{"id":11962,"date":"2019-08-05T13:21:34","date_gmt":"2019-08-05T13:21:34","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/wie-funktioniert-crowdfunding\/"},"modified":"2025-12-17T04:17:43","modified_gmt":"2025-12-17T04:17:43","slug":"how-crowdfunding-works","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/","title":{"rendered":"How crowdfunding works: Process and how a crowdfunding campaign works"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong>How Crowdfunding Works:<\/strong> <strong>Process and Functionality of a Crowdfunding Campaign<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;block-round-corners&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13485&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1764329209143{padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;block-round-corners&#8221;][vc_column_text css=&#8221;.vc_custom_1564759484162{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #dff2fe !important;}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Crowdfunding is currently an interesting and popular topic. On sites like Kickstarter, there are numerous projects asking for users\u2019 support or hoping for their financial help. In fact, over the past years, various projects have been successfully funded through campaigns on Kickstarter and similar platforms (and subsequently brought to market) that would likely never have been possible without a crowdfunding campaign. But what exactly is behind crowdfunding? How does such a campaign work, and what should be considered? You will learn that and more in this article. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-256\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Land<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Expenses<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Indiegogo<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-8.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUSA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5% + provider fees\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOne of the market leaders in crowdfunding. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>The Essentials in Brief<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1559913369155{margin-bottom: 30px !important;}&#8221; el_class=&#8221;whitetext-gr whitetext-gr-full-dots&#8221;][vc_column css=&#8221;.vc_custom_1699846306454{background-color: #55db7b !important;}&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Crowdfunding describes the <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-marketing\/\" data-wpil-monitor-id=\"1370\">financing<\/a> of a project by the masses. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Crowdfunding is the only way to realize many projects. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 There is now a variety of <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-deutschland\/\" data-wpil-monitor-id=\"1546\">crowdfunding platforms on the market<\/a>. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Kickstarter is the market leader and the best-known <a class=\"wpil_keyword_link\" title=\"Crowdfunding Plattform\" href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-plattform\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"125\">crowdfunding platform<\/a>. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Many crowdfunding platforms offer support for the projects. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 On many platforms, users receive a reward for their support. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-260\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Kickstarter<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-7.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBest-known platform, market leader.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Indiegogo <\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-8.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWell-known indie platform for games.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>GoFundMe<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-3.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFor social and medical projects.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Crowd Supply<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-2.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFor unusual projects and ideas. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.crowdsupply.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Crowdfunder<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-1.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVenture capitalist projects and ideas.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Crowdfunding \u2013 what is it anyway?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;4762&#8243; img_size=&#8221;453&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Before we look at how crowdfunding works and what you should consider, it is important to know what crowdfunding actually is. We will answer this question in this section. Crowdfunding refers to the support or financing of a product by the masses. The respective projects launch a campaign on special websites or crowdfunding platforms for this purpose. Kickstarter is the market leader and one of the best-known providers. The goal is to cover the costs necessary for the full or partial development of a project through revenue from the community. To do this, you register projects on the appropriate crowdfunding platform and present yourself. The users on the platform can then financially support projects that they like.