tips for the successful implementation of an Indiegogo campaign \u2b50","og_description":"10 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an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign","image":{"@type":"ImageObject","url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Indiegogo-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Indiegogo-Kampagne-bild-1-1024x576.png","height":576,"width":1024},"step":{"@type":"HowToStep","url":"https:\/\/www.marketing-faktor.de\/en\/create-indiegogo-campaign\/","name":"Creating an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign","text":"\r\nCreating an Indiegogo campaign: 10 tips for successfully implementing an Indiegogo campaign\r\n[vc_column width=\"1\/2\"][vc_column width=\"1\/2\"]\r\nCrowdfunding refers to the financing of a project by the crowd, usually via an online platform. There are now various providers available in the market. One of the largest and most popular crowdfunding platforms on the internet is Indiegogo. However, for a campaign on Indiegogo to be successful, there are several things you need to know and consider. This article provides everything you need to know about running a successful crowdfunding campaign on Indiegogo and also shares ten expert tips for effectively implementing your campaign or project.\r\n\r\nThe most important information in brief\r\n\r\n\u2022 Crowdfunding refers to the financing of a project by the masses.\r\n\r\n\r\n\u2022 Indiegogo is one of the larger crowdfunding platforms on the internet.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u2022 Indiegogo primarily finances smaller, independent projects.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u2022 Indiegogo mainly features gadgets and technical projects, but not exclusively.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u2022 Users who support a project on Indiegogo receive something in return.\r\n\r\n\r\n\r\n\r\n\r\n\r\nWhat is Indiegogo?\r\n\r\nIndiegogo is a crowdfunding platform. It is a website that allows projects to be financed by the masses that would otherwise not be possible. Indiegogo is one of the market leaders in this field, along with other providers such as the Kickstarter platform. Indiegogo mainly deals with smaller, independent (indie) projects. However, non-technical or larger projects can also be found on the platform. Customers present their project on Indiegogo and then collect money from the community to implement it. In return, backers receive an extra or edge for their support. This can be a free product, access to beta software, a mention in the credits, etc.\r\n\r\nWho is Indiegogo suitable for? When is it interesting?\r\n\r\n\r\n\r\n\r\nEven though Indiegogo is primarily aimed at smaller, independent projects, any project can launch a campaign on the platform as long as it meets the requirements and passes an internal review. It doesn't matter how big or small the project is, whether it's a gadget, technology, or something completely different. Indiegogo has also established itself as a popular alternative to Kickstarter. One of the reasons for this is its lower fees compared to its competitor.\r\n\r\n10 expert tips for your successful Indiegogo campaign\r\n\r\nIn this section, we present our ten expert tips to help you launch your own successful crowdfunding campaign on Indiegogo. You will learn useful tips and tricks and find out what you need to pay particular attention to when using Indiegogo.\r\n\r\n\r\n\r\n\r\n\r\nTip 1: Your project begins even before crowdfunding\r\n\r\nIf you are planning to run a crowdfunding campaign on Indiegogo, it is important to remember that your project begins before the crowdfunding campaign even starts. This means promoting your project on your own website and social media channels, writing blog posts, and, of course, not neglecting other marketing activities. Ideally, you should build a community before the crowdfunding campaign begins.\r\n\r\nTip 2: Go full steam ahead\r\n\r\nWhen you launch a crowdfunding campaign, it is important to put all your energy into it and go full steam ahead. This is a mistake that is often made. At first glance, a crowdfunding campaign seems very simple and straightforward. It is easy to forget that this is just as complex a topic as other marketing projects. Only if you concentrate fully on the campaign and plan everything thoroughly can your campaign on Indiegogo be successful.\r\n\r\nTip 3: Get to know your target audience\r\n\r\nFor your project, you probably have a specific target audience in mind for your products. These target audiences also exist on Indiegogo and other crowdfunding platforms. You need to know your target audiences in advance and which groups you want to address. Only when you know without a doubt who is interested in your project, or who you want to be interested in it, can you use the appropriate pledges and extras to make your crowdfunding campaign on Indiegogo interesting for this target group.\r\n\r\nTip 4: Make use of social networks\r\n\r\nSocial media such as Facebook, Twitter, and others play an important role in everyday online marketing. Your crowdfunding campaign is no exception. Use your social media accounts to inform people and your followers about your campaign. Let the community know everything about the new project and also share when and where it will take place and how long the crowdfunding campaign will last. Ideally, you should also link directly to your Indiegogo campaign page in your social media posts. The same applies, of course, to the other media that are also used in online marketing.