{"id":11946,"date":"2020-05-19T16:19:28","date_gmt":"2020-05-19T16:19:28","guid":{"rendered":"https:\/\/www.marketing-faktor.de\/startup-finanzierung\/"},"modified":"2025-12-15T11:01:23","modified_gmt":"2025-12-15T11:01:23","slug":"startup-financing","status":"publish","type":"blog_posts","link":"https:\/\/www.marketing-faktor.de\/en\/startup-financing\/","title":{"rendered":"Startup financing: 10 tips for successful startup financing"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Startup Financing: 10 Tips for Successful Startup Financing<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”13491″ img_size=”full” alignment=”center” css=”.vc_custom_1764329203479{padding-right: 20px !important;}”][\/vc_column][vc_column width=”1\/2″ el_class=”block-round-corners”][vc_column_text]<\/p>\n

The dream of owning your own business is a desire that many people around the world harbor. But the step into self-employment is daring and the path is rocky. The necessary capital <\/span>as well as the financial<\/span> risks and the worry of not having a steady income are the most common rea<\/span>sons,<\/span> that lead to the step ultimately not being taken, even though there are now many funding and <\/span>support<\/span> programs for the self-employed in Germany.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column][vc_column_text]In fact, startup financing is the most important aspect when founding a company. In this section you will receive ten <\/span>tips<\/span> for successfully financing your startup <\/span>company.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStartup financing \u2013 overview\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2b50 Requirement:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStartup financing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83c\udfc6 Duration:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApproximately 3 months\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcb0 Costs:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tProject-specific\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcfa Objective:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRaising startup funding\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u26a1 Technologies and knowledge:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBootstrapping, crowdfunding, crowd investing, crowd lending\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Key Takeaways<\/strong><\/h2>\n
\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699844234043{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

\u2022 Founding a startup is a bold step.
\n<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

\u2022 Starting a company must be carefully and thoroughly planned.<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

\u2022 A solid and compelling business plan is an absolute must.<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

\u2022 Financing the startup is often the biggest and most important hurdle of the endeavor.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1641571699025{background-color: #d2efef !important;}”]<\/p>\n

Why Start Your Own Startup?<\/strong><\/p>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_single_image image=”5381″ img_size=”584×300″ alignment=”center”][vc_column_text]Many people dream of founding their own company. But why is that exactly? After all, self-employment is a rocky path with many difficulties. There is no fixed income, heavy costs, and endlessly long work hours in the office. Nevertheless, for countless men and women around <\/span>the world with this desire<\/span> there is nothing better and no greater goal. <\/span><\/p>\n

The reason for this is relatively easy to recognize. Despite the disadvantages mentioned above,<\/span> a startup<\/span>, when<\/span> it is successful, is very lucrative. Owning your own company offers you brand-new opportunities. You have the chance to sell and market your idea. You are your own boss and, if applicable, the boss of others. And: In your company, you decide how things proceed and what is done or not. When your startup succeeds, the launch becomes a real, established company, perhaps even a market leader <\/span>and that is then<\/span> your reward. Even if you have to share the laurels with <\/span>your<\/span> employees, it is still your project, your idea, and you are at the helm. For most people, this is precisely the fulfillment of their wishes and dreams, and therefore they usually accept the disadvantages associated with self-employment without hesitation.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

10 Tips for Successfully Financing a Startup<\/strong><\/h2>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]No money, no action. That\u2019s a well-known saying. And: When it comes to founding <\/span>a company<\/span> or a startup, this statement couldn\u2019t be more accurate. Anyone who wants to found a startup and be successful cannot avoid secure and solid financing. This is particularly important in the early stages, as there are many risks and problems to overcome and various cost<\/span>s that arise later.<\/span> All<\/span> of this must be covered without <\/span>having<\/span> any revenue or customers. In very few cases do startup founders bring the necessary capital themselves. Accordingly, there is no way around financing. In this section, you will learn our ten top tips for successful startup financing.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Tip 1: The Right Idea Is a Must<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_single_image image=”5382″ img_size=”300×300″ alignment=”center”][vc_column_text]The most important factor for the success of your company or startup is the idea. You need to have a good and innovative <\/span>idea<\/span> that does not exist in this form on the market or at least in your target group, or where you can easily compete with the competition. You therefore need to think about your project in advance and tell people<\/span>,<\/span> what you plan and what makes you special. If there are competitors, you must mention why potential customers are better off with you than with the competition. <\/span><\/p>\n

But even if you have a good idea and establish a foothold in the market <\/span>you can<\/span>, it is still not <\/span>over<\/span>! You must further develop your idea, continuously offer customers something <\/span>new<\/span> and also keep pace with competitors and their innovations and changes.<\/span>[vc_row][vc_column][vc_column_text]<\/p>\n

Tip 2: Pay Attention to the Right Financing<\/strong><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]Financing is the be-all and end-all when founding<\/span> a startup<\/span>. Without it, nothing works and it is therefore crucial that you consider and look at how you want and can implement the financing of your startup. You also need to think about whether you want to rely on the <\/span>assistance<\/span> of<\/span> grants, banks, etc<\/span> to implement or whether you want to achieve financing yourself or within your family circle. You will find some good financing options below.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Self-Financing through Bootstrapping<\/strong><\/h4>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_single_image image=”5383″ img_size=”300×300″ alignment=”center”][vc_column_text]People who consider founding a startup often start dealing with financing and setting aside money as soon as the idea becomes more serious. Others have already saved over a longer period and thus have corresponding equity. This is where bootstrapping comes into play. If you have larger sums of savings and equity, you can reduce your costs and drastically lower your standard of living. This is called bootstrapping. In this way, you may be able to bridge the period until the first profits flow into your account. The advantage is that bootstrapping is a form of complete self-financing. No loans or co-investors etc. are required. But for this idea to work, a certain amount of equity is absolutely essential.<\/span>[vc_row][vc_column][vc_column_text]\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

advantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

disadvantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>
  • Free, full self-financing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    		• \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Larger amount of equity capital required\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    Financing with Friends and Family<\/strong><\/h4>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]If bootstrapping or self-financing is not an option, another possibility is to bring family and friends on board. Perhaps there are acquaintances, friends, or siblings who are also interested in the business idea and thinking about founding <\/span> a company<\/span>. In this case, everyone can jointly raise the capital. Shared hardship is, after all, half as hard here too. And: you immediately have several trustworthy business partners. You can share the work and the whole project <\/span>will be a<\/span> multiple times easier to bear. If there are no interested siblings, friends, or relatives, then perhaps there are parents or family members who have no interest in collaborating in your company but who might have the necessary capital for financing and provide it to you. Here too, you thus obtain free financing with equity that remains within your family.<\/span>[vc_row][vc_column][vc_column_text]\t\t\t\t\t\t

    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    advantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    disadvantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t

    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>
  • Financing with the help of friends and family\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    		• \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Trust required; there may be several partners\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    Financing and Grants<\/strong><\/h4>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_single_image image=”5384″ img_size=”533×300″ alignment=”center”][vc_column_text]Another way to finance your business is through traditional financing methods as well as government grants. In the financing area, for example, a loan or microloan is an option. In the realm of government support, there are loans, startup grants, and other offers from chambers of commerce and the government, provided through KfW Bank. We recommend that you familiarize yourself with these options and see which ones are right for you.<\/span>[vc_row][vc_column][vc_column_text]\t\t\t\t\t\t

    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    advantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    disadvantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t

    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>
  • Secure financing through banks and grants, without equity capital\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    		• \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Very time-consuming and complex. Lots of applications. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    Crowdfunding, Crowdinvesting, and Crowdlending<\/strong><\/h4>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]Funding by the masses has become a familiar concept. In particular, crowdfunding is repeatedly used to finance projects and ventures. You too can, if you plan a special project with your startup, attempt to secure financing through crowdfunding<\/a>. Alternatively, you can use crowdinvesting to attract external co-investors and partners for your startup, or you can borrow the necessary capital from the crowd via crowdlending.<\/span>[vc_row][vc_column][vc_column_text]\t\t\t\t\t\t

    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    advantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    disadvantage<\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t

    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>
  • Financing via unknown backers, lenders, or partners.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    		• \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Trust required; there may be several partners\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    Tip 3: Choose the Appropriate Legal Form<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_single_image image=”5385″ img_size=”533×300″ alignment=”center”][vc_column_text]Look at which legal form is suitable for you and your startup. There are many differences here, and you can also save a lot on costs. Individual entrepreneurs with small startups often choose a sole proprietorship. If there are multiple partners, a partnership under civil law (GbR) is often formed. Both legal forms are cost-effective, require no capital, and can be established directly and uncomplicatedly. Alternatives include the general partnership (OHG), which requires entry in the commercial register and thus involves costs, or a GmbH. For the latter, \u20ac25,000 in equity is required, so it only makes sense for larger companies with the necessary capital. Finally, there is the stock corporation (AG), which is especially suitable for very large corporations. By the way, the legal form is not set in stone. You can rebrand your startup at any time, for example from a sole proprietorship to an OHG and eventually to a GmbH. The appropriate legal form is, in any case, of great importance for the success of your startup.<\/span>[vc_row][vc_column][vc_column_text]<\/p>\n

    Tip 4: Presentation and Marketing<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

    For your idea and your startup to become a success, people need to know that you exist and what you can offer them. Accordingly, presentation and representation are important. Especially in the beginning, you should rely on marketing here. Contrary to what is often expected<\/span>,<\/span> the costs here remain limited. For example, use social networks, where you can start pay-per-click campaigns targeting specific audiences and pay only for actual clicks. Advertise in your local newspaper, create a good website and an SEO-focused blog so that you can be found by search engines, and sign up on industry portals, blogs, etc. Introduce yourself there, write about your ideas and <\/span>projects, etc.<\/span> On many portals, this is free or the costs are minimal. This way, you reach a large group of potential investors and gain an established advertising platform.<\/span><\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    Tip 5: Coaching and Training So You Know What You\u2019re Talking About<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_single_image image=”5386″ img_size=”533×300″ alignment=”center”][vc_column_text]<\/p>\n

    When you found a startup, you usually already have a rough idea <\/span>of what<\/span> you want to do. You probably also have basic knowledge in this field. After all, you are unlikely to open an advertising agency if you have no idea and no interest in advertising and PR. But: as a company, you are a professional. Your customers turn to you to solve problems. Accordingly, you must <\/span>know what<\/span> is at stake. Regular training, seminars, and continuing education, as well as participation in coaching events, are therefore essential. Industries change and usually quickly. In particular, in the fields of crypto or IT, things that are current today are already outdated tomorrow. New technologies come to market, a new version of the programming language in use is released, or something else happens. Here, you must stay on top of things.<\/span><\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][vc_column_text]<\/p>\n

    Tip 6: Customer Acquisition Secures Your Survival<\/strong><\/h3>\n

    [\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

    A good business idea, an office, and the necessary capital are nice and certainly important. But to survive and be successful with your startup, you have to make money. That <\/span>means you<\/span> need customers. Whether you offer products or services, there must be people who spend their money with you. To attract customers, use <\/span>customer acquisition<\/span>. There are many options here, such as:<\/span><\/p>\n

    [\/vc_column_text][vc_column_text]<\/p>\n