<\/p>\n<p style=\"text-align: justify;\">In this way, promising and interesting projects are given a chance. Many \u2013 and not infrequently very good \u2013 projects have failed in the past due to a lack of financial resources. Crowdfunding is intended to counteract this. On most platforms, users who support a project receive a small reward. A so-called perk or edge. Since crowdfunding became an option, many projects have been successfully supported and implemented in this way. The offerings range from predominantly technological projects to clothing, board games, and so on. Normally, there are no restrictions on which projects can be supported through crowdfunding and which cannot.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>How Does Crowdfunding Work?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">For crowdfunding, it is first necessary for the project to choose a crowdfunding platform from which it expects support. There is now a wide selection on the market. However, the best-known provider is Kickstarter, followed by Indiegogo. It is worthwhile to look carefully and compare in advance. Some providers specialize in campaigns from a particular industry or niche. Furthermore, there are differences in costs and the campaign process.<\/p>\n<p style=\"text-align: justify;\">Once you have chosen a provider and it has accepted your campaign, it will be published on the provider\u2019s website for a certain period. During this time, the users of the provider, i.e. the community, have the opportunity to ask questions, leave comments, and financially support your project. At the end of the term, the campaign ends. Whether and how much of the revenues you receive depends on the provider and factors such as whether the campaign goal was reached, etc.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>The Process of a Crowdfunding Campaign<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;4763&#8243; img_size=&#8221;501&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this section, you will learn step by step the process of a crowdfunding campaign. With this information, you should then be able to start your own campaign without any problems.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Step 1: Choosing a Provider<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There is a wide variety of crowdfunding platforms on the market, foremost among them Kickstarter.com. Before you can start your own <a class=\"wpil_keyword_link\" title=\"Kampagne starten\" href=\"https:\/\/www.marketing-faktor.de\/kickstarter-kampagne\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"114\">campaign<\/a>, you must decide on a provider. Care and caution are required here. Some providers specialize in certain projects or industries, and they also differ in terms of process. For example, on some crowdfunding platforms, you only receive your money if the campaign goal (for example, 30,000 USD) is fully reached. Otherwise, the backers get their money back (even at 29,999 USD). Other platforms pay out the revenues at the end of the campaign regardless of whether the goal was reached or not. There are also differences in prices and fees, in inclusive services, etc.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Step 2: Creating Your Crowdfunding Campaign<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Once you have chosen a provider, it is time to create your crowdfunding campaign. Depending on the provider and, in some cases, the package you choose, you may receive help and support from the crowdfunding platform. Larger providers like Kickstarter have a dedicated team for this. Smaller providers, on the other hand, do not offer such services. In these cases, you are on your own.<\/p>\n<p style=\"text-align: justify;\">In any case, you should include videos and photos in your campaign, as well as a detailed project description. Furthermore, you should be able to present a roadmap, clear goals, etc. Most crowdfunding platforms review your project and must approve it before publication. In this case, there are often clear instructions and requirements that must be met. This ensures that only projects that really exist, are realistic, and have a chance of success are published. It also helps prevent fraud.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Step 3: Determine Duration and Perks<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Before you can launch your crowdfunding campaign, you need to define the perks. These are the benefits that users receive in return for their support. Perks can be offered in multiple tiers. For example, for $10, $50, $100, $200, and $500, etc. You also need to decide on a duration. Most campaigns typically run between two and four weeks. While a duration of over 30 days is possible, it is generally not recommended in crowdfunding. On one hand, you only receive the funds at the end of the project, and on the other hand, longer durations mean that users take more time to decide (\u201cI\u2019ll come back later\u201d) and then simply forget your project.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Step 4: Go Live and Market Your Campaign<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Now it\u2019s time. You can go live with your crowdfunding campaign. It is important that you are active. This means responding quickly and reliably to questions, concerns, and comments from users. You also need to market your campaign outside the platform. Social media, press, blogs and trade portals, as well as your project website: links, information, and notes about your project and crowdfunding campaign need to be found everywhere. Otherwise, the desired success will remain elusive. Always remember: the most successful crowdfunding campaigns have reached the majority of their funding shortly after launch, not at the end!