{"id":11951,"date":"2020-05-16T08:08:32","date_gmt":"2020-05-16T08:08:32","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/crowdfunding-deutschland\/"},"modified":"2025-12-15T11:34:29","modified_gmt":"2025-12-15T11:34:29","slug":"crowdfunding-germany","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/crowdfunding-germany\/","title":{"rendered":"Crowdfunding Germany: 10 tips for a successful crowdfunding campaign in Germany"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Crowdfunding Germany: 10 tips for a successful crowdfunding campaign in Germany<\/strong><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”13479″ img_size=”full” css=”.vc_custom_1764329205075{padding-right: 20px !important;}”][\/vc_column][vc_column width=”1\/2″ el_class=”block-round-corners”][vc_column_text css=”.vc_custom_1763231739897{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}”]Crowdfunding refers to financing by the masses. This makes it possible, for example, for projects with little capital to get started and successfully launch on the market. Crowdfunding was initially and primarily popular in the software industry. Websites such as Kickstarter enable developers of indie games and smaller projects to receive money from fans and enthusiasts in the general public.[\/vc_column_text][\/vc_column][vc_column][vc_column_text css=”.vc_custom_1763231748408{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}”]But what exactly does a crowdfunding campaign look like? What do you need to bear in mind to be successful with crowdfunding? Find out that and more here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]\t\t\t\t\t\t

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<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCrowdfunding platforms \u2013 overview\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2b50 Requirement:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCrowdfunding platforms\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83c\udfc6 Duration:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApproximately 3 months\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcb0 Costs:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tProject-specific\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcfa Objective:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRaise crowdfunding financing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u26a1 Technologies and knowledge:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial media, website, video, email newsletter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][vc_column_text]<\/p>\n

The most important information in brief<\/strong><\/h2>\n
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\u2022 Crowdfunding literally means mass financing. The name says it all.<\/span><\/p>\n

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\u2022 Crowdfunding was first introduced by Kickstarter in the software industry.
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\u2022 In crowdfunding, projects try to inspire outsiders.<\/span><\/p>\n

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\u2022 Fans and interested parties support a crowdfunding campaign with pledges.<\/span><\/p>\n

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The top crowdfunding platforms from Germany<\/strong><\/h2>\n

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Vendor<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Target group<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Expenses<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Website<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1. StartNext\r\n\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLargest and best-known German crowdfunding platform\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5% of revenue\r\n3-5% processing fee\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTO THE PROVIDER<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2. VisionBakery\r\n\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSecond largest crowdfunding platform in Germany\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5% of revenue\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTO THE PROVIDER<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3. ecocrowd\r\n\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTechnical products\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5% per transaction\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTO THE PROVIDER<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

What is crowdfunding?<\/strong><\/h2>\n

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Crowdfunding is an English term that stands for \u201cmass funding.\u201d The name is accurate because, instead of project or company leaders, banks, or investors, the crowd\u2014that is, you and I\u2014takes on the financing of projects. The project or initiative is published on a website and presented to the crowd in this way. Interested parties and fans then have the opportunity to support the project with a so-called pledge. In return for their support, backers receive a reward, such as a free product after completion, a mention in the credits, or another benefit. The specific reward often depends on the amount of the pledge. The advantage is that it doesn\u2019t require a large investment from a single person; instead, many people\u2014perhaps even millions, like you and me\u2014support the project with small amounts. In the end, the collective contributions often add up to a significant and impressive sum.<\/p>\n

The concept of crowdfunding itself is not new. However, in the last ten years, websites like Kickstarter and Indiegogo have made crowdfunding accessible to the general public in a simple and straightforward way using the internet. There is no longer a need to search for interested parties through newspapers and advertisements. Instead, a simple link is enough, and today there are millions of users who check Kickstarter and other platforms weekly for interesting opportunities.<\/p>\n

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How Does a Crowdfunding Campaign Work?<\/strong><\/h2>\n

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Thanks to the internet and crowdfunding platforms, creating a campaign today is very simple and can be done in a short amount of time. First, you need to choose a platform. Different platforms cater to different target audiences. Then, you must register for an account and create your project. This includes a project description, photos, videos, and so on. Depending on the platform, your project may need to be reviewed and approved by the site operators to prevent fraud. Certain requirements and conditions must be met for this.<\/p>\n

Once your profile and project are approved and activated on the website, it becomes visible to everyone, and anyone interested can make a pledge. The funds are collected over the course of the campaign. Whether a payout occurs depends on the platform. Some providers, like Kickstarter, require that you reach your predetermined goal. Other platforms pay out the funds raised at the end of the campaign regardless of whether the goal was met. Only platform fees and costs are deducted.<\/p>\n

Once your campaign is online, you can amplify it with targeted marketing. Share the link and information on social networks, your blog and newsletter, your company website, and other portals or relevant media you use for marketing. After that, the focus is on managing the campaign and monitoring the results.<\/p>\n

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Advantages of a Crowdfunding Campaign<\/strong><\/h2>\n

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A crowdfunding campaign offers you several valuable advantages compared to other forms of financing and is also a good and easy way to obtain the necessary startup capital with a strong idea. The main advantages are:<\/p>\n

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\u2022 Validating your ideas<\/span><\/p>\n

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\u2022Building a following
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\u2022 Creation of an accessible source of financing<\/span><\/p>\n

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The disadvantages of crowdfunding campaigns<\/h2>\n

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Of course, despite all its advantages, crowdfunding also involves certain risks and dangers that you should be aware of. The biggest risks and dangers are:<\/p>\n

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\u2022 There is now a lot of competition and many competitors.<\/span><\/p>\n

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\u2022Your idea must be truly innovative and creative.
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\u2022 Requires a lot of time and effort to be successful<\/span><\/p>\n