\r\n\r\nTip 5: Use the press and expert portals\r\n\r\nAs you have already learned, it is important to announce and market your crowdfunding campaign on Indiegogo, just as you would with other products or projects. A very good way to generate interest and buzz around your project is to use the press and expert portals. Tell the press about your project and find specialist portals and websites that are willing to write about your crowdfunding campaign or give you the opportunity to publish guest posts there.\r\n\r\nTip 6: Use pledges that make tactical sense\r\n\r\nAs with other crowdfunding portals, such as Kickstarter, backers who support a project on Indiegogo receive certain benefits. These are referred to as pledges. It is important for the success of your campaign that you proceed tactically and think carefully about how you use them. For example, if your campaign is aimed at seniors or children and young people, pledges for a minimum support of 200 euros make little sense and are, above all, counterproductive. On the other hand, well-chosen and meaningful pledges can prove to be very positive.\r\n\r\nTip 7: Plan your campaign thoroughly\r\nAs with all marketing and project campaigns, it is important to plan your crowdfunding campaign thoroughly. Planning should not begin when you decide to launch a campaign or when you publish it, but well in advance. You should complete your planning before you start crowdfunding your project. It is also important to consider how the project will be carried out and what will happen after the campaign. Once the Indiegogo campaign is over, your backers will expect you to deliver a product and keep your promise. This requires thorough planning, including in the area of logistics, such as development, storage, delivery, manufacturing, etc.\r\nTip 8: Set realistic goals\r\n\r\nA mistake that many projects on Indiegogo and other crowdfunding platforms make is setting their project goals incorrectly or even setting completely unrealistic goals. This is a big mistake. It is important that you are realistic with your calculations. This means that you should state the costs or the money you need realistically (don't underestimate them), but also that you shouldn't artificially inflate the costs in order to obtain more capital. Set realistic goals and commit to a sum that you can actually achieve. Otherwise, you will end up losing your campaign, possibly all of your revenue, and the trust of your backers.\r\n\r\nTip 9: Create a compelling video\r\n\r\nUnless you decide on a very unusual, extraordinary, or exotic project, you can expect to face plenty of competition on Indiegogo. But even with a unique and special project, there are still thousands of campaigns vying for user support. For this reason, it is important that your campaign stands out from the crowd and appeals to potential backers. One way to achieve this goal is to create a compelling video that you can post on your website, social media, and even directly on your Indiegogo campaign page.\r\n\r\nTip 10: Always stay optimistic\r\n\r\nIn many cases, the success of an Indiegogo campaign is determined within the first few hours. Most projects achieve their highest profits shortly after launch. Only a few projects pick up speed in the final sprint. Nevertheless, there are always surprises, and no project can be predicted with complete accuracy. Therefore, it is important to remain optimistic, even when things are not going well. Think positively and wait until the end of the campaign. And even if you haven't reached your goal, if you've done everything right and planned thoroughly, there's nothing you can do to change that. Analyze your campaign, see what you can improve, and start again if necessary.\r\n\r\n10 tips for your Indiegogo campaign \u2013 our conclusion\r\n\r\nThis concludes our article on ten tips for a successful Indiegogo campaign. You now know what factors are important for success on the Indiegogo platform and what you should pay attention to if you decide to use this provider. Indiegogo offers you many great opportunities, and the number of successful projects shows that a campaign can really work if it is well planned. It is important that you plan everything thoroughly and, of course, don't just focus on Indiegogo and crowdfunding, but also don't neglect or even forget the marketing around it, on your website, on social media, on blogs and specialist portals, etc.\r\n\r\nMore articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":11965}]},"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11965"}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=11965"}],"version-history":[{"count":13,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11965\/revisions"}],"predecessor-version":[{"id":13731,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11965\/revisions\/13731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/13772"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=11965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=11965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=11965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}