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Step 5: End of the Campaign and Payout<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The final step is the end of your campaign and the payout. Here, the choice of provider plays an important role. Some platforms, like Kickstarter, only pay out the revenues if the set project goal has been reached. If you fall short of the target amount, the backers get their money back, and you get nothing. Other crowdfunding platforms pay out even if the goal is not reached, and yet other providers offer you the choice between both options. For this reason, careful planning of the campaign is important, and you should by no means set your goal too high.<\/p>\n<p style=\"text-align: justify;\">If everything works out, you will receive your entire revenues (including those exceeding the set goal) within a short time. Only the <a href=\"https:\/\/www.marketing-faktor.de\/crowdfunding-kosten\/\" data-wpil-monitor-id=\"1457\">fees<\/a> are deducted. These also vary by provider, but most platforms charge a percentage of the revenues as commission.<\/p>\n<p>[\/vc_column_text][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-260\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Kickstarter<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-7.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBest-known platform, market leader.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Indiegogo <\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-8.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWell-known indie platform for games.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>GoFundMe<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-3.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFor social and medical projects.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Crowd Supply<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-2.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFor unusual projects and ideas. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.crowdsupply.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Crowdfunder<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-1.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVenture capitalist projects and ideas.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Advantages and Disadvantages of a Crowdfunding Campaign<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_single_image image=&#8221;4764&#8243; img_size=&#8221;492&#215;300&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this section, we introduce you to the most important advantages and disadvantages of a crowdfunding campaign. In this way, we aim to help you get an overview of the concept and its possibilities, as well as the risks and negative aspects of a crowdfunding campaign.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The Advantages<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A crowdfunding campaign offers a multitude of advantages. You have already encountered most of them throughout the article. Nevertheless, we have summarized the most important advantages of a crowdfunding campaign here once again. They are: <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1559913369155{margin-bottom: 30px !important;}&#8221; el_class=&#8221;whitetext-gr whitetext-gr-full-dots&#8221;][vc_column css=&#8221;.vc_custom_1699846318980{background-color: #55db7b !important;}&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Financial support for your project. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Increase in the visibility of your project. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Crowdfunding is an excellent marketing tool. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Early <a href=\"https:\/\/www.marketing-faktor.de\/community-marketing\/\" data-wpil-monitor-id=\"1572\">building of a community<\/a> of supporters and interested parties. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The Disadvantages<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Of course, despite all the positive aspects, a crowdfunding campaign also involves some disadvantages. You should of course be aware of these as well. You should also always keep the following important disadvantages in mind when deciding on a crowdfunding campaign. Otherwise, there may be unpleasant surprises. The most important disadvantages are:<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1559913369155{margin-bottom: 30px !important;}&#8221; el_class=&#8221;whitetext-gr whitetext-gr-full-dots&#8221;][vc_column css=&#8221;.vc_custom_1699846324333{background-color: #f36965 !important;}&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Potentially high additional costs. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Depending on the provider, payout only occurs if the project goal is reached. <\/span><\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\u2022 Sometimes high requirements and prerequisites for participation. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-261\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Benefits<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Disadvantages<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"badge_div_col\"><\/span><li>Financial support for your project.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Potentially high additional costs.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Increased awareness of your project.\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Depending on the provider, payment is only made once the project goal has been achieved.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Excellent marketing tool.