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Advantages of fundraising<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Disadvantages of fundraising<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>
  • Valuable feedback and market knowledge\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    		• \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • The level of competition has risen sharply.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    • \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Virtually unlimited financing potential\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    		• \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Requires your idea to be truly innovative and creative in order to be successful.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    • \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Opportunity to build a loyal community\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    		• \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • If you don't invest a lot of time and effort, you probably won't be successful.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”2″ el_width=”10″][vc_column_text]<\/p>\n

    Due to the effort involved and fierce competition, a successful crowdfunding campaign has become a truly major undertaking. Nevertheless, a successful campaign is often less complex and, above all, significantly more rewarding and cheaper than conventional methods.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    Which products and projects are suitable for crowdfunding?<\/strong><\/h2>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    10 tips for a successful crowdfunding campaign in Germany<\/strong><\/h2>\n

    [\/vc_column_text][vc_single_image image=”4882″ img_size=”800×400″ alignment=”center” style=”vc_box_rounded”][vc_separator color=”juicy_pink” border_width=”2″ el_width=”10″][vc_column_text css=”.vc_custom_1763232076528{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 30px !important;}”]In this section, we present ten tips and tricks to help you launch a successful crowdfunding campaign.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    1. Share your story<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”2″ el_width=”10″][vc_column_text]Let your potential investors and the community know how your product can help these people in their professional or everyday lives. Tell people who you are, what your plans are, and where the project idea came from. This will help you build a relationship and show that you understand people. It may also be useful to provide honest information about your budget and why you are so passionate about this particular project. This not only shows that you have thought about the idea and are enthusiastic about it, but also that you are honest and open about your plans.<\/p>\n

    When presenting your project, introduce yourself and your project idea with a picture. Ideally, you should also create a short video about the project. For this reason, it makes sense to have at least a prototype. This allows you to reinforce the seriousness of the project and offer something to your potential investors at the same time. Show that you are credible by speaking clearly, outlining the concept and its benefits, and showing exactly how it works. Connect emotionally with a personal story so that a potential investor can trust you and be swept away by your project. Finally, talk about why the product is unique. People need to know what problem you are solving that is attractive to consumers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    2. Set yourself a funding goal<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”2″ el_width=”10″][vc_column_text]<\/p>\n

    When you launch your crowdfunding campaign on Kickstarter, you should note that the provider uses an all-or-nothing funding model. This means that if you do not reach your funding goal, all pledges will be refunded. If you reach your goal or even exceed it, you can keep the money minus a fee. Many platforms work on the same principle. However, there are exceptions. Providers such as Indiegogo offer you the option of keeping the money even if the target is not reached, or you can choose between both options. You therefore need to carefully consider in advance what your realistic earnings are, and the duration of the campaign also plays an important role that you need to think about.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    3. Promote your crowdfunding campaign<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”2″ el_width=”10″][vc_column_text]To achieve the full effect of your campaign, you need to reach people with your crowdfunding project. Thanks to the internet, there are many ways to do this today. You are already familiar with many of them, as they are already part of other marketing campaigns in your company. Social media, blogs, the company website, and newsletters are also important tools for informing people about your project in a crowdfunding campaign. Live events, video blogs, and Twitch have also proven to be effective tools for marketing crowdfunding. Be creative and see which marketing options and platforms you already use. In most cases, these can also be used for your crowdfunding campaign.<\/p>\n

    Without 100% commitment on your part, it is unlikely that your crowdfunding campaign will be successful. Use all the relationship and marketing channels at your disposal. Through the clever use of various promotional channels, Black Hops Brewing managed to reach its goal within 24 hours. You too can achieve your goals in a similar way, but you have to take action yourself.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    4. Update your news feed regularly<\/strong><\/h3>\n

    [\/vc_column_text][vc_single_image image=”6919″ img_size=”800×400″ alignment=”center” style=”vc_box_rounded”][vc_separator color=”juicy_pink” border_width=”2″ el_width=”10″][vc_column_text]You need to keep your investors informed as you move forward with your campaign and make progress or reach milestones. If you don’t post regular updates, it will make a bad impression and your backers will lose interest. To help you with this, most platforms have built-in tools that allow you to manage your project support, publish news, and send messages to all your investors and participants.<\/p>\n

    It’s also important to be honest about your project and its progress in your videos and updates. If things don’t go as you had hoped, that’s okay. Every project has problems. But be transparent about the situation and be honest. Your backers want to know that you can actually deliver on your project and the rewards you’ve promised.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    5. Keep your promise<\/strong><\/h3>\n

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    Your crowdfunding campaign isn’t over just because you’ve reached your funding goal. It’s only over when you’ve kept your promise to your backers and investors and fulfilled your part of the deal. That means completing your project, redeeming your perks or rewards, and ensuring that communication, production, and delivery of products or services are working. Especially if you’ve achieved your funding goals, this shouldn’t be a problem and is the least you can do to show your gratitude. It will also help you build a reputation and ensure that you can continue to rely on the support of your backers in the future.<\/p>\n

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    6. Get people to believe in your product<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”2″ el_width=”10″][vc_column_text]<\/p>\n

    Basically, the purpose of creating a new product is to solve a specific problem. For a crowdfunded product to be successful\u2014and for any product to be successful\u2014people must believe that your project will help them solve a problem in their professional or everyday life that is important to them. You must be able to convey the value of the product to people. This is the only way to attract the necessary backers for your project.<\/p>\n

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    7. Production<\/strong><\/h3>\n

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    Your backers are usually very understanding customers. They know that funding a product through crowdfunding is not the same as buying off the shelf. However, this does not mean that backers have no expectations of you and your project. Before you launch your campaign, you should have a solid, well-founded estimate of your production timeline. To create this estimate, you should consider the following questions and have answers ready:<\/p>\n