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Sometimes high requirements and conditions for participation. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Early community building. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][vc_single_image image=&#8221;4765&#8243; img_size=&#8221;462&#215;300&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>The Process of a Crowdfunding Campaign \u2013 Our Conclusion<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message icon_fontawesome=&#8221;fa fa-list&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">That brings our article on crowdfunding to an end. You now know exactly what crowdfunding is and how it works. You are also familiar with the process of such a campaign and know the most important advantages and disadvantages. If you are planning your own crowdfunding campaign, it is important that you thoroughly research the providers. You should pay particular attention to any specializations, additional services, and the costs. It is also worth looking at the payout conditions: do you receive your funds even if the project goal is not reached? In conclusion, it can be said that this is a complex topic that requires thorough planning. Do not be deceived by the apparent simplicity of crowdfunding. If you are interested, we cordially invite you to take a look at our other articles on the topic of crowdfunding.<\/span><\/p>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-256\" class=\"wpsm-comptable center-table-align\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Evaluation<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Land<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Expenses<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Description<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white><strong>Link<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<center><strong><pa>Indiegogo<\/center><\/strong><\/pa>\r\n<center><strong><pa><img src =\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Image-8.jpg\" alt=\"\" \/><\/center><\/strong><\/pa>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUSA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5% + provider fees\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOne of the market leaders in crowdfunding. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\">Start campaign<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"customblock_display_il\"><a href=\"https:\/\/www.marketing-faktor.de\/en\/application\/\"><img decoding=\"async\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2020\/06\/Group-1000002123-1.png\"><\/a><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Other Articles<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdinvesting-plattform\/\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2024\/09\/Crowdinvesting-Plattform-1-768x432-1.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/crowdinvesting-plattform\/\"><div class=\"title\">Crowdinvesting Plattform: Vergleich der besten Cro...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/wie-funktioniert-crowdfunding\/\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Wie-funktioniert-Crowdfunding.jpg\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/wie-funktioniert-crowdfunding\/\"><div class=\"title\">Wie funktioniert Crowdfunding: Ablauf und Funktion...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/indiegogo-kampagne-erstellen\/\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Indiegogo-Kampagne-erstellen-10-Tipps-fuer-die-erfolgreiche-Umsetzung-einer-Indiegogo-Kampagne-bild-1.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.marketing-faktor.de\/indiegogo-kampagne-erstellen\/\"><div class=\"title\">Indiegogo Kampagne erstellen: 10 Tipps f\u00fcr die erf...<\/div><\/a><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;block-round-corners&#8221;]<div class=\"rating-form  mr-shortcode\">\t<form id=\"rating-form-4720-1\" action=\"#\">\t\t<h4>Bewerten Sie unseren Artikel<\/h4><div class=\"rating-item mr \" >\t<label class=\"description\" for=\"rating-item-1-1\">Sample rating item<\/label>\t\t\t\t<span class=\"mr-star-rating 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-->\t\t\t<input type=\"hidden\" value=\"1\" class=\"rating-item-4720-1\" id=\"hidden-rating-item-id-1\" \/>\t\t\t\t\t<div class=\"wp-block-button\">\t\t\t<input type=\"submit\" class=\"wp-block-button__link save-rating\" id=\"saveBtn-4720-1\" value=\"Bewertung abgeben\"><\/input>\t\t<\/div>\t\t<input type=\"hidden\" name=\"sequence\" value=\"1\" \/>\t\t\t\t\t<\/form><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":1,"featured_media":10540,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[956],"tags":[],"class_list":["post-11962","blog_posts","type-blog_posts","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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crowdfunding works: Process and how a crowdfunding campaign works\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.marketing-faktor.de\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Wie-funktioniert-Crowdfunding.jpg\",\"height\":225,\"width\":400},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\\\/\\\/www.marketing-faktor.de\\\/en\\\/how-crowdfunding-works\\\/\",\"name\":\"How crowdfunding works: Process and how a crowdfunding campaign works\",\"text\":\"\\r\\nHow Crowdfunding Works: Process and Functionality of a Crowdfunding Campaign\\r\\n[vc_column width=\\\"1\\\/2\\\"][vc_column width=\\\"1\\\/2\\\" el_class=\\\"block-round-corners\\\"]\\r\\nCrowdfunding is currently an interesting and popular topic. On sites like Kickstarter, there are numerous projects asking for users\u2019 support or hoping for their financial help. In fact, over the past years, various projects have been successfully funded through campaigns on Kickstarter and similar platforms (and subsequently brought to market) that would likely never have been possible without a crowdfunding campaign. But what exactly is behind crowdfunding? How does such a campaign work, and what should be considered? You will learn that and more in this article. \\r\\n\\r\\nThe Essentials in Brief\\r\\n\\r\\n\u2022 Crowdfunding describes the financing of a project by the masses. \\r\\n\\r\\n\u2022 Crowdfunding is the only way to realize many projects. \\r\\n\\r\\n\u2022 There is now a variety of crowdfunding platforms on the market. \\r\\n\\r\\n\u2022 Kickstarter is the market leader and the best-known crowdfunding platform. \\r\\n\\r\\n\u2022 Many crowdfunding platforms offer support for the projects. \\r\\n\\r\\n\u2022 On many platforms, users receive a reward for their support. \\r\\n\\r\\nCrowdfunding \u2013 what is it anyway?\\r\\n\\r\\nBefore we look at how crowdfunding works and what you should consider, it is important to know what crowdfunding actually is. We will answer this question in this section. Crowdfunding refers to the support or financing of a product by the masses. The respective projects launch a campaign on special websites or crowdfunding platforms for this purpose. Kickstarter is the market leader and one of the best-known providers. The goal is to cover the costs necessary for the full or partial development of a project through revenue from the community. To do this, you register projects on the appropriate crowdfunding platform and present yourself. The users on the platform can then financially support projects that they like.\\r\\nIn this way, promising and interesting projects are given a chance. Many \u2013 and not infrequently very good \u2013 projects have failed in the past due to a lack of financial resources. Crowdfunding is intended to counteract this. On most platforms, users who support a project receive a small reward. A so-called perk or edge. Since crowdfunding became an option, many projects have been successfully supported and implemented in this way. The offerings range from predominantly technological projects to clothing, board games, and so on. Normally, there are no restrictions on which projects can be supported through crowdfunding and which cannot.\\r\\n\\r\\nHow Does Crowdfunding Work?\\r\\n\\r\\nFor crowdfunding, it is first necessary for the project to choose a crowdfunding platform from which it expects support. There is now a wide selection on the market. However, the best-known provider is Kickstarter, followed by Indiegogo. It is worthwhile to look carefully and compare in advance. Some providers specialize in campaigns from a particular industry or niche. Furthermore, there are differences in costs and the campaign process.\\r\\nOnce you have chosen a provider and it has accepted your campaign, it will be published on the provider\u2019s website for a certain period. During this time, the users of the provider, i.e. the community, have the opportunity to ask questions, leave comments, and financially support your project. At the end of the term, the campaign ends. Whether and how much of the revenues you receive depends on the provider and factors such as whether the campaign goal was reached, etc.\\r\\n\\r\\nThe Process of a Crowdfunding Campaign\\r\\n\\r\\nIn this section, you will learn step by step the process of a crowdfunding campaign. With this information, you should then be able to start your own campaign without any problems.\\r\\n\\r\\nStep 1: Choosing a Provider\\r\\n\\r\\nThere is a wide variety of crowdfunding platforms on the market, foremost among them Kickstarter.com. Before you can start your own campaign, you must decide on a provider. Care and caution are required here. Some providers specialize in certain projects or industries, and they also differ in terms of process. For example, on some crowdfunding platforms, you only receive your money if the campaign goal (for example, 30,000 USD) is fully reached. Otherwise, the backers get their money back (even at 29,999 USD). Other platforms pay out the revenues at the end of the campaign regardless of whether the goal was reached or not. There are also differences in prices and fees, in inclusive services, etc.\\r\\n\\r\\nStep 2: Creating Your Crowdfunding Campaign\\r\\n\\r\\nOnce you have chosen a provider, it is time to create your crowdfunding campaign. Depending on the provider and, in some cases, the package you choose, you may receive help and support from the crowdfunding platform. Larger providers like Kickstarter have a dedicated team for this. Smaller providers, on the other hand, do not offer such services. In these cases, you are on your own.\\r\\nIn any case, you should include videos and photos in your campaign, as well as a detailed project description. Furthermore, you should be able to present a roadmap, clear goals, etc. Most crowdfunding platforms review your project and must approve it before publication. In this case, there are often clear instructions and requirements that must be met. This ensures that only projects that really exist, are realistic, and have a chance of success are published. It also helps prevent fraud.\\r\\n\\r\\nStep 3: Determine Duration and Perks\\r\\n\\r\\nBefore you can launch your crowdfunding campaign, you need to define the perks. These are the benefits that users receive in return for their support. Perks can be offered in multiple tiers. For example, for $10, $50, $100, $200, and $500, etc. You also need to decide on a duration. Most campaigns typically run between two and four weeks. While a duration of over 30 days is possible, it is generally not recommended in crowdfunding. On one hand, you only receive the funds at the end of the project, and on the other hand, longer durations mean that users take more time to decide (\u201cI\u2019ll come back later\u201d) and then simply forget your project.\\r\\n\\r\\nStep 4: Go Live and Market Your Campaign\\r\\n\\r\\nNow it\u2019s time. You can go live with your crowdfunding campaign. It is important that you are active. This means responding quickly and reliably to questions, concerns, and comments from users. You also need to market your campaign outside the platform. Social media, press, blogs and trade portals, as well as your project website: links, information, and notes about your project and crowdfunding campaign need to be found everywhere. Otherwise, the desired success will remain elusive. Always remember: the most successful crowdfunding campaigns have reached the majority of their funding shortly after launch, not at the end!\\r\\n\\r\\nStep 5: End of the Campaign and Payout\\r\\n\\r\\nThe final step is the end of your campaign and the payout. Here, the choice of provider plays an important role. Some platforms, like Kickstarter, only pay out the revenues if the set project goal has been reached. If you fall short of the target amount, the backers get their money back, and you get nothing. Other crowdfunding platforms pay out even if the goal is not reached, and yet other providers offer you the choice between both options. For this reason, careful planning of the campaign is important, and you should by no means set your goal too high.\\r\\nIf everything works out, you will receive your entire revenues (including those exceeding the set goal) within a short time. Only the fees are deducted. These also vary by provider, but most platforms charge a percentage of the revenues as commission.\\r\\n\\r\\nAdvantages and Disadvantages of a Crowdfunding Campaign\\r\\n\\r\\nIn this section, we introduce you to the most important advantages and disadvantages of a crowdfunding campaign. In this way, we aim to help you get an overview of the concept and its possibilities, as well as the risks and negative aspects of a crowdfunding campaign.\\r\\n\\r\\nThe Advantages\\r\\n\\r\\nA crowdfunding campaign offers a multitude of advantages. You have already encountered most of them throughout the article. Nevertheless, we have summarized the most important advantages of a crowdfunding campaign here once again. They are: \\r\\n\\r\\n\u2022 Financial support for your project. \\r\\n\\r\\n\u2022 Increase in the visibility of your project. \\r\\n\\r\\n\u2022 Crowdfunding is an excellent marketing tool. \\r\\n\\r\\n\u2022 Early building of a community of supporters and interested parties. \\r\\n\\r\\nThe Disadvantages\\r\\n\\r\\nOf course, despite all the positive aspects, a crowdfunding campaign also involves some disadvantages. You should of course be aware of these as well. You should also always keep the following important disadvantages in mind when deciding on a crowdfunding campaign. Otherwise, there may be unpleasant surprises. The most important disadvantages are:\\r\\n\\r\\n\u2022 Potentially high additional costs. \\r\\n\\r\\n\u2022 Depending on the provider, payout only occurs if the project goal is reached. \\r\\n\\r\\n\u2022 Sometimes high requirements and prerequisites for participation. \\r\\n\\r\\nThe Process of a Crowdfunding Campaign \u2013 Our Conclusion\\r\\n\\r\\nThat brings our article on crowdfunding to an end. You now know exactly what crowdfunding is and how it works. You are also familiar with the process of such a campaign and know the most important advantages and disadvantages. If you are planning your own crowdfunding campaign, it is important that you thoroughly research the providers. You should pay particular attention to any specializations, additional services, and the costs. It is also worth looking at the payout conditions: do you receive your funds even if the project goal is not reached? In conclusion, it can be said that this is a complex topic that requires thorough planning. Do not be deceived by the apparent simplicity of crowdfunding. If you are interested, we cordially invite you to take a look at our other articles on the topic of crowdfunding.\\r\\n\\r\\nOther Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 Process and how a crowdfunding campaign works \u2b50","description":"How does a crowdfunding campaign work and how does it work? \u2713How it works \u2713Procedure \u2713Overview \u2713Kickstarter -> LEARN MORE!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/","og_locale":"en_US","og_type":"article","og_title":"\u2b50 Process and how a crowdfunding campaign works \u2b50","og_description":"How does a crowdfunding campaign work and how does it work? \u2713How it works \u2713Procedure \u2713Overview \u2713Kickstarter -> LEARN MORE!","og_url":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/","og_site_name":"Marketing-Faktor","article_modified_time":"2025-12-17T04:17:43+00:00","og_image":[{"width":400,"height":225,"url":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Wie-funktioniert-Crowdfunding.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/#article","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/"},"author":{"name":"admin","@id":"https:\/\/www.marketing-faktor.de\/en\/#\/schema\/person\/77bf90c64d71b0846498d5f450c73ca9"},"headline":"How crowdfunding works: Process and how a crowdfunding campaign works","datePublished":"2019-08-05T13:21:34+00:00","dateModified":"2025-12-17T04:17:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/"},"wordCount":2360,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#organization"},"image":{"@id":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Wie-funktioniert-Crowdfunding.jpg","articleSection":["Crowdfunding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/","url":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/","name":"\u2b50 Process and how a crowdfunding campaign works \u2b50","isPartOf":{"@id":"https:\/\/www.marketing-faktor.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/#primaryimage"},"image":{"@id":"https:\/\/www.marketing-faktor.de\/en\/how-crowdfunding-works\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketing-faktor.de\/wp-content\/uploads\/2019\/08\/Wie-funktioniert-Crowdfunding.jpg","datePublished":"2019-08-05T13:21:34+00:00","dateModified":"2025-12-17T04:17:43+00:00","description":"How does a crowdfunding campaign work and how does it work? 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On sites like Kickstarter, there are numerous projects asking for users\u2019 support or hoping for their financial help. In fact, over the past years, various projects have been successfully funded through campaigns on Kickstarter and similar platforms (and subsequently brought to market) that would likely never have been possible without a crowdfunding campaign. But what exactly is behind crowdfunding? How does such a campaign work, and what should be considered? You will learn that and more in this article. \r\n\r\nThe Essentials in Brief\r\n\r\n\u2022 Crowdfunding describes the financing of a project by the masses. \r\n\r\n\u2022 Crowdfunding is the only way to realize many projects. \r\n\r\n\u2022 There is now a variety of crowdfunding platforms on the market. \r\n\r\n\u2022 Kickstarter is the market leader and the best-known crowdfunding platform. \r\n\r\n\u2022 Many crowdfunding platforms offer support for the projects. \r\n\r\n\u2022 On many platforms, users receive a reward for their support. \r\n\r\nCrowdfunding \u2013 what is it anyway?\r\n\r\nBefore we look at how crowdfunding works and what you should consider, it is important to know what crowdfunding actually is. We will answer this question in this section. Crowdfunding refers to the support or financing of a product by the masses. The respective projects launch a campaign on special websites or crowdfunding platforms for this purpose. Kickstarter is the market leader and one of the best-known providers. The goal is to cover the costs necessary for the full or partial development of a project through revenue from the community. To do this, you register projects on the appropriate crowdfunding platform and present yourself. The users on the platform can then financially support projects that they like.\r\nIn this way, promising and interesting projects are given a chance. Many \u2013 and not infrequently very good \u2013 projects have failed in the past due to a lack of financial resources. Crowdfunding is intended to counteract this. On most platforms, users who support a project receive a small reward. A so-called perk or edge. Since crowdfunding became an option, many projects have been successfully supported and implemented in this way. The offerings range from predominantly technological projects to clothing, board games, and so on. Normally, there are no restrictions on which projects can be supported through crowdfunding and which cannot.\r\n\r\nHow Does Crowdfunding Work?\r\n\r\nFor crowdfunding, it is first necessary for the project to choose a crowdfunding platform from which it expects support. There is now a wide selection on the market. However, the best-known provider is Kickstarter, followed by Indiegogo. It is worthwhile to look carefully and compare in advance. Some providers specialize in campaigns from a particular industry or niche. Furthermore, there are differences in costs and the campaign process.\r\nOnce you have chosen a provider and it has accepted your campaign, it will be published on the provider\u2019s website for a certain period. During this time, the users of the provider, i.e. the community, have the opportunity to ask questions, leave comments, and financially support your project. At the end of the term, the campaign ends. Whether and how much of the revenues you receive depends on the provider and factors such as whether the campaign goal was reached, etc.\r\n\r\nThe Process of a Crowdfunding Campaign\r\n\r\nIn this section, you will learn step by step the process of a crowdfunding campaign. With this information, you should then be able to start your own campaign without any problems.\r\n\r\nStep 1: Choosing a Provider\r\n\r\nThere is a wide variety of crowdfunding platforms on the market, foremost among them Kickstarter.com. Before you can start your own campaign, you must decide on a provider. Care and caution are required here. Some providers specialize in certain projects or industries, and they also differ in terms of process. For example, on some crowdfunding platforms, you only receive your money if the campaign goal (for example, 30,000 USD) is fully reached. Otherwise, the backers get their money back (even at 29,999 USD). Other platforms pay out the revenues at the end of the campaign regardless of whether the goal was reached or not. There are also differences in prices and fees, in inclusive services, etc.\r\n\r\nStep 2: Creating Your Crowdfunding Campaign\r\n\r\nOnce you have chosen a provider, it is time to create your crowdfunding campaign. Depending on the provider and, in some cases, the package you choose, you may receive help and support from the crowdfunding platform. Larger providers like Kickstarter have a dedicated team for this. Smaller providers, on the other hand, do not offer such services. In these cases, you are on your own.\r\nIn any case, you should include videos and photos in your campaign, as well as a detailed project description. Furthermore, you should be able to present a roadmap, clear goals, etc. Most crowdfunding platforms review your project and must approve it before publication. In this case, there are often clear instructions and requirements that must be met. This ensures that only projects that really exist, are realistic, and have a chance of success are published. It also helps prevent fraud.\r\n\r\nStep 3: Determine Duration and Perks\r\n\r\nBefore you can launch your crowdfunding campaign, you need to define the perks. These are the benefits that users receive in return for their support. Perks can be offered in multiple tiers. For example, for $10, $50, $100, $200, and $500, etc. You also need to decide on a duration. Most campaigns typically run between two and four weeks. While a duration of over 30 days is possible, it is generally not recommended in crowdfunding. On one hand, you only receive the funds at the end of the project, and on the other hand, longer durations mean that users take more time to decide (\u201cI\u2019ll come back later\u201d) and then simply forget your project.\r\n\r\nStep 4: Go Live and Market Your Campaign\r\n\r\nNow it\u2019s time. You can go live with your crowdfunding campaign. It is important that you are active. This means responding quickly and reliably to questions, concerns, and comments from users. You also need to market your campaign outside the platform. Social media, press, blogs and trade portals, as well as your project website: links, information, and notes about your project and crowdfunding campaign need to be found everywhere. Otherwise, the desired success will remain elusive. Always remember: the most successful crowdfunding campaigns have reached the majority of their funding shortly after launch, not at the end!\r\n\r\nStep 5: End of the Campaign and Payout\r\n\r\nThe final step is the end of your campaign and the payout. Here, the choice of provider plays an important role. Some platforms, like Kickstarter, only pay out the revenues if the set project goal has been reached. If you fall short of the target amount, the backers get their money back, and you get nothing. Other crowdfunding platforms pay out even if the goal is not reached, and yet other providers offer you the choice between both options. For this reason, careful planning of the campaign is important, and you should by no means set your goal too high.\r\nIf everything works out, you will receive your entire revenues (including those exceeding the set goal) within a short time. Only the fees are deducted. These also vary by provider, but most platforms charge a percentage of the revenues as commission.\r\n\r\nAdvantages and Disadvantages of a Crowdfunding Campaign\r\n\r\nIn this section, we introduce you to the most important advantages and disadvantages of a crowdfunding campaign. In this way, we aim to help you get an overview of the concept and its possibilities, as well as the risks and negative aspects of a crowdfunding campaign.\r\n\r\nThe Advantages\r\n\r\nA crowdfunding campaign offers a multitude of advantages. You have already encountered most of them throughout the article. Nevertheless, we have summarized the most important advantages of a crowdfunding campaign here once again. They are: \r\n\r\n\u2022 Financial support for your project. \r\n\r\n\u2022 Increase in the visibility of your project. \r\n\r\n\u2022 Crowdfunding is an excellent marketing tool. \r\n\r\n\u2022 Early building of a community of supporters and interested parties. \r\n\r\nThe Disadvantages\r\n\r\nOf course, despite all the positive aspects, a crowdfunding campaign also involves some disadvantages. You should of course be aware of these as well. You should also always keep the following important disadvantages in mind when deciding on a crowdfunding campaign. Otherwise, there may be unpleasant surprises. The most important disadvantages are:\r\n\r\n\u2022 Potentially high additional costs. \r\n\r\n\u2022 Depending on the provider, payout only occurs if the project goal is reached. \r\n\r\n\u2022 Sometimes high requirements and prerequisites for participation. \r\n\r\nThe Process of a Crowdfunding Campaign \u2013 Our Conclusion\r\n\r\nThat brings our article on crowdfunding to an end. You now know exactly what crowdfunding is and how it works. You are also familiar with the process of such a campaign and know the most important advantages and disadvantages. If you are planning your own crowdfunding campaign, it is important that you thoroughly research the providers. You should pay particular attention to any specializations, additional services, and the costs. It is also worth looking at the payout conditions: do you receive your funds even if the project goal is not reached? In conclusion, it can be said that this is a complex topic that requires thorough planning. Do not be deceived by the apparent simplicity of crowdfunding. If you are interested, we cordially invite you to take a look at our other articles on the topic of crowdfunding.\r\n\r\nOther Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":11962}]},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/comments?post=11962"}],"version-history":[{"count":8,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11962\/revisions"}],"predecessor-version":[{"id":13735,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/blog_posts\/11962\/revisions\/13735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media\/10540"}],"wp:attachment":[{"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/media?parent=11962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/categories?post=11962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-faktor.de\/en\/wp-json\/wp\/v2\/tags?post=11962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}